Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 28/09/2026You know what’s wild? People in marketing, content, and media being impossible to reach. Digital / social is supposed to make it easier! 010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 28/09/2026Be alert fellow marketing leaders: Sometimes @garyvee.com isn't right. We know better than to use fake "influencers". And so does he. I worked at @vaynermedia.bsky.social, and this is the complete opposite of what we believed in. richarddedor.substack.com/p/gary-vee-i... #GaryVee #Marketingricharddedor.substack.comGary Vee is Wrong; Authenticity Can’t be FakedI spent my late 20s learning all I could from Gary Vaynerchuk while working at Vaynermedia. This time, he is dead wrong. (Not another hot take.) 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 28/09/2026I love the @denverbroncos.bsky.social but man they are not fun to watch this season so far. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 27/09/2026This story is wild! 010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 27/09/2026Who has standing to sue?! Since it’s my money, I would think I would? 081
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 27/09/2026They look great! (And a bit like Grinch socks!) 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 26/09/2026Like books? Maybe sign up for my free book community. No spam. Just fun reviews, columns, and podcasts. Working on some holiday giveaways! versolalucebooks.beehiiv.com/subscribeversolalucebooks.beehiiv.comSubscribe | Verso La Luce BooksVerso La Luce is a book-lover's home. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 25/09/2026So excited to launch this project! Please give a listen to this first episode. These two men stumbled into these photos and have opened up the world to new stories about love. Listen below 👇 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 23/09/2026Love what the @LAGalaxy did locally for their #WorldCup marketing ... they leaned in on community and not on the players themselves. And we are all winners for it. www.marketingbrew.com/stories/la-g...marketingbrew.comNo LA Galaxy players competed in the World Cup. The team capitalized anyway“You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, then you’re kind of left with no plan,” the Galaxy’s president and COO said. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 23/09/2026Love this concept from @OpenAI but as someone who has worked with brands big and small, I have low confidence brands could support this and have it be meaningful. #AI #Marketing digiday.com/marketing/op...digiday.comOpenAI's next ChatGPT ad format: click to chat, not to siteThe new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites. 010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 23/09/2026When your bank emails you to take advantage of a product feature … that you already take advantage of … that tells you all you need to know about their technology status. #financialtechnology #banking #data 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 21/09/2026This report from PwC starts to get in on the impact of #AI on Financial Services. Story: www.pwc.com/us/en/indust... tl;dr: AI's impact will be on automation of repetitive routine work to unlock the human capacity to improve member / customer financial outcomes.pwc.com 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 20/09/2026When I own my bookstore, I’ll be channeling my inner Meg Ryan and knowing all the books in my store. Was just shopping with Kennedy and they had to use a computer to help me. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 19/09/2026A #personalfinance add-on for Claude could be big. The challenge here is places like @monarchmoney.bsky.social have a good grip on management; but no one has really take ahold of insight; just yet. www.testingcatalog.com/anthropic-pr...testingcatalog.comAnthropic prepares Claude Money for personal financeClaude’s mobile app is testing a Money tab with bank account linking, while its data provider, supported actions and launch plans remain unknown. 011
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 19/09/2026Love this community engagement campaign from Tucson Federal Credit Union! This is what being an engaged community bank looks like! www.tucsonfcu.com/rock-the-old... #creditunion #community #marketingtucsonfcu.comRock the Old Pueblo - Tucson Federal Credit Union 010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 19/09/2026Need you need on a Friday night: @planetmoney.bsky.social discusses @dominos-pizza.bsky.social Pizza tracker! Listen: podcasts.apple.com/us/podcast/p...podcasts.apple.comThe Domino’s Pizza Tracker Theory of EverythingPodcast Episode · Planet Money · September 18 · 32m 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 18/09/2026AI ---> Brand Engagement? Are you ready? digiday.com/marketing/op...digiday.comOpenAI's next ChatGPT ad format: click to chat, not to siteThe new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 16/09/2026When I worked in media, we pitched and sold what was called, "Native Advertising" strategies. I love seeing many of my newsletters today doing the same thing with sponsored content to relevant audiences. When done right, these strategies build brand and feed TOFU awareness. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 16/09/2026Kasia Leyden, CMO of Acorns, summed up how I view branding: "Fear converts faster. Hope compounds longer." #branding #marketing Full Story: www.marketingbrew.com/stories/acor...marketingbrew.comWhy this fintech marketer is betting on trust over attentionKasia Leyden, CMO of Acorns, shared her thoughts on why she stopped optimizing for urgency and started focusing on optimism instead. 010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 16/09/2026Sephora continues to explore creativity and the shopping experience: www.retaildive.com/news/sephora... #eCommerice #tiktokretaildive.comSephora to pilot TikTok Shop experienceThe beauty retailer will debut exclusive monthly drops through the social media's e-commerce feature with content-led videos and a TikTok Live. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 12/09/2026100 days until Christmas! 000
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️The New Yorker @newyorker.com · 11/09/2026In his new memoir, “The Perilous Fight,” the former N.F.L. star recounts the backlash he faced from the league. www.newyorker.com/culture/the-...newyorker.comColin Kaepernick Misses the GameIn his new memoir, “The Perilous Fight,” the former N.F.L. star recounts the backlash he faced from the league. 2356
