Sign in

Nick LeRoy

@nickleroy.com
605 followers 139 following 162 posts

Enterprise SEO Consultant, NickLeRoy.com Helping digital marketing find work and hire talent, SEOjobs.com + PPCjobs.com

PostsRepliesMedia
Reposted by Nick LeRoy
Barry Schwartz @rustybrick.com · 30/09/2026
Google Analytics not loading for some, Google is working on a fix
seroundtable.com
Google Working To Restore Google Analytics
Google has confirmed there are issues with Google Analytics loading the platform. Google updated its status report to say that it has "restored for some users" and Google expects "a resolution for all users in the near future."
064
Nick LeRoy @nickleroy.com · 18/09/2026
I’m very been a good boy, @johnmu.com, I haven’t manipulated the SERPS in some time now… Reward me with some feedback/tips on this APi? Lol 🤣🫣
131
Nick LeRoy @nickleroy.com · 11/09/2026
Hey @johnmu.com I know the job indexing API isn’t a priority given spammers but with nobody getting new APIs approved, do you still recommend adding jobs in XML sitemaps? can’t help but think xml might be detrimental given the quick in/out function of listings Which is why the api exists. Right?
020
Reposted by Nick LeRoy
Reflecting Pool Cleaner Near You @localseoguide.com · 04/07/2026
Proud to share a country with Joey Chestnut
031
Nick LeRoy @nickleroy.com · 03/07/2026
HAAAALP @johnmu.com I really appreciate your last update on my Q about job indexing API and completely get the spam affecting increase requests. (Several data points showing requests not approved for 12+months now)
100
Nick LeRoy @nickleroy.com · 20/05/2026
Early bird pricing… Maybe they will abide by their own rules this year.
010
Nick LeRoy @nickleroy.com · 14/05/2026
@johnmu.com are there any known issues with web API indexing (job) quota request form? For years on various (job boards) I’ve never had an issue with increases Switched up account/api for SEOJobs and PPCjobs and can’t get out of the 200 max default. Been well over a month since latest request.
110
Nick LeRoy @nickleroy.com · 12/02/2026
My last newsletter post is getting circulated internally. Love when you see the internal chatting apps as referral sources in GA4 www.seoforlunch.com/p/its-time-t...
seoforlunch.com
It's Time To Invite Your SEO To The Adults Table
"Play dumb games, win dumb prizes" -- Taylor Swift aka "SEO Ninja Expert Wizard."
000
Nick LeRoy @nickleroy.com · 21/01/2026
Help me help Minnesota communities from ongoing ICE events. In the LinkedIn post below, I'm donating $1.00 for every "like" (reaction) added. www.linkedin.com/posts/activi... RT/shares are greatly appreciated. ❤️
linkedin.com
#seoforlunch | Nick LeRoy | 15 comments
Yesterday, I announced my pledge to trade SEO consulting hours in exchange for donations to GiveMN. I lost 40+ subscribers within hours... 👇 Full details on this initiative are available via my #SEO...
021
Reposted by Nick LeRoy
Preeti Gupta @ilovechoclates.bsky.social · 03/01/2026
I wrote an article for The SEO Community about pricing for SEO professionals. I go through different models of pricing, how to calculate your hourly rate, things to watch out for, and more. I also got @raquelseo.bsky.social and @nickleroy.com to share their expert points of view.
1102
Reposted by Nick LeRoy
John Mueller @johnmu.com · 01/01/2026
Nick Leroy's newsletter (recommended) suggests SEO used to be different. nickleroy.com/newsletter #SEO
131
Nick LeRoy @nickleroy.com · 02/01/2026
Thanks @johnmu.com, really appreciate the shout out. One of my favorite posts of 2025 :)
010
Reposted by Nick LeRoy
Sitebulb @sitebulb.com · 01/11/2025
Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation. - via @nickleroy.com #seo
bit.ly
Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation.
SEO isn’t a checklist game. What once moved mountains now barely moves the needle. Critical thinking, storytelling, and cross-discipline skills win. Templates don’t.
021
Nick LeRoy @nickleroy.com · 12/10/2025
This is why we can’t measure “success” by standard attribution.
