iiinova — where your digital self keeps evolving

Pete Mella @pjmella.bsky.social · 09/01/2026

Harriet from the Traitors for Prime Minister.

Reposted by Pete Mella

Dan Hayes @danhayesjourno.bsky.social · 16/11/2025

Jaw-dropping update about our leasehold investigation detailing the lengths to which my colleague @djstimms.bsky.social has gone to track down Andrew Milne. Particularly enjoyed the fact that colleagues from Liverpool and London were also involved. Mill Media is now more than the sum of its parts.

02820

Pete Mella @pjmella.bsky.social · 16/11/2025

Hard to get too engrossed on anything on @amazonprime.bsky.social video, as you're only ever a few minutes away from an advert for gambling apps or Pepto Bismol. However tense the show is, the tension that gets you most is knowing a bloke may appear and sing "diarrhea" at you at any moment.

110

Pete Mella @pjmella.bsky.social · 18/10/2025

Great night at Sheff Arena with @selfesteem.music-social.com @nadineshah.bsky.social and @moonchildsanelly.bsky.social. Three really amazing sets and great audience response from an enormous crowd.

020

Pete Mella @pjmella.bsky.social · 17/10/2025

Yes, Ticketmaster, I know I'm going to a gig, and I know I need to show the etickets, I got the message from the previous 734 emails about it.

000

Pete Mella @pjmella.bsky.social · 27/09/2025

That cockney bloke on Strictly is like a Mega Evolution of Rob Beckett.

020

Pete Mella @pjmella.bsky.social · 20/07/2025

Kids, don't make the mistake I just made and watch Squid Game S3 E2 just before bed...

010

Pete Mella @pjmella.bsky.social · 03/07/2025

Why is the US President threatening to deport his political enemies not bigger news?

000

Pete Mella @pjmella.bsky.social · 05/06/2025

Any other wildlife nerds annoyed today's @nytimes.com Spelling Bee doesn't have Turaco or Tuatara in the word list?

000

Pete Mella @pjmella.bsky.social · 31/05/2025

I saw some Dr Who leaks a while ago and dismissed them as such obvious fanw***k nonsense that they were obviously fake. Readers, each and every one was 100% accurate.

media.tenor.com

a man with blue paint on his face is making a surprised face and asking what .

ALT: a man with blue paint on his face is making a surprised face and asking what .

110

Pete Mella @pjmella.bsky.social · 04/04/2025

Interesting chat about AI conversations at #durbbu Makes me wonder though - the personas are created from biased datasets, and how can we prevent them being created by what the internet *thinks* that persona "sounds like" rather than an authentic voice...

110

Pete Mella @pjmella.bsky.social · 21/02/2025

I'm more and more thinking the world has leapt on AI way before it's ready, if it ever will be. Search engines prioritising AI summaries should be seen as dangerous. Both through the way they can be manipulated on the whims of states and techbro politics, and the fact they're simply not very good.

pressgazette.co.uk

Most generative AI responses based on news content contain inaccuracies

Nine out of ten AI chatbot responses about news queries contained at least "some issues", BBC research has claimed.

000

Pete Mella @pjmella.bsky.social · 21/01/2025

Usually when someone is accused of a "Nazi style salute" you'd presume it's an unfortunate still shared for mischief... But jeez it's hard to see anything else there.

000

Reposted by Pete Mella

David Smith @dave-thesmith.bsky.social · 13/01/2025

Super pleased to share our latest publication “Generative AI in Higher Education: Balancing Innovation and Integrity” how #GenAI is reshaping learning, assessment, emphasising the need for ethical frameworks to maintain academic integrity. @nigelfrancis.bsky.social & Sue Jones tinyurl.com/y384wfvw

264

Pete Mella @pjmella.bsky.social · 13/01/2025

A summary of my brief session at #socmedhe24. A bit of a brain dump of thoughts and concerns about the reality-bending nature of generative AI. Way more questions than answers I'm afraid! medium.com/@themella/de... #ai #genai #digitalliteracies

medium.com

Deep fakes and baby peacocks

Just before Christmas I attended the excellent SocMedHE conference at Sheffield Hallam University, and presented a session which I (rather…

100

Pete Mella @pjmella.bsky.social · 28/12/2024

Deleted Threads. Too algorithm based and full of engagement trap nonsense and doom-mongering anxiety bait. Bluesky isn't... For now.

030

Reposted by Pete Mella

Social Media for Learning in Higher Education Conference @socmedhe.bsky.social · 21/12/2024

A reflection on developig digital leadership and @pjmella.bsky.social's workshop titled ‘Deep Fakes and Baby Peacocks’ at #SocMedHE24

033

Pete Mella @pjmella.bsky.social · 19/12/2024

The drift towards the political hard right of tech moguls surfaced again in @andytattersall.bsky.social's talk. This causes huge challenges to what we as institutions use, and what we ask our students use and sign up for. #socmedhe24

051

Pete Mella @pjmella.bsky.social · 19/12/2024

Great question about fragmentation of platforms challenging effectiveness of social media - there's part of me at the moment wondering if I'm missing any good #socmedhe24 chatter on X. 😉

250

Pete Mella @pjmella.bsky.social · 19/12/2024

Totally agree that migrating to Bluesky/Threads (Absolute Twitter clones) isn't necessarily the answer to moving on from the toxification of Twitter/X. Feels like we've forgotten problems were there pre-Musk and still stuck in old view of what soc med can be #socmedhe24

041

Pete Mella @pjmella.bsky.social · 19/12/2024

The side effect of leaving Musk's X behind... I no longer have my Tweets from the first #socmedhe I went to, to compare how @andytattersall.bsky.social and I have aged in the last decade...

130

Pete Mella @pjmella.bsky.social · 13/12/2024

Seems apt this is my first Bluesky post! I'll be speaking at #SocMedHE24 at @sheffieldhallamuni.bsky.social next week. My pres features peacocks, Glasgow Willy Wonka Experience, and Joseph Stalin, but I promise it'll make sense on the day... Full line up and tickets blogs.shu.ac.uk/socmedhe/soc...

I'm speaking at #SocMedHE24, 10 years of #SocMedHE. Pete Mella. Sheffield Hallam University.

173