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Nadia Kuftinoff

@nadiakuftinoff.biz
115 followers 100 following 90 posts

Digital Programme Lead at an NHS Integrated Care Board. Digital Health Leadership MSc. Passionate about innovation implementation, UX and evaluation.

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Reposted by Nadia Kuftinoff
openhealthhub.org @openhealthhub.org · 11/02/2026
Open Health Hub is a free, open forum for discussion of health tech, clinical informatics, and digital health. It's been around for nearly 10 years, quietly existing as an independent, @discourse.org-driven site. Please do check out what we have on there - it's a place for all Digital Health.
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Reposted by Nadia Kuftinoff
Marcus Baw @marcusbaw.com · 10/12/2025
A new episode of Everything Digital Health just dropped: “Digital Health Leader 2.0” - with Nadia Kuftinoff www.youtube.com/watch?v=Qc8ux4vqlzM Nadia Kuftinoff talks us through her vision of “Digital Leader 2.0”, with some side-quests coveri...
youtube.com
“Digital Health Leader 2.0” - with Nadia Kuftinoff
Nadia Kuftinoff talks us through her vision of “Digital Leader 2.0”, with some side-quests coveri...
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Nadia Kuftinoff @nadiakuftinoff.biz · 24/11/2025
Gets worse as the thread progresses. Is this because of the mergers and cutbacks in the centre? Perhaps we shouldn't do that in such a slapdash way again? Oh wait
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Nadia Kuftinoff @nadiakuftinoff.biz · 20/11/2025
VRmageddon week 1 is nearly over and I am shattered. A lot of time spent wondering what the hell I'm going to do if I leave, and if that will be digital health related. Yesterday: I live for digital health! Today: I hate all of this! So fun.
media.tenor.com
Twilight Zone Nigtmare GIF
ALT: Twilight Zone Nigtmare GIF
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Nadia Kuftinoff @nadiakuftinoff.biz · 19/11/2025
I have listened to everything @jonronson.bsky.social has recorded countless times driving up and down the country (always getting weirdly excited when he mentions the hospital in the village I'm from) and am pleased to say I loved this show from start to finish. Can't wait for the new book!!
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Nadia Kuftinoff @nadiakuftinoff.biz · 19/11/2025
Today is the start of VRmageddon - to my fellow ICB colleagues and friends across NHSE and the CSU, I am thinking of you and wishing you all the best. Be brave 💪 open.spotify.com/track/5Lm5N9...
open.spotify.com
Spotify – Web Player
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Nadia Kuftinoff @nadiakuftinoff.biz · 05/09/2025
Years ago I grabbed my digital health nerd pals & formed a D&D campaign. It is my absolute delight to bring a very special session live on stage! The conference agenda is already amazing but this will be something extra special ✨ join us on our quest!
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Nadia Kuftinoff @nadiakuftinoff.biz · 26/06/2025
My comparisons between the TV show Mad Men and what's going on with the NHS at the moment: medium.com/@nadiakuftin...
medium.com
NHS Madison Avenue ICB: Lessons from Mad Men for the NHS
Since 1923, Sterling Cooper had been providing clients with some of the finest advertising that Madison Avenue had to offer. The agency…
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Nadia Kuftinoff @nadiakuftinoff.biz · 23/05/2025
I'm running a team "lunch and learn" session next week about conducting an evaluation for benefits realisation in NHS digital projects, something I myself have enjoyed learning about over the years from some brilliant and clever people. I really poured my heart & soul into this 💫
Screenshot of gigantic slide deck of learning goodness
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Nadia Kuftinoff @nadiakuftinoff.biz · 15/05/2025
One of my mentees reached out to ask for interview advice and they've only bloody gone and got their first digital job 🎉 and it's an EPR implementation support role!! So chuffed for them!
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Nadia Kuftinoff @nadiakuftinoff.biz · 14/05/2025
As suspected, my ICB is going to merge with the ICB next door... Or perhaps some of it, with other bits going to other ICBs. Everything feeling a bit Sisyphean.
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Reposted by Nadia Kuftinoff
Let's Do Digital @letsdodigital.bsky.social · 13/05/2025
👩‍💻 “Insights from informal first line tech support” – Don’t miss Nadia Kuftinoff @ #LetsTalkDigital2025 at 11:20! [letsdodigital.og/conferences/2025/](https://letsdo
Bill board of Nadia
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Nadia Kuftinoff @nadiakuftinoff.biz · 12/05/2025
I have no idea what this means for my team and no one else seems to either. My guess is that GPIT will go to the CSUs and the rest... 🤷‍♀️
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Nadia Kuftinoff @nadiakuftinoff.biz · 29/04/2025
I've been in a couple of little videos recently if of interest 🙂 here's one where I talk about how shit everything is: youtu.be/bnw_j0-ZgzE?...
youtu.be
NHS England: 2011 - 2025: The People Affected By The Abolition - with Nadia Kuftinoff
YouTube video by Everything Digital Health
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Nadia Kuftinoff @nadiakuftinoff.biz · 27/03/2025
I hope you're right, strange little doggy.
