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NNGroup

@nngroupux.bsky.social
158 followers 16 following 122 posts

Your go-to place for evidence-based UX research, courses, and consulting. Visit our website for 1,300+ free UX articles and videos: www.nngroup.com/

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NNGroup @nngroupux.bsky.social · 13/04/2026
Training budget burning a hole in your pocket? Here is what NN/G has planned for Live Online courses in 2026 — AMER, EU, and APAC sessions available through December. Find a course that works for you or your team. → bit.ly/4cf2YL9 #UX
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NNGroup @nngroupux.bsky.social · 09/04/2026
Run heuristic evaluations that hold up to scrutiny. Plan it. Conduct it. Report it. New self-paced course from NN/G: bit.ly/4cxp4K9 #UXDesign
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NNGroup @nngroupux.bsky.social · 06/04/2026
If your design system is held together with vibes and a shared Figma file, we made a course for you. Architecting and Managing Effective Design Systems → June 23 & 24 bit.ly/4cbkNLd #DesignSystems #DesignOps
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NNGroup @nngroupux.bsky.social · 02/04/2026
Your NN/G UX Certificate just got a glow-up. ✨ New look + specialty badges — Research, Interaction Design, UX Management, and now AI. Already certified? Reshare it. Not yet? Time to put that training budget to work. bit.ly/4tlVD3j #UXCertification
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NNGroup @nngroupux.bsky.social · 01/04/2026
Apply-and-wait isn't a strategy anymore. Evan Sunwall shares what actually works in the UX job market right now. EP 59: bit.ly/4m4zYu9 #UXCareers #JobSearch
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Spotify – Web Player
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NNGroup @nngroupux.bsky.social · 31/03/2026
Skilled enough to consult in UX. Not sure how to actually start. Our new self-paced course covers the practical side: niche, pricing, leads, and operations. ~6.75 hours | US$ 289 bit.ly/4djxVQy #UXConsulting
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NNGroup @nngroupux.bsky.social · 25/03/2026
New self-paced course: Empathy Maps for Impact. Build maps from real data, run better workshops, and make user insights stick. 5 hrs. Your pace. → bit.ly/4lYOJ1G #UXDesign #EmpathyMapping
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NNGroup @nngroupux.bsky.social · 19/03/2026
"Trust your intuition" sounds empowering until you remember intuition takes years to build. Process isn't the enemy — skipping it without experience is. 🔗 bit.ly/4uzRREU #DesignProcess
nngroup.com
Design Process Isn't Dead, It’s Compressed
As AI speeds up design work, the argument to "throw out the process" misrepresents how experienced designers work.
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NNGroup @nngroupux.bsky.social · 16/03/2026
We just launched a new AI Specialty for the UX Certificate. 5 courses. Research-backed. Built for practitioners, not prompt engineers. → bit.ly/475PcsC #AIUX
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Caleb Sponheim @calebsponheim.com · 12/03/2026
we worked so hard on this and I’m so proud of all my colleagues!!! my heart is full!!!
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NNGroup @nngroupux.bsky.social · 12/03/2026
It's here. NN/G Self-Paced Courses — focused, research-backed deep dives into the UX skills you need most. Focused scope. Meaningful depth. On your schedule, starting at $99. Find yours → bit.ly/4lwc6PN #NNGSelfPaced #UXTraining
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NNGroup @nngroupux.bsky.social · 12/03/2026
It's here. NN/G Self-Paced Courses — focused, research-backed deep dives into the UX skills you need most. Focused scope. Meaningful depth. On your schedule, starting at $99. Find yours → bit.ly/4lwc6PN #NNGSelfPaced #UXTraining
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NNGroup @nngroupux.bsky.social · 10/03/2026
Treat research recommendations like inventory — if you can't track it, you can't prove it shipped → nngroup.com/articles/recommendation… #UXResearch
nngroup.com
The Recommendation-Adoption Score
Use the RAS (Recommendation-Adoption Score) to track how much research value reaches your user.
