iiinova — where your digital self keeps evolving

PR Agency One @pragencyone.bsky.social · 24/06/2026

One bad subject line can become a screenshot, a backlash and a national news story within hours. In our latest blog, Managing Director James Crawford looks at the Wowcher crocodile email and what it reveals about reactive marketing, weak sign-off and reputational risk. Read below.

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PR Agency One @pragencyone.bsky.social · 18/06/2026

Tonight, we’re heading to the PRCA DARE Awards, where PR Agency One has been shortlisted twice for its work with Claromentis. The campaign is recognised for using PR, data and search insight to support B2B demand, AI visibility and search performance. Good luck to everyone nominated!

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PR Agency One @pragencyone.bsky.social · 29/05/2026

How should comms teams measure visibility and influence in the age of generative search? At the AI for PR Conference 2026, our Managing Director, James Crawford, will unpack the new AMEC GEO Principles and why the industry must avoid creating a new AVE. #AMEC #GEO #Measurement

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PR Agency One @pragencyone.bsky.social · 20/05/2026

AI-led discovery is reshaping how organisations are found and represented online. AMEC has launched its new GEO Principles and practitioner guide, with our Managing Director, James Crawford, who led and curated the initiative, helping shape the framework. #GEO #Measurement #AMEC

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PR Agency One @pragencyone.bsky.social · 15/05/2026

We’ve been cooking up something sweet behind the scenes… 👀 Earlier this week, our social media and content teams were out at a photo and video shoot for a delicious new client. More soon. 🍰

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PR Agency One @pragencyone.bsky.social · 13/05/2026

PR Agency One has been shortlisted twice at the PRCA DARE Awards 2026 for its work with Claromentis. The campaign is recognised in the B2B Award and Best Use of Data and Analytics Award categories, for work using PR, data and search insight to rebuild visibility across AI and search.

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PR Agency One @pragencyone.bsky.social · 08/05/2026

Gold winners at the PRmoment Awards 2026 🏆 PR Agency One have won Technology PR Campaign of the Year for #TheExtraHour – Give it Neighbourly. The campaign showed how purpose-led technology can turn business intent into real-world community impact at scale. A huge congratulations to the team!

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PR Agency One @pragencyone.bsky.social · 30/04/2026

Tonight we’re heading to the PRmoment Awards 2026, where we have been shortlisted five times. Our recognised work spans B2B, consumer, healthcare, sustainability, strategy and evaluation, with campaigns for Neighbourly and Oushk Pharmacy shortlisted. Good luck to everyone nominated tonight!

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PR Agency One @pragencyone.bsky.social · 20/04/2026

News from us: Zotefoams has appointed PR Agency One to support its global communications programme. We’re looking forward to helping build the profile of a business whose advanced foam materials support innovation across aviation, EVs, medical devices and more.

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PR Agency One @pragencyone.bsky.social · 14/04/2026

In Brussels this week, our Managing Director James Crawford spoke at the European Commission on how AI is changing communication measurement and evaluation, including GEO 🇧🇪 Good to see such serious focus on evidence, transparency and credible practice. Excited to share more on this soon 👀

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PR Agency One @pragencyone.bsky.social · 08/04/2026

Our Managing Director, James Crawford, will be joining the judging panel for the MPA Awards 2026. 🎉 As it’s their 14th year running, the awards have become a big part of Manchester’s business calendar. Best of luck to everyone planning their entries. Find out more: www.mpa.org.uk/awards/judge...

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PR Agency One @pragencyone.bsky.social · 31/03/2026

Building a presence in a new market requires credibility and momentum. We supported Marktlink’s UK expansion through a communications programme focused on increasing visibility and credibility across national and regional media. Read the full case study below 👇

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PR Agency One @pragencyone.bsky.social · 31/03/2026

There’s a lot of focus on land, planning and infrastructure in the new towns debate. But the reputational challenge is just as real. When a place is still being built, people form opinions from fragmented, technical information. That’s where communications matters. Full piece on our website!

