Sign in

Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️

@richarddedor.com
205 followers 258 following 772 posts

Marketing Executive at @opmodiai.bsky.social by day. Dedicated Dad & Husband by night. FMR @PremierAmerica.com, @vaynermedia.bsky.social, USTA Speaker, Author, Marketing Consultant More Resources + Content: dot.cards/richarddedor

PostsRepliesMedia
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 28/09/2026
You know what’s wild? People in marketing, content, and media being impossible to reach. Digital / social is supposed to make it easier!
010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 28/09/2026
Be alert fellow marketing leaders: Sometimes @garyvee.com isn't right. We know better than to use fake "influencers". And so does he. I worked at @vaynermedia.bsky.social, and this is the complete opposite of what we believed in. richarddedor.substack.com/p/gary-vee-i... #GaryVee #Marketing
richarddedor.substack.com
Gary Vee is Wrong; Authenticity Can’t be Faked
I spent my late 20s learning all I could from Gary Vaynerchuk while working at Vaynermedia. This time, he is dead wrong. (Not another hot take.)
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 28/09/2026
I love the @denverbroncos.bsky.social but man they are not fun to watch this season so far.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 26/09/2026
Like books? Maybe sign up for my free book community. No spam. Just fun reviews, columns, and podcasts. Working on some holiday giveaways! versolalucebooks.beehiiv.com/subscribe
versolalucebooks.beehiiv.com
Subscribe | Verso La Luce Books
Verso La Luce is a book-lover's home.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 25/09/2026
So excited to launch this project! Please give a listen to this first episode. These two men stumbled into these photos and have opened up the world to new stories about love. Listen below 👇
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 23/09/2026
Love what the @LAGalaxy did locally for their #WorldCup marketing ... they leaned in on community and not on the players themselves. And we are all winners for it. www.marketingbrew.com/stories/la-g...
marketingbrew.com
No LA Galaxy players competed in the World Cup. The team capitalized anyway
“You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, then you’re kind of left with no plan,” the Galaxy’s president and COO said.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 23/09/2026
Love this concept from @OpenAI but as someone who has worked with brands big and small, I have low confidence brands could support this and have it be meaningful. #AI #Marketing digiday.com/marketing/op...
digiday.com
OpenAI's next ChatGPT ad format: click to chat, not to site
The new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites.
010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 23/09/2026
When your bank emails you to take advantage of a product feature … that you already take advantage of … that tells you all you need to know about their technology status. #financialtechnology #banking #data
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 21/09/2026
This report from PwC starts to get in on the impact of #AI on Financial Services. Story: www.pwc.com/us/en/indust... tl;dr: AI's impact will be on automation of repetitive routine work to unlock the human capacity to improve member / customer financial outcomes.
pwc.com
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 20/09/2026
When I own my bookstore, I’ll be channeling my inner Meg Ryan and knowing all the books in my store. Was just shopping with Kennedy and they had to use a computer to help me.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 19/09/2026
A #personalfinance add-on for Claude could be big. The challenge here is places like @monarchmoney.bsky.social have a good grip on management; but no one has really take ahold of insight; just yet. www.testingcatalog.com/anthropic-pr...
testingcatalog.com
Anthropic prepares Claude Money for personal finance
Claude’s mobile app is testing a Money tab with bank account linking, while its data provider, supported actions and launch plans remain unknown.
011
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 19/09/2026
Love this community engagement campaign from Tucson Federal Credit Union! This is what being an engaged community bank looks like! www.tucsonfcu.com/rock-the-old... #creditunion #community #marketing
tucsonfcu.com
Rock the Old Pueblo - Tucson Federal Credit Union
010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 19/09/2026
Need you need on a Friday night: @planetmoney.bsky.social discusses @dominos-pizza.bsky.social Pizza tracker! Listen: podcasts.apple.com/us/podcast/p...
podcasts.apple.com
The Domino’s Pizza Tracker Theory of Everything
Podcast Episode · Planet Money · September 18 · 32m
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 18/09/2026
AI ---> Brand Engagement? Are you ready? digiday.com/marketing/op...
