iiinova — where your digital self keeps evolving

Rob Cowell @robsalesforce.com · 29/01/2026

Pops into Bluesky for first time in a while... ...oh, it's turned into a constant stream of political opinions again, like the old platform. _sigh_

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Rob Cowell @robsalesforce.com · 11/10/2025

Backups - think of them as part of your devops workload, and you'll be unstoppable youtu.be/j5MpdZLt3vY?...

youtu.be

Backup as Developer tool

YouTube video by Salesforce Apex Hours

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Rob Cowell @robsalesforce.com · 10/10/2025

Obligatory pre-Dreamforce preparation photo

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Rob Cowell @robsalesforce.com · 10/10/2025

Finally, a day upon which the US and the UK can actually agree on the date....

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Rob Cowell @robsalesforce.com · 10/10/2025

IHad another crazy shower idea 🚿 - reimagining my (unfinished) C64 Slack client by letting Heroku handle the heavy lifting 💪🏻 Read the post below, and tell me which parts won’t work despite my caffeinated optimism ☕️ tinyurl.com/yc4w4aj8

tinyurl.com

RetroBridge: Bringing Slack and Cloud Tools to 8-bit Computers

How a simple Heroku backend could connect the Commodore 64, Atari ST, ZX Spectrum, and friends to the modern Internet. 🧠 The Idea - why I shouldn't be allowed coffee before my shower For decades, vint...

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Rob Cowell @robsalesforce.com · 08/10/2025

In the latest episode of DevOps Quick Bites, I explore how the 12-Factor App principles, pioneered by Heroku, can be applied to Salesforce DevOps best practice. Because sometimes, it's useful to look outside our own ecosystem for learning. #12Factor youtu.be/s1dAE09IUHs?...

youtu.be

DevOps Quick Bites - 12-Factor Apps for Saleforce

YouTube video by Gearset

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Rob Cowell @robsalesforce.com · 01/10/2025

Special Offer - double the chance to see me presenting at Dreamforce in these two sessions! Hope to see you there! #df25 #dreamforce #slack #salesforcedevops

Integrate Slack with DevOps : Collaborative Release - Oct 15th, 10:30 to 10:50am PDT, Moscone West, Level 3, Codey Theater

Slack and Salesforce DevOps : Beyond the Command Line - Oct 16th, 12:00 to 12:20pm PDT, Moscone West, Level 3, Codey Theater

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Rob Cowell @robsalesforce.com · 19/09/2025

Join me to discover how integrating #Slack into your #DevOps workflows just might be your new superpower - with a sprinkling of #Agentforce magic too... Integrate Slack with DevOps: Collaborative Release grst.co/48lq4iP Slack and Salesforce DevOps: Beyond the Command Line grst.co/4pNlGzJ

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Rob Cowell @robsalesforce.com · 27/08/2025

In the latest edition of DevOps Quick Bites, I look at Backup and Archiving from a compliance and governance perspective. Having them in place will get you out of potential pickles with auditors, and so much more. Watch now at youtu.be/KA0V8AT7UDo?...

youtu.be

DevOps Quick Bites - Backup and Archiving for Governance

YouTube video by Gearset

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Reposted by Rob Cowell

Shirtforce @shirtforce.org · 14/08/2025

My oh my… how time flies? Next week sees the triumphant return of WITness Success… and we’re incredibly proud to be able to send three amazing new Trailblazers along to their first community conference 🥰 #Salesforce #trailblazerCommunity #shirtforce #community #conference #wit #womenInTech

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Rob Cowell @robsalesforce.com · 13/08/2025

In the entire history of modern aviation, USB charging sockets at the airport have never worked* *for me at least

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Rob Cowell @robsalesforce.com · 31/07/2025

In the latest episode of DevOps Quick Bites, I look at Archiving as a means to get your expanding data volumes under control. Check it out at youtu.be/XH0AqIFvFFE?...

youtu.be

DevOps Quick Bites - Archiving

YouTube video by Gearset

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Rob Cowell @robsalesforce.com · 28/07/2025

It's not too late, there's places still available for Wednesday's London Slack meetup - discover the intersection of Slack, AI and DevOps as I show you the power of having an Agent right in your Slack conversations, helping you deliver quickly and smoothly. Details at : slackcommunity.com/e/mczfkb/

slackcommunity.com

Boost Your DevOps with Salesforce and Slack | Slack Community

In-person Event - Join us for an exciting session on integrating Slack into your Salesforce DevOps pipeline. Discover how this powerful co...

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Rob Cowell @robsalesforce.com · 04/07/2025

Slack is your secret DevOps weapon - get your finger on the pulse in near-realtime. Find out more in the FULL version of my DevOps Quick Bites video at youtu.be/3idoXjZhCyI?...

