Developing systems for a diverse group of stakeholders to consume the same data is no small task; it’s a journey. Organizations rarely have patience for that journey. As a result, projects often fail ...

Data fatigue often manifests in subtle ways that may not impact your KPIs—yet. Some of the key signs to look for? Teams might start by asking fewer questions, relying on broad assumptions, or defaulti...

Insights for digital builders

Explore how to democratize your product analytics by optimizing data structures. Learn strategies to streamline event tracking for better insights and easier access across your organization.

Here’s how we’re making it easier (and more fun) for teams to work together in Mixpanel.

We’re thrilled to announce our new and improved startup program! Join us as we sit down with Mixpanel's Global Startup Program Lead, Cerise Miller, to learn what’s new.

To succeed, startups need to track the right metrics from day one. This means having clear definitions for each metric, agreed upon by all teams, and knowing how to interpret the data. In this article...

Are you doing everything you can to drive product retention? Ken Rudin, Ex-Head of User Growth at Google, explains the little things Google does to achieve large-scale impact.

When PMs build a product or feature, they should go beyond product metrics and be responsible for associated revenue as well for some time after launch.Here’s what that looks like in practice.

Data warehouses combine business data from multiple sources like sales, marketing, and customer service into a single repository. Data warehouse analytics is the process and practice of analyzing the ...

Here’s a look at why account teams need product usage data and the metrics you need to track. We’ll also talk about how we leverage product analytics as account managers at Mixpanel, from implementati...

YouTube video by Mixpanel

Sometimes selling all out to pursue the prosperity of one or a few success metrics can wind up having unexpected effects on the business. Counter metrics make sure that doesn’t happen. Here’s how.

Mixpanel VP of Analytics Adam Kinney explains the impact of having multiple teams across our company use Mixpanel's self-serve analytics to get quick answers to product and business questions.

YouTube video by Mixpanel