digiday.com
OpenAI's next ChatGPT ad format: click to chat, not to site
The new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 16/09/2026
When I worked in media, we pitched and sold what was called, "Native Advertising" strategies. I love seeing many of my newsletters today doing the same thing with sponsored content to relevant audiences. When done right, these strategies build brand and feed TOFU awareness.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 16/09/2026
Kasia Leyden, CMO of Acorns, summed up how I view branding: "Fear converts faster. Hope compounds longer." #branding #marketing Full Story: www.marketingbrew.com/stories/acor...
marketingbrew.com
Why this fintech marketer is betting on trust over attention
Kasia Leyden, CMO of Acorns, shared her thoughts on why she stopped optimizing for urgency and started focusing on optimism instead.
010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 16/09/2026
Sephora continues to explore creativity and the shopping experience: www.retaildive.com/news/sephora... #eCommerice #tiktok
retaildive.com
Sephora to pilot TikTok Shop experience
The beauty retailer will debut exclusive monthly drops through the social media's e-commerce feature with content-led videos and a TikTok Live.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 12/09/2026
100 days until Christmas!
000
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
The New Yorker @newyorker.com · 11/09/2026
In his new memoir, “The Perilous Fight,” the former N.F.L. star recounts the backlash he faced from the league. www.newyorker.com/culture/the-...
newyorker.com
Colin Kaepernick Misses the Game
In his new memoir, “The Perilous Fight,” the former N.F.L. star recounts the backlash he faced from the league.
2356
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 10/09/2026
What do you remember about #911? #September11
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 08/09/2026
Had a beautiful (and humid) hike this morning in SoCal after the rains from the hurricane.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 07/09/2026
For me, it was The Outsiders. You?
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 06/09/2026
Love that orgs are finally figuring out what #contentmarketing is in 2026. The Chicago Cubs created "Nine Innings to Love": variety.com/2026/digital... #Marketing #Brilliant
variety.com
Chicago Cubs Sets Rom-Com Series ‘Nine Innings to Love’
The Chicago Cubs are entering scripted content with 'Nine Innings to Love,' a rom-com series which is set to debut on TikTok.
010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 05/09/2026
While CDs are lighter than vinyl, I’m sticking with our lovely collection of OGs and fun finds.
000
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
Verso La Luce Books @versolalucebooks.bsky.social · 05/09/2026
Book Review: Song of Achilles. Tl:dr: you’re be mad, you’ll feel your adrenaline rise, and you’ll cry. ⭐️⭐️⭐️⭐️⭐️ Link: versolalucebooks.beehiiv.com/p/goddess-an... #book #bookreview #read #greekmythologyart
001
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 02/09/2026
It’s one thing to gate-keep research papers (white papers). It’s a whole other level of stupid to gate-keep your case studies. Like, I’m just wanting to see validation, man!
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 02/09/2026
September 2 is my annual reminder to take care of your mental health, men. You matter. 💛 I’ll never forget you, 66.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 01/09/2026
Love this innovative use of technology for MSUFCU to engage their community with #AI. #CreditUnion www.cutoday.info/site/THE-fea...
cutoday.info
Beyond Loans: How One Credit Union Is Using AI And Geofencing To Steer Members To Savings Instead Of Debt / THE feature / CUToday.info - CU Today
The Coolest Credit Union News Source
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 31/08/2026
Facebook is still a thing? ;) I say in jest; but I scroll Facebook and it's all my HS/College friends. Instagram is where the younger generations are going.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 28/08/2026
Speed is the new scale.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 27/08/2026
I've long been a believer in brands creating stories about their culture, and impact. Not sales. Stories. Marketing Brew is asking the same questions as more and more brands move to Substack. Give it a listen: podcasts.apple.com/us/podcast/s...
podcasts.apple.com
Should Your Brand Be on Substack?
