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@bitglobal.bsky.social
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BIT is a global research and innovation consultancy. We are part of Nesta, the research and innovation foundation. bi.team/newsletter/

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BIT @bitglobal.bsky.social · 01/10/2025
AI is not just a technological shift; it is a societal one. AI adoption is accelerating - but mostly happening reactively, outside organisational planning or governance. That creates risks, because the way we adapt to AI today will lock in the habits of tomorrow.
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Nesta @nestauk.bsky.social · 26/09/2025
Old policy methods struggle with today’s complex challenges. Learn how flexible, iterative ‘test and learn’ approaches help governments reduce risk, adapt fast, and deliver impactful public services with @bitglobal.bsky.social's new course. 🔗 Book your place now: bit.ly/463YRQg
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BIT @bitglobal.bsky.social · 23/09/2025
The rise of conversational AI has created a giant real-world experiment in human-machine relationships. For the first time, we are not just using AI as a tool; we are interacting with it, confiding in it, and being influenced by it in ways we are only beginning to understand.
Image reads: Align - understanding how AI and humans interact
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BIT @bitglobal.bsky.social · 16/09/2025
Most generative AI models are skilled fast thinkers – but they also inherit some of the same biases as human intuition. For AI to advance, developers need to design systems that reliably choose when to think fast or think slow - adapting their approach to the task at hand.
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Nesta @nestauk.bsky.social · 12/09/2025
Thank you to everyone who joined us in person and online for #PolicyLive! More than 400 guests joined us in Westminster to explore how to do policy differently and solve the UK's most pressing challenges. 🎥 Watch back a selection of our sessions now: www.policylive.org/nesta/332/82846
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BIT @bitglobal.bsky.social · 09/09/2025
Why do people choose to use or resist AI? The first chapter in our new four-part framework - AI & human behaviour - looks at what drives or holds back AI adoption, and how leaders can encourage deep integration of AI that complements and enhances human work. bit.ly/46hqWm8
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Nesta @nestauk.bsky.social · 04/08/2025
Policy Live is back for 2025: and registration is now open 🎉 Join us on 11 Sept in central London for our full-day programme: with over 60 speakers exploring how to do policy differently - including Wes Streeting, Nicola Sturgeon and more. Tickets are limited, apply now: bit.ly/4m0j4fx
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BIT @bitglobal.bsky.social · 22/07/2025
📱 Why does 'just 5 mins' on social media turn into an hour? Our behavioural audit for @ofcom.bsky.social found major platforms use design to maximise engagement—often at the cost of user well-being. Here’s how better design could support healthier, more intentional online habits 👇 bit.ly/4kKu3rL
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BIT @bitglobal.bsky.social · 03/07/2025
Policing today is about more than enforcement – it’s about prevention, early action and building trust. We worked with officers and staff at @cheshirepolice.bsky.social to explore how behavioural insights can improve everyday decision-making and service delivery. Read more: bit.ly/44rc2Zu
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Why behavioural insights matter for policing today | BIT
Policing today demands more than enforcement. It requires proactive prevention, early intervention and building trust with communities. Yet many policing challenges hinge on human behaviour: victims e...
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BIT @bitglobal.bsky.social · 02/07/2025
🎧 New BIT podcast: How do social norms shift and what role can behavioural science play? Recorded live at #BX2025 in Abu Dhabi, our Chief Behavioural Scientist @mhallsworth.bsky.social speaks with global experts on what drives change in societies, systems & institutions. ⬇️ Tune in: bit.ly/4ltzbkU
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Why society changes: behavioural science explains social norms | BIT
Recorded at the Behavioural Exchange conference #BX2025 in Abu Dhabi, Michael Hallsworth, BIT’s Chief Behavioural Scientist, dives deep into the science behind these shifts - asking the question ‘What...
