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So it ended up me doing a damm site better than I've done at The Radio Tech Con quiz in the past...... #SummerOfCommunityMedia

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It seems that there's "a quiz at the end"... #SummerOfCommunityMedia

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Kevin does an interesting comparison between Facebook user demographics and CR station listeners

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What do listeners care about from Ofcom commissioned research #SummerOfCommunityMedia

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Valarie Geller "word of mouth" is the gold of marketing than can convert the awareness from posters etc. to action. #SummerOfCommunityMedia

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Andy from Devon Air says beer mats are great as pubs can't get enough of them.

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Danny Lawrence gives examples of marketing. Deal with local petrol station, reducing price of fuel to match the broadcast frequency in lieu of payment for a radio advert. #SummerOfCommunityMedia

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Discussion of branding is it "Asian Community Radio" or "ACR" the latter might not know what that means.

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Smart marketing for Community Media, Radio and Podcast is our next session #SummerOfCommunityMedia

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A little bit of an history of The Eye the local community radio. #SummerOfCommunityMedia

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Do some people really insult those assessing the applications? And don't write war and peace on what Community Radio is about.

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Suggested rules on Capital expenditure may change for small capital costs (i.e. replacement kit, equipment for a training programme) #SummerOfCommunityMedia

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Lunch break time including pork pies..... #SummerOfCommunityMedia

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"Don't be afraid of comedy" and talks of engaging anyone in the building even the delivery boy. #SummerOfCommunityMedia

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Conversation with Jonathan Ruffle about producing Steve Wright #SummerOfCommunityMedia

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Dom Chambers talk on Local Radio Day, including news of a young people takeover event in November. @communitymediauk.bsky.social #SummerOfCommunityMedia

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Summarises with some summary cards to take back to stations. A great first session for today's session. @powerfulpodcasting.bsky.social #SummerOfCommunityMedia

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"Is your link strong enough to go in a demo for a new job?" Value your listeners time #SummerOfCommunityMedia

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Valarie talks of "The Story Spine" as used in improv, why is it not used in radio. #SummerOfCommunityMedia

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Who, what, when, why came from newspapers 200 years ago. For radio put the what first.

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"Unpeel every story like an onion" Valarie Geller talks about creating powerful content. #SummerOfCommunityMedia

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Touches on AI. "The robot can warm you or can kill you". "The robot can't be hurt or fall in love" let your humanity come through. I can replace you with a robot to do song titles and the weather report." #SummerOfCommunityMedia

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Before you open the microphone ask "what's in if for the audience". The greatest presenters make it look easy. #SummerOfCommunityMedia

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Valarie Geller is first speaker. "Nothing to do with radio" it's about communicating. "In the UK you do have a voice and a microphone - never take it for granted" in comparing with journalism situation on the US. #SummerOfCommunityMedia

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The mayor of Melton borough starts proceedings with a welcome noting the value of volunteers in his local community and highlights their local station The Eye being the first of the newly licensed community radio stations in 2005. #SummerOfCommunityMedia

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At Melton Mowbray for the #SummerOfCommunityMedia event with @communitymediauk.bsky.social with some of my live updates here on BlueSmy today.

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Phil Edmonds @philedmonds.uk · 13/05/2026

On my way down Pork Pie Way to get my @communitymediauk.bsky.social pork pie at their "Summer Gathering" in conference in Melton Mowbury. #communityradio

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My day in that there London: #TechyAnoraking Lots of cool kit, talks & catch ups at @mptslondon.bsky.social #MPTS2026 #TubeAnoraking Unexpected district line train on Kensington Olympia platform. Decades of intrigue in that dotted green line covered. #ActualAnorak not needed, dodged the rain!

Great Hall Olympia with trade show exhibits

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Final look at some technical toys in the trade show and a few chats to round up the #hbauk2026 conference in Bolton. It's the HBA Awards later this evening. I'm not staying for that, but good luck to everyone nominated.

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Be short and concise on social posts

"No show pages" Ditch "Tony's page" competing with "station page".

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"Stick your logo on everything"

#hbauk2026 Just having a good audio product is not enough. Need awareness.

Bad branding has lots of knock on effects

#hbauk2026 Ray Paul from the audio academy a.k.a radio academy on a session about their work and the future of AI with a packed room.

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#hbauk2026 HBA AGM time. I don't think there is anything of any "exciting" mainly just the formalities....

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Luke Davies on how to do a show on hospital radio. Suggestion on a way to do historical clips.

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Earliest reference Geoff can find of a service for hospitals is 1919 with a rudememtary 'transmitter' and headphones attached to bed frames.

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Earlier radio broadcasts aimed at hospitals in the USA #hbauk2026

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