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PRNEWS

@prnewsonline.com
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The hub for PR pros and communicators. Industry trends, news, conferences, awards and how-to content. prnewsonline.com

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PRNEWS @prnewsonline.com · 11h
🎓 Cornell's crisis isn't a communications problem— it's a trust problem years in the making. 🏥 Edelman-Yale: facts alone won't earn health trust. 🎙️ Boston Logan's "Voice of Logan" contest: Ben Affleck on Kimmel, 7M impressions, 300 outlets—earned, not bought. www.prnewsonline.com/cornell-cris...
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PRNEWS @prnewsonline.com · 30/09/2026
Today is the last day of PR Ethics Month. PRSA CEO Matthew Marcial writes on why ethical review belongs in the everyday workflow — not just the crisis playbook — and five questions to ask before hitting send. 📖 www.prnewsonline.com/before-you-h...
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PRNEWS @prnewsonline.com · 25/09/2026
Inside PR Roundup this week... 📰 White House defied a court order restoring press access — in real time. 🚗 DoorDash: "We screwed up." 🛍️ 56% of consumers plan to spend less this holiday season www.prnewsonline.com/white-house-...
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PRNEWS @prnewsonline.com · 24/09/2026
It's Climate Week NYC 🌍—and the research is in: dread isn't moving people on climate. Whitney Dailey found the highest-intensity emotional driver in climate comms is also the least used: fairness. She writes for PRNEWS on what actually resonates. 📖 www.prnewsonline.com/climate-comm...
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PRNEWS @prnewsonline.com · 23/09/2026
"The first pitch was written for your client. The second was written for the producer's audience. That gap is the whole game." Anuj Agarwal writes on how to actually get your client booked on podcasts — practical, specific and worth the read. 📖 www.prnewsonline.com/podcast-gues...
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PRNEWS @prnewsonline.com · 22/09/2026
"Brands invite creators to generate culture and conversation— then criticize them when they don't behave like journalists or longtime patrons." 📖 www.prnewsonline.com/us-open-crea...
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PRNEWS @prnewsonline.com · 21/09/2026
Lift as you climb. Rachel Scoggins Taylor of Tony Fay PR on the importance of mentoring the women coming up behind you — because someone did it for you. Attending the PRNEWS Platinum Awards Oct. 6? Join Comms Corner! Details: www.prnewsonline.com/go/2026-plat...
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PRNEWS @prnewsonline.com · 18/09/2026
🏈 Arch Manning's apology was swift and specific—but posted it to a disappearing Instagram Story 🎤 Macklemore-Sheeran-Kraft: when your name is on the tour, neutrality is hard to claim 💰 New research: strong reputation saves companies $1.2 billion in a crisis. www.prnewsonline.com/pr-roundup-a...
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PRNEWS @prnewsonline.com · 17/09/2026
The Buffalo Bills open their new stadium tonight 🏈—and before kickoff, they've already made a smart PR move worth studying. Rich Luchette writes on what the "O Canada" decision teaches comms about cross-border customer retention. Actions speak louder than words. www.prnewsonline.com/buffalo-bill...
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PRNEWS @prnewsonline.com · 15/09/2026
In honor of last night's Emmys—"The Bear" deserves a PR award too. Abbie Sheridan finds 8 lessons hiding in the final season for PRNEWS—and honestly, they land. 📖 www.prnewsonline.com/pr-lessons-f...
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PRNEWS @prnewsonline.com · 14/09/2026
What would you tell your younger self? E.J. Kim of @fleishmanhillard.bsky.social keeps it simple: Believe in your superpower. Attending the PRNEWS Platinum Awards Oct. 6? Join our Comms Corner series! Details: www.prnewsonline.com/go/2026-plat...
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PRNEWS @prnewsonline.com · 11/09/2026
🤖 Anthropic researcher quits with an existential AI warning — then current colleagues agree. Company stays silent. 😓 81% of communicators burned out, 40% job hunting 🐱 TEMPTATIONS bodega cat pop-up: culturally rooted, built for content, genuinely fun www.prnewsonline.com/anthropic-re...