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BIT @bitglobal.bsky.social · 26/06/2025
🚨 We're hiring! We're looking for a Senior Research Advisor to join our Economic Policy team in the UK. We’re looking for someone with strong quantitative skills and a passion for using evidence to help people make better decisions. 👇 Find out more and apply by 14 July: bit.ly/4k2pRmU
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Senior Research Advisor (quantitative) | BIT
We are recruiting for a Senior Research Advisor (SRA) with strong quantitative skills in our EPIC team.
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BIT @bitglobal.bsky.social · 04/06/2025
What sets successful nations apart? Earlier this year Nobel Prize-winning economist Professor James Robinson joined us to share his insights on how inclusive political institutions and innovation drive sustainable economic growth. 🎧 Listen now on the BIT podcast: bit.ly/4kB9eQc
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What makes nations succeed? Insights from Nobel Laureate Professor James Robinson | BIT
Join Mónica Wills Silva, BIT’s Director of International Programmes, as she sits down with Nobel Prize-winning economist Professor James Robinson, to hear his insights on how inclusive political insti...
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BIT @bitglobal.bsky.social · 02/06/2025
🇹🇯 Behavioural science to address malnutrition UNICEF Tajikistan partnered with BIT to develop a social and behaviour change strategy to help mothers adopt recommended breastfeeding and dietary practices. See our solutions and messaging👇 bit.ly/45IaUTo
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Using behavioural science to address maternal and infant malnutrition in Tajikistan | BIT
Breastfeeding within an hour of birth, eating nutritious meals during pregnancy and lactation, and feeding children over six months a diverse, nutrient-rich diet are globally recommended practices for...
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BIT @bitglobal.bsky.social · 30/05/2025
⚽ What are young people's gambling-related experiences during major sports events? During Euro 2024, BIT partnered with young people to explore how gambling impacts their tournament experience and what influences their behaviour. Here's what we found: bit.ly/3ZGCBbs
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Young people’s gambling-related experience during major sports events: A Euro 2024 diary-study | BIT
Major sports events are a popular source of entertainment and social connection for young people in the UK. Gambling has become an increasingly prominent feature of these events, driven by media cover...
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Ravi Gurumurthy @raviguru.bsky.social · 27/05/2025
How do friendships affect social mobility. I wrote in @financialtimes.com about research from BIT colleagues replicating Raj Chetty's US work analysing facebook data. Perhaps the department with communities in its name can run trials on cross-class interaction, and reducing 'friending bias'.
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Nesta @nestauk.bsky.social · 22/05/2025
📣 New event: Science, psychedelics, and society Join Nesta’s @raviguru.bsky.social and @ikhan.bsky.social‬, former Exec Director of the UC Berkeley Center for the Science of Psychedelics, as they unpack the science, politics & future of psychedelics. Register now: bit.ly/43BgwNP
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BIT @bitglobal.bsky.social · 20/05/2025
🎧 New podcast: How is AI creating new ways to apply behavioural science? Recorded live at #BX2025, @mhallsworth.bsky.social explores the next frontier of the field with some of its most innovative practitioners. 🎙️ Listen here: bit.ly/4mkfbmd
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How is AI being used to create new ways to apply behavioural science? | BIT
Recorded at the Behavioural Exchange conference #BX2025 in Abu Dhabi, Michael Hallsworth, BIT’s Chief Behavioural Scientist, explores how is AI being used to create new ways to apply behavioural scien...
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BIT @bitglobal.bsky.social · 15/05/2025
New paper: Fixing the Holes in Economics Ahead of BIT’s inaugural President’s Lecture, David Halpern explores how behavioural and institutional insights are challenging economic models - and how this could reshape policymaking. Read the full paper: bit.ly/430ireS
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BIT @bitglobal.bsky.social · 14/05/2025
New case study: combatting corruption in Nigeria ⚖️ BIT, @macfound.org and Griot Studios trained 40+ Nigerian orgs in behavioural science and user testing to enhance anti-corruption efforts. Read the case study 👇 bit.ly/4j8q8Ez
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How can funders strengthen anti-corruption efforts in Nigeria? | BIT
BIT ran a capacity-building program to help MacArthur Foundation grantees learn behavioural science and human-centred design skills so they could better combat corruption
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BIT @bitglobal.bsky.social · 12/05/2025
As intuitive as it seems, creating a complicated approach may not be the best response to complexity. @mhallsworth.bsky.social writes about the value of simplicity in applied behavioural science - in a world wrestling with personalisation, generative AI and complex adaptive systems 👇 bit.ly/4j2joIn
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Why Simplicity Can Be Strength in a Complex World - by Michael Hallsworth - Behavioral Scientist
As intuitive as it seems, a complicated approach to behavioral design may not be the best response to complexity.
