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nilay patel

@reckless.bsky.social
157K followers 509 following 3.5K posts

Editor-in-chief of The Verge, host of Decoder, cohost of The Vergecast. I am in love with spectacle.

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nilay patel @reckless.bsky.social · 05/10/2026
it was an hour long convo ;) www.theverge.com/podcast/1004...
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nilay patel @reckless.bsky.social · 05/10/2026
Asked Sen @schiff.senate.gov about getting rid of 230, and he suggested there might be immunity if a platform has "best practices." Just gonna go ahead and tag @jkosseff.bsky.social @klonick.bsky.social @noupside.bsky.social @masnick.com now bc dying for their reax www.theverge.com/podcast/1004...
We’ve had Sen. [Ron] Wyden on the show many times to talk about Section 230. I won’t go too far down that rabbit hole. The dynamic there was that Section 230 provided the immunity that you’re describing, but it was immunity for speech that would otherwise be illegal. And so it was speech that was defamatory. There’s a whole category of speech that isn’t illegal. Are you saying that taking the 230 immunity away from the social platforms would somehow make them moderate lawful but awful speech? And I bring this up because I’m very curious about how you would apply it in the AI case as well.

Yeah, no, I think that is the case. That part of their argument was, “ We want to take down really nasty, offensive, racist content, but we will be afraid to do so if you don’t give us immunity. So give us immunity, and we’ll take all that bad stuff down.” They got immunity. And I don’t know if you’ve been on X lately; it’s a cesspool. So giving them broad immunity did not allow them to enforce their community policies. And the First Amendment prohibits the government from dictating speech or prohibiting you from saying things. It doesn’t prohibit a private party from saying, “We don’t want racist content on our platform.” So there’s no problem with a private platform saying, “That violates our policy. We’re not going to post it.” And they’re not utilizing that immunity in a good way. So why should they continue to have it?

Now, we may want to create a safe harbor for companies that are meeting best practices and standards. So we may want to narrow 230 instead of getting rid of it. What is the analogy in terms of AI? I’m not sure what the analogy is.Now, we may want to create a safe harbor for companies that are meeting best practices and standards. So we may want to narrow 230 instead of getting rid of it. What is the analogy in terms of AI? I’m not sure what the analogy is.

Let me draw you the connection that I’ve been thinking about a lot. In the case of social media and Section 230, the immunity was that the platforms would not be responsible for the speech of the users. So I would post something horrible about you, and you couldn’t sue Mark Zuckerberg. This is the thing that has broadly enabled the social media platforms at scale.

I opened Instagram today, and it is all but making the content for me. And in fact, a lot of content on Instagram is being generated by Meta. It is obviously their speech. And somewhere between having your Muse go and make Instagram for you, and Meta synthesizing all of the product recommendations and generating content all by itself, is a liability for Meta. It is outside of the Section 230 shield. That is their speech.

And you can draw a lot of distinctions there. If I fully automate my Instagram account with my Meta agent, is that my speech, Meta speech, or the AI model’s speech? Who knows? But it might not be under 230. So you would be outside of the immunity shield. And I’m just curious if you think that will meaningfully alter how they moderate.

I agree with your analysis, but I think it’s a difficult enough legal analysis that they feel they’ve got the money to stop, or slow down, effective litigation. Meta, or any of these other companies, decides how they want to amplify certain content. So let’s say it’s content that I generated. Is it still solely my speech if Meta spends a fortune to amplify it to so many users who wouldn’t have heard it, but for Meta making that decision, or is it now both of our speech? I’m not sure exactly where that line is. If it’s obviously purely Meta content, then it’s pretty simple, but there are going to be a lot of cases in between.

