As a product analytics leader at SeatGeek, I've been deeply engaged on empowering more and more of our product data and product-related data to be readily available in self-service tools. This strateg...

Learn how to get engineers excited about product analytics by prioritizing it in sprints, building a strong foundation, and framing it as a tool for better decision-making and bug detection.

Developing systems for a diverse group of stakeholders to consume the same data is no small task; it’s a journey. Organizations rarely have patience for that journey. As a result, projects often fail ...

Data fatigue often manifests in subtle ways that may not impact your KPIs—yet. Some of the key signs to look for? Teams might start by asking fewer questions, relying on broad assumptions, or defaulti...

Insights for digital builders

Explore how to democratize your product analytics by optimizing data structures. Learn strategies to streamline event tracking for better insights and easier access across your organization.

Andreessen Horowitz partner Frank Chen is one of the leading evangelists of AI. Let him explain why 2018 is the most exciting time in the history of AI.

Stating and measuring outcomes is a force for alignment in a company.

Here’s how we’re making it easier (and more fun) for teams to work together in Mixpanel.

Discover how to increase self-awareness in data-informed product development and mitigate biases. Learn five essential questions to avoid common pitfalls in decision-making and ensure more accurate in...

Insights for digital builders

Insights for digital builders

We’re thrilled to announce our new and improved startup program! Join us as we sit down with Mixpanel's Global Startup Program Lead, Cerise Miller, to learn what’s new.

To succeed, startups need to track the right metrics from day one. This means having clear definitions for each metric, agreed upon by all teams, and knowing how to interpret the data. In this article...

A look into six root causes for data quality issues, and three essential dos and don’ts to help you begin to build your case for fixing data quality, start getting better insights and make better deci...

Are you doing everything you can to drive product retention? Ken Rudin, Ex-Head of User Growth at Google, explains the little things Google does to achieve large-scale impact.

When PMs build a product or feature, they should go beyond product metrics and be responsible for associated revenue as well for some time after launch.Here’s what that looks like in practice.

Insights for digital builders

Data warehouses combine business data from multiple sources like sales, marketing, and customer service into a single repository. Data warehouse analytics is the process and practice of analyzing the ...

Here’s a look at why account teams need product usage data and the metrics you need to track. We’ll also talk about how we leverage product analytics as account managers at Mixpanel, from implementati...

YouTube video by Mixpanel

Choosing the right events to track for your product sounds simple. Without the right data setup, you’ll drown in data that doesn’t tell you anything important about your product. Here’s a tried-and-tr...

Discover how to manage data securely, maintain compliance, and drive strategic insights. This guide covers best practices for product managers.

Sometimes selling all out to pursue the prosperity of one or a few success metrics can wind up having unexpected effects on the business. Counter metrics make sure that doesn’t happen. Here’s how.

We spoke with a senior product manager at Figma about how his team adapts products and adds features without losing any of the simplicity that users have come to love and expect.