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BIT @bitglobal.bsky.social · 30/04/2025
🚨New paper in Nature: Clearer language boosts public understanding of antimicrobial resistance (AMR). In a trial with 4,000+ UK adults, phrases like 'antibiotic resistance' and 'antibiotic crisis' outperformed technical terms–improving understanding and intent to act. 🔗 go.nature.com/3YmM4nY
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Differing terminology used to describe antimicrobial resistance can influence comprehension and subsequent behavioural intent - Communications Medicine
Grailey et al. investigate the impact of different terminologies used to describe AMR, testing terms co-designed with the public. Terminology that is familiar, such as the inclusion of ‘antibiotics’ c...
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BIT @bitglobal.bsky.social · 29/04/2025
Malaria vaccines could save millions of lives across Sub-Saharan Africa – but rollout success depends on more than supply. Uptake is key. At BIT, we’ve used behavioural science to boost vaccine uptake worldwide. For #WorldImmunizationWeek, we explore how it can help here too: bit.ly/4lQaoII
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How can behavioural insights boost malaria vaccine uptake? | BIT
Behavioural science has extraordinary potential to supercharge malaria vaccine rollouts currently underway across Sub-Saharan Africa.  Almost 20 countries across the African continent are embarking on...
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BIT @bitglobal.bsky.social · 24/04/2025
💉For #WorldImmunizationWeek BIT's @mowills.bsky.social shares why the last mile of vaccine delivery matters more than ever. At BIT, we use behavioural science to help partners boost uptake and impact. Read how we can make every dose count ⬇️ bit.ly/3RzzrSG
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Behavioural science and rigour at the last mile of aid | BIT
A mother takes their child for their immunisations. After vaccine funds were suddenly cut, it has taken months to get the supply over the border, transport it over to their region, distribute it over the clinics and reappoint dismissed community health workers. The mother gets there but she has lost the child’s vaccination card. Her […]
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BIT @bitglobal.bsky.social · 22/04/2025
The UK govt needs to adopt a different way of working to achieve its bold new missions. Policies need to be reviewed and improved via a test and learn approach. BIT + @nestauk.bsky.social new playbook explains this approach and how it can deliver impactful solutions 👇 www.bi.team/publications...
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Test and learn: a playbook for mission-driven government | BIT
The UK government has pledged to deliver bold new missions – ambitious, long-term commitments to tackle critical societal challenges. These promises will resonate strongly with many public servants wh...
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Nesta @nestauk.bsky.social · 14/04/2025
Join us for the next event in our series with @bitglobal.bsky.social: how to make good things happen 📍 We're looking to Little Scandanavia - a US prison unit harnessing Scandinavian practices to reduce re-offending. Hear from those who led the scheme and gather insights for the UK. bit.ly/42OYXZp
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BIT @bitglobal.bsky.social · 14/04/2025
New case study: tripling vaccination uptake 💉 BIT and the government of Argentina developed an interactive WhatsApp chatbot to encourage Covid-19 boosters that led to: 🔹 3x vaccination rates 🔹 1,700+ more doses in 4 weeks Read the case study 👇 bit.ly/4igocJK
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How can we increase vaccine uptake with a behaviourally-informed chatbot in Argentina? | BIT
BIT and local partners designed and evaluated a pre-programmed chatbot that tripled Covid-19 vaccination rates compared to the status quo
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Kieran Lowe @kieranran.bsky.social · 09/04/2025
I'm hiring 📢 We want a Group Media Officer to join the award-winning comms team for @nestauk.bsky.social and @bitglobal.bsky.social. Looking for someone with experience in a busy press office. If you are interested or know someone who would be, do share or apply! www.nesta.org.uk/jobs/group-m...
