After 34 years as a passenger airline, Spirit has ceased operations. The wind-down was managed in secrecy for days to ensure a smooth shutdown.
I spoke with Spirit SVP of corporate comms about how they prepared for the shutdown.
Read it here @prweekus.bsky.social
www.prweek.com/article/1957...
prweek.com
Spirit Airlines shutdown: Inside the airline's final days and wind-down strategy
Spirit Airlines shutdown: Inside the airline's final days and wind-down strategy. From PR Week
