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Matt Ford

@mattford.media
90 followers 281 following 24 posts

Husband, dad, journalist, and filmmaker specializing in interactive storytelling. Working on global issues: conflict & security, migration, and climate change.

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Matt Ford @mattford.media · 23/09/2026
Spent Monday at Barcelona's Claude Community House half expecting true believers optimizing their email agents while kneeling before the machine gods. Instead: a diverse crowd from dozens of countries finding real uses for AI while taking the risks seriously.
newsletter.origenstory.com
How to make friends and influence people who are building the AI apocalypse
I expected a room full of machine god worshippers at Barcelona's Claude Community House. I found musicians, lawyers and therapists wrestling with the same questions I am, and it gave me some hope.
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Matt Ford @mattford.media · 10/09/2026
Wrote this one fast because the timing mattered. Apple, Anthropic, and how we’re moving towards a digital world where metadata stops disappearing from the Internet. newsletter.origenstory.com/apple-finall...
newsletter.origenstory.com
Apple finally joins the provenance push. What it signals, what changes, and how to prepare for a messy transition.
Apple’s move Yesterday, September 9, was Apple's 'Surprise and Shine' event. After years of watching competitors run ahead with a technology, Apple finally showed up, convinced it could arrive late a...
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Matt Ford @mattford.media · 10/06/2026
Antoni Gaudí died 100 years ago today. Tonight the Pope blesses the final tower of the Sagrada Família, 144 years after the first stone. It's now the tallest church in the world. It still isn't finished. I wrote about why that might be the point: newsletter.origenstory.com/the-miracle-...
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Matt Ford @mattford.media · 22/04/2026
We needed hundreds of archival images for our Resounding Histories Gaudí audio tour. Ten minutes into Wikimedia Commons, I knew doing this by hand was going to cost me weeks.
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Matt Ford @mattford.media · 17/04/2026
I'm having more fun than someone reasonably should digging through archival photos.
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Matt Ford @mattford.media · 14/04/2026
My friend Emily and I have been working on something for a while. Resounding Histories is a self-guided audio tour of Barcelona that puts you inside the story as you walk the city. First tour: the life of Gaudí, launching in June to mark 100 years since his death. Pre-order: resoundinghistories.com
resoundinghistories.com
Resounding Histories
A cinematic audio tour of Barcelona. Walk through the city Gaudí actually lived in — his workshops, his confessional, the places and people that shaped him. Pre-order now, launching June 2026.
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Matt Ford @mattford.media · 16/03/2026
On Wednesday I'm speaking at Collective at Nottingham Trent University. If you're in the UK Midlands, come join us! cdicollective.co.uk/event/when-s...
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Matt Ford @mattford.media · 03/02/2026
My editing PC died this week. While waiting for the repair shop's verdict, I wrote about the tinkerer/builder dilemma and what actually lasts in an era of AI abundance. I'm also using a new format where I share what I'm building, tinkering with, and keeping an eye on. #AI #Tinkerers #Builders
newsletter.origenstory.com
The Tinkerer/Builder Dilemma: Notes on Creation in an Era of Abundance
Reflecting on the fragile nature of digital creation after a major hardware failure. I explore how to navigate the current era of AI abundance through three guiding principles: Intention, Trust, and C...
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Matt Ford @mattford.media · 27/01/2026
I've probably heard the audio from these videos a thousand times over the past few days as my wife painstakingly reviewed every frame as part of her research. So proud of the work done by @sophiamjones.bsky.social and the rest of the Human Rights Watch team. www.hrw.org/news/2026/01...
hrw.org
US: Second Unjustified Killing by Federal Agents in Minneapolis
The fatal shooting of another Minneapolis resident by federal agents follows weeks of violent and abusive immigration enforcement actions throughout the city.
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Matt Ford @mattford.media · 31/12/2025
My 2025 year-end post is up: six hopes for AI in 2026 After a brutal year, I'm choosing hope over fear, but these technologies need to grow up fast. Agents that work. Universal content credentials. Fair creator compensation. Human performances. Less extraction, more agency. #AI #Filmmaking #C2PA
newsletter.origenstory.com
Leaving 2025 Behind: Six Hopes for AI and Creativity in 2026
It has been a wild year for AI and visual storytelling. When OpenAI’s Sora video model dropped in late 2024 we had the abstract “Gold Record” from Paul Trillo and a clever video from Shy Kids about a ...
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Matt Ford @mattford.media · 22/12/2025
My American kids now celebrate Christmas Eve by beating a log with sticks until it poops candy. Welcome to Catalonia. 🎄💩 I made this AI-animated mashup of "Twas the Night Before Christmas" and the Caga Tió poop log tradition. Made with Nano Banana Pro and Kling 01. #CagaTió #AIAnimation
youtu.be
Caga Tió's Night Before Christmas | Catalonia's Magical Holiday Tradition (The Poop Log)
YouTube video by Origen Story
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Reposted by Matt Ford
Origen Story @origenstory.com · 11/11/2025