nesta.org.uk
Group Media Officer
This role will help build the profile of Nesta and BIT in the media, across news, features, comment and podcasts, and among relevant policy and specialist influencers
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BIT @bitglobal.bsky.social · 09/04/2025
New BIT study with @alcoholchangeuk.bsky.social links ‘low risk’ drinking to higher rates of heart disease, cancer, poor sleep, reduced functioning, and dental issues: alcoholchange.org.uk/blog/the-mes...
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The ‘messy middle’ of alcohol harm - study links low level drinking with health and wellbeing… | Alcohol Change UK
Alcohol Change UK publishes a major study revealing that even ‘low risk’ drinking is impacting the nation’s health and wellbeing.
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BIT @bitglobal.bsky.social · 03/04/2025
🚀 Upcoming event Join BIT’s founder Professor David Halpern, as he shares the top 10 behavioural interventions he believes could transform the world. Chaired by @dianecoyle1859.bsky.social expect bold ideas and an exploration of the future of applied behavioural science. Register: bit.ly/43DIkSu
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BIT @bitglobal.bsky.social · 01/04/2025
🗣️ Make behavioural science participatory Too often, experts design interventions for people, not with them. But participation - through consultation, co-design & co-creation - drives better outcomes. @mhallsworth.bsky.social explores why this matters in our final Big Shifts piece: bit.ly/3QZHo3g
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Big shifts for behavioural science: boosting participation | BIT
This is the fourth and final piece in our series explaining the four big shifts in behavioural science that BIT is aiming to achieve. In this series, I’ve explored how behavioural science must evolve ...
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Nesta @nestauk.bsky.social · 26/03/2025
New UK study by @bitglobal.bsky.social+ partners reveals that friendships across socioeconomic lines have a strong relationship with future earnings and social mobility: bit.ly/4hGBQp6 Nesta Group CEO @raviguru.bsky.social dives into the data in his latest Substack ⬇️
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Social capital in the United Kingdom: evidence from six billion friendships | BIT
Social capital – the network of personal and group-based relationships in a society – has long been thought to be an important factor in shaping economic opportunity. In the United States, Chetty et a...
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BIT @bitglobal.bsky.social · 27/03/2025
How can behavioral science help regulate US sports betting? 🏀 BIT's experts view sports betting as a consumer issue through the lens of behavioral science, raising fresh questions for regulators. A must-read this March Madness: www.bi.team/comment/how-...
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How behavioral science can help create a US sports betting market that works for everyone | BIT
Since the federal ban on sports betting was overturned seven years ago, the industry has exploded. Across the 38 states where betting is now legal, more than $145 billion was wagered in 2024 and $1.8 ...
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Nuffield Foundation @nuffieldfoundation.org · 24/03/2025
📣 New research on six billion UK friendships highlights the link between social capital & social mobility. A major study shows that children who grow up in areas with a greater mix of income levels earn around an extra £5,000 per year as adults. Read more 👇 ow.ly/RweJ50VncN3
Image of Catherine Dennison and the quote these findings can inform policies aimed at increasing social mobility with taking part in hobbies and sports and attending university all ways to encourage friendships across income groups.
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BIT @bitglobal.bsky.social · 24/03/2025
New UK study reveals that friendships across socioeconomic lines have a strong relationship with future earnings and social mobility. Children who grow up in areas with mixing between income groups earn around £5,000 more per year as adults. www.bi.team/publications...
bi.team
Social capital in the United Kingdom: evidence from six billion friendships | BIT
Social capital – the network of personal and group-based relationships in a society – has long been thought to be an important factor in shaping economic opportunity. In the United States, Chetty et a...
