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Othersfield Sustainable Communications

@othersfieldpr.bsky.social

22 followers 39 following 91 posts

Yorkshire-based public relations consultancy specialising in low-carbon technologies and sustainable business practices. Posts by Tim Chapman. othersfield.com

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 28/07/2026

We all celebrated World Bog Day at the weekend, right? Our peatland bogs are worth celebrating, especially at this time of extreme heat and wildfires. Thoughts and pics from a walk round Marsden Moor with @nationaltrust.org.uk & @moorsforthefuture.bsky.social - othersfield.com/comment/worl...

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 01/07/2026

I thought this was a very interesting slide from the Energy Institute's event yesterday to launch the latest Statistical Review of World Energy. It shows the amount of energy that's wasted, mostly from burning fossil fuels - which isn't just lethally polluting, it's really bloody inefficient.

Graphic showing energy flows split by services and waste.
Text reads:
Opportunities for significant efficiency of the energy system through renewables and electrification

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 26/06/2026

It was too darn hot to go to London Climate Action Week, so here's my lessons learned from staying in the garden and reading the @thecccuk.bsky.social's annual report to Parliament instead. othersfield.com/comment/clim...

garden thermometer showing temperatures topping 31 degrees in the shade

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 22/06/2026

Congratulations to @cipr.co.uk on hitting the milestone of 1,000 Chartered PR Practitioners. I took that step two years ago, to the month, and definitely recommend it. As well as being an important step in your own continuing development, it's a hallmark of professionalism and expertise.

CIPR graphic - Proud to be one of the CIPR's first 1,000 Chartered PR Practitioners

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 19/06/2026

I don't think I'll be taking a jacket to Reset Connect London next week - maybe a fan... If you're there and happen to see a large bearded Yorkshireman struggling with the heat, do say hello!

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 11/06/2026

Not much to be upbeat about here, but worth noting that emissions aren't increasing as rapidly as they have been in recent decades. There's still a lot of work to get that curve heading downwards, before the rising temperature curve might even start to flatten.

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 01/06/2026

It's not easy to write engagingly and clearly about energy technologies and sustainability, and we like to celebrate when it's done well! Power Up is a very readable introduction to all parts of the energy transition. Here's our review - othersfield.com/review/power...

othersfield.com

Power Up review - Othersfield

Book review of Power Up by Yasmin Ali - review written by low-carbon technology PR specialist Tim Chapman.

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 29/05/2026

Very interesting analysis of how nuclear can bring additional benefits to the UK energy mix, including flexibility to support variable renewables - nuclear has previously been seen as relatively inflexible baseload.

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 20/04/2026

The optimistic view on the IEA's latest Global Energy Report would be that the metaphorical oil tanker of woe is starting to turn around. Or we’re heading in the wrong direction less fast than before. There's some interesting numbers, at least. Our thoughts - othersfield.com/comment/glob...

othersfield.com

Ups and downs of global energy - Othersfield

Thoughts on the International Energy Agency's Global Energy Report 2026, by sustainability PR specialist Tim Chapman.

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 23/03/2026

An essential message for World Meteorological Day: "Climate stress is also exposing another truth: our addiction to fossil fuels is destabilizing both the climate and global security. Today’s report should come with a warning label: climate chaos is accelerating and delay is deadly.”

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 20/03/2026

Despite what some parties want you to believe, most people in the UK do support climate action. Some thoughts on the new report from @ippr.org, politics, media, language, and why businesses need to tell better stories than the blockers. othersfield.com/comment/apat...

othersfield.com

Overcoming the apathy and opposition - Othersfield

Discussion of the IPPR report, Apathy and opposition: Understanding the real threats to net zero, by sustainability PR specialist Tim Chapman.

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 20/03/2026

Most people in the UK support climate action, not that you'd know that from most news channels or political rhetoric. That's part of the reason why businesses need to speak up about why doing the right thing on climate is easier and more economically rewarding than it’s often portrayed.

