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Potential Energy Coalition

@pe-coalition.bsky.social
83 followers 25 following 96 posts

Climate change is humanity's greatest challenge. Our goal is to awaken the world and dramatically accelerate progress. potentialenergycoalition.org

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Potential Energy Coalition @pe-coalition.bsky.social · 30/09/2026
When we asked consumers what ESG stands for, one guessed "eggs, sausages, grits." Barely anyone across 15,000 respondents got it right. Will Howard, our Head of Strategy & Insights, shares with Responsible Investor why “responsible business” tests best: www.responsible-investor.com/esg-sustaina...
responsible-investor.com
ESG, sustainability… electrotech? The future language of responsible investment
Experts discuss whether sustainable finance needs a new lexicon to survive, and, if so, what it should look like.
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Potential Energy Coalition @pe-coalition.bsky.social · 28/09/2026
It's not whether you talk about climate change, it's how. About two-thirds of people in the U.S. believe that if public officials refuse to acknowledge the reality of global heating, they are putting people at risk, according to our polling: www.theguardian.com/environment/...
theguardian.com
Burning forests, emptying rivers, €180bn in damage: Europe’s politicians face reckoning after ‘summer of truth’
Amid record-shattering heatwaves and popular demand for climate action, why are politicians often timid or in denial?
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Covering Climate Now @coveringclimatenow.org · 09/09/2026
John Marshall, the founder and Executive Chair of @pe-coalition.bsky.social, writes in Reuters that “American leaders are dangerously quiet about climate change” and this ‘climate hushing’ is not only “disheartening and dangerous, it’s also bad strategy.”
reuters.com
COMMENTARY: After a summer of wildfires and record heat, Americans are talking about climate change. Why aren’t our leaders?
A World Cup final played under the haze of wildfire smoke. Fourth of July parades cancelled due to extreme heat. In Washington, half a million acres burned in just a couple months of wildfire season, ...
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Potential Energy Coalition @pe-coalition.bsky.social · 08/09/2026
Our CEO Eric Asche will join @apnews.com's New York Climate Week panel on Thursday, September 24 at 9:00 am ET to explore how to talk about climate change in a way that gets people interested and even engaged in helping confront the problem.
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Potential Energy Coalition @pe-coalition.bsky.social · 02/09/2026
Join us at Climate Film Festival’s Narrative Change Summit on Monday, 9/21 at 10 am ET for our panel exploring how unscripted entertainment can engage skeptical and hard to reach audiences on climate change. Register here: luma.com/mkx3ww05 #nycw #NewYorkClimateWeek
luma.com
Reaching Unexpected Audiences Through Unscripted Reality · Luma
Presented by Potential Energy Coalition Unscripted storytelling can reach the audiences who've already tuned out climate messaging. And there's a story…
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Potential Energy Coalition @pe-coalition.bsky.social · 27/08/2026
Our research shows that climate change matters to people when it connects to what they care about: the health of their children, the insurance on their home, the ​price of their food.
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Mindy Lubber @mindylubber.bsky.social · 21/08/2026
Thrilled to welcome John Marshall (Potential Energy Coalition), Carmichael Roberts (Breakthrough Energy Ventures) and Roger Martella (GE Vernova) to #EveningwithCeres on Oct 26 in Boston, emceed by Keesa Schreane. Hope to see you there. events.ceres.org/eveningwithc... #OurPowerOurFuture
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Potential Energy Coalition @pe-coalition.bsky.social · 12/08/2026
Looking to add some books about climate change to your summer or fall reading? Check out @climateconnections.bsky.social’s reading list: yaleclimateconnections.org/2026/08/15-n...
yaleclimateconnections.org
15 new books for five new takes on climate change » Yale Climate Connections
Recent years have seen a boom in books on climate change. This collection spans from techno-optimism to philosophical pessimism.
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Potential Energy Coalition @pe-coalition.bsky.social · 10/08/2026
Instead of leading with abstract concepts like “net zero”, effective messaging starts with topics the audience already cares about—whether it be costs, jobs, health, or other local impacts.
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Potential Energy Coalition @pe-coalition.bsky.social · 29/07/2026
Our latest research, supported by @rockefellerfdn.bsky.social, proves that there is broad public support for climate action, but the narrative around it needs to change.