000
Reposted by Nick LeRoy
Ross Hudgens @rosshudgens.bsky.social · 08/10/2025
Should you create "best X" articles to influence LLMs? The short answer: it's complicated. There has been some negative takes on this approach as of late, so I wanted to have @nickleroy.com on to respectfully debate when and how it might make sense to do. www.youtube.com/watch?v=frbO...
youtube.com
Should You Create “Best X” Articles? A Debate w/ Nick LeRoy
YouTube video by Content and Conversation
001
Nick LeRoy @nickleroy.com · 07/10/2025
Had a great chat with @suzzicks.bsky.social the other week about Google’s 4S framework and how it’s killing long-tail search…on Google. The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc. This is the topic of this week's #SEOForLunch 👇 www.seoforlunch.com/p/death-of-l...
seoforlunch.com
The Long Tail Search Has Died. It's All Happening Outside of Google.
SEOs for years relied on "top of funnel" queries to drive brand awareness. Users are evolving and so has how they search for information.
021
Nick LeRoy @nickleroy.com · 25/09/2025
@semrushofficial.bsky.social is trusting @mordyoberstein.bsky.social, @jessjoyce.bsky.social and me to discuss LLMs + maximizing visibility. I'll bring the 🔥You bring the 🍿 Tuesday, Sept 30th 6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT lp.semrush.com/Are-All-LLMs...
011
Nick LeRoy @nickleroy.com · 02/09/2025
This week's #SEOForLunch focuses on a topic we don't talk enough about. The impact of AI on SEO, specifically junior SEO talent. www.seoforlunch.com/p/junior-tal...
seoforlunch.com
What AI Can’t Replace: Your SEO Talent Pipeline
AI might be a better junior level task resource but it can't grow and become the future of your company. Here's why you need to hire junior talent.
030
Reposted by Nick LeRoy
Nick LeRoy @nickleroy.com · 27/08/2025
Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said. "Dear C-Suite: Stop Betting Your Future on the AI Shortcut" Featuring quotes from respected industry veterans @lilyray.nyc and Nick Eubanks. 🔗👇 www.seoforlunch.com/p/ai-shortcut
seoforlunch.com
Dear C-Suite: Stop Betting Your Future on the AI Shortcut
Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.
022
Nick LeRoy @nickleroy.com · 27/08/2025
Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said. "Dear C-Suite: Stop Betting Your Future on the AI Shortcut" Featuring quotes from respected industry veterans @lilyray.nyc and Nick Eubanks. 🔗👇 www.seoforlunch.com/p/ai-shortcut
seoforlunch.com
Dear C-Suite: Stop Betting Your Future on the AI Shortcut
Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.
022
Nick LeRoy @nickleroy.com · 26/08/2025
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut" I wrote the post most won’t touch...but it needs to be said. 👉https://www.seoforlunch.com/p/ai-shortcut
010
Nick LeRoy @nickleroy.com · 12/08/2025
The post SEOs don't want to read "If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget" This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...
seoforlunch.com
It's Time to Quantify the "Halo Effect"
Attribution is broken and "It depends” doesn’t cut it anymore. Time to roll up your sleeves and identify your own success metrics.
000
Nick LeRoy @nickleroy.com · 06/08/2025
With these new AI tools, crawling tools, and way too many Chrome browser tabs... I'm sick of maxing out my RAM on the regular. What laptop do you recommend? I'm a PC guy currently using XPS 15 7590 Running a SAMSUNG 49" Odyssey G9 monitor
000
Nick LeRoy @nickleroy.com · 05/08/2025
Today, I added a TL;DR option for my own damn newsletter. Good? Bad? Wasn't going to read the post anyway? www.seoforlunch.com/p/dont-repla...
seoforlunch.com
How I’m Using AI Without Replacing Myself
"Do more with less" is code for “cut headcount.” Let’s make sure yours isn’t on the chopping block. Leverage AI for speed/scale not training your replacement.
000
Reposted by Nick LeRoy
Dan Petrovic @dejanseo.bsky.social · 03/08/2025
Which queries will be grounded with search? You can now paste your queries in bulk, one per line: grounding.dejan.ai and get classification results for each.
152
Reposted by Nick LeRoy
Nick LeRoy @nickleroy.com · 31/07/2025
A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com. Job description/application details 👉 www.ppcjobs.com/job/senior-p... Tag someone if you know they are looking for a grand senior paid media position!
011
Nick LeRoy @nickleroy.com · 31/07/2025
A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com. Job description/application details 👉 www.ppcjobs.com/job/senior-p... Tag someone if you know they are looking for a grand senior paid media position!