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 06/03/2026

Do we need to reset the way we talk about climate change and sustainability? That was a common question across a lot of the discussions at this week's Reset Connect North event. Here's some thoughts from the conference floor - othersfield.com/comment/rese...

othersfield.com

Resetting the language of climate action - Othersfield

Commentary on communication issues discussed at the Reset Connect North conference, by sustainability PR specialist Tim Chapman

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 04/03/2026

Important message for "the orange elephant in the room" from Prof Piers Forster of @thecccuk.bsky.social, speaking at Reset Connect North this morning.

You can repeal Acts, but you can't change the facts

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 26/02/2026

The regular Innovating to Net Zero reports from @energysyscat.bsky.social are always an interesting read. Here's our thoughts on what the 2026 edition says about: 🤜 Renewables and nuclear 🤜 Carbon capture 🤜 Hydrogen 🤜 EVs and flexibility 🤜 AI 🤜 Technology mapping othersfield.com/comment/inno...

othersfield.com

Innovating to net zero - Othersfield

Thoughts on the Energy Systems Catapult's Innovative to Net Zero 2026 report, by low-carbon tech PR specialist Tim Chapman.

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 12/02/2026

Reasons to be (mildly) cheerful, part 3 -

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 30/01/2026

Is coal the biggest contributor to climate change? I wondered that at a recent meeting about the legacy of the UK coal industry. No one in the meeting could say for sure, and web searches didn’t turn up anything definitive. So I crunched some numbers myself. othersfield.com/comment/coal...

othersfield.com

Coal's legacy of emissions - Othersfield

Are coal emissions the biggest driver of climate change? Analysis of historic data by sustainable communications specialist Tim Chapman.

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 16/01/2026

Great to speak at today's Green Economy event in Huddersfield to discuss what greenwash means, and how companies can best avoid making misleading claims about the environmental credentials of their goods. Here's the accompanying blog, with extra info and links - othersfield.com/comment/avoi...

othersfield.com

How to avoid greenwashing - Othersfield

Good practice for avoiding greenwashing, drawing on recent rulings from UK regulators, written by sustainability PR specialist Tim Chapman.

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 06/01/2026

Not long to go, and registration is still open - www.eventbrite.co.uk/e/green-econ...

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 17/12/2025

Make 2026 the year that you get to grips with greenwashing risks. Our Tim Chapman will be speaking at the first Green Economy event of 2026 to discuss greenwashing regulation, recent rulings, and what you can do to make sure your marketing communications are sustainable in every sense of the word.

Green networking
Register now!
Cedar Court Hotel Huddersfield
16 January

Tim Chapman - Othersfield
I will be speaking at the Green Economy Networking Brunch

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 11/12/2025

NESO's “holistic transition” scenario would have the lowest cost over the next 25 years, saving £36bn a year. In simple terms, investing to cut emissions is a lot cheaper than not doing so. That's not a surprising conclusion, but it's not as commonly known as it should be.

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 09/12/2025

One of the recurring messages from #ISEPConnect2025 is the key role of communication and story-telling skills in the effective delivery of sustainability projects. If you need expert comms support, drop us a line!

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 03/12/2025

Big clothing brands are getting slapped down for misleading claims about their products' sustainability. Good. Greenwashing is bad business, in more ways than one. If you need support in making sure that your comms are sustainable, get in touch. www.theguardian.com/media/2025/d...

theguardian.com

Nike, Superdry and Lacoste ads banned in UK over ‘misleading’ green claims

Advertising watchdog says all three firms misled shoppers by using term ‘sustainable’ in paid-for Google adverts

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 27/11/2025

Great overview of the energy and environmental bits of yesterday's budget statement. No real delights, but no real horrors either.

