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Pinar Yildirim

@profyildirim.bsky.social
193 followers 284 following 43 posts

Marketing & Economics Professor the Wharton School of @UPenn. Scholar of digital economy, technology, media. @NBER.org Fellow. www.pinaryildirim.com

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Reposted by Pinar Yildirim
The Quarterly Journal of Economics @qjeharvard.bsky.social · 03/01/2026
The #QJE received 2,212 new submissions during 2024:Q4 – 2025:Q3. 1,524 (69%) submissions were desk rejected and 688 were sent to referees. If sent to referees, median days to first decision = 34.5, mean days = 39, max days = 98. Thank you for your submissions, and to our referees!
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Pinar Yildirim @profyildirim.bsky.social · 11/12/2025
Very sorry to see this, what a tremendous loss.
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Pinar Yildirim @profyildirim.bsky.social · 22/10/2025
Those of you who told us along the way that you liked the paper, your encouragement went a long way, thank you!
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Pinar Yildirim @profyildirim.bsky.social · 22/10/2025
This paper remains one of my favorite papers. We fought to keep the model in the paper, and I believe it serves a unique purpose helping to measure heterogenous persuasive and dissuasive effects. Hope you read and enjoy it, as we enjoyed working on it.
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Pinar Yildirim @profyildirim.bsky.social · 22/10/2025
Moreover, even though news outlets prefer partisan content (and may be biased in how they report news) they do not look biased when it comes to the coverage of an Rep vs a Dem candidate (which is, to my knowledge, a novel finding in the literature).
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Pinar Yildirim @profyildirim.bsky.social · 22/10/2025
These offsetting forces moderate Democratic rhetoric, making Dems look relatively less extreme than the Republicans.
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Pinar Yildirim @profyildirim.bsky.social · 22/10/2025
The estimates show that when Democrats take an extreme position, it is ~4X more effective at mobilizing their base to turnout, compared to when Republicans take an extreme position. At the same time, it provokes 2X the level of backlash from swing voters for Dems compared to Reps.
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Pinar Yildirim @profyildirim.bsky.social · 22/10/2025
We measure the positions (set by the politician and reported by the news media) using texts from thousands of newspaper stories and focus on the U.S. Senate races from 1980-2012. We rely on our model and use instruments that exploit sports-driven crowding-out of political coverage in news media.
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Pinar Yildirim @profyildirim.bsky.social · 22/10/2025
So how do the Republicans and the Democrats set their positions and experience gains/losses at each margin? Depends on these elasticities at the turnout and swing voter margin.
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Pinar Yildirim @profyildirim.bsky.social · 22/10/2025
If the politicians could choose, they would choose to take a partisan position with their core and a centrist position with the swing voters in private. But as media collects and distributes information across the electorate, targeted and varied positioning becomes hard to achieve.
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Pinar Yildirim @profyildirim.bsky.social · 22/10/2025
But it can turn also off centrist voters, resulting in a loss at the swing voter margin benefiting the opponent [“Dissuasive Effects”]. Choosing a centrist position instead can garner the support of the swing voters (stealing those votes away from the opponent).
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Pinar Yildirim @profyildirim.bsky.social · 22/10/2025
Choosing an extreme position (in line with the position of the partisan core) and making statements as such can earn a politician the support of the core, resulting in a gain at the turnout margin [“Persuasive Effects”].
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Pinar Yildirim @profyildirim.bsky.social · 22/10/2025
The idea in this paper required some explaining in the day, but not anymore: News media disciplines the speech of politicians. Politicians choose positions/statements to get media attention towards (or away from) themselves and simultaneously try to get support from a heterogenous constituency.
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Pinar Yildirim @profyildirim.bsky.social · 22/10/2025
Published, after years of writing/review: “Persuasion and dissuasion in political campaigns: Communication and media coverage in senate races” with Camilo Garcia Jimeno, one of my favorite people to work with. link.springer.com/article/10.1...
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Pinar Yildirim @profyildirim.bsky.social · 07/10/2025
Looking forward!