011
Nick LeRoy @nickleroy.com · 29/07/2025
Yes. Exactly. oh, and making money. 🤑
100
Nick LeRoy @nickleroy.com · 29/07/2025
I'm not going to lie. I had a ton of fun working this hero image over and over to get ChatGPT to create a Googlebot doing the griddy! I wrote a post that goes with it, but that's secondary.🤣 Check out today's #SEOForLunch 👉 www.seoforlunch.com/p/title-tag-...
seoforlunch.com
Your | Title | Tags | Are | Embarrassing
If you're still jamming keyword variations targeting plural/singular and synonyms, you likely are struggling to find the first page of Google.
121
Nick LeRoy @nickleroy.com · 28/07/2025
@harrycb23.bsky.social wrote a great post that you should read before kicking off your work week. leadershipinseo.substack.com/p/becoming-a...
leadershipinseo.substack.com
Becoming a commercially minded SEO (make more money)
Businesses care about revenue. Profit and loss. Not clicks and impressions. Parsing SEO into commercialised chatter can boost your career prospects.
020
Nick LeRoy @nickleroy.com · 24/07/2025
@jamram33.bsky.social tell me the Hulk Hogan passing news is fake. 😢
media.tenor.com
a man is holding a guitar in front of an american flag .
ALT: a man is holding a guitar in front of an american flag .
120
Nick LeRoy @nickleroy.com · 22/07/2025
SEOJobs.com is too limiting for paid search marketers. So I acquired the domain and launched PPCJobs.com today. Paid media folks, you now have your own safe place for hiring (and getting hired). Some think search is dead. I'm doubling down!
083
Nick LeRoy @nickleroy.com · 18/07/2025
Thoughts on whether or not I should send him this blog post I wrote? "AI Optimization: The Next Generational Scam" seoforlunch.com/p/ai-guarant...
000
Nick LeRoy @nickleroy.com · 15/07/2025
🫣🫩
000
Reposted by Nick LeRoy
Melissa Popp ✊ @melissapopp.com · 09/07/2025
This is the way. Google, LLMs, social media, etc., nobody owes you a single visitor and the sooner people realize this and start focusing on eggs in more than one basket, they'll be better off.
001
Nick LeRoy @nickleroy.com · 08/07/2025
This week's #SEOForLunch is gonna ruffle some feathers. "Google Doesn't Owe You 💩" Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent. www.seoforlunch.com/p/free-clicks
seoforlunch.com
The SEO Loser Mindset, Part II: Google Doesn’t Owe You 💩
Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent.
020
Nick LeRoy @nickleroy.com · 05/07/2025
Celebrated my birthday in Maui with my family. Also treated myself to a deep sea fishing adventure. … 323 pound blue marlin! A 3 hour fight with four of us rotating reeling this sucker in. Once in a lifetime trophy fish!
170
Nick LeRoy @nickleroy.com · 01/07/2025
🔥 SEO Loser Mindset 🔥 What separates winners from whiners? Mindset. Winners ship. Losers hide behind audits. Winners adapt. Losers blame Google. This week’s #SEOForLunch breaks it down 👇 www.seoforlunch.com/p/losers-vs-... Which one are you?
100
Nick LeRoy @nickleroy.com · 27/06/2025
AI optimization isn’t a scam, but selling AI optimization like it’s 2010 SEO is. 🫣 If some self-proclaimed expert tries to guarantee your placement at the top of ChatGPT, run. Fast Anyone pretending they’ve cracked the code is trying to con you Read my full thoughts in this weeks SEO For Lunch
seoforlunch.com
AI Optimization: The Next Generational Scam
Guaranteed #1 ChatGPT Rankings are coming. Are you ready?
031
Reposted by Nick LeRoy
Nick LeRoy @nickleroy.com · 24/06/2025
“Guaranteed ChatGPT rankings” for $499/month? Yeah… no. I wrote about the next wave of SEO scams, the tools actually worth testing, and why citations > links in AI/LLM land. 🧵 Read today's #SEOForLunch "AI Optimization: The Next Generational Scam" www.seoforlunch.com/p/ai-guarant...
seoforlunch.com
AI Optimization: The Next Generational Scam
Guaranteed #1 ChatGPT Rankings are coming. Are you ready?
041
Reposted by Nick LeRoy
Jack Chambers-Ward @jlwchambers.bsky.social · 23/06/2025
The job market is tough right now. That's why I wanted to talk with @nickleroy.com about the state of SEO jobs in 2025. 🤔How have job roles in the SEO industry changed? 🤖How has AI impacted the job market? 🤝What are key skills we should be learning right now? www.youtube.com/watch?v=xSOL...