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PRNEWS @prnewsonline.com · 04/09/2026
🗺️ MapQuest hit No. 1 in the App Store by keeping Lake Ontario's name: 50x download surge, zero political statements 📬 USPS navigated mail-in voting chaos: don't fake clarity 📉 Only 5% of Americans find corporate statements "completely credible." www.prnewsonline.com/mapquest-com...
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PRNEWS @prnewsonline.com · 01/09/2026
"High-profile is not the same as high-value." Katie Suiters, former Emmy-winning broadcast producer, writes for PRNEWS on the founder media readiness gap—and four practical ways PR pros can close it before Thursday's interview. 📖 www.prnewsonline.com/your-company...
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PRNEWS @prnewsonline.com · 31/08/2026
"Speed builds confidence. Accuracy protects trust." After a summer of food recalls, Jon Arons of @giantfood.bsky.social walked us through what the first 24 hours of a recall response actually looks like inside a 162-store grocery chain. 🎥 Full interview: [Link] www.prnewsonline.com/jon-arons-of...
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PRNEWS @prnewsonline.com · 28/08/2026
🛋️ Lovesac went viral, clapped back with snark, and made it worse 🤖 Druckenmiller used AI to write his WSJ op-ed and isn't embarrassed 📊 93% of Americans are cutting costs, but quality still wins— meet consumers where they are www.prnewsonline.com/lovesac-less...
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PRNEWS @prnewsonline.com · 25/08/2026
"Employees who realize news reached a reporter before it reached them don't forget." PRNEWS breaks down what a leak actually is — and why the internal communications fallout is just as important as the external one. 📖 www.prnewsonline.com/what-is-a-le...
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PRNEWS @prnewsonline.com · 21/08/2026
Lucky Charms wins RushTok. IKEA outperforms Amazon in AI search. eos skips the U.S. Open ad buy and hosts free tennis clinics instead. This week's PR Roundup is a good one for anyone thinking about community-first strategy. 🔗 www.prnewsonline.com/lucky-charms...
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PRNEWS @prnewsonline.com · 19/08/2026
"Reporters are stretched thin. They don't have time to hunt down an expert who might route them through three layers of PR approval." Dustin Siggins writes about the right way to turn social media into earned media. www.prnewsonline.com/turning-soci...
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PRNEWS @prnewsonline.com · 18/08/2026
"Communications teams already have the skills to manage how the machines answer the questions. Use them now — or spend years explaining an answer you had no hand in shaping." Kati Murphy shares five ways to get ahead of how AI is telling your brand's story. www.prnewsonline.com/meow-wolf-ai...
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PRNEWS @prnewsonline.com · 14/08/2026
Claude's new AI watermark is raising real questions for communicators. New research says the say-do gap in leadership is one of the biggest threats to workplace culture. And K18 rolled a car-sized hairball through NYC without a single logo on it. 🔗 www.prnewsonline.com/claude-water...
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PRNEWS @prnewsonline.com · 12/08/2026
6 years navigating media, lawsuits and credibility on behalf of Epstein survivor Virginia Roberts Giuffre — Dini von Mueffling joined PRNEWS to talk about what that work actually looked like, and what her legacy means now. Full interview at the link. 📖 www.prnewsonline.com/dini-von-mue...
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PRNEWS @prnewsonline.com · 11/08/2026
Search engines and language models cannot listen. They read." Anuj Agarwal writes on why podcast show notes are one of the strongest — and most overlooked — GEO assets in earned media right now. 📖 www.prnewsonline.com/podcast-show...
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PRNEWS @prnewsonline.com · 10/08/2026
"The organizations most likely to emerge with stronger reputations will not necessarily be the loudest—but the most credible and consistent." Sinthu Satchi writes why energy companies are choosing precision over visibility during the Iran crisis. www.prnewsonline.com/energy-compa...