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 10/09/2026What do you remember about #911? #September11 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 08/09/2026Had a beautiful (and humid) hike this morning in SoCal after the rains from the hurricane. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 07/09/2026For me, it was The Outsiders. You? 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 06/09/2026Love that orgs are finally figuring out what #contentmarketing is in 2026. The Chicago Cubs created "Nine Innings to Love": variety.com/2026/digital... #Marketing #Brilliantvariety.comChicago Cubs Sets Rom-Com Series ‘Nine Innings to Love’The Chicago Cubs are entering scripted content with 'Nine Innings to Love,' a rom-com series which is set to debut on TikTok. 010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 05/09/2026While CDs are lighter than vinyl, I’m sticking with our lovely collection of OGs and fun finds. 000
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️Verso La Luce Books @versolalucebooks.bsky.social · 05/09/2026Book Review: Song of Achilles. Tl:dr: you’re be mad, you’ll feel your adrenaline rise, and you’ll cry. ⭐️⭐️⭐️⭐️⭐️ Link: versolalucebooks.beehiiv.com/p/goddess-an... #book #bookreview #read #greekmythologyart 001
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 02/09/2026It’s one thing to gate-keep research papers (white papers). It’s a whole other level of stupid to gate-keep your case studies. Like, I’m just wanting to see validation, man! 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 02/09/2026September 2 is my annual reminder to take care of your mental health, men. You matter. 💛 I’ll never forget you, 66. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 01/09/2026Love this innovative use of technology for MSUFCU to engage their community with #AI. #CreditUnion www.cutoday.info/site/THE-fea...cutoday.infoBeyond Loans: How One Credit Union Is Using AI And Geofencing To Steer Members To Savings Instead Of Debt / THE feature / CUToday.info - CU TodayThe Coolest Credit Union News Source 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 31/08/2026Facebook is still a thing? ;) I say in jest; but I scroll Facebook and it's all my HS/College friends. Instagram is where the younger generations are going. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 31/08/2026Ryan… I suggest you restart the week. 010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 28/08/2026Speed is the new scale. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 27/08/2026I've long been a believer in brands creating stories about their culture, and impact. Not sales. Stories. Marketing Brew is asking the same questions as more and more brands move to Substack. Give it a listen: podcasts.apple.com/us/podcast/s...podcasts.apple.comShould Your Brand Be on Substack?Podcast Episode · Marketing Brew Weekly · August 26 · 28m 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 26/08/2026I grew up listening to the Dolly Parton Christmas album; and years ago I found an OG vinyl. You better believe it is in our collection and what I'm spinning tonight. Thank you Dolly. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 25/08/2026It’s still summer here in SoCal, so no PSL for me just yet. But looking forward to fall lattes and then my fav: EggNog Latte! 🍁🍂 010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 23/08/2026What is causing the college-graduate job market... There are multiple reasons when you look at the data. Great story from @npr.org - www.npr.org/2026/08/18/n...npr.orgMany recent grads say AI is making it harder to get a job. Economists aren't so sureThe unemployment rate for young adults with new degrees is higher than the rate for all workers, according to the New York Fed. Is AI the problem, or is it more complicated? 000
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️Financial Times @financialtimes.com · 22/08/2026Mark Carney says Canada is now ‘at war’ with US over trade ft.trib.al/PViWHCoft.trib.alMark Carney says Canada is now ‘at war’ with US over tradePrime Minister says Donald Trump miscalculated by escalating his tariffs attack on the country 1410730
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 21/08/2026I have started to get marketing emails about fall! 🍂🍁 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 21/08/2026Cost containment is always a focus; and should be. But results should still be the focus. What does the tech do for you? This is unlocked by good governance. #ai 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 21/08/2026One thing does not mean another. They had a massive storm and trouble getting power lines re-built. Having a data center doesn’t impact new lines being installed. 050
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 19/08/2026Hoping for some El Niño this season in SoCal! laist.com/news/climate...laist.comWith a strong El Niño expected in SoCal, should you consider flood insurance?The weather pattern doesn’t guarantee flooding here, but now could be a good time to consider flood insurance, which is not included in most homeowners or renters policies. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 19/08/2026Haha. Clearly I’m just waking up and you’re two comments ahead of my brain. :P 010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 19/08/2026Not funny enough to tell us? 100
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 19/08/2026Whoa. That’s third grade grammar. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 19/08/2026What does this mean and why is it important? Because good marketing is not just a video or a new tag-line. It is an operating system built to drive enterprise engagement, adoption, and impact. #Marketing #BusinessStrategy richarddedor.substack.com/p/brand-is-n...richarddedor.substack.comBrand is Not Just a Cool Video CampaignDone right, brand is everything: Story, Hiring, Product Design, Customer Service, and Community Impact. 000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 19/08/2026Recently, I was talking with a fellow marketer about marketing campaigns and branding, and within 15 minutes, we had brainstormed a brilliant and enterprise-wide marketing campaign. The key point: It was not going to be a quick win. It was a massive -- and vital -- re-positioning in a ripe market. 100
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 18/08/2026This is one of the movies that I re-watch often. I first saw it in my college journalism class and it has stuck with me. 000