Bu…
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nilay patel @reckless.bsky.social · 01/10/2026
We sent @joshdzieza.bsky.social to Utah to figure out what's going on with Kevin O'Leary's giant data center project, which has stalled out due to furious opposition from locals. After promising to talk to us, O'Leary's company sent us legal threats instead. www.theverge.com/cs/features/...
Over the past five months, I spoke with more than two dozen local officials, residents, and others involved with the project, including the CEO and cofounder of O’Leary Digital, Paul Palandjian, who, after describing himself as “an open kimono” of transparency, responded to emailed questions and requests to speak with O’Leary with a message from a lawyer threatening legal action over any false statements. These interviews, along with thousands of pages of emails and text messages obtained through public records requests, show a project that moved with the urgency of an emergency. Everyone was racing — the developers against other speculators, O’Leary against rival projects chasing the same few tenants, Utah against other states, the United States against China — right up until they slammed into the residents of Box Elder County they had neglected to tell.
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nilay patel @reckless.bsky.social · 26/09/2026
Asked Cloudflare CEO Matthew Prince if he would still make the decision stop being in business with Daily Stormer and Kiwi Farms today. (Among many many other deep questions about the web.) www.theverge.com/podcast/1000...
It’s 2026. The valence of speech on the internet has changed. If you had to make the Kiwi Farms, Daily Stormer, decisions again today, would you make them the same way?

Each of those things is a moment in time, and I think there are puts and takes under all those things. At some level, at the time, when we made the decision around the Daily Stormer, no one knew what Cloudflare was, and we were seeing a bunch of regulation that was happening online that really could have been a real threat to the underlying way the internet worked, regulating key protocols like DNS and TLS. And we were nervous about that. And so, the question was, how did you make that point?

And so, one of the real rationales of kicking Daily Stormer off, and then writing about it, talking about it, going on the news about it, writing another Wall Street Journal editorial about it, was because it helped us then frame the right policy decision that was out there.

We talked about Rawls last time. I’ll talk about Kant this time. We very much offended Kant in that. We were using this site as a means to an end that was not into itself.
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nilay patel @reckless.bsky.social · 25/09/2026
if anyone asks I’m a lawyer and this is protected
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nilay patel @reckless.bsky.social · 12/09/2026
this might be the single funniest bad AI overview I've ever seen, down to the engagement bait at the bottom. all work has ground to a halt
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nilay patel @reckless.bsky.social · 12/09/2026
are consumer ai products like ai overviews not good enough yet to win hearts and minds or so impossibly bad that they can't help but win hearts and minds
a google search for "founder mode on this sandwich" returning the following:

