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Mike Nicholson

@mike-sixsells.bsky.social
648 followers 519 following 211 posts

Founder at Six Sells | Executive Visibility Agency | Host The Six Sells Podcast | #sales #marketing #advertising #socialselling #adtech #media

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Mike Nicholson @mike-sixsells.bsky.social · 08/08/2026
I wrote this about the future of news reporting this week. The TL;DR version is creator-journalists in vertical newsfeeds. Would love some thoughts. www.sixsells.co.uk/blog/henry-w...
sixsells.co.uk
Six Sells: Henry Winter might just be showing us the future of news reporting
henry-winter-might-just-be-showing-us-the-future-of-news-reporting
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Mike Nicholson @mike-sixsells.bsky.social · 23/07/2026
Three brilliant guests talking about how AI should be ‘human-first-human-last’ on The Six Sells Podcast. #AI www.sixsells.co.uk/blog/human-f...
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Mike Nicholson @mike-sixsells.bsky.social · 21/01/2026
Alex Knapman is on secondment at Halfords as retail media lead. I recently had a conversation that is well worth the time of anybody with an interest in retail media. www.sixsells.co.uk/blog/retail-... #retailmedia #advertising #media
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Mike Nicholson @mike-sixsells.bsky.social · 03/01/2026
Julie Chadwick, MD of Influencer at Dentsu, talks about the creator economy on The Six Sells Podcast. www.sixsells.co.uk/blog/influen... #creatoreconomy #influencermarketing
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Mike Nicholson @mike-sixsells.bsky.social · 03/01/2026
Ben Dimond, commercial director at Lumen Research, gives his thoughts on using attention data to predict business outcomes. www.sixsells.co.uk/blog/attenti... #attention #marketing
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Mike Nicholson @mike-sixsells.bsky.social · 03/01/2026
Pete Markey on The Six Sells Podcast gives his CMO view on a number of topics. #marketing #cmo www.sixsells.co.uk/blog/marketi...
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Mike Nicholson @mike-sixsells.bsky.social · 15/12/2025
www.linkedin.com/pulse/execut...
linkedin.com
Executive Ghostwriting: Share Your Ideas Weekly in Less than 30 Minutes per Month
Karen and I at Six Sells have 30 years experience in media and advertising, writing for hundreds of senior executives, so we are expert at capturing your ideas, thoughts, and in your tone of voice. We...
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Mike Nicholson @mike-sixsells.bsky.social · 14/12/2025
The LinkedIn nudge v nurture jobs to be done - www.linkedin.com/pulse/linked... #LinkedIn
linkedin.com
The LinkedIn nudge vs nurture balancing act: Why does executive content outperform company pages in B2B communications?
The reason I get out of bed every morning is because of the delta in attention on social media - once I saw it back in 2018, I couldn’t unsee it. Here's the problem - 95% of B2B content is published b...
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Mike Nicholson @mike-sixsells.bsky.social · 13/12/2025
Some beautiful #adtech humans out and about in London recently. #TrinityLunch 🧡
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Mike Nicholson @mike-sixsells.bsky.social · 12/12/2025
Part of me loves our new little ghostwriter character, but I’m worried people won’t take us seriously. Thoughts? www.sixsells.co.uk
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Mike Nicholson @mike-sixsells.bsky.social · 06/07/2025
Gavin Stirrat at Admino talks about how bottom of the funnel success can’t happen without top of funnel attention youtu.be/nJHfWYseIFg?... #Attention #Marketing #Advertising
youtu.be
Full funnel performance starts with attention
YouTube video by Mike Nicholson & The Six Sells Podcast
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Mike Nicholson @mike-sixsells.bsky.social · 06/07/2025
“27% of all award entries now mention attention” says Ian Gibbs at the DMA” youtu.be/Cap4lFY_tGU?... #Marketing #Attention #Media
youtu.be
27% of award entries now mention attention says Ian Gibbs
YouTube video by Mike Nicholson & The Six Sells Podcast
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Mike Nicholson @mike-sixsells.bsky.social · 06/07/2025
Jonathan Haines at Equativ on the power of relevance and curation youtu.be/7iDgmGwDrS0?... #Media #Advertising #Marketing
youtu.be
Jonathan Haines on the power of relevance in advertising
