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Nick Swan

@nickswan.bsky.social
2.4K followers 227 following 55 posts

Bootstrapping seotesting.com Lucky enough to live in Bude, Cornwall

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Nick Swan @nickswan.bsky.social · 18/03/2025
Both models will forecast on a monthly basis 6 months into the future, with an option to include upper and lower boundaries. Once you've run a forecast, SEOTesting will save it for you, so you can track how the site performance stacks up against the forecast over the coming months.
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Nick Swan @nickswan.bsky.social · 18/03/2025
Happy to announce a new forecasting feature within SEOTesting that we've beta launched to all customers and users today. It allows you to forecast overall site performance using either: - Facebook Prophet forecasting model - SSA forecasting
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Nick Swan @nickswan.bsky.social · 28/02/2025
Can’t wait to build this! F1 became pretty boring after…
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Nick Swan @nickswan.bsky.social · 28/02/2025
And then at the end of the week, you can look back on what you've worked on you can feel happy with what you achieved, consider what you can eliminate/delegate/automate, and plan the next week accordingly.
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Nick Swan @nickswan.bsky.social · 28/02/2025
Not my original idea, and can't remember where I first saw it, so can't credit - but it's really good for my well-being to to keep track of all the little things that get done each day. Including things such as the school run and walking the dog! Important roles that keep life ticking along.
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Nick Swan @nickswan.bsky.social · 28/02/2025
If you want to feel better about yourself at the end of a working day, consider maintaining a Done List as well as a ToDo list.
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Nick Swan @nickswan.bsky.social · 25/02/2025
We love Tenby and Saundersfoot!
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Nick Swan @nickswan.bsky.social · 24/02/2025
SEO tests are good for this too. Make sure position and clicks do not go down after page changes. We’ve still got to be improving/changing pages and our competitors are not sleeping either! Improve or lose - but today sometimes improving means maintaining.
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Nick Swan @nickswan.bsky.social · 24/02/2025
With AI overviews and the organic search results being pushed down by ads and SERP features, if you’re an established brand, you’re probably just as focused on maintaining traffic as increasing it.
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Nick Swan @nickswan.bsky.social · 24/02/2025
Is a flat search console graph the new SEO flex? 💪 I seem to see fewer click graphs being shared that show hockey stick growth. These days, just maintaining organic SEO traffic from Google is a good result.
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Nick Swan @nickswan.bsky.social · 21/02/2025
Ultimately, you need to run tests to figure out what’s the best solution for your site, page types, category, and content types. Oh and re-test again in a sensible timeframe (6 months time?)
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Nick Swan @nickswan.bsky.social · 21/02/2025
My suspicions: Long - G aligns the page with a broader set of queries Short - based on a head term, G will re-write based on variations in the user's query None - if G clearly understands the topic/query the page is targeting, it’ll do the best job re-writing based on the actual user's search query.
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Nick Swan @nickswan.bsky.social · 21/02/2025
Meta titles and descriptions - For some pages + queries - long meta titles and descriptions work best - For some pages + queries - short meta titles and descriptions work best - For some pages - removing the meta title and description may work best
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Nick Swan @nickswan.bsky.social · 21/02/2025
For every suggestion around meta titles and descriptions I can show you test results that show a positive, negative, and neutral outcome.
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Nick Swan @nickswan.bsky.social · 20/02/2025
One for UK based digital agencies, The British Council has a £600k SEO tender opportunity out at the moment. Requirements include:
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Nick Swan @nickswan.bsky.social · 19/02/2025
As it's half term, Isabel joined me today! (in a wetsuit, I'm not that mean hahaha!) Of course loving the hot drink (well she chose diet coke) and cheesy chips reward afterwards.
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Nick Swan @nickswan.bsky.social · 19/02/2025
We've been living in Bude for 8 years now, and I've always fancied cold water swimming, so the social contract was set! 6 weeks later, and we've been every Wednesday and have now worked up to a length and a width (about 7 minutes in the water).
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Nick Swan @nickswan.bsky.social · 19/02/2025
Since the start of the year I've accidentally become a cold water swimmer! It all started in January when asking a friend for lunch - the reply was, "Only if we do a width of the sea pool first."
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Nick Swan @nickswan.bsky.social · 18/02/2025
7. Access to all the reports you can run for the site to find CTR opportunities, content decay etc. Plus one click access to the Page Details view in SEOTesting so you can dig deeper into the Search Console data.
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Nick Swan @nickswan.bsky.social · 18/02/2025
6. Easy access to tests you have running on the site you are looking at with an overview on how they are performing
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Nick Swan @nickswan.bsky.social · 18/02/2025
5. Search Console performance data for the page for the last 90 days is graphed within the extension.
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Nick Swan @nickswan.bsky.social · 18/02/2025
4. While on the page, see which queries are ranking and generating clicks from Google. You can also see which queries aren’t used on the page.
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Nick Swan @nickswan.bsky.social · 18/02/2025
[SEOTesting customers only] 3. Run the URL Inspection API from the page using the Chrome extension to check crawl and index status.
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Nick Swan @nickswan.bsky.social · 18/02/2025
2. View heading structure of the web page and navigate to the section by clicking on it in the extension
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Nick Swan @nickswan.bsky.social · 18/02/2025
