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Othersfield Sustainable Communications

@othersfieldpr.bsky.social
22 followers 39 following 92 posts

Yorkshire-based public relations consultancy specialising in low-carbon technologies and sustainable business practices. Posts by Tim Chapman. othersfield.com

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 08/10/2026
There was a Reform councillor at the screening I went to, so yes. Still, I think the target for this campaign is the majority of people who recognise the problem, but maybe don’t appreciate the urgency of the crisis, or are distracted by more immediate issues and problems.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 18/08/2026
It would be useful to know exactly what is meant by 'AI' here. Odds on it's nothing to do with the generative stuff - more likely it's good old machine-learning and optimisation.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 04/08/2026
Based on the expected emissions from the two projects, and the estimated mortality cost of carbon*, they'll be responsible for c61,000 additional deaths globally. Based on population and ignoring other factors, 520 of those extra deaths would be in the UK. * - www.nature.com/articles/s41...
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 28/07/2026
We all celebrated World Bog Day at the weekend, right? Our peatland bogs are worth celebrating, especially at this time of extreme heat and wildfires. Thoughts and pics from a walk round Marsden Moor with @nationaltrust.org.uk & @moorsforthefuture.bsky.social - othersfield.com/comment/worl...
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 17/07/2026
Fingers crossed! Though the beauty of Objective One was that it effectively doubled anything that could be raised nationally. On a related note, it's be interesting to know how South Yorks rates now on the specific metric used to award Ob One status - per capita GDP relative to the EU average.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 17/07/2026
Good piece, but worth remembering that one vital element for the development of AMP and the AMRC was the availability of European Objective One and ERDF money. There's little sign of that being replicated any time soon.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 15/07/2026
Very well deserved - congrats to the team!
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 10/07/2026
From a few governments earlier, I've heard Lord Deben (John Gummer as was) accuse her of "talking guff".
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 01/07/2026
I thought this was a very interesting slide from the Energy Institute's event yesterday to launch the latest Statistical Review of World Energy. It shows the amount of energy that's wasted, mostly from burning fossil fuels - which isn't just lethally polluting, it's really bloody inefficient.
Graphic showing energy flows split by services and waste.
Text reads:
Opportunities for significant efficiency of the energy system through renewables and electrification
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 26/06/2026
It was too darn hot to go to London Climate Action Week, so here's my lessons learned from staying in the garden and reading the @thecccuk.bsky.social's annual report to Parliament instead. othersfield.com/comment/clim...
garden thermometer showing temperatures topping 31 degrees in the shade
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 22/06/2026
Congratulations to @cipr.co.uk on hitting the milestone of 1,000 Chartered PR Practitioners. I took that step two years ago, to the month, and definitely recommend it. As well as being an important step in your own continuing development, it's a hallmark of professionalism and expertise.
CIPR graphic - Proud to be one of the CIPR's first 1,000 Chartered PR Practitioners
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 22/06/2026
I've cancelled the trip, largely due to the worsening heat forecasts and the sake of my own wellbeing. Stay safe and hydrated, folks.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 21/06/2026
Call me a delicate northerner, but I'm rethinking my plans to head down for the big conference. Even if the venue aircon holds up, the travel could be the killer.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 19/06/2026
I don't think I'll be taking a jacket to Reset Connect London next week - maybe a fan... If you're there and happen to see a large bearded Yorkshireman struggling with the heat, do say hello!
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 11/06/2026
Not much to be upbeat about here, but worth noting that emissions aren't increasing as rapidly as they have been in recent decades. There's still a lot of work to get that curve heading downwards, before the rising temperature curve might even start to flatten.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 01/06/2026
It's not easy to write engagingly and clearly about energy technologies and sustainability, and we like to celebrate when it's done well! Power Up is a very readable introduction to all parts of the energy transition. Here's our review - othersfield.com/review/power...
othersfield.com
Power Up review - Othersfield
Book review of Power Up by Yasmin Ali - review written by low-carbon technology PR specialist Tim Chapman.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 29/05/2026
Very interesting analysis of how nuclear can bring additional benefits to the UK energy mix, including flexibility to support variable renewables - nuclear has previously been seen as relatively inflexible baseload.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 20/04/2026
The optimistic view on the IEA's latest Global Energy Report would be that the metaphorical oil tanker of woe is starting to turn around. Or we’re heading in the wrong direction less fast than before. There's some interesting numbers, at least. Our thoughts - othersfield.com/comment/glob...
othersfield.com
Ups and downs of global energy - Othersfield
Thoughts on the International Energy Agency's Global Energy Report 2026, by sustainability PR specialist Tim Chapman.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 23/03/2026
From the report: 🥵 The past 3 years were the 3 warmest since 1850. 🥵 Ocean heat content is the highest on record. 🥵 Mean sea levels are the highest on record. 🥵 CO2 levels are at their highest for 2 million years. 🤬 CO2 increase in 2024 was the largest recorded. library.wmo.int/records/item...
library.wmo.int
WMO e-Library
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 23/03/2026
An essential message for World Meteorological Day: "Climate stress is also exposing another truth: our addiction to fossil fuels is destabilizing both the climate and global security. Today’s report should come with a warning label: climate chaos is accelerating and delay is deadly.”
