Reframe your climate messaging by focusing on material impact, not moral intent. Learn how strategic framing helps brands communicate amid polarization.

Experts discuss whether sustainable finance needs a new lexicon to survive, and, if so, what it should look like.

Climate communications research from Potential Energy Coalition reveals which climate change communication strategies move people to act. Read the report.

Amid record-shattering heatwaves and popular demand for climate action, why are politicians often timid or in denial?

A World Cup final played under the haze of wildfire smoke. Fourth of July parades cancelled due to extreme heat. In Washington, half a million acres burned in just a couple months of wildfire season, ...

On behalf of the Associated Press (AP) & the AP Fund for Journalism (APFJ), we are delighted to invite you to a New York Climate Week event on Thursday, Sept. 24 9:00am-12:00pm. Through a roundtable d...

Presented by Potential Energy Coalition Unscripted storytelling can reach the audiences who've already tuned out climate messaging. And there's a story…

Will 2026 be the year we look back at and say “that was the year the climate emergency really started”? We have certainly had many crises over the past few years as global temperatures have risen. But...

Climate communications research from Potential Energy Coalition reveals which climate change communication strategies move people to act. Read the report.

Recent years have seen a boom in books on climate change. This collection spans from techno-optimism to philosophical pessimism.

Addressing climate change isn’t just a technology or policy challenge - it’s a communication challenge. John Marshall, founder of Potential Energy Coalition, joins Climate Rising to discuss how market...

Recent data proves that climate change is not a losing issue, but the narrative around it needs to change.

For years, climate action has been presented as the story of sacrifice: less comfort, less choice, higher costs, more rules, a smaller life justified by a safer planet. That story was never capable of...

By John Marshall, Executive Chair, Potential Energy Coalition The wider potential consequences of the Makerfield by-election will inevitably spark a familiar debate in Westminster. What does the resul...

A new report finds strong support for climate solutions in many countries, but also notes some phrases like net zero are not ineffective with the public.

Projects across the world are proving the potential of Carbon Dioxide Removal (CDR), but reaching scale will require more support from policymakers, private investors, and the public.

In this episode of Can Marketing Save the Planet, we are joined by John Marshall, CEO and Founder of Potential Energy, a coalition dedicated to changing the way we talk about climate change by finding...

Understand how the UK public views clean energy affordability and why cost-of-living concerns shape support for the clean energy transition. Learn more.

Learn how Canadians view clean energy affordability and what messaging can strengthen public support as cost-of-living pressures continue to rise.

Podcast Episode · Communicating Earth · April 22 · 48m

Podcast Episode · Communicating Earth · April 22 · 48m

Podcast Episode · Work in Progress with Sophia Bush · April 22 · 1h 8m

The NAM will host its third annual Climate and Health Summit on April 8, 2026. This full-day event will bring together leaders across the health sector to

Why Mackenzie Scott's Yield Giving, Sesame Workshop, USAFacts, and GiveDirectly are among Fast Company's most innovative not-for-profit companies of 2026.

Our Fall 2025 Climate Change in the American Mind survey finds that 25% of Americans are Alarmed about global warming, and that the Alarmed outnumber the Dismissive (11%) by a ratio of more than 2 to 1.

Download our carbon dioxide removal communication guide for tested frames, clear language, and practical tips for crafting effective CDR messages.

This practical, research-driven guide outlines five simple shifts climate communicators can use to create more effective messages. Download the guide.