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PRNEWS @prnewsonline.com · 07/08/2026
Buc-ee's trademark strategy became a PR problem. DuckDuckGo sold out $35 sunglasses with zero technology. And Cision's new report argues brands don't have a data problem — they have a connection problem. 🔗https://www.prnewsonline.com/buc-ees-trademark-duckduckgo-glasses-too-much-data/
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PRNEWS @prnewsonline.com · 05/08/2026
Not every publicist pitches 400 reporters at once. Some of them actually read your coverage first. Jasmin Hartmeier writes for PRNEWS on three things publicists wish journalists knew — honest, experienced and very relatable. 📖 www.prnewsonline.com/what-publici...
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PRNEWS @prnewsonline.com · 31/07/2026
Tony Romo, the Iran war's reputational ripple effects on U.S. brands, and a very round raccoon named Jimothy who drove 168% engagement for Roku. This week's PR Roundup is a good one. 🔗 www.prnewsonline.com/pr-roundup-i...
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PRNEWS @prnewsonline.com · 28/07/2026
"Apple didn't need to convince everyone that Siri was fixed. It needed to make sure Siri wasn't the only thing everyone was watching." Jared Navarre breaks down Apple's AI narrative problem — and the communications sleight of hand that followed. 📖 www.prnewsonline.com/apple-siri-g...
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PRNEWS @prnewsonline.com · 24/07/2026
A pasta promotion that became a political talking point. Gen Z fandom. And Kraft Heinz embedding itself into Disney's parks, cruises and streaming. This week's PR Roundup covers a lot of ground — all of it worth reading. 🔗 www.prnewsonline.com/olive-garden...
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PRNEWS @prnewsonline.com · 21/07/2026
"Protections that depend on government discretion are not protections. They are permissions — and permissions can be revoked." Brian Hart writes on why thesubpoena story has direct implications for PR pros and First Amendment protections both jobs share. 📖 www.prnewsonline.com/how-journali...
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PRNEWS @prnewsonline.com · 17/07/2026
124 million people under wildfire smoke alerts. Twitter hitting its 20th anniversary. And 1 in 3 PR teams with no one owning GEO. This week's PR Roundup connects three stories that matter a lot for communicators right now. 🔗 www.prnewsonline.com/wildfire-cri...
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PRNEWS @prnewsonline.com · 14/07/2026
Getting cited by AI comes down to structure, not luck. Vlada Lomova breaks down 7 rules for getting your content into AI-generated answers for PRNEWS — swipe through the carousel for the first three, then read the full piece. 📖 www.prnewsonline.com/seven-rules-...
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PRNEWS @prnewsonline.com · 13/07/2026
169 million comments analyzed. 1 in 5 contained spam, bot activity or abuse. And now those unmonitored comment sections are feeding the AI answers people get about brands. Erik Swain writes on why the comments section is a liability — and what to do about it. 📖 www.prnewsonline.com/comments-sec...
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PRNEWS @prnewsonline.com · 10/07/2026
Threads hits 500M users but brand adoption remains a question mark. The World Cup is changing the conversation about soccer in America. And new research links local newspaper decline to weakening corporate accountability. 🔗 www.prnewsonline.com/pr-roundup-t...
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PRNEWS @prnewsonline.com · 08/07/2026
"By 2028, we'll double profits and halve the people." That's a holding company CEO—and Jennifer Risi says it confirms exactly why the independent PR model is winning right now. She makes the full case for PRNEWS, backed by some pretty compelling industry data. 📖 www.prnewsonline.com/old-school-i...
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PRNEWS @prnewsonline.com · 06/07/2026
Most brand monitoring tools completely missed Merlin the duck—the unlikely viral star of the 2026 FIFA World Cup. Daniella Sampson writes for PRNEWS on Fandom FOMO and why PR teams need smarter social intelligence to catch the moment before it waddles away. 🦆 📖 www.prnewsonline.com/fandom-fomo-...
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PRNEWS @prnewsonline.com · 30/06/2026
Honoring this last day of Pride Month... "Queer joy is what we would call, in the mental health space, a protective factor for LGBTQ+ young people." Kevin Wong, CCO of The Trevor Project, talks about keeping the mission visible amid a shifting Pride landscape. 📖 www.prnewsonline.com/five-questio...