Podcast Episode · Marketing Brew Weekly · August 26 · 28m
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 26/08/2026
I grew up listening to the Dolly Parton Christmas album; and years ago I found an OG vinyl. You better believe it is in our collection and what I'm spinning tonight. Thank you Dolly.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 25/08/2026
It’s still summer here in SoCal, so no PSL for me just yet. But looking forward to fall lattes and then my fav: EggNog Latte! 🍁🍂
010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 23/08/2026
What is causing the college-graduate job market... There are multiple reasons when you look at the data. Great story from @npr.org - www.npr.org/2026/08/18/n...
npr.org
Many recent grads say AI is making it harder to get a job. Economists aren't so sure
The unemployment rate for young adults with new degrees is higher than the rate for all workers, according to the New York Fed. Is AI the problem, or is it more complicated?
000
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
Financial Times @financialtimes.com · 22/08/2026
Mark Carney says Canada is now ‘at war’ with US over trade ft.trib.al/PViWHCo
ft.trib.al
Mark Carney says Canada is now ‘at war’ with US over trade
Prime Minister says Donald Trump miscalculated by escalating his tariffs attack on the country
1410730
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 21/08/2026
I have started to get marketing emails about fall! 🍂🍁
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 19/08/2026
Hoping for some El Niño this season in SoCal! laist.com/news/climate...
laist.com
With a strong El Niño expected in SoCal, should you consider flood insurance?
The weather pattern doesn’t guarantee flooding here, but now could be a good time to consider flood insurance, which is not included in most homeowners or renters policies.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 19/08/2026
Recently, I was talking with a fellow marketer about marketing campaigns and branding, and within 15 minutes, we had brainstormed a brilliant and enterprise-wide marketing campaign. The key point: It was not going to be a quick win. It was a massive -- and vital -- re-positioning in a ripe market.
100
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 18/08/2026
This is one of the movies that I re-watch often. I first saw it in my college journalism class and it has stuck with me.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 18/08/2026
So many people get "branding" wrong. It's not a damn slogan. Branding is an operating system across an organization. If all you want is a slogan, go to ChatGPT. If you want to change your business, you gotta do the work.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 18/08/2026
OMG - I was rolling with laughter watching @rosie.com on @jimmykimmel.com last night. www.youtube.com/watch?v=NMZf...
youtube.com
Guest Host Rosie O’Donnell Makes Her Talk Show Return
YouTube video by Jimmy Kimmel Live
011
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 17/08/2026
Can I go back to Kensington Gardens and relax with a lemonade and a book? #london #travel
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 14/08/2026
For those who work in B2B, what "welcome" packages have you really loved? Everyone has enough waterbottles ... what's new? #marketing #b2b #thankyou
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 13/08/2026
Massive congrats to my friends at Klarivis and Rival on both appearing on the Inc 5000 lists today! It is a privilege to cheer on my friends as they do amazing things! #marketing #data #creditunion
010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 12/08/2026
It has never been more important to be good at our job, marketers.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 04/08/2026
Was such a treat to listen to Molly Bloom today at #Circuit. She’s exactly (maybe minus the FBI part 😉) who I want my daughter to grow up to be: A passionate, confident, honest woman. 💙
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 30/07/2026
My team at @aistudiocoop.bsky.social is hiring a key Client Success and Operations leader to join us ... And you get to work with me! Details here: workforcenow.adp.com/mascsr/defau... #Jobs #CreditUnion #ClientSuccess
workforcenow.adp.com
Recruitment
010
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 29/07/2026
Non-profits have a strategic opportunity to lean in on giving & results-driven impact. #NonProfits #Foundation richarddedor.substack.com/p/how-non-pr...
richarddedor.substack.com
How Non-Profit Foundations and Credit Unions Can Directly Impact Their Communities
Community impact is vital for non-profits, but so is building long-term relationships. The check can not be the end of the relationship. It’s a partnership.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 28/07/2026
#AI is great. Lean into the technology. But don't forget about the people.
000
Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️ @richarddedor.com · 27/07/2026
There are many questions and valid concerns about the #AI breach from OpenAI last week, but this is what is the key takeaway: Barr Moses, co-founder and CEO of Monte Carlo, said that most organizations are overconfident in their ability to catch rogue AI agents. ... see the quote >>>
110