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Nadia Kuftinoff @nadiakuftinoff.biz · 24/03/2025
As we try to forget about the ICB cuts until we know more about them, one of my projects is satisfyingly turning into essentially the recommendations of my MSc dissertation. Also had feedback that a stakeholder said some really nice things about me. Some smiles in the doom and gloom ☀️
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Reposted by Nadia Kuftinoff
Marcus Baw @marcusbaw.com · 14/03/2025
I've started a new YouTube channel for Everything Digital Health! It's early days but we recorded today on the sudden announcement of the abolition of NHS England. With @adebyrne.bsky.social www.youtube.com/watch?v=IbsX... Soon - 'Lava Lamps Pt 2' with @comparesoftware.bsky.social
youtube.com
NHS England: 2011 - 2025, 'Lava Lamps' Part 1 with Ade Byrne
YouTube video by Everything Digital Health
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Nadia Kuftinoff @nadiakuftinoff.biz · 13/03/2025
08:30 - email from my ICB's CEO. Well at least that's all the big news over and done with! 11:00 - Nope! 🫠
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Nadia Kuftinoff @nadiakuftinoff.biz · 28/02/2025
Had a pretty wonderful time at HETT North earlier this week on a panel about digital education with @letsdodigital.bsky.social chums. The audience did most of the talking! It was so good!
Event delegate badge with my name on it
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Nadia Kuftinoff @nadiakuftinoff.biz · 05/02/2025
Screenshots of Palantir CEO Alex Karp
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Reposted by Nadia Kuftinoff
Marcus Baw @marcusbaw.com · 02/01/2025
Starting 2025 with a short thread of my favourite, must-watch, YouTube video recommendations for anyone in Digital Health, HealthTech, Clinical Informatics, or trying to change culture in large organisations. Don't do ANYTHING else until you've watched ALL of them.
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Nadia Kuftinoff @nadiakuftinoff.biz · 23/12/2024
The only time of year where approving purchase requisitions for monitors kind of feels like I'm the GPIT Father Christmas and if that doesn't inspire the spirit of the season in you I don't know what will 🎄
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Nadia Kuftinoff @nadiakuftinoff.biz · 05/12/2024
I signed up to be a Digital Health Leadership Programme alumni mentor for @digitalhealth2.bsky.social and met my first mentee today - can already tell I'm going to absolutely love mentoring. They are amazing and I'm excited to help them 🎉🎉🎉
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Reposted by Nadia Kuftinoff
Let's Do Digital @letsdodigital.bsky.social · 19/11/2024
🎄✨ Christmas Special with Dr. Marcus Baw: Unwrapping the Power of Open Source in Healthcare! ✨🎄 On 18th December, 6-7 pm, join us at Let's Do Digital for a festive webinar with Dr. Marcus Baw, where we’ll delve into the role of open source software in the NHS. www.cognitoforms.com/LetsDoDigita...
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Nadia Kuftinoff @nadiakuftinoff.biz · 10/11/2024
Another article in the paper my dad read and saved for me today. Heart wrenchingly sad stories of lives lost because our tech set up is appalling. We have to do better.
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Nadia Kuftinoff @nadiakuftinoff.biz · 04/11/2024
Our digital health dungeons and dragons campaign is having an open session later in the month for anyone who wants to join us on Zoom and watch. You get a sticker! Let me know if you'd like to come :)
A sheet of stickers with the digital health dungeons and dragons logo on them
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Nadia Kuftinoff @nadiakuftinoff.biz · 21/10/2024
I've seen some really great suggestions here change.nhs.uk/en-GB/ but as one might expect, some er, interesting things have also been posted... good luck to the team dealing with the product backlog!
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Nadia Kuftinoff @nadiakuftinoff.biz · 06/10/2024
A phenomenal weekend with friends in the Scottish Highlands. Am sure I will feel refreshed and recharged after a good night's sleep - the 10 hour roadtrip today has turned me to jelly. Worth it!! ⛰️🏴󠁧󠁢󠁳󠁣󠁴󠁿
A shady path with autumnal treesA view of the Scottish HighlandsA view of the Scottish Highlands at duskA river in the countryside
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Nadia Kuftinoff @nadiakuftinoff.biz · 02/10/2024
We got our letters by email confirming where we are in the restructure today - annoyingly no 'master organogram' with names against roles. Sure there was a good reason for this (?) but very difficult as a line manager to support my direct reports, who I am not managing anymore 😔
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Nadia Kuftinoff @nadiakuftinoff.biz · 19/09/2024
If you thought getting Oasis tickets was an adrenaline rush I assure you it's nothing compared to a recording of the long running radio comedy antidote to panel games now on its 82nd series I'm Sorry I Haven't a Clue announcing a last minute venue change to one 20 minutes from your house.