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PRNEWS @prnewsonline.com · 23/06/2026
"The best media relations is done when you don't need something from a reporter." @betchesluvthis.bsky.social Media's Michelle Ciciyasvili joined PRNEWS to talk about the long game—including the three-year relationship that eventually landed her CEO in Variety. www.prnewsonline.com/five-questio...
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PRNEWS @prnewsonline.com · 17/06/2026
Cannes Lions is next week — and if you're going, intentionality is everything. Yahoo's Erin Miller and Laura Pacas share five ways PR pros can make the week actually count for PRNEWS. Spoiler: comfortable shoes are non-negotiable. 🦁 www.prnewsonline.com/five-ways-pr...
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PRNEWS @prnewsonline.com · 16/06/2026
Juneteenth is this Friday — and how your organization acknowledges it matters. PRNEWS worked with PR and DEI experts to put together a practical dos and don'ts guide for communicators. 📖 www.prnewsonline.com/communicatio...
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PRNEWS @prnewsonline.com · 15/06/2026
Share of voice in 2026 looks very different than it did even two years ago. PR pros weigh in on the evolution — swipe through, then read the full breakdown at PRNEWS. www.prnewsonline.com/explainer-sh...
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PRNEWS @prnewsonline.com · 12/06/2026
Non-sponsor LEGO is outperforming official World Cup sponsors by 12x. Toy Story 5 brand activations are hitting 19x their normal engagement rates. And Kalshi is writing a playbook on proactive crisis comms. This week's PR Roundup is worth the read. 🔗 www.prnewsonline.com/pr-roundup-w...
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PRNEWS @prnewsonline.com · 10/06/2026
Only 1% of users click a source cited inside an AI summary. That's your new PR measurement problem. 5WPR's Matt Caiola writes for PRNEWS on the five-layer stack comms leaders need to build — and why PR is arguably more important now than it's been in a decade. 📖 www.prnewsonline.com/the-new-pr-m...
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PRNEWS @prnewsonline.com · 29/05/2026
🎓 Fake AI journals, real professors' names—a new due diligence challenge for communicators 🎮 Twitch outpaces TikTok and Instagram for top U.S. creators ⌚ Swatch x AP: 2,500% mention spike, 18B+ impressions, lines around the block worldwide www.prnewsonline.com/pr-roundup-w...
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PRNEWS @prnewsonline.com · 28/05/2026
Courts are treating AI chat histories as discoverable evidence. Is your crisis plan ready for that? Temple University's Gregg Feistman writes for PRNEWS on the emerging legal threat hiding in plain sight — and what communicators should do now. 📖 www.prnewsonline.com/the-crisis-t...
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PRNEWS @prnewsonline.com · 27/05/2026
"How are we already being picked up and naturally crawled by LLMs?" Priceline's Head of Comms Christina Bennett joined PRNEWS at the 2026 Meltwater Summit to talk GEO as a reputation engine — and why the citation problem is just the beginning. Full interview: www.prnewsonline.com/pricelines-c...
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PRNEWS @prnewsonline.com · 26/05/2026
LinkedIn job postings for "storytellers" have doubled in a year. LinkedIn's CCO Nicole Leverich writes for PRNEWS on the 5 skills redefining communications in the AI age — backed by real platform data. See some in our carousel, then read the full breakdown: www.prnewsonline.com/linkedin-dat...
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PRNEWS @prnewsonline.com · 20/05/2026
The Survivor 50 finale is tonight 🗳️ and we have the perfect pre-show read. We break down what 50 seasons of tribal councils reveal about executive communication under pressure — with insight from Survivor 48 player and comms coach Shauhin Davari. www.prnewsonline.com/what-survivo...
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PRNEWS @prnewsonline.com · 18/05/2026
"Don't let the robot swallow you. Master it." www.prnewsonline.com/3-reasons-to...
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PRNEWS @prnewsonline.com · 15/05/2026
"The first step is just not even calling it a campaign." Lonely Planet's Deepa Lakshmin joined us to share how ditching campaign thinking — and starting with a fake press release — led to one of travel's most interesting new creator programs. www.prnewsonline.com/how-lonely-p...
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