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Rob Cowell @robsalesforce.com · 02/07/2025

In the latest episode of DevOps Quick Bites, I look at the advantages of pulling your DevOps status updates into Slack, to keep everyone in the loop. Check it out at youtu.be/3idoXjZhCyI?...

youtu.be

DevOps Quick Bites - Slack and DevOps

YouTube video by Gearset

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Reposted by Rob Cowell

Shirtforce @shirtforce.org · 20/06/2025

Did you know it's International T-Shirt Day on the 21st June? To celebrate this we're offering FREE shipping from now until CoP 22/06 when you use the code "TDAY25". If you've been tempted to buy a t-shirt, then NOW is the time to get that order in. shirtforce.org #Salesforce #Merch #SWAG

An image showing 4 Shirtforce t-shirts laid out on some light wooden flooring.
Next to it is a promo image with the text "International T-Shirt Day", and "Free Shipping with code 'TDAY25'".

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Rob Cowell @robsalesforce.com · 18/06/2025

Inspired by my first ever Salesforce Non-Profit Sprint*, the latest episode of DevOps Quick Bites takes a look at the two main approaches to bringing Salesforce for this non-profit sector. youtu.be/PjW2Nas6Y8U?...

youtu.be

DevOps Quick Bites - Salesforce for Non-Profits

YouTube video by Gearset

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Rob Cowell @robsalesforce.com · 16/06/2025

Now that dust has settled (a little!) on the 5 events I did in London this month, it's time to look forwards to the next event. Join me in July at Buckeye Dreamin' in Columbus, Ohio. I'll be dissecting a Heroku app live before your eyes.

ANATOMY OF AN APP - SWAPMYSWAG
Let's take a walk through some code together, as we look at the making
of SwapMySwag - a community app built on the Heroku platform. We'll cover
platform decisions, design considerations, and the highs and lows of building
apps without the safety net of the core Salesforce platform.

JULY 8, 4:05pm

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Rob Cowell @robsalesforce.com · 02/06/2025

TDX time next week and I'll be speaking at the Slack campground twice that day! Want to see me bring my new tricks to Slack? Details below...

Integrate Slack to streamline Salesforce DevOps teamwork
12th JUNE 2025
9am-9:40am AND 2:30pm-3:10pm
Campground, Slack Zone

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Rob Cowell @robsalesforce.com · 23/05/2025

Invocable Apex takes your Salesforce Flows and Agentforce Agents to new heights, unlocking the full power of code for unrivalled flexibility. Find out more in the FULL video at youtu.be/_HP6wNL7DF0?...

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Rob Cowell @robsalesforce.com · 21/05/2025

The new episode of DevOps Quick Bites just dropped and this time around, I'm exploring the joy of Invocable Apex - and how it can be used in Flows and Agentforce alike. Check out the episode at youtu.be/_HP6wNL7DF0?...

youtu.be

DevOps Quick Bites - Invocable Apex

YouTube video by Gearset

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Rob Cowell @robsalesforce.com · 20/05/2025

Messing with GitHub for fun adventures

Screenshot of a Salesforce Flow bug pane showing the results of a callout to Github REST API

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Rob Cowell @robsalesforce.com · 16/05/2025

What's that thing called again? Don't worry, with my handy guide to Salesforce rebrands, you'll never forget the name of your favorite Cloud products again.... .... until the next rebrand at least 😉 gearset.com/blog/salesfo...

gearset.com

The ultimate guide to Salesforce product rebrands | Gearset

Confused by Salesforce product name changes? Our ultimate guide tracks major rebrands like Pardot, Einstein Analytics & Data Cloud. Demystify the ecosystem.

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Rob Cowell @robsalesforce.com · 16/05/2025

Want to squash those bugs before you've even started testing? You'll want to shift left even further with Static Code Analysis. Find out more in the FULL episode of DevOps Quick Bites at youtu.be/zS2pK3L00mg?...

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Rob Cowell @robsalesforce.com · 10/05/2025

The hardest part of any new software project - giving it a name and a logo, of course!

Retro pixel art, gold letting with the acronym M.U.T.H.A. and in small gold letters below it, "Mostly Useful, Through Having Agentforce"

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Rob Cowell @robsalesforce.com · 07/05/2025

In the latest episode of DevOps Quick Bites, out NOW, I explore Static Code Analysis - what it is, how it helps, and how you can bake it into your DevOps workflows. Watch now at youtu.be/zS2pK3L00mg

youtu.be

DevOps Quick Bites - Static Code Analysis

YouTube video by Gearset

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Rob Cowell @robsalesforce.com · 07/05/2025

There's so many career paths in the Salesforce ecosystem beyond just Developers, Admins and Architects. In my latest blog for DevOps Launchpad, I take a look at Release Management and uncover what that role entails. devopslaunchpad.com/blog/what-do...

devopslaunchpad.com

What does a Salesforce release manager do? | DevOps Launchpad

Discover the key responsibilities, skills, and career path of a Salesforce release manager, and learn how they drive efficient, error-free deployments in modern DevOps teams.