"Founder mode" on a sandwich means ruthlessly optimizing every single layer for maximum flavor and structural efficiency, completely ignoring traditional sandwich conventions. Instead of delegating the build to standard grocery store slices or letting ingredients slide around, you get directly into the details.Here is the master product roadmap for a "founder mode" sandwich:🔬 The Structural ArchitectureThe Bread: Never use soft, un-toasted bread that gets soggy. Use a high-quality sourdough or ciabatta. Slice it yourself so you control the thickness.The Toast: Pan-fry the bread in olive oil or butter instead of using a toaster. This creates a crispy, fat-sealed barrier that stops sauces from ruining the crust.🥩 The Core Product (The Fillings)The Meat Placement: Fold your deli meats into ribbons or waves instead of laying them flat. This traps air, creating a lighter texture and making the sandwich taste better.The Melt: Melt the cheese directly onto the meat using a broiler or a pan lid with a splash of water for steam. Never expect room-temperature cheese to melt from the heat of the bread alone.🌿 Friction Reduction & OptimizationMoisture Control: Salt and drain your tomatoes on a paper towel before adding them. This eliminates excess water that threatens structural integrity.The Green Barrier: Place your lettuce or greens against the dry side of the cheese or meat—never directly against the sauce or tomatoes.The Binding Agent: Apply your spreads (aioli, mustard, pestos) edge-to-edge on both pieces of bread to ensure perfect flavor distribution in every single bite.If you want to build one right now, let me know:What protein or main ingredient you want to use?Do you prefer a hot or cold sandwich?What spreads or flavors do you normally like?I can design a custom blueprint optimized for your kitchen.
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nilay patel @reckless.bsky.social · 09/09/2026
old man's still got it (a nikon d7500 with a 40mm micro)
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nilay patel @reckless.bsky.social · 25/08/2026
ai slop websites have taken to summarizing the vergecast and this is not right but also not wrong
Nilay Patel's Brain Runs on Gadget Launch Dates — And Amazon Just Made Them 60% More Expensive
2026-08-24 17:08 (GMT-4)
Add to Google Preferred Sources
On the latest The Vergecast, Nilay Patel revealed a memory system that will resonate with anyone who has worked in tech for more than a decade: he organizes his entire professional life by product launch dates and the quality of the office snacks at the time. The episode's game, which tasked the hosts with placing gadgets from 1994 to 2020 on a timeline, demonstrated that the release calendar is the tech industry's shared reference frame — a mental infrastructure journalists use to navigate two decades of accelerating change. The episode also opened with a stark headline about the present: Amazon raised prices on its first-party hardware by up to 60%, from the Echo Dot to the Kindle. The conjunction is telling. As the memory game reconstructs a period when gadgets were novelty, the news segment documents their current state as commodities caught in a global memory-chip shortage. This piece uses the podcast's timeline to examine the industry's past and present, including the DJI Phantom misstep that foreshadowed drone regulation and a robot Olympics that suggests the next frontier of consumer hardware.
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nilay patel @reckless.bsky.social · 18/08/2026
delightful
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nilay patel @reckless.bsky.social · 10/08/2026
lol at our latest ad campaign www.theverge.com/subscribe
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nilay patel @reckless.bsky.social · 28/07/2026
Ahem www.theverge.com/podcast/9170...
The Verge
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You can see the obvious collision between software brain and lawyer brain here. This thing that looks like a computer isn't actually anything at all like a computer. A lot of people even argue that the law should be more like a computer, that the system should be verifiable and consistent, and that merely issuing the right commands at the right times should lead to objectively correct outcomes.
Bridget McCormack, who used to be the chief justice of the Michigan Supreme Court, was on Decoder a few months ago pitching a fully automated Al arbitration system. Her argument to me was that people perceive the traditional legal system to be so unfair that they will accept a worse outcome from an automated system as more fair as long as they feel heard.
And if there's one thing Al can do, it's sit there and listen all day and night.
I don't know if any of that is correct or even workable, but I do know software brain, and that is pure software brain: the idea that we can force the real world to act like a computer and then have Al issue that computer instructions.
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nilay patel @reckless.bsky.social · 20/07/2026
Google Zero in the NYT - thanks @kateconger.com ;) www.nytimes.com/2026/07/20/t...
Nilay Patel, the editor in chief of the technology website The Verge, has warned publishers for years that they would face "Google Zero," a moment when traffic from Google would plummet to nothing.
"For publishers, Google Zero is already here," he said. "It wasn't until AI Mode arrived that people could see that the slow creep was about to hit a tipping point."
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nilay patel @reckless.bsky.social · 19/07/2026
Went searching for our piece on this and well (That piece: www.theverge.com/ai-artificia...)
A Google screenshot showing the ai overview for “ language is not Intelligence” reading