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PR Agency One @pragencyone.bsky.social · 09/03/2026

Influencer marketing isn't just about posting content. It consists of contracts, approvals, timelines, compliance, invoicing, and creative judgment. This article pulls together the most common frustrations creators have with brands and explains why the real issue is often process, not people.

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PR Agency One @pragencyone.bsky.social · 09/03/2026

PR Agency One has been shortlisted five times at the PRmoment Awards North 2026. Shortlisted for work with Neighbourly and Oushk Pharmacy across B2B, consumer, healthcare, sustainability, and strategy. A big thank you to everyone involved in bringing these campaigns to life. #PRmomentAwardsNorth

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PR Agency One @pragencyone.bsky.social · 18/02/2026

Cake Box and Ambala appoint PR Agency One for consumer PR 🍰 Press office. Influencers. Cultural tentpoles. Store openings. Retail and FMCG growth delivered through Creative Effectiveness and measured via OneEval.

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PR Agency One @pragencyone.bsky.social · 16/02/2026

James Crawford, Managing Director at PR Agency One, will be judging this year’s MPA Awards, championing excellence in comms, creativity and impact. A great chance to celebrate work that truly moves brands and businesses forward. Excited to see the ideas and strategy shaping PR in 2026!

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PR Agency One @pragencyone.bsky.social · 29/01/2026

Changing how a technology business is perceived takes more than product announcements. Our work with DigitalRoute shows how data-driven PR, thought leadership and original research were used to support a shift beyond telecoms and build authority in usage-data analytics. Read more below 👇

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PR Agency One @pragencyone.bsky.social · 23/01/2026

“Tier 1” is everywhere in PR briefs - and rarely questioned. It feels like a shortcut to credibility, but when it becomes the goal, coverage replaces evidence of impact. We unpack why tiering persists, how AI is reshaping authority, and how to link PR to real outcomes 👇

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PR Agency One @pragencyone.bsky.social · 16/01/2026

PR still works. But only when it’s fast, data-led, and grounded in real problems. Here's how a pan-European campaign helped Tandem Health go from unknown startup to one of the most talked-about healthtech brands in Europe. Full case study below 👇

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PR Agency One @pragencyone.bsky.social · 16/01/2026

November & December saw two well-deserved Employee of the Month wins at PRAO 🎉 👏 Liv Garland (Nov) for brilliant media relations and standout leadership 👏 Bria Smith (Dec) for flexibility, confidence & tackling new challenges Huge congrats to both!

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Reposted by PR Agency One

PR Agency One @pragencyone.bsky.social · 09/12/2025

AI is now an influential companion to traditional search. Google confirms that models lean on the signals humans trust most, credible coverage, expert insight and real-world reputation. Our latest article explains why this shift places PR at the heart of AI visibility. #AI #PR #EarnedMedia

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PR Agency One @pragencyone.bsky.social · 09/12/2025

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PR Agency One @pragencyone.bsky.social · 25/11/2025

Is #GEO a thing, or just marketing’s latest sixth-form debate about the nature of reality? We asked synthetic philosophers, then the real evidence: how AI builds brand narratives from earned, shared and owned media. New blog on #GenerativeEngineOptimisation and why PR already controls the inputs!

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PR Agency One @pragencyone.bsky.social · 11/11/2025

We’ve been named European Agency of the Year (Silver) #EuropeanAgencyAwards2025, Thanks to our #CreativeEffectiveness, #OneEval and #OneNetwork. Judges described our “great example of international growth...delivering real impact for clients across Europe” #PublicRelations #PRAgencyOne

European Agency of the Year 2025/26 (silver)

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PR Agency One @pragencyone.bsky.social · 04/11/2025

Today at AMEC AI Day 2025, @jamescrawford.bsky.social presented From GEO to Reality, a paper redefining PR measurement for the AI era. It’s a call for shared standards, transparency, and honest data, for AI in PR. Read the full report here: www.pragencyone.co.uk/media-blog/g... #PRMeasurement #AI

pragencyone.co.uk

Generative AI Tracking Report

Generative AI is changing how people consume information, and tools promise to measure brand visibility in ChatGPT, Gemini & Perplexity.