YouTube video by Mike Nicholson & The Six Sells Podcast
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Mike Nicholson @mike-sixsells.bsky.social · 06/07/2025
Lorna Wilson at Publicis Groupe in asking the right questions youtu.be/cV1fXTdyj34?... #Media #AI #Advertising
youtu.be
Lorna Wilson on asking the right questions about AI
YouTube video by Mike Nicholson & The Six Sells Podcast
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Mike Nicholson @mike-sixsells.bsky.social · 23/05/2025
Hey Bluesky, just checking in … are any of my followers still using this platform? 🧡 #bluesky
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Mike Nicholson @mike-sixsells.bsky.social · 02/05/2025
Signing off another busy week hitting a few balls. Have a great weekend everyone! 🧡
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Mike Nicholson @mike-sixsells.bsky.social · 10/03/2025
Just a reminder not to cut chillies and then rub your eyes! 🌶️ 😭
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Mike Nicholson @mike-sixsells.bsky.social · 15/01/2025
Such a beautiful track ❤️ open.spotify.com/track/2GNj9K... #nowplaying #thenational
open.spotify.com
Light Years
The National · I Am Easy to Find · Song · 2019
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Mike Nicholson @mike-sixsells.bsky.social · 14/01/2025
Why so many deals stall. A lack of familiarity across the buying group, coupled with defensive decision making: www.linkedin.com/posts/mikeni... #PeopleShapedComms
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Mike Nicholson @mike-sixsells.bsky.social · 05/01/2025
According to a recent Dentsu study, the importance of thought leadership in B2B jumped from 20th to 3rd last year. www.linkedin.com/posts/mikeni... #peopleshapedcomms #marketing
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Mike Nicholson @mike-sixsells.bsky.social · 04/01/2025
True story #b2bmarketing
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Mike Nicholson @mike-sixsells.bsky.social · 01/01/2025
10 things that CMO’s might consider leaving behind in 2024. #advertising #effectiveness
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Mike Nicholson @mike-sixsells.bsky.social · 30/12/2024
Couldn't love this quote any more: “Between the stimulus and the response there is a space”. The quote is by Viktor Frankl, a Holocaust survivor, author, neurologist, and the founder of logotherapy, a form of psychotherapy centred on finding meaning in life. #holocaust #psychotherapy
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Mike Nicholson @mike-sixsells.bsky.social · 24/12/2024
Santa avoiding attention on Christmas Eve is a feature, but for your advertising, it’s bug. www.linkedin.com/pulse/christ... #advertising #media #creative
linkedin.com
A Christmas wish for 2025: Media, Creative and Attention join forces
To wrap 2024, I want to share what I’ve learned from Mike Follett, Karen Nelson-Field, and Rory Sutherland about the elusive art of attention in advertising. Advertising Effectiveness Needs Two Things...
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Mike Nicholson @mike-sixsells.bsky.social · 23/12/2024
There are some brilliant people in our industry and I’m very grateful to have the opportunity to work with so many of them. Hope you have a great break 🧡
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Mike Nicholson @mike-sixsells.bsky.social · 20/12/2024
Lovely to end the year by publishing this episode with the awesome Fern! Merry Christmas, everyone! 🧡 #adtech #curation #advertising
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Reposted by Mike Nicholson
Alex Tait @alextait.bsky.social · 14/12/2024
If you work in marketing, commerce or measurement and want to be added to one of the fastest growing starter packs for these areas let me know and I’ll add you in. 👇 go.bsky.app/KGUe8Lj
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Mike Nicholson @mike-sixsells.bsky.social · 12/12/2024
Any box set recommendations for me this evening? Things we’ve liked recently: ▶️ Black Doves ▶️ Before I kill you
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Mike Nicholson @mike-sixsells.bsky.social · 09/12/2024
Black Doves is worth a watch! 👀
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Mike Nicholson @mike-sixsells.bsky.social · 09/12/2024
Hypothetical question re Omnicom acquiring IPG; If a media owner is on the PSL for one agency group, but not the other, does the media owner now have: 1 - Both groups? 2 - Neither group? 3 - Something else? #omnicom #ipg #media #advertising www.omnicomgroup.com/newsroom/omn...