Exactly. Language is a communicative tool, not the source of thought. Neuroscience shows that human thinking happens largely independently of language.
True intelligence requires perception, common sense, and the ability to build physical or abstract mental models of the world, rather than just predicting which words sound right.
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nilay patel @reckless.bsky.social · 02/07/2026
you can tell what specs really matter lol
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nilay patel @reckless.bsky.social · 30/06/2026
Lol at Mike Johnson being like, fuck textualism and originalism
Speaker Mike Johnson, who was in the middle of a news conference when the court announced its decision, said he was “very disappointed” in the outcome. Calling the ruling a “textualist, originalist view,” Johnson said that it would result in “serious challenges going forward” that the United States would need to find a way to address.
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nilay patel @reckless.bsky.social · 30/06/2026
Everyone is going to say much smarter things about the insane 5-4 birthright ruling but I just think it's funny Kavanaugh wanted it so bad he decided textualism is dead
The Citizenship Clause of §1 of the Fourteenth Amendment should be no different. The Court's 1898 decision in Wong Kim Ark recognized four exceptions that existed as of the Fourteenth Amendment's ratification in
1868. Therefore, under basic tenets of constitutional interpretation, other exceptions can be recognized when the new exceptions (1) are based on subsequent developments or circumstances that are new, i.e., largely unknown or the Framers
unanticipated by the Framers of the Fourteenth Amendment, and (ii) are relevantly similar to the four previously recognized Wong Kim Ark exceptions.
See
generally, e.g., United States v. Hemani, 608 U. S. _
(2026) (slip op., at 7); Rahimi, 602 U. S., at 692; Moody, 603
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nilay patel @reckless.bsky.social · 15/06/2026
The most shadow banned post in the history of posts lol
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nilay patel @reckless.bsky.social · 12/06/2026
In a win for dads everywhere, my Whoop has informed me I am to simply putter around the house tomorrow after my doctor told me no lifting for a week
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nilay patel @reckless.bsky.social · 02/06/2026
Verge dark mode is here, nerds
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nilay patel @reckless.bsky.social · 01/06/2026
she back www.theverge.com/podcast/9411...
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nilay patel @reckless.bsky.social · 01/06/2026
Reminder that Bari and Nick trading broadcast dollars for TikTok negative pennies will not work and @lopatto.bsky.social laid it out as clearly as possible -- gift link! www.theverge.com/business/793...
On a business level, your problem with TikTok is this: Platforms exist to erode institutions like CBS News. You cannot solve your problems with improved distribution on TikTok. The things that work on television for 60-year-olds do not work on TikTok for 14-year-olds, first of all. But more importantly, TikTokers monetize their channels by directly integrating advertising and brands into their content, a strategy in immediate conflict with the values and ethics of a storied news organization like CBS News. Even if you somehow manage to crack TikTok’s algorithm, you still won’t make enough revenue to survive without trashing the very soul of the institution you’re purporting to save.
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nilay patel @reckless.bsky.social · 26/05/2026
Lots of deep ideas to chew on in my latest Decoder interview with Google CEO Sundar Pichai but my friends at least we all agree Google makes too many operating systems www.theverge.com/podcast/9364...
The trajectory over the last three years has been incredible. The LLMs of today have evolved in many ways too. We are constantly evolving it. To me, it’s like asking, can computers get us to the way—? The von Neumann architecture is still what powers most computers today, but he won’t recognize the modern one of our TPU pods. Or maybe he would. There’s still a lot of commonality to it. The underlying technology keeps evolving so profoundly. I look at every year we have had major breakthroughs. I mean, you just saw us demo in Antigravity an ability to prompt and create an operating system.

It’s very dangerous for Google to be able to make new operating systems.