095
Nick LeRoy @nickleroy.com · 24/06/2025
“Guaranteed ChatGPT rankings” for $499/month? Yeah… no. I wrote about the next wave of SEO scams, the tools actually worth testing, and why citations > links in AI/LLM land. 🧵 Read today's #SEOForLunch "AI Optimization: The Next Generational Scam" www.seoforlunch.com/p/ai-guarant...
seoforlunch.com
AI Optimization: The Next Generational Scam
Guaranteed #1 ChatGPT Rankings are coming. Are you ready?
041
Nick LeRoy @nickleroy.com · 21/06/2025
My hypothesis is trending in the right direction… But instead of OpenAI + Apple, could it be Perplexity + Apple? www.seoforlunch.com/p/dark-web-ai
seoforlunch.com
The Web Is Going Dark: What Happens to Google’s AI When Content Hides?
AI doesn’t create, it consumes. What happens next? Watch your email closely!
000
Nick LeRoy @nickleroy.com · 17/06/2025
Holy 💩 SEO Conferences Are Valuable Again!! With AI disruption, SGE chaos, and Google shifting beneath our feet, I had written off conferences as an unnecessary expense. I was wrong. There’s more value right now in showing up than ever before. www.seoforlunch.com/p/conference...
seoforlunch.com
SEO Conferences Are Valuable Again
Forget the Drink Tickets, Conferences Are Back to Delivering Real ROI.
252
Nick LeRoy @nickleroy.com · 10/06/2025
Old hat SEO is finally dead. ✅ Just publishing? Not strategy. ✅ Traffic without conversions? Useless. ✅ SEO without brand? Invisible. Google changed the rules. You in or out? Full breakdown in today's #SEOForLunch 👉 www.seoforlunch.com/p/old-hat-seo
seoforlunch.com
Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation.
SEO isn’t a checklist game. What once moved mountains now barely moves the needle. Critical thinking, storytelling, and cross-discipline skills win. Templates don’t.
011
Nick LeRoy @nickleroy.com · 09/06/2025
Join me at #SMX Advanced, June 11–13 in Boston! Book your All Access pass now to request a seat at my exclusive Mastermind session: Advanced Technical SEO: Identify and resolve performance-killing problems . Use code SMXSpeakerFriend to save 15%: events.searchengineland.com/smx-advanced...
000
Reposted by Nick LeRoy
Nick LeRoy @nickleroy.com · 04/06/2025
The only thing we know for certain about Google is that we cannot rely on it exclusively to build our brands/company/websites I wrote in yesterdays #SEOForLunch about 6 companies utilizing alternate organic platforms to get in front of their audience. www.seoforlunch.com/p/beyond-goo...
seoforlunch.com
Google Isn’t the Only Path to Organic Growth
Your SEO strategy should work beyond the search bar.
042
Nick LeRoy @nickleroy.com · 04/06/2025
The only thing we know for certain about Google is that we cannot rely on it exclusively to build our brands/company/websites I wrote in yesterdays #SEOForLunch about 6 companies utilizing alternate organic platforms to get in front of their audience. www.seoforlunch.com/p/beyond-goo...
seoforlunch.com
Google Isn’t the Only Path to Organic Growth
Your SEO strategy should work beyond the search bar.
042
Reposted by Nick LeRoy
Nick LeRoy @nickleroy.com · 27/05/2025
The Web Is Going Dark: What Happens to Google’s AI When Content Hides? I see the path for how they switch to training via Gmail content. 🤮 This week's #SEOForLunch shows just how easy this would be for Google. www.seoforlunch.com/p/dark-web-ai
seoforlunch.com
The Web Is Going Dark: What Happens to Google’s AI When Content Hides?
AI doesn’t create, it consumes. What happens next? Watch your email closely!
011
Nick LeRoy @nickleroy.com · 27/05/2025
The Web Is Going Dark: What Happens to Google’s AI When Content Hides? I see the path for how they switch to training via Gmail content. 🤮 This week's #SEOForLunch shows just how easy this would be for Google. www.seoforlunch.com/p/dark-web-ai
seoforlunch.com
The Web Is Going Dark: What Happens to Google’s AI When Content Hides?
AI doesn’t create, it consumes. What happens next? Watch your email closely!
011