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Mike Nicholson @mike-sixsells.bsky.social · 08/12/2024
At 1-3 down, in the dark, freezing, driving rain and blustery conditions, I was questioning my life choices yesterday. Then Sutton clicked into gear, drew 3-3, playing some lovely attacking football, and won on penalties. Never in doubt! 🤣 #suttonunited #football
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Mike Nicholson @mike-sixsells.bsky.social · 07/12/2024
A game of two halves 💛🤎
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Mike Nicholson @mike-sixsells.bsky.social · 06/12/2024
Spotify has a beautiful habit of throwing up a song from years ago that I would never have searched for, but am so glad is in my ears once again! open.spotify.com/track/6G7PVl... #madonna #80s
open.spotify.com
Crazy for You - Edit
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Mike Nicholson @mike-sixsells.bsky.social · 06/12/2024
Trigger Warning: This story discusses cardiac arrest and sudden death. "Would Dad still be here if I knew, then, what a cardiac arrest looked like"? Clare’s story: www.linkedin.com/posts/mikeni... #lifesaver
linkedin.com
Mike Nicholson on LinkedIn: Trigger Warning: This story discusses cardiac arrest and sudden death…
Trigger Warning: This story discusses cardiac arrest and sudden death. "Would Dad still be here if I knew, then, what a cardiac arrest looked like"? ⤵ This is…
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Mike Nicholson @mike-sixsells.bsky.social · 06/12/2024
If I were to say to you that active listening should be required learning at school, would you agree? Such an important life skill that is too often left to chance. #activelistening
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Mike Nicholson @mike-sixsells.bsky.social · 04/12/2024
I think news media brands have a big marketing job to do with young people. Growing up, there were often physical newspapers in our houses, subconsciously doing the marketing to the children. That trend is changing, and young people don’t see their parents reading news in the same way…
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Mike Nicholson @mike-sixsells.bsky.social · 04/12/2024
Probably never get to say this again but … Sutton beat Spurs 3-0 last night! (Ok, Spurs U21s, but it still totally counts!)
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Mike Nicholson @mike-sixsells.bsky.social · 03/12/2024
It's Tuesday 3rd Dec and I haven't heard Last Christmas yet - have you? www.youtube.com/watch?v=E8gm... #lastchristmas #wham #christmas
youtube.com
Wham! - Last Christmas (Official Video)
YouTube video by WhamVEVO
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Mike Nicholson @mike-sixsells.bsky.social · 02/12/2024
Some TV ads stay with you forever. This is a still from a 1989 commercial to advertise milk - if you are old enough, you know the next line, right? #liverpool #facup #tvadvertising
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Mike Nicholson @mike-sixsells.bsky.social · 02/12/2024
Seeing rumours that this is the new car from Jaguar. I added Pink Panther, because it’s all I could see anyway! #jaguar #matketing
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Mike Nicholson @mike-sixsells.bsky.social · 01/12/2024
Boom! Could have easily been 5-0 as well. Another great performance from the Reds! #lfc #liverpool
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Mike Nicholson @mike-sixsells.bsky.social · 30/11/2024
The Overlap is the best football chat show for me, and I really loved this episode with @mrrickygervais.bsky.social youtu.be/99mDleOf46I?... @mrrickygervais.bsky.social #football #theoverlap #rickygervais
youtu.be
Ricky Gervais: Comedy, Football and Brotherly Bonds With Roy Keane | Stick to Football 59
YouTube video by The Overlap
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Reposted by Mike Nicholson
Justin Pearse @justinpearse.bsky.social · 28/11/2024
Excellent piece from @mikefollett.bsky.social on attention in online advertising newdigitalage.co/strategy/qa-...
newdigitalage.co
Q&A: Lumen’s Mike Follett explains why attention is a leading indicator of profit - New Digital Age
Lumen and Ebiquity recently partnered on new research that reveals a surprisingly strong correlation between attentive seconds and incremental profit across media channels. New Digital Age (NDA) spoke...
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Mike Nicholson @mike-sixsells.bsky.social · 28/11/2024
They say that when you work from home, you miss out on so much. It’s true. Today, I get to play sheep number 234,456 in the Waterloo nativity. #rushhour
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Reposted by Mike Nicholson
Premier League News @plnews.bsky.social · 27/11/2024
GOAL: Mac Allister #Liverpool 1-0 Real Madrid #UCL
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Mike Nicholson @mike-sixsells.bsky.social · 27/11/2024
Two players on Salah every time he gets the ball
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Mike Nicholson @mike-sixsells.bsky.social · 27/11/2024
That Conor Bradley tackle on Mbappe got such a big Anfield cheer, that my wife, in the other room, asked if we’d scored! 🤣 #lfc #liverpool
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Mike Nicholson @mike-sixsells.bsky.social · 27/11/2024
Trains all cancelled and it just took me an hour to dive 3 miles - I hope your day has started better than mine! 🙈 #gridlock
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Mike Nicholson @mike-sixsells.bsky.social · 26/11/2024
Just heard sea gulls outside my living room window … I am around 45 miles from the sea! 👀 #lost #seagulls
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Mike Nicholson @mike-sixsells.bsky.social · 26/11/2024
Interesting to read in Digiday that all six of the agency holding companies have either acquired or developed influencer marketing capabilities in-house. Essentially, people get more attention than brands: www.linkedin.com/posts/mikeni... #influencermarketing #marketing #advertising #socialmedia
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