iiinova — where your digital self keeps evolving

Reposted by James Crawford

Be Broadcast @bebroadcast.bsky.social · 18/02/2026

Episode 10 of Accidentally Brilliant is live with @jamescrawford.bsky.social wford (PRAgencyOne, AMEC). Measurement, attribution, GEO, and what PR can actually prove. Watch: youtu.be/n03y9BCVyxo #PR #Comms #AMEC #GEO #PR #PublicRelations #Comms #Measurement #AMEC #GEO #AI

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Reposted by James Crawford

PR Agency One @pragencyone.bsky.social · 04/11/2025

Today at AMEC AI Day 2025, @jamescrawford.bsky.social presented From GEO to Reality, a paper redefining PR measurement for the AI era. It’s a call for shared standards, transparency, and honest data, for AI in PR. Read the full report here: www.pragencyone.co.uk/media-blog/g... #PRMeasurement #AI

pragencyone.co.uk

Generative AI Tracking Report

Generative AI is changing how people consume information, and tools promise to measure brand visibility in ChatGPT, Gemini & Perplexity.

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James Crawford @jamescrawford.bsky.social · 26/06/2025

Up for a handful of @prca-hq.bsky.social Awards tonight but mainly looking forward to celebrating the hard work of my amazing team,

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James Crawford @jamescrawford.bsky.social · 13/05/2025

After months (possibly years) of planning, we’ve launched the new PR Agency One. Think international reach, sector-led expertise, and next-gen measurement. Creative effectiveness has a new home

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James Crawford @jamescrawford.bsky.social · 07/04/2025

Just shared a few thoughts with the BBC about Meghan Markle’s brand. The sentiment is noisy - but if your products are selling out, the message is landing. #BBC #PR #BrandInsight #MeghanMarkle

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James Crawford @jamescrawford.bsky.social · 02/04/2025

Back as a PRCA DARE Awards judge. Looking forward to seeing strong strategy, smart measurement and creative flair. Good luck to everyone who entered. #PRCADare #PRAwards

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James Crawford @jamescrawford.bsky.social · 23/03/2025

Just remembering lockdown. What skill did you learn? We taught ourselves to make restaurant grade Tonktotsu ramen. Thanks to a book by Ramen Lord. It literally took days to make.

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Laura Bassett @lebassett.bsky.social · 20/03/2025

Roses are red Violets are blue

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James Crawford @jamescrawford.bsky.social · 11/03/2025

I’ve just ordered a Donnarumma poster for my bedroom wall

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James Crawford @jamescrawford.bsky.social · 11/03/2025

The new Old Trafford looks mind blowing.

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James Crawford @jamescrawford.bsky.social · 10/03/2025

Titchmarsh is going in hard on Avocados, the national symbol of the oppressed millennial community. Those delightful green fruit have had quite the ride, traversing the highs and lows of public opinion. www.thetimes.com/uk/environme...

thetimes.com

Choose Weetabix over avocados to save the planet, says Alan Titchmarsh

The fruit is destroying the environment and is a leading cause of hand injuries, its detractors claim. Refuse to eat them, says the TV gardener

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James Crawford @jamescrawford.bsky.social · 23/02/2025

Bricktastic was the antidote to modern life that we all need.

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James Crawford @jamescrawford.bsky.social · 21/02/2025

Sight seeing in Manchester. I take it back, Radio 2 was right.

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James Crawford @jamescrawford.bsky.social · 21/02/2025

First I would take control of Aldi and this country would be crippled

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James Crawford @jamescrawford.bsky.social · 21/02/2025

Currently in an Uber and on Radio 2 they are discussing abandoned shopping trolleys. FML

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James Crawford @jamescrawford.bsky.social · 21/02/2025

Every morning I spend at least an hour reading the news but right now I really can’t face it. So I played a lot of chess instead but this morning got hammered 3-0. Stupid memes on Insta have been a salvation. Thank god the gym has a spa or honestly I’d struggle to switch off.

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James Crawford @jamescrawford.bsky.social · 20/02/2025

I tested an AI avatar of myself using Synthesia. It’s strange but has real potential for translating proposals and making business content more engaging. Some will love it, others will find it dystopian. I am still figuring out where I stand on it. It’s a bit nuts!

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James Crawford @jamescrawford.bsky.social · 19/02/2025

It’s pretty wild times out there. Trying not to let geo-political issues you have no control over live rent free in your head is hard. Photos of my kids eating pancakes helped today. Hope you are all good. Keep smiling!