We’ll have to make sure we don’t token max on creating... I’ll give you that. It’s fair, but that is the power of what these things are doing, right? There are the top mathematicians in the world, top physicists in this world who are interacting with these tools and using them in important ways, but can these tools fundamentally make novel scientific discoveries on their own? Not yet.
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nilay patel @reckless.bsky.social · 20/05/2026
look here’s the most important news
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nilay patel @reckless.bsky.social · 18/05/2026
Forever obligated to note Reagan said this dumb line as a joke in defense of a giant government assistance package for farmers www.reaganlibrary.gov/archives/spe...
I think you all know that I've always felt the nine most terrifying words in the English language are: I'm from the Government, and I'm here to help. A great many of the current problems on the farm were caused by government-imposed embargoes and inflation, not to mention government's long history of conflicting and haphazard policies. Our ultimate goal, of course, is economic independence for agriculture, and through steps like the tr reform bill, we seek to return farming
to real farmers. But until we make that transition, the Government must act compassionately and responsibly. In order to see farmers through these tough times, our administration has committed record amounts of assistance, spending more in this year alone than any previous administration spent during its entire tenure. No area of the budget, including defense, has grown as fast as our support for agriculture.
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nilay patel @reckless.bsky.social · 18/05/2026
Talked to Jonah Peretti about selling BuzzFeed, and what exactly new owner Byron Allen means when he says BuzzFeed will use AI to compete with... YouTube? You tell me. Free to read, watch, listen: www.theverge.com/podcast/9321...
There’s what you’re saying here, and then there’s this quote from Byron Allen about what BuzzFeed is going to be. I’m just going to read it to you, and I’m hoping you can explain to me how this will work. Here’s Byron Allen describing why he’s buying BuzzFeed: “As of this moment, with the power of AI, BuzzFeed is officially chasing YouTube to become another premier free video streaming service.” How are you going to do that?

I think one thing that is pretty exciting about working with Byron is that there are more assets, more resources, and more capabilities to do things that we just couldn’t do on our own. I don’t want to give away too much, but he’s doing a lot of things in these wholly-owned businesses that he has. He is in the home with Local Now, a connected TV app. He’s doing a huge amount of production with his studios for making content. There are conversations, deals, partnerships, and things that he’s able to access. So I think what that means is you’ll have to wait and see. But putting together pieces and combining that with new technology and making something that doesn’t exist is why I’m so excited about this deal.

