After years of dismissed symptoms led to an endometriosis diagnosis, Finn Partners’ Caitlin Macahilig reflects on using storytelling to elevate patient voices, and finding her own in the process.

Women are redefining fandom through fashion and viral culture; marketers who stick to traditional playbooks risk missing the game entirely, says Gray Wolf’s Emma Johnston.

The era of ‘pragmatic adoption’: The 2026 PRWeek and Boston University AI in PR Survey. From PR Week

From period-care rest lounges to game-day pop-ups, recruitment activations rely on content generated by the experience, not just for the algorithm, says Alison Brod Marketing + Communications’ Eleanor...

Get to know PRWeek's 40 Under 40 class of 2026. From PR Week

Callaway Golf ends relationship with Good Good Golf following ad backlash. From PR Week

Staying silent during global crises is a risk brands can no longer afford, says FleishmanHillard’s James Hawk.

‘Mistakes were made’: Callaway Golf and Good Good Golf pull and apologize for ad. From PR Week

‘We know we got this wrong’: Target pulls ‘offensive’ Halloween costume following backlash. From PR Week

PRWeek reveals Hall of Fame class of 2026. From PR Week

Student government campaigns hold the key to winning over a skeptical, high-stakes Gen Z audience, says FTP’s Skyler Stein.

Memo to Cracker Barrel's new CEO: Fixing a controversial rebrand takes more than an old logo. From PR Week

PRWeek’s 40 Under 40 class of 2026 revealed. From PR Week

While generative AI promises speed and scale, relying on machine-sterilized jargon to handle automated blunders will only destroy public trust, says PANBlast's John Hiltner.

PRWeek US Power List 2026. From PR Week

In our efforts to avoid sounding like ChatGPT, we’re abandoning classic literary tools, making human prose flatter and more machine-like than ever, says Velocity Partners’ Allie Sadoff.

Data and strategy get you into the room at Cannes, but true memorability requires taking off the safety harness, writes FleishmanHillard’s Rebecca Weinstein.

The team’s' title run proved powerful brand moments are earned when marketers stop driving the narrative and let communities co-author it, says Ogilvy Health’s Lexi Cendan.

Driven by digital fluency and a hunger for real-world connection, this generation is uniquely equipped to dominate modern media relations, says Dukas Linden Public Relations’ Jansel Murad.

How Fireball, Moen, Carter's, HeyDude and Miller Lite are celebrating dads.

Bridging the cross-cultural PR divide is a must for all practitioners working with Chinese B2C clients, says Venture PR’s Tiff Quan.

America 250: How brands can bridge the patriotism age gap. From PR Week

I went back to college to teach AI. The students were already ahead.. From PR Week

Spirit Airlines shutdown: Inside the airline's final days and wind-down strategy. From PR Week

The film’s $80 million marketing blitz highlights the importance of experiential PR amid a shrinking media landscape, says Allen & Gerritsen’s Sophie Lynch.

As newsrooms shrink and algorithms take over, the ability to tell authentic, brand-defining stories has become more valuable than ever, says Venture PR’s Michael McKay.

The most comprehensive guide available about how agencies are weathering crosswinds and planning for how to emerge on the other side as faster, more knowledgeable organizations.

Agency Business Report 2026: Rankings table. From PR Week

Highlights from PRWeek’s second annual Sports Conference. From PR Week

While brands chase outdated stereotypes, Gen Z is quietly leading a longevity revolution, says GCI Health’s Katherine Carbone.

How NASA’s comms team made the Artemis II moon mission relatable. From PR Week

Despite ‘unemployable’ labels and accusations of napping through lunch, Gen Z’s unconventional methods are delivering new, strategic ways of working, says AntiSocial’s Abbey Kape.

Salary Survey 2026: No sudden move. From PR Week

Brands are adapting to the shift in stardom hierarchy by partnering with reality TV stars on social-first campaigns, says Autumn Communications’ Ava Almonte.

From 'AI ethics officer' to 'AI solutions architect': Inside the new AI roles shaping communications. From PR Week

Grocery aisles are out of sync with digital feeds, costing brands the trust and wallets of Gen Z, says Flywheel’s Emma Irwin.

Women of Distinction 2026. From PR Week

Explore the campaigns, agencies and leaders who won the top trophies at the 27th annual PRWeek Awards.

This year’s Oscars contenders showcase that no brand, no matter how acclaimed, is above meeting audiences where they are, says Peppercomms’ Abbey Reisler.

By mastering the data that feeds LLMs, brands are meeting Gen Zers where they’re shopping and buying in a way no ad campaign ever could, says Golin’s Rachel Bistany.

The exec appeared reluctant to eat the new Big Arch burger and referred to it as a ‘product.’

Real Chemistry no longer largest US PR firm by revenue. From PR Week

Corona, Skims and Coca-Cola ranked high among athletes and viewers at home during the 2026 Winter Olympics, says Autumn Communications’ Ben Mayhew.

With attention splintered across screens, brands that built for socials, reaction and cultural traction were the real MVPs, says Woodrow Communications’ Haley Brown.

Authentic, lighthearted ads scored a touchdown while AI fumbled the moment at Sunday’s Big Game, says Weber Shandwick’s Paige Krikorian.

The annual list of the 25 most influential people in communications technology spotlights those making the biggest impact in the realm of AI.

Golin and Ketchum will merge under the leadership of Matt Neale; Porter Novelli will become a dedicated brand within FleishmanHillard.

Vague corporate calls for de-escalation are leaving nonprofits exposed to harassment and funding threats, says Camino Public Relations’ Arianna Morgan.

Crisis experts from Precision, Fenton, Golin and Firehouse Strategies on whether the open letter is a model for collective corporate safety or a performative substitute for concrete action.

Gen Zers are juggling multiple roles in addition to their full-time jobs to support passion projects and professional growth, says RLF Communications’ Anna Beth Miles.