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Pinar Yildirim @profyildirim.bsky.social · 01/10/2025
UTD-FORMS Conference is a great conference for academics in marketing, economics, and related fields to share recent research and get useful feedback. Happy to be in the scientific committee this year. Send us your best papers! jindal.utdallas.edu/20th-annual-...
jindal.utdallas.edu
20th Annual Bass FORMS Conference
Call for Papers: 20th Annual Frank M. Bass UTD-FORMS Conference February 26-February 28, 2026 We invite you to take part in the 20th Annual Frank M. Bass Frontiers of Research in Marketing Science Con...
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Pinar Yildirim @profyildirim.bsky.social · 23/09/2025
Thanks, @nber.org, for the post on our recent working paper. Yes, we find AI can lower wage inequality within teams. Details in the paper.
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Pinar Yildirim @profyildirim.bsky.social · 29/07/2025
I need you to slow down another 30 seconds so we can run :)
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Pinar Yildirim @profyildirim.bsky.social · 27/07/2025
@aviceisza.bsky.social is a friend I gained over years of NBER meetings, with conversations on organizational economics and running. One NBER morning we tried to run together and he quickly dusted me off in 6min miles. If Angelino runs for this role as he runs in real life, no one stands a chance!
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Pinar Yildirim @profyildirim.bsky.social · 21/07/2025
This will be interesting to watch
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Pinar Yildirim @profyildirim.bsky.social · 06/07/2025
It will take a while to make Philly’s incoming WNBA team profitable. And, not surprisingly, what will take it to sustainability will be good marketing and financial planning rather than great athletic capacity in the long term. (Of course, we want that too!) Good luck to Philly’s new WNBA team!
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Pinar Yildirim @profyildirim.bsky.social · 06/07/2025
Despite the growth projections, most WNBA teams currently generate annual losses. Tennis and golf remain the two most profitable women’s sports, mostly thanks to the media deals, corporate sponsorships, and ticket sales.
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Pinar Yildirim @profyildirim.bsky.social · 06/07/2025
As one dives into the operational reality of bringing a team to a city, it becomes clear that involvement of an NBA team is beneficial because a venue is required, and this is a big investment for any new team. So 5 WNBA teams are owned by NBA owners, and others have various collaborations.
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Pinar Yildirim @profyildirim.bsky.social · 06/07/2025
— avg team valuation $3.5b vs 55m — avg viewership per game 1.6m vs 456K (across various media) — avg ticket cost $94 vs 47
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Pinar Yildirim @profyildirim.bsky.social · 06/07/2025
Some interesting numbers from this undertaking were as follows (pls take them with a grain of salt, as most numbers came from personal interviews): NBA vs WNBA: — Avg salary of a player: $9.6m vs $120K/yr — highest paid player: $54m vs $235K
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Pinar Yildirim @profyildirim.bsky.social · 06/07/2025
But the moment you walk into women’s sports, you realize how challenging it is for these teams to make it. They need to be financially sustainable and compete with men’s sports for media/advertising dollars, sponsorships, fandom, and venues. Otherwise investments become donations for a cause.
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Pinar Yildirim @profyildirim.bsky.social · 06/07/2025
Over the past few years, I advised a group of @wharton executive MBA women who were devoted to bringing WNBA to Philadelphia. I hoped to contribute to the transformation of the city’s economy. And I played basketball in various teams growing up, so this was a personally rewarding activity.
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Pinar Yildirim @profyildirim.bsky.social · 30/06/2025
It is great to be part of SICSS (Summer Institute in Computational Social Science) Penn 2025, which brings together researchers from various fields. If you are a PhD student or a young faculty attending, please reach out before or after the events. sicss.io/2025/penn/pe...
sicss.io
Summer Institute in Computational Social Science
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Pinar Yildirim @profyildirim.bsky.social · 28/06/2025
The FCC has to consider viewpoint diversity for news media outlet mergers (for good reasons). But did we see other advertising holding companies subjected to viewpoint diversity? Should we treat media-buying ad companies as a force shaping the media industry? This is a new territory.
