iiinova — where your digital self keeps evolving

Origen Story @origenstory.com · 10/09/2026

Apple finally joined the provenance push. Late, proprietary, and still a big deal. New issue on what Reference Image signals, the dates that matter (Dec 2026, Jan 2027, Jan 2028), and what could make for a messy transition.

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Origen Story @origenstory.com · 10/06/2026

Antoni Gaudí died 100 years ago today. Tonight the Pope blesses the final tower of the still-unfinished Sagrada Família. Our founder @mattford.media wrote about what 144 years of construction teaches anyone making something ambitious: newsletter.origenstory.com/the-miracle-...

newsletter.origenstory.com

The miracle of ambitious creative works

Barcelona's famed architect, Antoni Gaudí, died 100 years ago today. Tonight, Pope Leo XIV will stand inside the Sagrada Família and bless its final tower, the Tower of Jesus Christ. Workers set the ...

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Reposted by Origen Story

Matt Ford @mattford.media · 22/04/2026

We needed hundreds of archival images for our Resounding Histories Gaudí audio tour. Ten minutes into Wikimedia Commons, I knew doing this by hand was going to cost me weeks.

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Reposted by Origen Story

Resounding Histories @resoundinghistories.com · 17/04/2026

On Monday, no one knew who he was. By Saturday, the whole city walked him home. June 1926: Gaudí, mistaken for a vagrant after a tram accident, dies in a charity hospital. Two days later, thousands follow his casket to the Sagrada Família. 100 years this June.

Coach carrying casket during funeral procession.

Start of funeral procession at Hospital de la Santa Creu

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Origen Story @origenstory.com · 14/04/2026

New project from our studio. Resounding Histories is a self-guided audio experience for Barcelona. The first tour follows the life of Antoni Gaudí, launching in June to mark 100 years since his death. Follow @resoundinghistories.com for more. Pre-orders open now → resoundinghistories.com

resoundinghistories.com

Resounding Histories

A cinematic audio tour of Barcelona. Walk through the city Gaudí actually lived in — his workshops, his confessional, the places and people that shaped him. Pre-order now, launching June 2026.

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Reposted by Origen Story

Matt Ford @mattford.media · 16/03/2026

On Wednesday I'm speaking at Collective at Nottingham Trent University. If you're in the UK Midlands, come join us! cdicollective.co.uk/event/when-s...

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Reposted by Origen Story

Matt Ford @mattford.media · 03/02/2026

My editing PC died this week. While waiting for the repair shop's verdict, I wrote about the tinkerer/builder dilemma and what actually lasts in an era of AI abundance. I'm also using a new format where I share what I'm building, tinkering with, and keeping an eye on. #AI #Tinkerers #Builders

newsletter.origenstory.com

The Tinkerer/Builder Dilemma: Notes on Creation in an Era of Abundance

Reflecting on the fragile nature of digital creation after a major hardware failure. I explore how to navigate the current era of AI abundance through three guiding principles: Intention, Trust, and C...

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Origen Story @origenstory.com · 31/12/2025

New from Matt: Reflections on 2025 and six hopes for AI, creativity, and information ecosystems in 2026.

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Origen Story @origenstory.com · 22/12/2025

Our founder's latest: An AI-animated mashup of Christmas traditions. "Twas the Night Before Christmas" meets the Catalan tradition of Caga Tió (The poop log). 💩 🎁 🍬

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Origen Story @origenstory.com · 04/11/2025

Thanks for watching! Your skepticism is warranted. We hope to continue to find ways to push this work towards more ethical and sustainable approaches. While the outputs are genAI most of the work is human craft leveraging the latest tools available. This has often been the case with creativity.

