Introduction The project aims to evaluate the impact of introducing alcohol-free (AF) beer using three behavioural ‘nudges’ designed to encourage consumer uptake. Nudges are subtle changes to the ch...

This study investigates how consumers trade-off between various features when making pub choices, a previously underexplored area. Uniquely we apply foraging theory as a multi-level, ecologically b...

York CAMRA makes UK history by judging NoLo beers at its beer festival, as University of York research promotes alcohol-free drinks across 65 city…

Humans have spent thousands of years searching for a hangover cure – yet the ultimate price of heavy drinking remains unchanged.