iiinova — where your digital self keeps evolving

Rob Cowell @robsalesforce.com · 10/10/2025

Obligatory pre-Dreamforce preparation photo

Rob Cowell @robsalesforce.com · 01/10/2025

Special Offer - double the chance to see me presenting at Dreamforce in these two sessions! Hope to see you there! #df25 #dreamforce #slack #salesforcedevops

Integrate Slack with DevOps : Collaborative Release - Oct 15th, 10:30 to 10:50am PDT, Moscone West, Level 3, Codey Theater

Slack and Salesforce DevOps : Beyond the Command Line - Oct 16th, 12:00 to 12:20pm PDT, Moscone West, Level 3, Codey Theater

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Rob Cowell @robsalesforce.com · 19/09/2025

Join me to discover how integrating #Slack into your #DevOps workflows just might be your new superpower - with a sprinkling of #Agentforce magic too... Integrate Slack with DevOps: Collaborative Release grst.co/48lq4iP Slack and Salesforce DevOps: Beyond the Command Line grst.co/4pNlGzJ

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Rob Cowell @robsalesforce.com · 04/07/2025

Slack is your secret DevOps weapon - get your finger on the pulse in near-realtime. Find out more in the FULL version of my DevOps Quick Bites video at youtu.be/3idoXjZhCyI?...

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Rob Cowell @robsalesforce.com · 16/06/2025

Now that dust has settled (a little!) on the 5 events I did in London this month, it's time to look forwards to the next event. Join me in July at Buckeye Dreamin' in Columbus, Ohio. I'll be dissecting a Heroku app live before your eyes.

ANATOMY OF AN APP - SWAPMYSWAG
Let's take a walk through some code together, as we look at the making
of SwapMySwag - a community app built on the Heroku platform. We'll cover
platform decisions, design considerations, and the highs and lows of building
apps without the safety net of the core Salesforce platform.

JULY 8, 4:05pm

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Rob Cowell @robsalesforce.com · 02/06/2025

TDX time next week and I'll be speaking at the Slack campground twice that day! Want to see me bring my new tricks to Slack? Details below...

Integrate Slack to streamline Salesforce DevOps teamwork
12th JUNE 2025
9am-9:40am AND 2:30pm-3:10pm
Campground, Slack Zone

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Rob Cowell @robsalesforce.com · 23/05/2025

Invocable Apex takes your Salesforce Flows and Agentforce Agents to new heights, unlocking the full power of code for unrivalled flexibility. Find out more in the FULL video at youtu.be/_HP6wNL7DF0?...

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Rob Cowell @robsalesforce.com · 20/05/2025

Messing with GitHub for fun adventures

Screenshot of a Salesforce Flow bug pane showing the results of a callout to Github REST API

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Rob Cowell @robsalesforce.com · 16/05/2025

Want to squash those bugs before you've even started testing? You'll want to shift left even further with Static Code Analysis. Find out more in the FULL episode of DevOps Quick Bites at youtu.be/zS2pK3L00mg?...

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Rob Cowell @robsalesforce.com · 10/05/2025

The hardest part of any new software project - giving it a name and a logo, of course!

Retro pixel art, gold letting with the acronym M.U.T.H.A. and in small gold letters below it, "Mostly Useful, Through Having Agentforce"

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Rob Cowell @robsalesforce.com · 25/04/2025

What are the moving parts behind Agentforce when you need to deploy your Agents? Check out the FULL version of my DevOps Quick Bites video at youtu.be/dpougCc_pvU to unravel the metadata and set yourself up for Agent success

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Rob Cowell @robsalesforce.com · 24/04/2025

Agentforce has the potential to transform how we work in Salesforce, but we need to be sure we can deliver it to our users. Check out my FULL video to find out the key components you'll need to know, at youtu.be/dpougCc_pvU

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Rob Cowell @robsalesforce.com · 10/04/2025

Despite the name, DevOps isn't just for Devs (or at least, just the pro-code ones). Admins get to join the party too. Discover more about DevOps for the declarative side of Salesforce in the FULL video at youtu.be/AwyiGaOoZX8

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Rob Cowell @robsalesforce.com · 04/04/2025

Friends don't let friends skip testing. Even if you need a quick change, it can soon become a lengthy issue if you've not tested it first. Find out about this DevOps anti-pattern and more in the FULL video at youtu.be/mOiwpga0mxI

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Rob Cowell @robsalesforce.com · 31/03/2025

Oh, have we got something special for you at DevOps Dreamin' Chicago! Steve "SteveMo" Molis - MVP Hall of Famer, Formula legend, and owner of the legendary Dreamcoat - will be kicking off our opening keynote. Come for the SteveMo, stay for the great DevOps content - sign up at devopsdreamin.com

Steve Molis in his green sequined Dreamcoat, holding a plastic lightning bolt, smiling at the camera while seated