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Potential Energy Coalition @pe-coalition.bsky.social · 27/07/2026
Our Founder and Executive Chair John Marshall is speaking on Change Climate Project's webinar “Effective Marketing & Climate Claims in an Era of Greenhushing” on Wednesday, July 29, 2026 at 2 pm ET / 11 am PT. Register here: changeclimate.org/events
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Potential Energy Coalition @pe-coalition.bsky.social · 22/07/2026
"Most people do not organise their lives around atmospheric chemistry or energy system transitions. They organise their lives around their children, their homes, their work, their health, and their hope that tomorrow will be more secure than today."
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Potential Energy Coalition @pe-coalition.bsky.social · 06/07/2026
Our Executive Chair John Marshall spoke on this @edienet.bsky.social podcast about our latest report, Fixing Climate Communications, which provides insights on what narratives are most effective for building support for climate solutions. Listen to the podcast in the link below!
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Potential Energy Coalition @pe-coalition.bsky.social · 29/06/2026
People want climate action, but there is a risk of losing public support from messages that are too abstract, ideological, or disconnected from people’s daily lives.
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Potential Energy Coalition @pe-coalition.bsky.social · 26/06/2026
On Wednesday during London Climate Action Week, Potential Energy Coalition and @rockefellerfdn.bsky.social brought together leaders for a discussion on the narratives that can increase public support for climate action. You can watch a recording of the event here: www.linkedin.com/events/fixin...
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Potential Energy Coalition @pe-coalition.bsky.social · 24/06/2026
The data says when you talk about climate with the right messaging, you can garner a significant amount of support for climate solutions. The key is to get down to regular people, their actual lives, and how it's impacting them.
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Potential Energy Coalition @pe-coalition.bsky.social · 18/06/2026
It’s not whether you should talk about climate change, it’s how. When we pick messages that feel too ideological, big, or constraining, it doesn’t move people.
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Potential Energy Coalition @pe-coalition.bsky.social · 04/06/2026
Our CEO John Marshall joined the Can Marketing Save the Planet Podcast to discuss how better storytelling and messaging can increase public demand for climate solutions. Listen to the podcast here: www.canmarketingsavetheplanet.com/podcasts/epi...
canmarketingsavetheplanet.com
Episode 122: Protect What We Love - Finding the Universal Story in Climate Communication with John Marshall, Co-Founder - Potential Energy — #sustainablemarketing
In this episode of Can Marketing Save the Planet, we are joined by John Marshall, CEO and Founder of Potential Energy, a coalition dedicated to changing the way we talk about climate change by finding...
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Potential Energy Coalition @pe-coalition.bsky.social · 03/06/2026
We are at a critical moment in the transition to clean energy. With all eyes on the cost of living, we need messages that can continue to educate, engage, and drive support for the benefits of clean energy.
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Potential Energy Coalition @pe-coalition.bsky.social · 05/05/2026
There has been decreased conversation about climate change in media, business, and politics, but the data shows that people still care and talking about it can significantly increase support for solutions. It’s not a question of whether to talk about climate change, it’s how.
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Potential Energy Coalition @pe-coalition.bsky.social · 27/04/2026
The more conceptual and further away from people’s daily lives messaging around climate change is, the less effective it will be. Simple and relatable narratives are the best. Listen to John Marshall's Communicating Earth podcast episode for more best practices: podcasts.apple.com/us/podcast/j...
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Potential Energy Coalition @pe-coalition.bsky.social · 22/04/2026
In the latest episode of Communicating Earth podcast, our CEO, John Marshall, discusses how to improve climate storytelling to increase public demand for solutions. Listen to the podcast here: podcasts.apple.com/us/podcast/j...
podcasts.apple.com
John Marshall, Founder and CEO, Potential Energy Coalition
Podcast Episode · Communicating Earth · April 22 · 48m
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Potential Energy Coalition @pe-coalition.bsky.social · 22/04/2026
Our CEO, John Marshall, talked to @sophiaabush.bsky.social on Work In Progress about how to improve how we talk about climate change by making it a more relatable, kitchen table issue by connecting it to protecting the people and places we love. Listen here: podcasts.apple.com/us/podcast/e...
podcasts.apple.com
Earth Day 2026
Podcast Episode · Work in Progress with Sophia Bush · April 22 · 1h 8m
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Potential Energy Coalition @pe-coalition.bsky.social · 21/04/2026
Our CEO, John Marshall, joins a special Earth Day episode of Work In Progress Podcast. Tune in tomorrow for John’s conversation with @sophiaabush.bsky.social on how we can improve how we talk about climate change to our peers to increase demand for solutions.
