An excerpt from The Hypocrisy Trap on how to avoid it

Dr Hallsworth will explore how the "hypocrisy trap" — our relentless drive to expose inconsistency — either breeds more hypocrisy or exhausts our belief in shared standards altogether.

Dr Hallsworth will explore how the "hypocrisy trap" — our relentless drive to expose inconsistency — either breeds more hypocrisy or exhausts our belief in shared standards altogether.

How our desire to stamp out hypocrisy is backfiring—and…

The Hypocrisy Trap: How Changing What We Criticize Can Improve Our Lives [Hallsworth, Michael] on Amazon.com. *FREE* shipping on qualifying offers. The Hypocrisy Trap: How Changing What We Criticize C...

These titles will be included in our longlist of potential titles for Season 28 of the Next Big Idea Club.

As intuitive as it seems, a complicated approach to behavioral design may not be the best response to complexity.

This is the third piece in our series explaining the four big shifts in behavioural science that BIT is aiming…

Join Michael Hallsworth, BIT’s Chief Behavioural Scientist and one of the authors of the original framework, as he explores how behavioural science has developed over the last 10 years, including the ...

This is the second piece in our series explaining the four big shifts in behavioural science that BIT is aiming to achieve. In 2023, BIT published a manifesto setting out ten proposals for the future ...

Discover four easy ways to use EAST Framework to apply behavioural insights to your business or project with helpful advice from The Behavioural Insights Team.

This is the first piece in our series explaining the four big shifts in behavioural science that BIT is aiming to achieve. In 2023, we published our manifesto, which set out ten proposals for where th...

The Rio de Janeiro behavioral science unit envisions a collaborative network of researchers and policymakers across Latin America, plus a seat for Latin American behavioral scientists on the global st...

Designing the country’s first benefits application tracker

ALT: the empire state building is lit up with colorful lights at night