What would YouTube be if it started today? What would YouTube be if it were something that was created in the world of GenAI? I think it would be pretty different. It might not be what every listener is imagining. It’s certainly not just making a bunch of AI slop videos or something like that, which I think is the thing that people jump to. But there are different ways that creators could make, play, and share. We have a lot of stuff to work out and a lot of stuff to build, but I’m excited about combining a lot of new capacity that we didn’t have before to build things that seemed out of reach in the past.
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nilay patel @reckless.bsky.social · 12/05/2026
Was just scrolling our homepage revchron feed and caught the same vibe as when I was myself a hardcore Engadget reader in 2006ish. So happy with this, so much more to come
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nilay patel @reckless.bsky.social · 12/05/2026
👀
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nilay patel @reckless.bsky.social · 09/05/2026
No bots here
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nilay patel @reckless.bsky.social · 06/05/2026
Lots going on in this @miasato.bsky.social story about the clips economy but lol at Perplexity being this… perplexed! www.theverge.com/report/92000...
=
On Vyro, another clipping service launched by MrBeast, Perplexity launched a campaign in early April centered around Joe Rogan's use of AI. (Perplexity is a sponsor of Rogan's show.)
Clippers were instructed to make content based on Rogan discussing Al with guests like Bradley Cooper and Johnny Knoxville, with the Al company specifically mentioned. The campaign ran across Instagram and TikTok, paying $1.20 per one thousand views on a video
- and came with more requirements. Accounts were required to have more than 10,000 followers to submit clips, and all posts were to include #PoweredByPerplexity and
#sponsored (many clipping campaigns have no disclosures that the content is paid). Reached via email, Perplexity distanced itself from the clipping company, with spokesperson Jesse Dwyer saying Perplexity "has no knowledge" of Vyro and "takes any unauthorized use of the Perplexity name or logo very seriously." When asked to confirm Perplexity had not run or authorized clipping campaigns, Dwyer stopped responding to The Verge. Vyro directed me to Evangelist, a platform that connects brands with clip farms, but the company declined to comment. If clips really are the standard for marketing — a tool that everyone uses, that is at this point old news - why the secrecy?
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nilay patel @reckless.bsky.social · 06/05/2026
Pure software brain in the Whoop app: we failed to log your sleep correctly so please start holding real still at night so the computer thinks you’re sleeping
Two things I recommend:
1. Manually review/edit last night's sleep:
• In the Sleep screen » tap last night → Edit → adjust bed time back toward 11:30pm / midnight if that's accurate.
2. For the next few nights, once you actually lie down for sleep, put the phone away and keep movement minimal for ~10-15 minutes; that makes it easier for
WHOOP to lock in the true bed time.
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nilay patel @reckless.bsky.social · 06/05/2026
Feels like big tech companies could just offer to subsidize solar panels for people where they want to build data centers, nothing more convincing than getting a bill like this
My electric bill reading $0.00
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nilay patel @reckless.bsky.social · 28/04/2026
Some all-time Verge art on this deep dive into the security implications of Mythos www.theverge.com/ai-artificia...
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nilay patel @reckless.bsky.social · 25/04/2026
Thrilled for all the debate about software brain - even the people who think I am a neoliberal shill lol - but it does seem like the definition is getting lost, so here it is clearly for reference. And note “control” here is very important - lots of bad things happen as people seek this control!
S
o what is software brain? The simplest definition I've come up with is that it's when you see the whole world as a
series of databases that can be controlled with the structured language of software code. Like I said, thin in nanmanful ma afrain thines. SO
muc.
Copy
Find Selection
Look Up
id a
bunch of important companies have been built around maintaining those databases and providing access to them.
Zillow is a database of houses. Uber is a database of cars and riders. YouTube is a database of videos. The Verge's website is a database of stories. You can go on and on and on. Once you start seeing the world as a bunch of databases, it's a small jump to feeling like you can control everything if you can just control the data.
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nilay patel @reckless.bsky.social · 25/04/2026
amazing work from Google here
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nilay patel @reckless.bsky.social · 24/04/2026
Look this is all brazenly corrupt but Delrahim was the Trump 1 antitrust chief who brokered the deal allowing Sprint to buy T-Mobile, a deal which created the ultra-competitive Dish Mobi- wait I’m told this was actually a catastrophic failure everyone saw coming www.nytimes.com/2026/04/24/b...
David Ellison, the billionaire media mogul, feted President Trump and top members of his administration at a private dinner in Washington on Thursday as his company, Paramount, seeks federal sign-off on a $111 billion deal to buy Warner Bros. Discovery.
The gathering, at the U.S. Institute of Peace, included top executives and journalists from CBS News, which Paramount owns. Bari Weiss, the network's editor in chief, joined Mr. Ellison at Mr.
Trump's table, and Norah O'Donnell, the former
"Evening News" anchorwoman, also attended, according to two people briefed on details of the closed-door event.
Among the guests was Todd Blanche, the acting attorney general. Mr. Blanche oversees the Justice Department, whose antitrust division is set to review the Warner Bros. acquisition. The deal would place CNN and HBO, arong other outlets, under Mr. Ellison's control. Paramount's chief legal officer, Makan Delrahim, also sat with Mr. Trump, the people said.
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nilay patel @reckless.bsky.social · 23/04/2026
sometimes you just have to go all-caps in the headline www.theverge.com/podcast/9170...
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nilay patel @reckless.bsky.social · 20/04/2026
don't worry now he's reading wikipedia
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nilay patel @reckless.bsky.social · 20/04/2026
now balaji is reading the ai overview for iranian missile bases
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nilay patel @reckless.bsky.social · 20/04/2026
a16z launching a TBPN competitor whose biggest opening day guest is balaji reading his own tweets suggests a16z is a stupid about media as it has ever been
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nilay patel @reckless.bsky.social · 14/04/2026
Some personal news ;)
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nilay patel @reckless.bsky.social · 09/04/2026
I guess what I’m saying is great consumer products don’t make young people feel anger and despair the more they use them www.nytimes.com/2026/04/09/s...
More than half of Gen Z-ers living in the United States use generative artificial intelligence regularly, but their feelings about the technology are souring, according to a new survey released on Thursday by Gallup, the Walton Family Foundation and GSV Ventures, a venture capital firm that works in education technology.
The percentage of respondents ages 14 to 29 who said they felt hopeful about A.I. declined sharply since last year, down to 18 percent from 27. Young adults' excitement about artificial intelligence dropped, too, and nearly a third of respondents indicated that the technology made them feel angry.
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nilay patel @reckless.bsky.social · 09/04/2026
lol at openai buying the google results for claude
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nilay patel @reckless.bsky.social · 08/04/2026
Me: there are no great consumer AI apps Also me: I have wasted every free minute of the day writing python scripts with Claude Code to change the art on the podcast studio Frame TV with a Stream Deck
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nilay patel @reckless.bsky.social · 06/04/2026
I don't work for you on Bluesky, I work for our subscribers on The Verge, where we talk about this all the time. Look, here I am talking about it in great detail with the CEO of Cisco www.theverge.com/podcast/9067...
We talk to developers all the time here at The Verge. They’re like, “Our entire job is different.” The world has changed. The market has cracked open. Something is going to happen there. Then, downstream of that, you can say, “Well we hired a bunch of engineers to build us business process automation. Maybe we get way more value out of those engineers and we get way more automation.” There’s something in the enterprise that’s going to happen with AI, that feels like I understand the value. Do you see any consumer applications of that scale beyond just telling Alexa to buy me shoes. Quite honestly, I don’t yet, apart from Google Search getting a lot weirder over the past two years.