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PR Agency One @pragencyone.bsky.social · 23/10/2025

PR Agency One has been shortlisted for four European Agency Awards 2025: - PR Agency of the Year - Independent Agency of the Year - Campaign Effectiveness - Best Pan-European Campaign A fantastic recognition of the impact we deliver across Europe. #PublicRelations #CreativeEffectiveness

Finalists for the European Aganecy Awards

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PR Agency One @pragencyone.bsky.social · 16/09/2025

#HFSS rules will reshape food and drink marketing. Paid social is off the table. But #PR and brand campaigns are wide open. We’ve built a playbook for how to adapt – and thrive. Read here: www.pragencyone.co.uk/media-relati...

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PR Agency One @pragencyone.bsky.social · 15/09/2025

Stephen, our Associate Director at PR Agency One, took a one-month sabbatical to travel Europe by train with his family - 10 countries, no flights, just time to recharge. It’s all part of our people-first time #culture. Read the full blog post 👉 www.pragencyone.co.uk/blog/how-i-s...

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PR Agency One @pragencyone.bsky.social · 11/09/2025

Stephen, our Associate Director, took a one-month sabbatical to travel Europe by train with his family - 10 countries, no flights, just time to recharge. It’s all part of our people-first culture. Read the full blog post 👉 www.pragencyone.co.uk/blog/how-i-s... #Sabbatical #WorkCulture

pragencyone.co.uk

How I spent my sabbatical: exploring Europe by train with my family

All staff at PR Agency One get a one-month paid sabbatical after five years continuous service. See how Stephen Sanders spent his in Europe.

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PR Agency One @pragencyone.bsky.social · 09/09/2025

This August, TWO colleagues kept PRAO running at full pace: Emily McGowan-Phoenix kept projects on track with her calm, organised leadership, supporting the whole team. Adam Gooseman pushed forward with focus & resilience, securing phenomenal coverage. #EmployeeOfTheMonth #CreativeEffectiveness

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PR Agency One @pragencyone.bsky.social · 21/08/2025

BBC pulled Ozzy Osbourne’s documentary with the line “moved in the schedules.” Speculation exploded until a day later they said it was at the family’s request. In crisis comms, brevity isn’t enough. Context matters. Blog ➡️ www.pragencyone.co.uk/uncategorize...

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PR Agency One @pragencyone.bsky.social · 06/08/2025

“Cutting-edge”? “Synergy”? “AI-driven”? If your audience needs a translator, your message isn’t working. We analysed 300+ B2B comms pieces - the verdict: jargon’s out, clarity wins. Read the blog 👉 www.pragencyone.co.uk/case-study/p... #B2BPR #PRStrategy

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PR Agency One @pragencyone.bsky.social · 04/08/2025

Impressions are up. Clicks are down. AI Overviews are changing search - and PR is now the key to visibility. We break down what the “Great Decoupling” means and what brands should do next. Read the blog to find out more: pragencyone.co.uk/news/what-is... #AIOverviews #PRStrategy #SEO #OneEval

pragencyone.co.uk

What is the ‘great decoupling’ and what can I do about it?

AI overviews are causing a collapse in organic traffic to websites. It’s been coined as the great decoupling. Marketers on both sides of the Atlantic have spotted this paradox in their analytics: wher...