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Potential Energy Coalition @pe-coalition.bsky.social · 31/03/2026
Our CEO John Marshall joins @kqedforum.bsky.social to discuss climate storytelling and what our research shows to be the most effective climate messaging.
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Potential Energy Coalition @pe-coalition.bsky.social · 30/03/2026
Will Howard, our Head of Insights and Advisory Services, will be speaking at @nam.edu 2026 Climate and Health Summit on the “Equipping Our Trusted Messengers” panel on Wednesday, 4/8 at 2:40 pm ET. ​Register to attend virtually: nam.edu/event/climat...
nam.edu
NAM Climate and Health Summit 2026 - NAM
The NAM will host its third annual Climate and Health Summit on April 8, 2026. This full-day event will bring together leaders across the health sector to
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Potential Energy Coalition @pe-coalition.bsky.social · 24/03/2026
Excited to share that we made @fastcompany.com's Most Innovative Companies of 2026 list in the nonprofit category! 🎉🥳This recognition is a testament to the creativity, passion, and hard work of our team. Read more about this year's #FCMostInnovative list: www.fastcompany.com/91497282/not...
fastcompany.com
The most innovative nonprofits of 2026
Why Mackenzie Scott's Yield Giving, Sesame Workshop, USAFacts, and GiveDirectly are among Fast Company's most innovative not-for-profit companies of 2026.
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Yale Program on Climate Change Communication @yaleclimatecomm.bsky.social · 19/02/2026
The latest edition of our Six Americas segmentation is out today! We find that the group of people Alarmed about climate change have grown more than any other audience since 2015. Read more:
climatecommunication.yale.edu
Global Warming's Six Americas, Fall 2025
Our Fall 2025 Climate Change in the American Mind survey finds that 25% of Americans are Alarmed about global warming, and that the Alarmed outnumber the Dismissive (11%) by a ratio of more than 2 to 1.
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Potential Energy Coalition @pe-coalition.bsky.social · 11/02/2026
In partnership with @co2bc.bsky.social we conducted a large-scale assessment across the US and UK to learn what people currently think about carbon dioxide removal and what narratives improve understanding.
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.eco domain registry @go.eco · 27/01/2026
The world is changing and people's concerns are shifting along with it. For those of us working on climate change, we need to adapt how we talk about the issue. This report from @pe-coalition.bsky.social recommends 5 adjustments to make in 2026. potentialenergycoalition.org/wp-content/u...
potentialenergycoalition.org
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Potential Energy Coalition @pe-coalition.bsky.social · 03/02/2026
We’ve pulled our most consistent insights into a new guide. Five Simple Shifts for Climate Communication in 2026 provides specific guidance on how to evolve the climate narrative in a way that reaches a broader audience and minimizes the possibility of polarization.
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Yale Program on Climate Change Communication @yaleclimatecomm.bsky.social · 27/01/2026
NEW: Our latest Climate Change in the American Mind: Beliefs and Attitudes report is now out. Do most Americans: - worry about climate change? - know climate change is mostly human-caused? - hear regularly about climate change in the media? Find out in the report:
climatecommunication.yale.edu
Climate Change in the American Mind: Beliefs and Attitudes, Fall 2025
Americans who think global warming is happening outnumber those who think it is not by a ratio of more than 5 to 1
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Potential Energy Coalition @pe-coalition.bsky.social · 05/12/2025
Last month, climate-risk scores for flood, wildfire, heat, and air quality disappeared from Zillow listings. For millions of homebuyers, that data wasn’t just nice to have. It was how families understood the real risks behind the biggest financial decision of their lives.
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Potential Energy Coalition @pe-coalition.bsky.social · 03/12/2025
What do some consumers think ESG stands for? Eggs, sausages, and grits. Will Howard, our Head of Advisory Services, spoke with @morningbrew.bsky.social on our research on how businesses can improve their climate messaging, including using plain language like the phrase responsible business.
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Potential Energy Coalition @pe-coalition.bsky.social · 18/11/2025
The clean energy brand is better than we think, and it’s easy to strengthen it further if we’re disciplined about emphasizing the right attributes. Specifically, positioning clean energy as the cheaper, better choice because it’s local, an unlimited resource, and a proven technology.
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Potential Energy Coalition @pe-coalition.bsky.social · 13/11/2025
That’s Interesting: the national cost-of-living conversation isn’t a problem for clean energy. It’s an opportunity. Our research found most Americans already believe that clean energy costs the same or less than energy from fossil fuels.