I don’t have any great examples yet. You’re right. You are seeing some horizontal areas in the enterprise that are consistent across almost every company, like coding. Customer service is one that everybody’s working. You start to see some emerging horizontal use cases in legal. We’re seeing a lot of use cases in our people organization, too. I think those are pretty standard. Everybody’s at least aware of those opportunities. People are at different stages on the journey. But, I’m not the consumer expert by any stretch. We’re purely B2B, so that’s where I spend all my time.

If I saw it, I would have probably read it on something you published.

We’re looking for it every day.

The reason I’m asking is because I think this relates to why I started out asking about data centers in space. I’ve heard [Google CEO] Sundar Pichai say variations on this idea. Without the big consumer application that everybody understands and can see the benefit of, putting the data center in the backyard is becoming an increasingly harder sell. The power requirements, the water requirements — which I know are controversial and often argued about — just the energy, resources, and requirements of the data centers are making them unpopular.
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nilay patel @reckless.bsky.social · 06/04/2026
Remember that viral report about Google traffic to tech sites plummeting? It was massaged data from a firm selling “AI SEO” which just wanted attention - and search referrals! @miasato.bsky.social reports on the shady new ways SEO hustlers are trying to game search www.theverge.com/tech/900302/...
The farga
1
Compared to his firm's website, Asaf Fybish, cofounder of Growtika, is reserved when asked about the state of Al search. For one, he says, measuring traffic or other SEO signals is even harder in the era of Al than it was previously.
"I always start by saying that I cannot promise anything in terms of Al visibility because it's still tricky and there's still not a right way to measure," Fybish told The Verge. Traditional SEO is still important, Fybish says, but now
"search" encompasses many different plattorms beyond Google, wherever people are looking for information.
The Growtika team was shocked at the attention its tech media report generated. (The traffic data, which came from the marketing company Ahrefs, purports to show estimated monthly organic traffic from the USonly.)
Fybish says it was a win on all fronts. It generated links to the Growtika website and was cited by news outlets, which he says will help the firm's credibility and site authority. It also was a lead generator. Some of the responses were negative, he says, but his
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nilay patel @reckless.bsky.social · 06/04/2026
omg success (the new firmware allowed Mac OS to set the backlight to 100 percent with the hardware keys!)
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nilay patel @reckless.bsky.social · 06/04/2026
eek
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nilay patel @reckless.bsky.social · 06/04/2026
For some reason this is cracking me up
An old Intel MacBook Air installing Windows next to a new MacBook Neo
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nilay patel @reckless.bsky.social · 05/04/2026
Oh this study?
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