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BIT @bitglobal.bsky.social · 20/03/2025
New case study: How AI is supercharging scams 🤖 BIT Canada & the Ontario Securities Commission researched the latest trends in AI-enhanced online scams and found that: 🔹 People invested 10% more in AI-driven scams. 🔹 A browser plug-in cut fraudulent investments by 15%. Read more: bit.ly/4hrZQMG
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How can we reduce people’s susceptibility to AI-enhanced investment scams in Canada? | BIT
BIT conducted a literature review, designed an intervention and ran a trial on how AI is enhancing investment scams, and ways regulators and other key players can protect consumers
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BIT @bitglobal.bsky.social · 18/03/2025
What does fair and transparent gambling mean to consumers? Our Gambling Policy and Research Unit asked consumers what fairness should look like - their insights that could shape future regulation. Read the report: bit.ly/4byvGpJ
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Consumer views on fair and open gambling in Great Britain | BIT
Fairness and transparency form the cornerstone of trust in any consumer-business relationship. This is no different for gambling: fairness and transparency are essential to ensure customers feel confi...
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Nesta @nestauk.bsky.social · 17/03/2025
🏙️ Are you excited about shaping the future of European cities through innovation? @nestauk.bsky.social and @bitglobal.bsky.social are looking for skilled innovation leaders and experts across the UK region to help tackle complex challenges in cities. Express your interest: bit.ly/4kwoVc7
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Expression of interest
We’re looking for skilled innovation leaders and experts across the UK region to help tackle the complex challenges in cities.
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BIT @bitglobal.bsky.social · 13/03/2025
💰 Could behavioural science boost pension savings? Despite auto-enrolment, many UK employees still don’t save enough for retirement. Why? Most stick to default rates -even if they’re too low. BIT's @ruthpe.bsky.social dives into the barriers and solutions: bit.ly/3DMGsMo
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Could behavioural science help people put more money into their pensions? | BIT
How much do you pay into your pension pot every month? How do you know it’s the right amount? While thanks to auto-enrolment most employees in the UK now save regularly into a pension, many aren’t act...
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BIT @bitglobal.bsky.social · 12/03/2025
⚡ Scaling behavioural interventions: beating the voltage effect Interventions often lose impact when scaled. How can we prevent this? We teamed up with @theeef.bsky.social to scale an intervention in primary schools - from 89 to 170 schools while keeping its impact. 👇 Find out how bit.ly/3R0sBFd
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How to scale interventions (and avoid the voltage effect) | BIT
A major barrier to scaling interventions is the voltage effect: when an approach that works in a small trial fails to deliver the same results at scale.  This is a fundamental challenge for the develo...
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BIT @bitglobal.bsky.social · 06/03/2025
Are you excited about shaping the future of European cities through innovation? @bitglobal.bsky.social and @nestauk.bsky.social are looking for skilled innovation leaders and experts across the UK region to help tackle complex challenges in cities. ⬇️ Express your interest: bit.ly/4btI8H4
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Expression of interest | BIT
Are you excited about shaping the future of European cities through innovation? We’re looking for skilled innovation leaders and experts across the UK region to help tackle the complex challenges in c...