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Rob Cowell @robsalesforce.com · 31/03/2025

Deploy early, deploy often. Don't save up all your work for that Big Bang release, it's a DevOps anti-pattern. Find out more about DevOps anti-patterns in the FULL video at youtu.be/mOiwpga0mxI

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Rob Cowell @robsalesforce.com · 28/03/2025

Just heard about a problem in Production? Oof, that's gotta hurt - and it could have been prevented, with robust testing and monitoring strategies. Find out more in the latest episode of DevOps Quick Bites, in which I look at some common DevOps anti-patterns youtu.be/mOiwpga0mxI

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Rob Cowell @robsalesforce.com · 27/03/2025

Some ducks I drew 4 years ago enough to get in?

Pixel art of ducks at various stages - chick, adult, and a bronze roasted duck....

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Rob Cowell @robsalesforce.com · 19/03/2025

Do you want to spend your days building features, or building the build? Rolling your own DevOps stack can easily impact your productivity. Find out more in the full video at youtu.be/133aKR7uxwE

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Rob Cowell @robsalesforce.com · 13/03/2025

Rolling your own DevOps stack? It's certainly a tempting option, but have you considered all the hidden costs? Find out more in the FULL episode of DevOps Quick Bites at youtu.be/133aKR7uxwE

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Rob Cowell @robsalesforce.com · 06/02/2025

Emails are not the way to manage your Flow errors in Salesforce. Flow Error Monitoring from Gearset gives you a clear view of what is happening, when and to whom - so you can get the fixes in fast. Find out more in my FULL video at youtu.be/ghRPQmgl_Q8

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Rob Cowell @robsalesforce.com · 05/02/2025

ChatGPT on a 1986 Commodore C64C - because why not?

A Commodore 64 (C64C model) on the desk, screen connected and showing a ChatGPT response

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Rob Cowell @robsalesforce.com · 31/01/2025

There's got to be a better way of tracking Salesforce Flow errors than email. In my latest DevOps Quick Bites episode, I show how Gearset's Flow Error Monitoring can help you get a handle on those Flow exceptions, so you can zero in on the fixes fast. See the FULL episode at youtu.be/ghRPQmgl_Q8

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Rob Cowell @robsalesforce.com · 30/12/2024

Getting my app ready for my Heroku talk at Cactusforce. It finally builds and runs again, after heavy refactoring (mostly of the build tooling and dependency hell) - more on that in the talk itself....

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Rob Cowell @robsalesforce.com · 28/12/2024

Progress today. Got the OLED screen working

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Rob Cowell @robsalesforce.com · 26/12/2024

Hacking/testing things with an old Raspberry Pi 2

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Rob Cowell @robsalesforce.com · 24/12/2024

Upgrades for Christmas, screwdrivers at the ready. Merry Atarimas y'all

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Rob Cowell @robsalesforce.com · 20/12/2024

Great DevOps cycles begin with the planning phase. Find out more about the complete DevOps lifecycle in the FULL video at youtu.be/Wk86ihf4FEE

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Rob Cowell @robsalesforce.com · 14/12/2024

Eggnog day. First time making it.

A glass of eggnog, topped with grated nutmeg

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Rob Cowell @robsalesforce.com · 10/12/2024

Continuing to fight with a Heroku deployment - code works locally, but on Heroku, the precompile step fails with a missing class reference. I _think_ it's a path issue in my custom buildpack. Ugh

Build log failures, too numerous for an ALT text - sorry!

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Rob Cowell @robsalesforce.com · 09/12/2024

Bring clarity to the chaos of debug logs with the Apex Log Analyzer: find out how in the FULL video at youtu.be/8kfyQEGQHXs?...

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Rob Cowell @robsalesforce.com · 03/12/2024

Excited to join the Salesforce DevOps Wrapped 2024 lineup! 🚀 Alongside amazing Salesforce DevOps experts, we’ll dive into the latest updates, trends, and strategies to refine your DevOps approach for 2024. Hope to see you there! grst.co/41iy3tw

Promo image for Salesforce DevOps Wrapped 2024 : Dec 12th 6pm GMT (1pm EST, 10am PST), featuring Blanca Leon-Carter, Jeb Garrott, Jack McCurdy and Rob Cowell

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Rob Cowell @robsalesforce.com · 02/12/2024

Happy Monday - here's Alfie

My orange and white cat, Alfie, laying on his back, front paws raised, looking (upside down) into the camera.

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Rob Cowell @robsalesforce.com · 28/11/2024

Feature flags are a great way to trial your changes to smaller groups of people, with "dark launches" of your changes. Dive further into this topic in the FULL video at youtu.be/9qjFiz6ZLLw?...

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Rob Cowell @robsalesforce.com · 27/11/2024

Mute list just keeps on growing. Came here to escape all this in my feeds.

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