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 20/03/2026
Despite what some parties want you to believe, most people in the UK do support climate action. Some thoughts on the new report from @ippr.org, politics, media, language, and why businesses need to tell better stories than the blockers. othersfield.com/comment/apat...
othersfield.com
Overcoming the apathy and opposition - Othersfield
Discussion of the IPPR report, Apathy and opposition: Understanding the real threats to net zero, by sustainability PR specialist Tim Chapman.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 20/03/2026
Most people in the UK support climate action, not that you'd know that from most news channels or political rhetoric. That's part of the reason why businesses need to speak up about why doing the right thing on climate is easier and more economically rewarding than it’s often portrayed.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 06/03/2026
Do we need to reset the way we talk about climate change and sustainability? That was a common question across a lot of the discussions at this week's Reset Connect North event. Here's some thoughts from the conference floor - othersfield.com/comment/rese...
othersfield.com
Resetting the language of climate action - Othersfield
Commentary on communication issues discussed at the Reset Connect North conference, by sustainability PR specialist Tim Chapman
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 04/03/2026
Important message for "the orange elephant in the room" from Prof Piers Forster of @thecccuk.bsky.social, speaking at Reset Connect North this morning.
You can repeal Acts, but you can't change the facts
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 26/02/2026
The regular Innovating to Net Zero reports from @energysyscat.bsky.social are always an interesting read. Here's our thoughts on what the 2026 edition says about: 🤜 Renewables and nuclear 🤜 Carbon capture 🤜 Hydrogen 🤜 EVs and flexibility 🤜 AI 🤜 Technology mapping othersfield.com/comment/inno...
othersfield.com
Innovating to net zero - Othersfield
Thoughts on the Energy Systems Catapult's Innovative to Net Zero 2026 report, by low-carbon tech PR specialist Tim Chapman.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 12/02/2026
Reasons to be (mildly) cheerful, part 3 -
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 30/01/2026
Is coal the biggest contributor to climate change? I wondered that at a recent meeting about the legacy of the UK coal industry. No one in the meeting could say for sure, and web searches didn’t turn up anything definitive. So I crunched some numbers myself. othersfield.com/comment/coal...
othersfield.com
Coal's legacy of emissions - Othersfield
Are coal emissions the biggest driver of climate change? Analysis of historic data by sustainable communications specialist Tim Chapman.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 16/01/2026
Great to speak at today's Green Economy event in Huddersfield to discuss what greenwash means, and how companies can best avoid making misleading claims about the environmental credentials of their goods. Here's the accompanying blog, with extra info and links - othersfield.com/comment/avoi...
othersfield.com
How to avoid greenwashing - Othersfield
Good practice for avoiding greenwashing, drawing on recent rulings from UK regulators, written by sustainability PR specialist Tim Chapman.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 06/01/2026
Not long to go, and registration is still open - www.eventbrite.co.uk/e/green-econ...
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 17/12/2025
The free networking brunch is at Cedar Court Hotel Huddersfield on Friday 16 January 2026. Registration link - www.eventbrite.co.uk/e/green-econ...
eventbrite.co.uk
Green Economy Networking Brunch (Kirklees)
Join us for our Green Economy Networking Brunch!
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 17/12/2025
Make 2026 the year that you get to grips with greenwashing risks. Our Tim Chapman will be speaking at the first Green Economy event of 2026 to discuss greenwashing regulation, recent rulings, and what you can do to make sure your marketing communications are sustainable in every sense of the word.
Green networking
Register now!
Cedar Court Hotel Huddersfield
16 January

Tim Chapman - Othersfield
I will be speaking at the Green Economy Networking Brunch
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 11/12/2025
Link to the @neso-energy.bsky.social release and full docs - www.neso.energy/news/neso-pu...
neso.energy
NESO publishes cost analysis of decarbonisation pathways | National Energy System Operator
Our analysis of the Future Energy Scenarios 2025 (FES 2025) looks at the costs of three ways to m
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 11/12/2025
NESO's “holistic transition” scenario would have the lowest cost over the next 25 years, saving £36bn a year. In simple terms, investing to cut emissions is a lot cheaper than not doing so. That's not a surprising conclusion, but it's not as commonly known as it should be.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 09/12/2025
One of the recurring messages from #ISEPConnect2025 is the key role of communication and story-telling skills in the effective delivery of sustainability projects. If you need expert comms support, drop us a line!