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BIT @bitglobal.bsky.social · 27/02/2025
📢 How can we reduce administrative burden? Join us on 4 March to explore how civil servants in the US and beyond can improve service delivery through simplifying processes, language and more. 🎟️ Register now: bit.ly/4bohkIf 📍Online | Free
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BIT @bitglobal.bsky.social · 26/02/2025
⚡ To reach net zero, we must change how & when we use energy. But which strategies work? A new BIT & CSA Group report reviews Behavioural Energy Programs - initiatives designed to help people use energy more efficiently - to find the most effective ways to shift demand. Read more: bit.ly/4ihMMKH
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Energy Behaviour Programs: Analysis and Strategic Recommendations
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BIT @bitglobal.bsky.social · 25/02/2025
🔄 Big Shift #3: Make behavioural science more adaptive Rigid approaches can fail in fast-changing environments. In the third of four big shifts @mhallsworth.bsky.social explores how to tackle unstable issues using flexible framing & adaptive testing. 👇Read the latest in our series: bit.ly/4gXEG8E
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Big shifts for behavioural science: getting more flexible and adaptive
This is the third piece in our series explaining the four big shifts in behavioural science that BIT is aiming…
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BIT @bitglobal.bsky.social · 20/02/2025
New BIT podcast 🎧 Join @mhallsworth.bsky.social to hear how behavioural science has developed over the last 10 years, including the wins, the setbacks, and the future of the field. 🎧 Listen now: bit.ly/4bcTOOj
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The evolution of EAST: Four Simple Ways to Apply Behavioural Insights
Join Michael Hallsworth, BIT’s Chief Behavioural Scientist and one of the authors of the original framework, as he explores how behavioural science has developed over the last 10 years, including the ...
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BIT @bitglobal.bsky.social · 19/02/2025
New case study: embracing car-light living 🚶 In the One Less Car challenge, BIT & Uber incentivised people across North America to replace their personal car with alternative transit. Impact: people cut their car use 97% See how we did it 👇 bit.ly/3QqbU5Z
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BIT @bitglobal.bsky.social · 17/02/2025
🍺 Harmful drinking causes 2.6 million deaths yearly, yet barriers remain to choosing no/low-alcohol options. We partnered with Comunidad Mexicana to explore how behavioural science can help people shift to healthier choices in the UK, Germany and Mexico. 👇 Read our findings: bit.ly/3CIFzEp
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Reducing harmful drinking: how no- and low-alcohol beverages can help - BIT
Harmful drinking is a major global health issue. The effects of alcohol consumption are associated with 2.6 million deaths each year and more than 200 health problems.  In recent years, no and low-alc...
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BIT @bitglobal.bsky.social · 12/02/2025
📢 What makes nations succeed? Join us on 26 March for an evening with Nobel Laureate James Robinson, exploring how inclusive institutions & innovation drive sustainable growth—and what this means for policymakers & leaders today. 🎟️ Register now: bit.ly/3X1oE6H 📍In person | central London
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What makes nations succeed? Insights on balance & boundaries from Nobel Laureate Professor James Robinson - BIT
Join us for an evening with Nobel Prize-winning economist Professor James Robinson, as he shares insights on how inclusive political institutions and innovation drive sustainable economic growth.
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BIT @bitglobal.bsky.social · 11/02/2025
💡 How can charities run more effective fundraising campaigns? We teamed up with the NVPC and the MCCY in Singapore to create the Effective Fundraising Communications Playbook - a free, evidence-based guide to boost donations. Start applying these insights today ⬇️ bit.ly/3EI6Dnw
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Making cents of fundraising: a practical guide for charities - BIT
The challenge with evaluating fundraising impact Charities put considerable effort into fundraising campaigns, but assessing their impact on donations can be challenging, especially given the constrai...
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BIT @bitglobal.bsky.social · 06/02/2025
Just announced 📢 Join us on Thursday 6 March 9:00 – 10:00 EST / 14:00 – 15:00 GMT for a live webinar with @mhallsworth.bsky.social to explore the newly updated EAST framework—a simple, effective guide for understanding behaviour. Register to attend: www.bi.team/events/make-...
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Make it EAST: four ways to apply behavioural science to public policy and business - BIT
Explore the newly updated EAST framework and deepen your understanding of behavioural science and its practical applications in policy and business.
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BIT @bitglobal.bsky.social · 06/02/2025
Now is the best time to for governments in the northern hemisphere to prepare people for extreme summer heat. BIT's Leah Everist shares how applied behavioural science can help mitigate the harms of excessive heat by ensuring people take action to stay safe: www.bi.team/blogs/people...
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How governments can help people plan for heat waves - BIT
Now is the best time to prepare for next summer’s extreme heat.
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