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Potential Energy Coalition @pe-coalition.bsky.social · 10/11/2025
Subscribe to That’s Interesting Newsletter for our latest research and data on how people think about climate change and what messaging strategies actually move the needle on building support for climate solutions: potentialenergycoalition.org/newsletter/
potentialenergycoalition.org
Newsletter - Climate Change Messaging & Storytelling
Get the latest insights on climate change communication, data-driven messaging, and research on reshaping how people understand and act on climate solutions.
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Potential Energy Coalition @pe-coalition.bsky.social · 05/11/2025
We need a massive shift in how we talk about climate change to drive demand for solutions and make it an everyday issue that connects with people.
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Potential Energy Coalition @pe-coalition.bsky.social · 03/11/2025
Looking for guidance on how to talk about climate change in this moment? Our CEO, John Marshall, joined @ayanaeliza.bsky.social on her WHAT IF WE GET IT RIGHT podcast to discuss what the data shows on how to be an effective climate communicator. Tune in here: podcasts.apple.com/us/podcast/c...
podcasts.apple.com
Climate hushing, fart jokes, and love. 😝 John Marshall on how to market climate action.
Podcast Episode · WHAT IF WE GET IT RIGHT? · 11/02/2025 · 47m
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Carbon Business Council @co2bc.bsky.social · 22/10/2025
Public support for carbon removal is strong. New research shared by @co2bc.bsky.social + @pe-coalition.bsky.social finds: 🔹66% of people in the UK + US back government action on CDR 🔹64% view companies more favorably if they invest in CDR
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Potential Energy Coalition @pe-coalition.bsky.social · 17/10/2025
Polls show 80% of Americans living in high-risk zones have become highly concerned about insurance costs.
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Potential Energy Coalition @pe-coalition.bsky.social · 16/10/2025
Our Head of Insights and Advisory Services, Will Howard, will be speaking at @trellisgroup.bsky.social's #GreenFin on October 28 in San Jose. He’ll be presenting our research on best practices for how businesses should be talking about climate change.
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Possibly @askpossibly.bsky.social · 07/10/2025
On Possibly we’re always thinking about the most effective way to talk about climate change. What words resonate with people? And what makes people tune us out? So we turned to @pe-coalition.bsky.social, a marketing firm for planet earth, for some tips thepublicsradio.org/possibly-pod...
thepublicsradio.org
How should we talk about climate change? - TPR: The Public's Radio
On Possibly we're always thinking about the most effective way to talk about climate change. So we turned to Potential Energy, a marketing firm for planet earth, for some tips.
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Potential Energy Coalition @pe-coalition.bsky.social · 25/09/2025
CEOs should feel confident that talking about climate change does not alienate their investors, customers or employees. In fact, when companies say they are investing in clean energy or reducing their carbon pollution, consumers are more likely to buy from them and speak well of them.
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Potential Energy Coalition @pe-coalition.bsky.social · 24/09/2025
This week our CEO John Marshall spoke at @climategroup.bsky.social Hub Live on the growing trend of climate hushing and how speaking up with more compelling and resonant narratives that tie climate change to people’s everyday lives can significantly grow support for climate solutions.
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Potential Energy Coalition @pe-coalition.bsky.social · 24/09/2025
Destructive weather is causing a crisis in the insurance industry. Rates are going up, insurers are pulling out of areas because of climate change, and people are scared their town could be the next devastated by a climate disaster with no insurance lifeline.
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Catherine McKenna @cathmckenna.bsky.social · 22/09/2025
On stage with @pe-coalition.bsky.social, @mindylubber.bsky.social, @wemeanbusiness.bsky.social & @chasecain.bsky.social—reminded me that consistency beats complacency. When the going gets tough, our climate conversations have to get louder. #ClimateWeekNYC
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Potential Energy Coalition @pe-coalition.bsky.social · 18/09/2025
In a polarized environment, many companies are questioning if and how to talk about climate. Our research shows that climate is a positive message for brands for reaching consumers and investors and can come with financial and reputational benefits, if the right messaging is used
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Potential Energy Coalition @pe-coalition.bsky.social · 05/09/2025
Are adaptation conversations a moral hazard or a messaging gateway for climate communicators? #ThatsInteresting: Our data shows that preparation messaging was as productive as pollution reduction messaging for broader climate goals (maybe even more productive)!
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Potential Energy Coalition @pe-coalition.bsky.social · 04/09/2025
After extreme weather events, people are actively looking for answers, so it’s important to help people connect the dots between climate change and extreme weather and shift focus to climate solutions and disaster preparation that can #ProtectWhatWeLove
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