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Reposted by Nadia Kuftinoff
Pritesh Mistry @mustbemistry.bsky.social · 12/09/2024
The independent report into the NHS by Darzi is now published. Here’s a summary of the some tech aspects & some thoughts. 🧵 TLDR: It’s honest, touches on the main tech issues like infrastructure but at a surface level & over emphasises the tech but not the skills, capacity etc. 1/11
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Nadia Kuftinoff @nadiakuftinoff.biz · 12/09/2024
This report is such a hot topic that even my dad gave me an article about it 😂 he's always chuffed when he finds something about digital health in the paper. Eagerly awaiting your thoughts on it friends, Papa K wants to know! 😁
Copy of a newspaper with an article about the recent Darzi report
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Nadia Kuftinoff @nadiakuftinoff.biz · 11/09/2024
Thrown in the deep end covering for a colleague on Leave this week and it's a bit exciting - I'm helping get a same day urgent access hub based in a hospital up and running!! So cool 😀 and complicated. And we have 2 weeks to pull it off. My inbox is on fire 😂 but I'm loving it!
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Nadia Kuftinoff @nadiakuftinoff.biz · 09/09/2024
The 3 P's of the Office Apocalypse: Parking Passes (getting into the office a bit challenging without them) P1 Notifications - what I get when IT goes down 😵‍💫 BUT lovely to see people & had a good chat with a GP on the phone who had a sense of humour about the dodgy IT. Always appreciated!!
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Nadia Kuftinoff @nadiakuftinoff.biz · 05/09/2024
Finally got around to making my digital health (and a few non digital health people) Dungeons & Dragons campaign a logo for some merch! :) the oars are a long, stupid story 😂 we play once a month virtually - come & watch your colleagues be very silly sometime! 🎲🐲⚔️
Logo with a dragon, two oars and text saying Dungeons and Dragons and Digital Health and Friends
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Nadia Kuftinoff @nadiakuftinoff.biz · 05/09/2024
Face to face meeting tomorrow so you know what that means 🍪
Homemade cookies!
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Nadia Kuftinoff @nadiakuftinoff.biz · 04/09/2024
Little wins of the day: 🤝 Met with a supplier account manager & helped with insight 💻 Helped a teammate by giving them the gift of the NHSmail helpdesk 😂 📊 Slapped a slide deck together for our CDIO ✍🏻 Gently encouraged some contract variations to get a signature, should be sorted soon ☺️
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Nadia Kuftinoff @nadiakuftinoff.biz · 03/09/2024
Of course the one time I wear band merch with a huge skull on it (Misfits) instead of a plain black t-shirt is when my CCIO says "this is usually when Nadia says something inspirational" in a directorate meeting so everyone looks at me 😂 back to plain black tomorrow!
Still from a Goth 2 Boss advert from the TV show The IT Crowd which taught me everything I needed to know about tech in a corporate environment
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Nadia Kuftinoff @nadiakuftinoff.biz · 30/08/2024
Late night coffee & catch up with a lovely friend who I know from working together on my very first NHS project when I was a weeny 23 year old! So good to spend time together. They're big in the social policy world now. So proud to see them thrive 🩷
Late night coffees which definitely means I'm not sleeping anytime soon
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Nadia Kuftinoff @nadiakuftinoff.biz · 28/08/2024
A challenging day in ICB Land so let's accentuate some positives! 1. Signed up for a course to do in my spare time about behaviour change interventions which I'm so excited for 🤩 delivered by the Behavioural Science team at UCL. It's going to be ace.
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Nadia Kuftinoff @nadiakuftinoff.biz · 27/08/2024
Dashboard despair in ICB Land today. Months of work has led to a gigantic brick wall. Plan B and C don't look like they stand much of a chance. Meeting senior management this week to chat about it. Feel deflated :( What does everyone else do when things go properly sideways?
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Nadia Kuftinoff @nadiakuftinoff.biz · 27/08/2024
Join me in person or online in October at the Let's Talk Digital conference! I'll be presenting the challenges I faced trying to cobble together resources to save a website which turned into a migration to SharePoint from hell 😂 links in comments!
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Nadia Kuftinoff @nadiakuftinoff.biz · 26/08/2024
Cracking walk around the country park this morning 🌳🥾
A landscape picture of a field and some treesA landscape with trees and a lake
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Nadia Kuftinoff @nadiakuftinoff.biz · 25/08/2024
It's weird seeing my ICB on the BBC website. Need for lead per place doesn't just magically disappear. I'm 1 of 3 in my directorate & I'm really hoping we stay that way. Also, consultations suck and our financial restrictions are saddening. www.bbc.co.uk/news/article...
bbc.co.uk
NHS restructure: Concerns raised over Oxfordshire changes
The Buckinghamshire, Oxfordshire and Berkshire West Integrated Care Board will cut county directors.
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Nadia Kuftinoff @nadiakuftinoff.biz · 23/08/2024
I'm manning the GP IT incident fort today as everyone's on leave & am so grateful to the tech gods that only one branch site has had a blip today 🙌🏻 so far so good! Hope everyone has a great bank holiday :)
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Nadia Kuftinoff @nadiakuftinoff.biz · 19/08/2024
There's nothing quite as humbling as screenshots your work friend sends of the unfortunate face you were making when Teams froze 😂🫠
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Nadia Kuftinoff @nadiakuftinoff.biz · 18/08/2024
NHS digital health pals, I hope I find you here!
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