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Reposted by James Crawford

Parry Headrick @pheadrick.bsky.social · 01/02/2025

PR is 20x more than most people understand

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Reposted by James Crawford

Jim Pickard @pickardje.bsky.social · 22/01/2025

If investors do start to worry that Musk could become more associated with white power than clean power, however, from $1.4tn it’s an awfully long way down…. www.ft.com/content/f2ba...

ft.com

A fork in the road for Tesla

Clean power versus white power

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Reposted by James Crawford

Rand Fishkin @randfish.bsky.social · 21/01/2025

From everything I've heard & learned about the popular LLM models, this is correct. Getting your brand mentioned alongside the right words/phrases in authoritative media is one of the most effective ways to show up in AI answers. More 👉 sparktoro.com/blog/how-can...

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James Crawford @jamescrawford.bsky.social · 17/01/2025

Asked what his 1990 film Wild at Heart was about, Lynch replied: “Well, it’s about one hour and forty-five minutes.”

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James Crawford @jamescrawford.bsky.social · 17/01/2025

Four Heads Came Our on Wednesday. I love this piece - it’s typically weird, nightmarish, and funny all at once. I often revisit it for perspective when the kids are acting up. RIP David Lynch.

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James Crawford @jamescrawford.bsky.social · 11/01/2025

Hi @williamhanson.bsky.social, I’m toying with the idea of funding a campaign to put an end to this revolting, self-flagellating FoodTok nonsense. Watching people shovel food into their mouths isn’t entertainment—it’s an appetite suppressant. You strike me as the ideal man to start this movement.

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Reposted by James Crawford

Darryl Morris @darrylmorris.bsky.social · 13/11/2024

ICYMI: you can still listen to my documentary about the man who claims to be God, and the group he has built around him. Who are they? What lead them to believe in this man? Is this just modern spirituality… or a cult? God Next Door // BBC Radio 4 www.bbc.co.uk/programmes/m...

bbc.co.uk

BBC Radio 4 - God Next Door

Meet the Manchester man who believes he is God - and the people who share his belief.

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James Crawford @jamescrawford.bsky.social · 09/01/2025

Actually on Radio 4. No, it was not me.

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James Crawford @jamescrawford.bsky.social · 26/12/2024

Tromsø’s singular hour of day light

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James Crawford @jamescrawford.bsky.social · 22/12/2024

I’m very late to Kneecap but they get bonus points for the 808 State sample.

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James Crawford @jamescrawford.bsky.social · 18/12/2024

Absolutely knackered. Is it Christmas yet?

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James Crawford @jamescrawford.bsky.social · 14/12/2024

If want to feel stupid, go and do your kids GCSE maths homework

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Reposted by James Crawford

Lily Ray 😏 @lilyray.nyc · 11/12/2024

Yahoo was a big winner of the November Core Update. I am seeing various examples where a syndicated article on Yahoo was chosen as the canonical version around the Nov. core update, and now ranks prominently for non-branded keywords, with the original article not ranking at all. 🧵

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James Crawford @jamescrawford.bsky.social · 10/12/2024

What is the best summary of Google’s new quantum chip, which can solve problems in five minutes that would take the world’s fastest supercomputer 10 septillion years?

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James Crawford @jamescrawford.bsky.social · 06/12/2024

Pretty remarkable. I’m all up for subscription services but so much of EG was dark to search and social. Advertisers and PRs want their content to be found. Like the FT model.

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James Crawford @jamescrawford.bsky.social · 03/12/2024

The company conference in Paris this weekend was excellent but I had to sleep 9 hours last night to recover. Also, it’s amazing they built this lamp post to be almost the same height as the Eiffel Tour. French engineering at its best.

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James Crawford @jamescrawford.bsky.social · 30/11/2024

Sending this to PR Week. Company conference day two in Le Marais. Fight for your right to parrrrrty.

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James Crawford @jamescrawford.bsky.social · 27/11/2024

My week in PR: Hull, London and Paris.

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Reposted by James Crawford

Andy Mitten @andymitten.bsky.social · 23/11/2024

Lowry inspired cover for the match programme.

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James Crawford @jamescrawford.bsky.social · 24/11/2024

@stevenoakes.com your Jaguar post on LinkedIn has somewhat taken off.

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James Crawford @jamescrawford.bsky.social · 23/11/2024

I just learned from a lawyer friend that they don’t have meetings—they have ‘conferences’. £800 an hour for that? I’m clearly in the wrong game.

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James Crawford @jamescrawford.bsky.social · 23/11/2024

@magic-hat.bsky.social OK Mr magic hat. Now that Friday’s decision came out in our favour, please tell us another story about the impending demise of the Berties. I want to drink Stockport’s tears.

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