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 03/12/2025
Big clothing brands are getting slapped down for misleading claims about their products' sustainability. Good. Greenwashing is bad business, in more ways than one. If you need support in making sure that your comms are sustainable, get in touch. www.theguardian.com/media/2025/d...
theguardian.com
Nike, Superdry and Lacoste ads banned in UK over ‘misleading’ green claims
Advertising watchdog says all three firms misled shoppers by using term ‘sustainable’ in paid-for Google adverts
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 27/11/2025
Great overview of the energy and environmental bits of yesterday's budget statement. No real delights, but no real horrors either.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 23/11/2025
Subsidising the cost of getting an EV, then gradually reclaiming that through running costs, actually seems like a decent and fair idea. www.theguardian.com/uk-news/2025...
theguardian.com
Reeves to announce £1.5bn boost in EV subsidies amid pay-per-mile concerns
Industry experts welcome extra incentives but fear a consultation on a mileage tax sends mixed messages
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 14/11/2025
B Corp status can be a clear marketing win for a company, but the process can also unlock other benefits for effective and meaningful communications. Some thoughts following last night's Yorkshire B Local network event celebrating 10 years of the movement in the UK. othersfield.com/comment/b-co...
othersfield.com
A decade of UK B Corps - Othersfield
Thoughts on a decade of the B Corp movement in the UK, by business sustainability PR specialist Tim Chapman.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 13/11/2025
Confirmation that the UK's first small modular reactors will be built on Ynys Mon by the mid-2030s - 10 years to the month after the then-government first announced its SMR competition to identify the best-value technology for deployment in the 2020s. www.gov.uk/government/n...
gov.uk
North Wales to pioneer UK’s first small modular reactors
Anglesey set for thousands of new jobs as Prime Minister confirms Wylfa will host UK's first small modular nuclear reactors.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 11/11/2025
Reasons to be cheerful(ish) -
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 30/10/2025
Is the UK government greenhushing its flagship energy policy? It’d be easy to miss the release of the latest Carbon Budget and Growth Delivery Plan. It’s an ambitious but, I think, realistic plan to rewire and reenergise the national economy. othersfield.com/comment/grow...
othersfield.com
Let's not greenhush growth - Othersfield
Thoughts on the UK government's growth delivery plan and other recent clean energy measures, by sustainability PR specialist Tim Chapman.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 28/10/2025
“This study demonstrates why we should reframe our understanding of green investment from costly environmental subsidy to a high-return national investment.” 👍
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 27/10/2025
Some thoughts and photos from a holiday in the Camargue. It’s a unique landscape, with the highest point just a few metres above sea level. That makes it extremely vulnerable to climate change. The flamingos will survive, but it could be bad news for people. othersfield.com/photo/camarg...
othersfield.com
Postcard from the Camargue - Othersfield
Photos and thoughts on preserving the Camargue's unique landscape, from sustainability PR specialist Tim Chapman.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 03/10/2025
A nice example of how to demolish lies about energy and emissions reduction - www.theguardian.com/environment/...
theguardian.com
As Tories vow to scrap ‘failed targets’, how do their climate claims stack up?
We fact check Kemi Badenoch and her party after she promised to repeal Climate Change Act if they win power
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 02/10/2025
Get your teeth into Doughnut 3.0! But while it's a brilliant tool for understanding the physical boundaries of a closed economic system, I do wish it had a better name - ideally something that wasn't also a colloquial insult.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 30/09/2025
87 hours over nine months might not seem that much, but this is a big deal -
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 20/08/2025
How do you create a compelling story from a corporate case study? Here's some basic advice, distilled from many years' experience - othersfield.com/comment/case...
othersfield.com
Story-telling for case studies - Othersfield
Advice on turning case studies into compelling stories, by sustainability-focused PR specialist Tim Chapman.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 04/08/2025
Also worth noting that there's been a lot of detailed modelling of potential energy systems for the UK, and there's not many that don't have a big chunk of nuclear in their optimal mix. Big nuclear does have huge upfront costs, but it does have a very long life and reliably steady outputs.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 04/08/2025
You might be able to retrofit every suitable home for that sum, but making a functional grid out of it would be the big challenge. I suspect the politics and logistics would also be a lot more difficult than one would hope.
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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 01/08/2025
Happy Yorkshire Day to everyone working towards a green and prosperous future for the region. We can help you take a plain-speaking no-nonsense approach to the most complex topics in low-carbon tech, energy and sustainability. Here's the view from t'other side of the hill. Proper Yorkshire.
Countryside just outside Huddersfield, looking over a broken stone wall to a field of sheep, trees and Castle Hill beyond.
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