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NNGroup @nngroupux.bsky.social · 09/03/2026
We’re announcing something new, and it’s coming this Wednesday. We’re excited. What do you think it could be? #NNG #UX #UXCourses #UserExperience #Announcement
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NNGroup @nngroupux.bsky.social · 06/03/2026
New to UX? Struggling with stakeholders? Drowning in research data? NN/G has 25 live courses for you this May. May 11–22. 🔎 bit.ly/3MCCP0e #UX
nngroup.com
May Live Online UX Training 2026 Agenda | Nielsen Norman Group
Take up to 5 in-depth training courses, teaching user experience best practices for successful design. Training focused on long-lasting skills for UX professionals. May 11 - May 22, 2026.
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NNGroup @nngroupux.bsky.social · 04/03/2026
You can be fluent at prompting and still terrible at evaluating what AI gives you back. That gap is where it’s important to understand AI literacy. bit.ly/4028MlI #AI
nngroup.com
How AI Literacy Shapes GenAI Use
Using generative AI often doesn’t mean using it well. AI literacy requires both prompt fluency and the ability to assess outputs.
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NNGroup @nngroupux.bsky.social · 03/03/2026
Only 3 out of 10 participants said an AI interview felt natural. Long silences, interruptions, and "Wow, brilliant!" for mundane answers made it awkward. bit.ly/4l3ERTM #UXResearch
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NNGroup @nngroupux.bsky.social · 02/03/2026
Stop guessing. Start using AI strategically. NN/G's 4 AI courses → built for UX researchers, designers, and product leads. bit.ly/4r5FTQH #AIforUX
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NNGroup @nngroupux.bsky.social · 25/02/2026
You've heard "lean," "Agile," and "MVP" a thousand times. But making them actually work? Different story. @lauraklein.bsky.social joins us to unpack what Lean UX was really designed to do. 🎧 open.spotify.com/episode/7fMd... #UX #podcast
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58. The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein)
Spotify video
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NNGroup @nngroupux.bsky.social · 24/02/2026
Clients are not asking for AI slop from expert UX consultants. They want research rigor, sound judgment, and practical recommendations. bit.ly/46cWaf4
nngroup.com
What UX Consulting Clients Expect in the Age of AI
Clients still seek strong judgment and critical thinking, research rigor, and respect for real-world and user constraints from UX consultants.
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NNGroup @nngroupux.bsky.social · 23/02/2026
Convenience comes with tradeoffs. AI interviewers can't pivot in real time, read the room, or follow unexpected threads — and that's exactly what discovery research demands. 🔗 bit.ly/3MT1pd8 #UXResearch
nngroup.com
AI-Moderated Interviews: If, When, and How to Use Them
AI interviews offer faster feedback at scale, but they're not a replacement for in-depth, human-led semistructured interviews.
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NNGroup @nngroupux.bsky.social · 20/02/2026
Sympathy says: "I feel for you." Empathy says: "I feel with you." In UX, that subtle difference changes everything about what we design. bit.ly/3MiTvtx #UXDesign
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NNGroup @nngroupux.bsky.social · 19/02/2026
Design systems don't fail because they're poorly built. They fail because nobody's empowered to enforce them. @lauraklein.bsky.social on why every system needs an enforcer: bit.ly/4ry8KhC #DesignSystems #UX
nngroup.com
Your Design System Needs an Enforcer
Although design systems promise consistency, most still fail without someone actively enforcing the rules and making teams follow them.
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NNGroup @nngroupux.bsky.social · 18/02/2026
AI isn't replacing UX researchers. But it can help with planning, note-taking, data cleaning, and creating deliverables. The key is knowing where it helps and where it falls short. 🔗: bit.ly/46A9eeq #UXResearch
nngroup.com
Accelerating Research with AI
AI can speed up certain research tasks but is currently most helpful in the planning and analysis stages.
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NNGroup @nngroupux.bsky.social · 16/02/2026
That gorgeous hero image isn't doing its job if the text on top of it is invisible. Three tips for keeping text readable over images: 🔗 bit.ly/4kyeeWT #VisualDesign
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NNGroup @nngroupux.bsky.social · 12/02/2026
If you're recruiting research participants from scratch every single study, just know there is a better way. We wrote about it. bit.ly/4kBmvcI #UXResearch
nngroup.com
Internal User Panels
Well-built internal user panels save time, reduce costs, and strengthen your organization's connection to real users.