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 23/11/2025

Subsidising the cost of getting an EV, then gradually reclaiming that through running costs, actually seems like a decent and fair idea. www.theguardian.com/uk-news/2025...

theguardian.com

Reeves to announce £1.5bn boost in EV subsidies amid pay-per-mile concerns

Industry experts welcome extra incentives but fear a consultation on a mileage tax sends mixed messages

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 14/11/2025

B Corp status can be a clear marketing win for a company, but the process can also unlock other benefits for effective and meaningful communications. Some thoughts following last night's Yorkshire B Local network event celebrating 10 years of the movement in the UK. othersfield.com/comment/b-co...

othersfield.com

A decade of UK B Corps - Othersfield

Thoughts on a decade of the B Corp movement in the UK, by business sustainability PR specialist Tim Chapman.

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 13/11/2025

Confirmation that the UK's first small modular reactors will be built on Ynys Mon by the mid-2030s - 10 years to the month after the then-government first announced its SMR competition to identify the best-value technology for deployment in the 2020s. www.gov.uk/government/n...

North Wales to pioneer UK’s first small modular reactors

Anglesey set for thousands of new jobs as Prime Minister confirms Wylfa will host UK's first small modular nuclear reactors.

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 11/11/2025

Reasons to be cheerful(ish) -

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 30/10/2025

Is the UK government greenhushing its flagship energy policy? It’d be easy to miss the release of the latest Carbon Budget and Growth Delivery Plan. It’s an ambitious but, I think, realistic plan to rewire and reenergise the national economy. othersfield.com/comment/grow...

othersfield.com

Let's not greenhush growth - Othersfield

Thoughts on the UK government's growth delivery plan and other recent clean energy measures, by sustainability PR specialist Tim Chapman.

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 28/10/2025

“This study demonstrates why we should reframe our understanding of green investment from costly environmental subsidy to a high-return national investment.” 👍

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 27/10/2025

Some thoughts and photos from a holiday in the Camargue. It’s a unique landscape, with the highest point just a few metres above sea level. That makes it extremely vulnerable to climate change. The flamingos will survive, but it could be bad news for people. othersfield.com/photo/camarg...

othersfield.com

Postcard from the Camargue - Othersfield

Photos and thoughts on preserving the Camargue's unique landscape, from sustainability PR specialist Tim Chapman.

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 03/10/2025

A nice example of how to demolish lies about energy and emissions reduction - www.theguardian.com/environment/...

theguardian.com

As Tories vow to scrap ‘failed targets’, how do their climate claims stack up?

We fact check Kemi Badenoch and her party after she promised to repeal Climate Change Act if they win power

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 02/10/2025

Get your teeth into Doughnut 3.0! But while it's a brilliant tool for understanding the physical boundaries of a closed economic system, I do wish it had a better name - ideally something that wasn't also a colloquial insult.

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 30/09/2025

87 hours over nine months might not seem that much, but this is a big deal -

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 20/08/2025

How do you create a compelling story from a corporate case study? Here's some basic advice, distilled from many years' experience - othersfield.com/comment/case...

othersfield.com

Story-telling for case studies - Othersfield

Advice on turning case studies into compelling stories, by sustainability-focused PR specialist Tim Chapman.

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 01/08/2025

Happy Yorkshire Day to everyone working towards a green and prosperous future for the region. We can help you take a plain-speaking no-nonsense approach to the most complex topics in low-carbon tech, energy and sustainability. Here's the view from t'other side of the hill. Proper Yorkshire.

Countryside just outside Huddersfield, looking over a broken stone wall to a field of sheep, trees and Castle Hill beyond.

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 31/07/2025

Some provocative framing, but the essential recommendations here are solid - bring in effective carbon pricing, and stop subsidising fossil fuels.

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 17/07/2025

Chris Goodall's Possible is a nuts and bolts guide to the technologies that could help the world reach net zero emissions by 2050. It could do more to bring the projects to life, but is still a valuable addition to any sustainability bookshelf. Read our review - othersfield.com/review/possi...

othersfield.com

Possible review - Othersfield

Book review of Possible by Chris Goodall - review written by low-carbon technology PR specialist Tim Chapman.