The SEOTesting Chrome Extension is one of the hidden gems of our toolset. Here are 7 things it can help you with (the first two everyone can use - not just customers): 1. Quickly check page meta element values, including canonical and robots
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Nick Swan @nickswan.bsky.social · 17/02/2025
And each share is a communication opportunity. This is the results from this piece of SEO work, this is what we’ve learned, this is what we suggest next, what are your takeaways? Etc etc
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Nick Swan @nickswan.bsky.social · 17/02/2025
Drip feeding this good news reassures them that your team is paying the necessary attention to them that they feel they deserve - basically working on their stuff! 🙂
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Nick Swan @nickswan.bsky.social · 17/02/2025
This is where SEOTesting and time-based testing comes into its own. As you are working on improving pages, running and finishing SEO tests, share the good news and test results with clients (magic links make this super easy - they don’t even need to log into SEOTesting)
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Nick Swan @nickswan.bsky.social · 17/02/2025
The fix - better communication. But for better communication, you need to have a reason to be communicating.
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Nick Swan @nickswan.bsky.social · 17/02/2025
The mistake here is assuming everyone cares as much about SEO as you do. That every page or slide of your report will get read and understood. They don’t. At best they open the report and skim the top-line numbers. All the good news on pages 3+ they didn’t even get to.
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Nick Swan @nickswan.bsky.social · 17/02/2025
The number one reason why digital agencies lose SEO clients? Lack of communication. But what do you mean? We produce these long end of month reports for all our clients. We pour hours of work extracting data and producing key takeaways in the conclusions.
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Nick Swan @nickswan.bsky.social · 29/12/2024
Awesome, thanks :)
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Nick Swan @nickswan.bsky.social · 29/12/2024
Been playing around with Python the last few days. Any books for experienced programmers (20 or so years with c#) to help with transition to a new language?
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Reposted by Nick Swan
Aleyda Solis @aleyda.bsky.social · 20/12/2024
🔮 SEO Wish for 2025: That more SEOs start paying attention to their sites ranked queries CTRs curves to drive a more cost-effective SEO process: 1. Opportunities to update outdated / not so attractive/useful content 2. Potential intent mismatches and need to create new / different content ....
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Nick Swan @nickswan.bsky.social · 14/12/2024
Robertson! 🤣 hoping we sign Robinson 😊
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Nick Swan @nickswan.bsky.social · 14/12/2024
Joe Gomez can do a good job there. Robinson been a liability this season. Maybe last season?
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Nick Swan @nickswan.bsky.social · 10/12/2024
Upgraded Content Decay Report in SEOTesting 1. Switch between clicks and impressions 2. Switch between months and weeks 3. When viewing months, switch between 12, 9, 6 and 3 months of data. Shorter time periods will remove seasonality for a site and help show true content decay.
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Reposted by Nick Swan
Rob Walling @robwalling.com · 06/12/2024
I’m recording a @microconf.com @YouTube.com video next week filled with SaaS/micro-SaaS ideas. Any B2B SaaS add-ons or ideas you would like to exist in the world? I’ll mention you in the video if we use one you suggest 😉
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Nick Swan @nickswan.bsky.social · 26/11/2024
Have you tried reflect.app ? I’m using it to log my done list during the day. I’m then hoping to use the AI chat functionality to ask what/how I can automate or delegate tasks and save time
reflect.app
Reflect
A beautifully minimalist note-taking app designed to mirror the way you think. Now with a native AI integration.
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Nick Swan @nickswan.bsky.social · 26/11/2024
Want a quick way to go from Search Console query data to AlsoAsked? Check out this blog post on how you can set the Custom Action link in SEOTesting so you can quickly transition from Search Console data (in SEOTesting) to the PAA data in @alsoasked.com seotesting.com/blog/alsoask...
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Nick Swan @nickswan.bsky.social · 25/11/2024
Sorry it's a week late! We've got a couple of others you might find useful too :) seotesting.com/xml-sitemap-... seotesting.com/xml-sitemap-...
seotesting.com
XML Sitemap Validator
Validate your XML sitemap files with our free sitemap validator. Run the validation in strict or non-strict mode to figure out why Google Search Console has issues with your sitemaps.
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Nick Swan @nickswan.bsky.social · 25/11/2024
Want to download a list of URLs from an XML sitemap file? We've got a free tool for that... 😀 seotesting.com/sitemap-url-...
seotesting.com
Free Sitemap URL Extractor
Extract and download all the URLs in an XML Sitemap file or Sitemap Index file.
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Nick Swan @nickswan.bsky.social · 21/11/2024
No, but feel I need to get out of Bude a bit more often!
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Nick Swan @nickswan.bsky.social · 21/11/2024
Read the full SEOTesting case study with Josh here: seotesting.com/customers/#j... We've shared some big brand case studies recently, so it's nice to show how consultants and freelancers are also getting value from the tool.
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Nick Swan @nickswan.bsky.social · 21/11/2024
Bit blimmin' cold today! Do you go to any tech networking events in Cornwall?
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Nick Swan @nickswan.bsky.social · 15/11/2024
Beautiful day in North Cornwall
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Nick Swan @nickswan.bsky.social · 10/11/2024
Yay! 😊
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Nick Swan @nickswan.bsky.social · 08/11/2024
Very lucky to have a group of amazing customers at SEOTesting 😍
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Nick Swan @nickswan.bsky.social · 05/11/2024
Add me plz 😊
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Nick Swan @nickswan.bsky.social · 05/11/2024
Also, an XML sitemap generator if you have a bunch of URLs you quickly want to generate a sitemap for: seotesting.com/xml-sitemap-...
seotesting.com
XML Sitemap Generator
Generate an XML sitemap file with our free sitemap generator. Simply copy and paste a list of URLs in, click generate, and voila! An XML Sitemap generated for you.
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