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Caleb Sponheim @calebsponheim.com · 06/02/2026
My org @nngroupux.bsky.social is hiring for a UX role. If you know someone who might be interested, let them know! www.nngroup.com/news/item/jo...
nngroup.com
Job Opening: Sr Experience Specialist (Remote, US Based)
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Frontend Dogma @frontenddogma.com · 07/02/2026
The Next Decade of UX: Why Psychology Matters More Than Ever, by @tbfess.bsky.social (@nngroupux.bsky.social): www.youtube.com/watch?v=gLqGgw8Zlaw #videos #interviews #ux #design #outlooks
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The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins) | EP 57
Therese Fessenden talks with design psychologist and product strategist Thomas Watkins (host of The Design Psychologist and Product-Led Growth Leaders) about...
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Frontend Dogma @frontenddogma.com · 10/02/2026
Your Design System Needs an Enforcer, by @nngroupux.bsky.social: www.nngroup.com/articles/design-sys… #designsystems #processes
nngroup.com
Your Design System Needs an Enforcer
Although design systems promise consistency, most still fail without someone actively enforcing the rules and making teams follow them.
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NNGroup @nngroupux.bsky.social · 10/02/2026
Info tips should clarify, not compensate. If you're using them to hide essential content, patch bad labels, or dump walls of text — that's not a tip, it's a band-aid. 🔗 bit.ly/3ZqbUY9 #UX
nngroup.com
Why So Many Info Tips Are Bad (and How to Make Them Better)
Information tips can clarify complex UIs, but they should not hide essential information, trigger redundant information, or disrupt the current workflow.
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NNGroup @nngroupux.bsky.social · 09/02/2026
You wouldn't trust a surgeon with 50-70% success. Why accept that from AI? Baymard demands transparency, guardrails, and higher accuracy standards in AI tools. Read more: bit.ly/4rIcP2n #Accuracy
nngroup.com
Demand Accuracy from AI: Lessons from Baymard Institute
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NNGroup @nngroupux.bsky.social · 06/02/2026
Adding AI to your product just because everyone else is? That's solutioneering — and it's giving us and your users the ick. Start with user problems. The right solution might not be AI, and tbh that's fine. 🤷 🔗: bit.ly/4tew2ds #AI
nngroup.com
Don’t Start with AI, Start with the Problem (Video)
To build good products, start by identifying the problem, not the solution. Especially with AI, if you start with a technology, delivering real value to your users and customers will be difficult.
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NNGroup @nngroupux.bsky.social · 03/02/2026
Your portfolio might be designed for the wrong audience. Hint: it's often not another designer reviewing it first. We talked with recruiter Hang Xu about navigating today's UX job market. bit.ly/3NMZJ5c #UXHiring
nngroup.com
UX Hiring: Insights from a Design Recruiter
Design recruiter Hang Xu shares why UX job applications get rejected, what craft means to hiring teams, and the shifting power dynamics in the job market.
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NNGroup @nngroupux.bsky.social · 02/02/2026
11 live UX research courses. APAC-friendly hours. Expert instructors with real-world experience. Whether you're new to research or sharpening your skills, we've got you. Enroll: bit.ly/3ZFge5T
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NNGroup @nngroupux.bsky.social · 29/01/2026
Most product teams aren't empowered… they're just told they are. 😬 The uncomfortable truth: empowerment is often structurally incompatible with how large orgs actually work. Why? Read @lauraklein.bsky.social's take: bit.ly/4rl6N7y ##UX #NNG #PM #Product
nngroup.com
Why Most Product Teams Aren't Really Empowered
Although product teams say they're empowered, many still function as feature factories and must follow orders.
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Pavel @spavel.bsky.social · 29/01/2026
Making a complicated design based on vibes and bringing it to a stakeholder to ask "hey what do you think?" is the behavior of a junior UX designer, and wastes everyone's time until they are trained out of it. With the power of generative AI, now everyone in your company can be that junior designer
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Caleb Sponheim @calebsponheim.com · 26/01/2026
Job Alert! @nngroupux.bsky.social is hiring some Design Assistants. UX Design Assistant (Europe) bit.ly/4qOhFes UX Design Assistant (US) bit.ly/4qOhFuY Social Media Design Assistant (Europe) bit.ly/4bfT9hj Social Media Design Assistant (US) bit.ly/4t7xlej I like working at NN/G! You should apply!
