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So it ended up me doing a damm site better than I've done at The Radio Tech Con quiz in the past...... #SummerOfCommunityMedia

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It seems that there's "a quiz at the end"... #SummerOfCommunityMedia

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Kevin does an interesting comparison between Facebook user demographics and CR station listeners

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A couple of points from Valarie Geller: Don't market until the product is ready. Two different markets. To those who are going to listen and to those who will give you some money.

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What do listeners care about from Ofcom commissioned research #SummerOfCommunityMedia

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Valarie Geller "word of mouth" is the gold of marketing than can convert the awareness from posters etc. to action. #SummerOfCommunityMedia

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Andy from Devon Air says beer mats are great as pubs can't get enough of them.

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Danny Lawrence gives examples of marketing. Deal with local petrol station, reducing price of fuel to match the broadcast frequency in lieu of payment for a radio advert. #SummerOfCommunityMedia

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Discussion of branding is it "Asian Community Radio" or "ACR" the latter might not know what that means.

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Smart marketing for Community Media, Radio and Podcast is our next session #SummerOfCommunityMedia

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A little bit of an history of The Eye the local community radio. #SummerOfCommunityMedia

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Do some people really insult those assessing the applications? And don't write war and peace on what Community Radio is about.

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Suggested rules on Capital expenditure may change for small capital costs (i.e. replacement kit, equipment for a training programme) #SummerOfCommunityMedia

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Lunch break time including pork pies..... #SummerOfCommunityMedia

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"Don't be afraid of comedy" and talks of engaging anyone in the building even the delivery boy. #SummerOfCommunityMedia

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Conversation with Jonathan Ruffle about producing Steve Wright #SummerOfCommunityMedia

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Dom Chambers talk on Local Radio Day, including news of a young people takeover event in November. @communitymediauk.bsky.social #SummerOfCommunityMedia

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Summarises with some summary cards to take back to stations. A great first session for today's session. @powerfulpodcasting.bsky.social #SummerOfCommunityMedia

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"Is your link strong enough to go in a demo for a new job?" Value your listeners time #SummerOfCommunityMedia

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Valarie talks of "The Story Spine" as used in improv, why is it not used in radio. #SummerOfCommunityMedia

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Who, what, when, why came from newspapers 200 years ago. For radio put the what first.

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The listener is called "you" don't use "them". Talk to individuals. If you don't care it's hard for the audience to care. The magic happens when the listener forgets they are listening to the radio they just think they are there with you. #SummerOfCommunityMedia

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"Unpeel every story like an onion" Valarie Geller talks about creating powerful content. #SummerOfCommunityMedia

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Touches on AI. "The robot can warm you or can kill you". "The robot can't be hurt or fall in love" let your humanity come through. I can replace you with a robot to do song titles and the weather report." #SummerOfCommunityMedia

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Before you open the microphone ask "what's in if for the audience". The greatest presenters make it look easy. #SummerOfCommunityMedia

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Valarie Geller is first speaker. "Nothing to do with radio" it's about communicating. "In the UK you do have a voice and a microphone - never take it for granted" in comparing with journalism situation on the US. #SummerOfCommunityMedia

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The mayor of Melton borough starts proceedings with a welcome noting the value of volunteers in his local community and highlights their local station The Eye being the first of the newly licensed community radio stations in 2005. #SummerOfCommunityMedia

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At Melton Mowbray for the #SummerOfCommunityMedia event with @communitymediauk.bsky.social with some of my live updates here on BlueSmy today.

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Greg Scott @gregglesmeggles.bsky.social · 07/06/2026

On my way down Pork Pie Way to get my @communitymediauk.bsky.social pork pie at their "Summer Gathering" in conference in Melton Mowbury. #communityradio

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Reposted by Phil Edmonds

Some people in this shitty world still like to have a laugh. If you’re one such person, I hope that this provides some much needed chucklage for you. And that it also helps you out when you’re next stuck for a pudding. #Voiceover #Translation #jet2holidays #haha #hahaha

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Phil Edmonds @philedmonds.uk · 13/05/2026

My day in that there London: #TechyAnoraking Lots of cool kit, talks & catch ups at @mptslondon.bsky.social #MPTS2026 #TubeAnoraking Unexpected district line train on Kensington Olympia platform. Decades of intrigue in that dotted green line covered. #ActualAnorak not needed, dodged the rain!

Great Hall Olympia with trade show exhibits

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Reposted by Phil Edmonds

Gareth Joy @lookoutwales2.bsky.social · 21/03/2026

Some good basic branding rules here that somehow a lot of stations - no matter what level - still routinely ignore.

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Final look at some technical toys in the trade show and a few chats to round up the #hbauk2026 conference in Bolton. It's the HBA Awards later this evening. I'm not staying for that, but good luck to everyone nominated.

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Be short and concise on social posts

"No show pages" Ditch "Tony's page" competing with "station page".

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"Stick your logo on everything"

#hbauk2026 Just having a good audio product is not enough. Need awareness.

Bad branding has lots of knock on effects

Could have done with this session being much longer, lots of interesting discussion, such as "Miles" who presents the Jazz show, who is made by AI, but a listener asked to meet.

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Interesting discussion on AI music and production, copyright is very murky on these.

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AI is a challenge, you need to know how to embrace it. Roy says in some ways it's just a new way of working like moving from editing on tape, to digital playout.

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#hbauk2026 Ray Paul from the audio academy a.k.a radio academy on a session about their work and the future of AI with a packed room.

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