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Pinar Yildirim @profyildirim.bsky.social · 28/06/2025
FTC's Daniel Guarnera says “Coordination among advertising agencies to suppress advertising spending on publications with disfavored political or ideological viewpoints threatens to distort not only competition between ad agencies, but also public discussion and debate.”
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Pinar Yildirim @profyildirim.bsky.social · 28/06/2025
What is interesting about the FTC proposed order is its restrictions that prevent the parties from "engaging in collusion or coordination to direct advertising away from media publishers based on the publishers’ political or ideological viewpoints."
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Pinar Yildirim @profyildirim.bsky.social · 28/06/2025
The FTC gave the green light for a merger between Omnicom Media Group and IPG Mediabrands, currently the third and the fourth largest advertising agencies, to form the largest global ad agency. How this merger will impact the advertising markets and media-buying behavior are to be seen.
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Pinar Yildirim @profyildirim.bsky.social · 10/06/2025
(4) With optimal AI adoption, some wages within a homogenous team may increase, and intra-team wage inequality may decline. If you read the paper, please share your feedback with us.
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Pinar Yildirim @profyildirim.bsky.social · 10/06/2025
(3) The principal may choose not to fully exhaust the AI capacity at her discretion, that is, the rate of AI adoption is not necessarily defined by the technological resource constraints.
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Pinar Yildirim @profyildirim.bsky.social · 10/06/2025
(2) Workers at the upper-most and the lower-most ends of the line network have higher risk of being replaced. The middle worker, being essential for the information flow, keeps his full employment.
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Pinar Yildirim @profyildirim.bsky.social · 10/06/2025
We offer four key insights. (1) The optimal AI strategy involves the stochastic use of AI to replace workers — varying use of AI and workers across projects or shifts, for example. So, AI may not reduce employment at the extensive margin, even if it may do so at the intensive margin.
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Pinar Yildirim @profyildirim.bsky.social · 10/06/2025
We develop a model where a principal introduces an AI in a sequential team work setting. An AI has lower moral hazard risk, but depending on which worker the AI replaces, its introduction can interrupt the information flow between workers and have negative externalities.
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Pinar Yildirim @profyildirim.bsky.social · 10/06/2025
We study these questions in a new working paper titled “Artificial Intelligence in Team Dynamics: Who Gets Replaced and Why?,” co-authored with Xienan Cheng and Mustafa Dogan. papers.ssrn.com/sol3/papers....
papers.ssrn.com
Artificial Intelligence in Team Dynamics: Who Gets Replaced and Why?
<span>This study investigates the effects of artificial intelligence (AI) adoption in organizations. We ask: (1) How should a principal optimally deploy limited
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Pinar Yildirim @profyildirim.bsky.social · 10/06/2025
What is the optimal strategy of AI deployment? What is the effect of AI on the wages of the workers by their position? What is the effect of AI on intra-team wage inequality?
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Pinar Yildirim @profyildirim.bsky.social · 10/06/2025
There is no shortage of papers studying the effects of AI on worker productivity, but majority of them focus on individual workers assuming away interactions between team members. What if AI is deployed in a team with sequential work? Which team members would face the highest displacement risk?
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Pinar Yildirim @profyildirim.bsky.social · 04/06/2025
@tayfunsonmez.bsky.social’s tremendous collaboration in Turkey to help kidney patients is such an impactful example of market design
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Pinar Yildirim @profyildirim.bsky.social · 20/05/2025
The 10th Marketplace Innovation Workshop is taking place with a fantastic program and participation of leading scholars. Very happy to open the program yesterday with a keynote, speaking broadly about the effects of technology in marketplaces and its impact on our lives. marketplaceinnovation.net
marketplaceinnovation.net
Workshop on Marketplace Innovation
The home page for the annual Marketplace Innovation Workshop.
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Pinar Yildirim @profyildirim.bsky.social · 15/05/2025
Looking to hire a Stanford @stanfordpress.bsky.social PhD student as a research assistant for a brief period of time in the next couple weeks. Ideally someone interested in digital economy. If you know anyone who may be a good fit, please get in touch with me. Thank you!
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Pinar Yildirim @profyildirim.bsky.social · 15/05/2025
Hello world! Moved over to this space and back to updates.
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