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PR Agency One @pragencyone.bsky.social · 22/07/2025

We call it creative effectiveness; Jess French just calls it “getting it done right.” Whether it’s retail, finance or something niche, Jess knows how to get outstanding coverage. Congratulations Jess, on being our Employee of the Month. #CreativeEffectiveness #PRStrategy

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PR Agency One @pragencyone.bsky.social · 21/07/2025

#CrisisPR in 2025 moves at the speed of social. In our latest blog post, we explore how comms teams can prepare, why “no comment” isn’t enough, what shapes the narrative, and how to respond when it counts. Read our full blog post, here 👉https://www.pragencyone.co.uk/blog/crisis-pr-in-2025/

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PR Agency One @pragencyone.bsky.social · 15/07/2025

#Oasis are back, and so is peak #PR stunt season. From Aldi’s “Aldeh” renaming to Asda’s giant lasagna, brands are jumping on the nostalgia wave. We’ve rounded up the best activations (so far). Read more, here 👉https://www.pragencyone.co.uk/blog/the-best-oasis-reunion-tour-pr-stunts-so-far/

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PR Agency One @pragencyone.bsky.social · 14/07/2025

More content ≠ more #visibility. #LinkedIn in 2025 is all about value, not volume. Our latest blog covers: What the algorithm rewards Why comments matter Formats that work Quick wins for busy teams 👉 Read it: www.pragencyone.co.uk/blog/how-to-...

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PR Agency One @pragencyone.bsky.social · 11/07/2025

We’re looking for two Account Executives to join our Manchester office! PR Agency One is an award-winning agency delivering bold, measurable campaigns across five sectors. Start your PR journey here: www.pragencyone.co.uk/pr-jobs/acco... #Hiring #PRJobs

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PR Agency One @pragencyone.bsky.social · 10/07/2025

AI-driven from #misinformation is a growing global challenge, and it's no longer just about fake news. Our Managing Director, @James Crawford FPRCA, recently spoke with Insight HQ, sharing views from across the #AI and #communications landscape. 👉 thinkinsighthq.com/ai-and-misin...

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PR Agency One @pragencyone.bsky.social · 07/07/2025

DE&I is alive and well in the UK! ✨🌈 Equality Act, pay-gap reporting & governance codes keep inclusion strong. Find out why DE&I is holding steady in the UK, despite the American drama, in our latest blog post: www.pragencyone.co.uk/news/dei-isn... #DEI #Inclusion #PRStrategy #UKBrands

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PR Agency One @pragencyone.bsky.social · 26/06/2025

We’re pleased to be shortlisted in three categories at the PRCA Dare Awards tonight: Consumer Relations Event/Launch of the Year Public Sector Proud of the work, the people behind it, and the results delivered! #CreativeEffectiveness #PRAgencyOne

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PR Agency One @pragencyone.bsky.social · 26/06/2025

🤖✨ PR is your brand’s AI survival kit! ✨🤖 AI Overviews and LLMs are transforming search. To stay visible, brands must feed AI with credible PR-driven content. Dive into our latest blog post👉 #PRStrategy #AI #BrandVisibility #DigitalStrategy

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PR Agency One @pragencyone.bsky.social · 25/06/2025

Finfluencers are changing the game. With 4.7B+ views on #FinTok, Gen Z and Millennials are getting money advice from social media. We’ve published a deep dive on what this means for UK financial brands. Read it here 👉 www.pragencyone.co.uk/uncategorize...

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PR Agency One @pragencyone.bsky.social · 23/06/2025

🚨 Crisis comms gone wrong? A week after the tragic loss #airindiaplanecrash, backlash is growing - not over the incident, but the response. Read more, here 👉 lnkd.in/esuzjmnr #CrisisComms #ReputationManagement

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PR Agency One @pragencyone.bsky.social · 11/06/2025

Just launched at the #AMECSummit2025 in Vienna: our new AI Optimisation report reveals that PR drives 75%+ of AI-generated brand content. PR is shaping how brands appear in ChatGPT, Gemini and Claude. Read more: www.pragencyone.co.uk/uncategorize... #PR #AIsearch #AMEC2025

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PR Agency One @pragencyone.bsky.social · 13/05/2025

We’ve launched our new brand, a new site, and a refreshed proposition that includes: One Network (global delivery in 26+ countries) Five sector practices Redeveloped OneEval measurement Creative effectiveness at the core Explore: www.pragencyone.co.uk #PR #CreativeEffectiveness #OneNetwork

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