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Job Opening: UX Design Assistant (Remote, World-Wide; Europe Based)
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NNGroup @nngroupux.bsky.social · 28/01/2026
#AI tools are powerful. But understanding human psychology? That's still your design edge. Therese Fessenden and Thomas Watkins explore why on the latest NNG UX #Podcast. Episode 57: open.spotify.com/episode/5SYk... #UXDesign
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57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf)
Spotify video
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NNGroup @nngroupux.bsky.social · 26/01/2026
We're hiring undergrads and grads to help our team! 2 Positions: UX Design Assistant Social Media Design Assistant Apply by Feb 6: bit.ly/3Lz6irn #Jobs #UX #Intern
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NNGroup @nngroupux.bsky.social · 23/01/2026
AI went from hype to fatigue. UI became commoditized. The job market stabilized — but expectations rose. 2026 is the year of designing deeper. Our State of UX breakdown: bit.ly/3YRyjgO #UserExperience
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NNGroup @nngroupux.bsky.social · 21/01/2026
It’s a trap! Humanizing AI that is. When AI feels human, users start treating it like one. And that creates real risks…. like we seriously don’t need people falling in love with AI… literally. Read @calebsponheim.com's take: bit.ly/3YQvvR8 #AI #AISlop #UX
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Frontend Dogma @frontenddogma.com · 19/01/2026
State of UX 2026: Design Deeper to Differentiate, by @nngroupux.bsky.social: www.nngroup.com/articles/state-of-u… #ux #design #outlooks #career #ai
nngroup.com
State of UX in 2026
UX faced instability from layoffs, hiring freezes, and AI hype; now, the field is stabilizing, but differentiation and business impact are vital.
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NNGroup @nngroupux.bsky.social · 14/01/2026
EU folks, we hear you — no more late nights just to learn UX. Our Feb. 4–12 live courses now run at CET-friendly hours. Same expert instructors, same hands-on practice, same certification path. Just better timing. 🔗 bit.ly/45DqVJC #UXTraining
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NNGroup @nngroupux.bsky.social · 13/01/2026
Why do users scan instead of read? What makes them scroll... or stop? Our Web UX Study Guide organizes years of research into a clear learning path, from foundational theory to practical guidance. Give it a look: bit.ly/49qGDc0 #UXDesign
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Web UX: Study Guide
Unsure where to start? Use this collection of links to our articles and videos to learn how users interact with the web and how to design effective web user experiences.
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NNGroup @nngroupux.bsky.social · 07/01/2026
Shift from AI-first thinking to a value-first, problem-first approach. Our new AI Product Strategy course gives you the frameworks to evaluate, prioritize, and align your team. 🔗 bit.ly/4aKUwEu #AIinUX
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NNGroup @nngroupux.bsky.social · 06/01/2026
Our 2025 UX quiz is live. 10 questions based on articles we published last year — no Googling allowed. 😉 💅 📚 bit.ly/4plWkqT How'd you score? Let us know! #UXDesign
nngroup.com
User-Experience Quiz 2025
Test your usability knowledge by taking our quiz. All questions and answers are based on articles that we published last year.
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NNGroup @nngroupux.bsky.social · 30/12/2025
Stakeholders asking about AI? Team experimenting? Our January live courses help you move from reactive to strategic. See the lineup: bit.ly/4jaLbrE #AI #UX
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NNGroup @nngroupux.bsky.social · 29/12/2025
2025's most-used UX study guides tell the story: you prioritized fundamentals (UI elements took #1) while integrating AI into your practice. See the full top 10: bit.ly/4p08h5t #UX #UXResearch
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NNGroup @nngroupux.bsky.social · 23/12/2025
McDonald's #AI holiday ad: pulled within days after backlash. Coca-Cola AI holiday ads: failed 2 years running. The mistake? Building stories around AI capabilities instead of human needs. Users notice when tech dictates the experience rather than supports it. Full article: bit.ly/4j7ihIM
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NNGroup @nngroupux.bsky.social · 22/12/2025
AI is reshaping UX, but the fundamentals endure. Our most-watched 2025 videos covered GenUI, synthetic users, and classics like hamburger menus. Top 10 here: bit.ly/4p2Z6Br #UX #UXDesign
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