A wild 48 hours at Freepik's #UpscaleConf in Malaga last week. Origen Story founder, @mattford.media, pored through his notes and compiled his main takeaways, tips and tricks. Take a look and subscribe! www.origenstory.com/were-all-cre... #GenAI #CreativeTech #Freepik #upscaleconf
origenstory.com
We're All Creative Directors Now: 10 Takeaways from Freepik's Upscale Conf
Last week, I attended the two-day Upscale Conf in Málaga, Spain, hosted by Freepik. Freepik has completely reinvented itself over the past year; with its clean interface and access to leading models,...
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Matt Ford @mattford.media · 29/10/2025
I'm proud to finally share: "Wouldn't it be cool?" A new series I'm producing through Origen Story. Our first episode sets the stage for a fun and whimsical exploration of our possible climate futures, brought to life using the creative power of generative AI. #GenAI #AIStorytelling #Climate
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Matt Ford @mattford.media · 30/09/2025
This was a huge learning experience. The commercial lip-sync tools were unusable for Catalan with motion. Had to build a custom ComfyUI workflow to get it done, but still hit artifact issues with the upscaling. Fun experiment, lots of takeaways in the post.
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Reposted by Matt Ford
Origen Story @origenstory.com · 05/09/2025
Ever wonder how we'll distinguish real from AI-generated content in the future? Our latest newsletter discusses digital provenance, the C2PA, content credentials and the work going into proving the origins and veracity of online content. Plus actionable advice on how to get started with the C2PA!
origenstory.com
The Quiet Revolution in Digital Trust That's Reshaping Publishing and Creator Economics
The rise in sophisticated generative AI media tools and the exponential volume of content they produce is driving a paradigm shift in our societal relationship with digital information. When AI deepfa...
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Matt Ford @mattford.media · 15/07/2025
New project launch: I'm starting @origenstory.com —a creative studio exploring ethical #AI in visual #storytelling. We’re close to a moment where most people, by default, won’t believe what they see. Origen Story’s first newsletter explores how to navigate this moment.
origenstory.com
Hollywood, Murrow, Hitchcock, and Why I’m Fully Embracing AI in Fact-Based Visual Storytelling
I’m launching something new today: Origen Story, a creative studio aimed at navigating AI's impact on visual storytelling and developing ethical frameworks through hands-on, fact-based work.  To unde...
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Matt Ford @mattford.media · 11/12/2024
I recently wrote and produced this video to celebrate the 25th anniversary of FilmAid. Awesome animation work by Hodo&Marie and brilliantly guided by Massi at Internews. If you're not familiar with the work of FilmAid, definitely check them out. Everyone should have the chance to tell their story.
youtu.be
Celebrating 25 Years of Impact Through Storytelling
YouTube video by FilmAid
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Matt Ford @mattford.media · 08/12/2024
In 2017 I had the privilege to work with Amnesty International sharing some of the countless stories of the thousands of people disappeared by the Assad regime. Each one gutted me. May the coming days reward the hope of the countless separated loved ones. tensofthousands.amnesty.org/reported-mis...
tensofthousands.amnesty.org
Since 2011, more than 100,000 persons have been forcibly disappeared or abducted in Syria.
Their families are forced to live in the dark, without any information about their loved ones, not even whether they are still alive or not.
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Matt Ford @mattford.media · 28/10/2024
Congrats to Aitana Bonmati on her second Ballon d'Or. Watching her leadership on and off the field turned this American girl dad into a true fútbol fan.
A young girl wearing an FC Barcelona Alexia Patellas jersey rides on the shoulders of her father wearing an Aitana Bonmati jersey as they walk towards the Olympic Stadium in Barcelona.
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Matt Ford @mattford.media · 10/06/2024
I am thrilled that the AP won the James Beard Foundation Award for Innovative Visual Storytelling for The Protein Problem. So much innovation from so many journalists in so many places on a truly complex and expansive topic. Bravo! bsky.app/profile/matt...
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Matt Ford @mattford.media · 27/02/2024
Similar stresses / innovation in Barcelona right now. apnews.com/article/sing...
apnews.com
In water-stressed Singapore, a search for new solutions to keep the taps flowing
Water has long been a vulnerability for the tropical island nation of Singapore.
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Matt Ford @mattford.media · 13/02/2024
Congrats to my wife, Sophia Jones, and the HRW digital investigations lab, on the successful launch of this important investigation into Russia's devastation of Mariupol www.hrw.org/feature/russ...
hrw.org
Beneath the Rubble
Documenting Devastation and Loss in Mariupol
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Matt Ford @mattford.media · 21/11/2023
I'm proud to have worked as the interactive story editor on this Associated Press project looking at how climate change may influence the future of the food we love. Nearly 60 talented journalists across 16 locations and 10 countries poured their heart into it. projects.apnews.com/features/202...
projects.apnews.com
Can we feed the world without starving the planet? | The Protein Problem
Agriculture feeds 8 billion people every day, but also threatens wild animals and plants because of the resources needed to raise our food, especially meat. The AP reported from five continents to bet...
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