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Origen Story @origenstory.com · 29/10/2025

Today we launch a new AI generated climate change video series: "Wouldn't it be cool?" The series will tackle the more complex aspects of climate science through the fun and whimsy of generative AI. youtu.be/htkq7fLkqYE?... #WouldntItBeCool #ClimateSolutions #GenerativeAI #AIArt #Solarpunk #Video

youtu.be

Imagining a better climate future (Wouldn’t it be cool? Ep. 1)

YouTube video by Origen Story

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Origen Story @origenstory.com · 30/09/2025

We brought Antoni Gaudí to life speaking his native Catalan! We experimented with voice generation, character consistency, and "oner" camera moves. Watch the video and read the full "how-it-was-made" breakdown in our newsletter: www.origenstory.com/animating-th... #AIart #GenAI #Gaudi #Filmmaking

youtu.be

Animating Gaudí: A Generative AI Experiment in Catalan

YouTube video by Origen Story

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Origen Story @origenstory.com · 05/09/2025

Ever wonder how we'll distinguish real from AI-generated content in the future? Our latest newsletter discusses digital provenance, the C2PA, content credentials and the work going into proving the origins and veracity of online content. Plus actionable advice on how to get started with the C2PA!

origenstory.com

The Quiet Revolution in Digital Trust That's Reshaping Publishing and Creator Economics

The rise in sophisticated generative AI media tools and the exponential volume of content they produce is driving a paradigm shift in our societal relationship with digital information. When AI deepfa...

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Origen Story @origenstory.com · 14/08/2025

Curious about emerging tech like NeRFs, Gaussian Splatting, and now Genie 3 that might move us beyond the traditional frame? Our latest newsletter is a simple primer on what these tools are and what they might mean for the future of visual storytelling. #AI #TechExplained #GenAI

origenstory.com

Beyond the Frame: How NeRFs, Splats, and Genie 3 are moving storytelling into new dimensions.

As most of the AI world focuses on the release of Chat GPT-5, I’ve been far more excited by the release of Genie 3 and how similar technologies might change the future of storytelling. Why am I so ...

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Origen Story @origenstory.com · 12/08/2025

The way AI warps the streets of East L.A. in the new will.i.am & Taboo video is mind-blowing. (Amazing work by Secret Level!) This isn't just a cool effect; it's a glimpse into how immersive reality will be created. We discuss in tomorrow's newsletter. #AI #GenAI #VFX

youtu.be

will.i.am + Taboo - EAST LA (Official Music Video)

YouTube video by will i am

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Origen Story @origenstory.com · 08/08/2025

The makers of general-purpose AI models are now required to meet certain obligations under the EU AI Act. Notable exceptions include Meta, and xAI, which signed on to the safety and security chapter but not the transparency and copyright chapters. digital-strategy.ec.europa.eu/en/policies/...

digital-strategy.ec.europa.eu

The General-Purpose AI Code of Practice

The Code of Practice helps industry comply with the AI Act legal obligations on safety, transparency and copyright of general-purpose AI models.

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Origen Story @origenstory.com · 30/07/2025

Crafting an ethical framework for fast-moving generative AI can feel like saddling a horse in full gallop. We researched 15+ industry guidelines to build our framework. Full process in our newsletter. Visit origenstory.com to subscribe. #AI #AIEthics #AIfilmmaking

origenstory.com

How We Built Our AI Ethics Framework (And How You Can Build Yours)

What is possible with generative AI is changing faster than many of us can keep up. Establishing an ethical framework for emerging AI tools can feel like trying to saddle a horse in full gallop. Whil...

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Origen Story @origenstory.com · 21/07/2025

Netflix just revealed their first use of generative AI on screen. The Argentine series El Eternauta. We don't typically see this kind of VFX from international productions at these budget levels. What visually dynamic stories might we soon see from the rest of the world? #GenerativeAI #Netflix

youtube.com

Netflix Q2 2025 Earnings Interview

YouTube video by Netflix Investor Relations

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Origen Story @origenstory.com · 17/07/2025

Moving to Barcelona 5 years ago, I discovered this Gaudí quote: "L'originalitat consisteix a tornar a l'origen" - "originality consists in returning to the origin." Gaudi innovated by building off inspiration from nature. It inspired our name. More on what it means in practice coming soon. 🌿🎬

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Origen Story @origenstory.com · 15/07/2025

AI can render anything we imagine in HD. Soon, most people won't believe what they see by default. How do we build trust and maintain human intention in storytelling? Our first newsletter explores ethical AI principles for creators navigating this transformation. #AI #Storytelling

origenstory.com

Hollywood, Murrow, Hitchcock, and Why I’m Fully Embracing AI in Fact-Based Visual Storytelling

I’m launching something new today: Origen Story, a creative studio aimed at navigating AI's impact on visual storytelling and developing ethical frameworks through hands-on, fact-based work. To unde...

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