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Rob Cowell @robsalesforce.com · 25/04/2025

What are the moving parts behind Agentforce when you need to deploy your Agents? Check out the FULL version of my DevOps Quick Bites video at youtu.be/dpougCc_pvU to unravel the metadata and set yourself up for Agent success

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Rob Cowell @robsalesforce.com · 24/04/2025

Agentforce has the potential to transform how we work in Salesforce, but we need to be sure we can deliver it to our users. Check out my FULL video to find out the key components you'll need to know, at youtu.be/dpougCc_pvU

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Rob Cowell @robsalesforce.com · 23/04/2025

The latest episode of DevOps Quick Bites just went live, and this time I'm finally tackling the subject of Agentforce. Join me as I look at the metadata types you'll need to know and how best to release them. youtu.be/dpougCc_pvU?...

youtu.be

DevOps Quick Bites - Deploying Agentforce

YouTube video by Gearset

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Rob Cowell @robsalesforce.com · 11/04/2025

DevOps Quick Bites is great and all, but you never get to hear the full version of the theme music I wrote..... until now. soundcloud.com/bossmanofrif...

soundcloud.com

DevOps Chip

Full version of the music to my DevOps Quick Bites video series

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Rob Cowell @robsalesforce.com · 10/04/2025

Despite the name, DevOps isn't just for Devs (or at least, just the pro-code ones). Admins get to join the party too. Discover more about DevOps for the declarative side of Salesforce in the FULL video at youtu.be/AwyiGaOoZX8

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Rob Cowell @robsalesforce.com · 04/04/2025

Friends don't let friends skip testing. Even if you need a quick change, it can soon become a lengthy issue if you've not tested it first. Find out about this DevOps anti-pattern and more in the FULL video at youtu.be/mOiwpga0mxI

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Rob Cowell @robsalesforce.com · 31/03/2025

Oh, have we got something special for you at DevOps Dreamin' Chicago! Steve "SteveMo" Molis - MVP Hall of Famer, Formula legend, and owner of the legendary Dreamcoat - will be kicking off our opening keynote. Come for the SteveMo, stay for the great DevOps content - sign up at devopsdreamin.com

Steve Molis in his green sequined Dreamcoat, holding a plastic lightning bolt, smiling at the camera while seated

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Rob Cowell @robsalesforce.com · 31/03/2025

Deploy early, deploy often. Don't save up all your work for that Big Bang release, it's a DevOps anti-pattern. Find out more about DevOps anti-patterns in the FULL video at youtu.be/mOiwpga0mxI

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Rob Cowell @robsalesforce.com · 28/03/2025

Just heard about a problem in Production? Oof, that's gotta hurt - and it could have been prevented, with robust testing and monitoring strategies. Find out more in the latest episode of DevOps Quick Bites, in which I look at some common DevOps anti-patterns youtu.be/mOiwpga0mxI

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Rob Cowell @robsalesforce.com · 26/03/2025

In the latest episode of my Devops Quick Bites series, I look at some common DevOps anti-patterns and how to avoid them. youtu.be/mOiwpga0mxI?...

youtu.be

DevOps Quick Bites - DevOps Anti-patterns

YouTube video by Gearset

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Rob Cowell @robsalesforce.com · 19/03/2025

Do you want to spend your days building features, or building the build? Rolling your own DevOps stack can easily impact your productivity. Find out more in the full video at youtu.be/133aKR7uxwE

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Rob Cowell @robsalesforce.com · 13/03/2025

Rolling your own DevOps stack? It's certainly a tempting option, but have you considered all the hidden costs? Find out more in the FULL episode of DevOps Quick Bites at youtu.be/133aKR7uxwE

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Rob Cowell @robsalesforce.com · 27/02/2025

Going to TDX pushing your comfort zone to the limits? I hear you, and I'm here to help, with my guide to TDX for introverts. devopslaunchpad.com/blog/survivi...

devopslaunchpad.com

Top tips for TDX attendees | DevOps Launchpad

Maximize your TDX experience with our top tips for attendees. From session planning to community events, we’ve got you covered.

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Rob Cowell @robsalesforce.com · 26/02/2025

In the new episode of DevOps Quick Bites, which went live about 3 mins ago, I look at ensuring your dev and test environments have realistic data, so that you can increase your testing and delivery confidence. Watch now at youtu.be/8tAk0fUNW5s

youtu.be

DevOps Quick Bites - Seeding data for better DevOps

YouTube video by Gearset

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Reposted by Rob Cowell

Todd Halfpenny @toddhalfpenny.com · 19/02/2025

Here's @robsalesforce.com harnessing his inner Apex Predator as he talks at tonight's @londevsfdc.bsky.social meetup. For folks who might be interested, his cool t-shirt is from @shirtforce.org. #Salesforce #trailblazerCommunity #shirtforce

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