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Reposted by Othersfield Sustainable Communications

Met Office - weather and climate @metoffice.gov.uk · 14/07/2025

The Met Office State of the UK Climate Report for 2024 shows that record breaking and extreme weather has become increasingly commonplace in the UK as our climate has changed over the last few decades Published today by @wiley.com in @rmets.org Learn more 👇

metoffice.gov.uk

Annual climate stocktake shows weather records and extremes now the norm in UK Climate

Record breaking and extreme weather has become increasingly commonplace in the UK as our climate has changed over the last few decades.

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 09/07/2025

The OBR report doesn't examine every aspect of mitigation vs adaptation, but the basic message is the same as the Stern Report from almost two decades ago - investing to reduce emissions is much much much much much less expensive than not doing so.

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 08/07/2025

Good news for nuclear power in the UK, as EDF confirms its intention to invest in Sizewell C - but it's still short of a final investment decision. EDF will take a 12.5% stake in the c£30bn project, with other investors and financing details tbc later this summer. www.gov.uk/government/n...

Sizewell nuclear power stations seen in the hazy distance over a long line of concrete blocks.

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 24/06/2025

Thoughts from last week's excellent ReGeneration Earth conference in Leeds, including: - big-picture broadsides from key speakers. - where AI can actually deliver value. - practical measures for local action. - why optimistic storytelling beats guff. othersfield.com/comment/rege...

othersfield.com

Optimism vs guff at ReGeneration Earth - Othersfield

Report from the ReGeneration Earth 2025 conference in Leeds, by Yorkshire-based sustainable PR specialist Tim Chapman.

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 23/06/2025

First thoughts on the new Industrial Strategy, which correctly identifies the transition to net zero as “the economic opportunity of the century”. The "IS-8" of priority sectors includes clean energy, with the aim of doubling business investment to over £30 billion. www.gov.uk/government/p...

Industrial Strategy

Strategy document setting out a new economic approach to backing the UK’s strengths, with ambitious plans for 8 high-growth sectors.

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 19/06/2025

Regeneration Earth closes with another broadside against lies, bullshit and guff, with @mikebernerslee.bsky.social summarising A Climate of Truth. It’s been a really interesting two days - full summary thoughts to come in the next few days.

Mike Berners-Lee squeezes a graph

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 18/06/2025

Punchy talk from Lord Deben at ReGeneration Earth in Leeds. He’s just accused Kemi Badenoch of “talking guff”.

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 10/06/2025

Government investment in new nuclear power is welcome, and very overdue. Decarbonising the UK’s power supply would be a lot harder and more expensive without a significant share for nuclear, but there are a few outstanding issues. Here's our thoughts - othersfield.com/comment/new-...

othersfield.com

Long road to new nuclear - Othersfield

Comment on UK government investment in new nuclear power including Rolls-Royce SMR, Sizewell C and fusion.

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 03/06/2025

The latest addition to our sustainability bookshelf is The Lie of the Land by @guyshrubsole.bsky.social. It's a provocative manifesto for sustainable land management, digging deep into the economics and politics of what can be a very emotive topic. Our full review - othersfield.com/review/lie-o...

othersfield.com

The Lie of the Land - Othersfield

Book review of The Lie of the Land by Guy Shrubsole - review written by sustainable PR specialist Tim Chapman.

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 29/05/2025

Organisations often use images of exotic animals when talking about sustainability and the climate crisis, but that risks othering the problem. We need to think closer to home. For National Garden Wildlife Week, here's some photos and thoughts from our own backyard. othersfield.com/photo/garden...

othersfield.com

Garden wildlife - Othersfield

A selection of photos showing birds and animals in a Huddersfield garden, to mark National Garden Wildlife Week 2025.

Othersfield Sustainable Communications @othersfieldpr.bsky.social · 28/05/2025

A timely reminder of the severity of the climate crisis. The longer we take to deal with the problem, the greater the costs and challenges. Let's get on with it!

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Othersfield Sustainable Communications @othersfieldpr.bsky.social · 27/05/2025

In construction and many areas of manufacturing, suppliers with good sustainability credentials can have a real competitive advantage. To make the most of it, they need to be telling their sustainability stories in a clear, honest and authoritative way. We can help you with that.