iiinova — where your digital self keeps evolving

Meg Shaw @meg-shaw.bsky.social · 08/05/2026

Our new paper is out in @peopleandnature.bsky.social 🌿 We found that wildlife images do shape emotional responses, with stronger positive emotions linked with stronger conservation intentions, supporting a movement towards #ConservationOptimism in public messaging doi.org/10.1002/pan3...

doi.org

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Emily McLeod 🍉 @emilymmcl.bsky.social · 20/06/2025

With standing room only, @meg-shaw.bsky.social talked us through ways to responsibly increase engagement in wildlife conservation images. My fav tips: avoid human-animal interactions and no need to stick to mammal pics only - similar engagement across a range of taxa! #ICCB2025

Meg standing next to her title slide with the text "picture this. Using pictures to inspire conservation action" Green forest background, blond white woman taking photo on old school camera in foreground, rainbow lorikeet perched behind her

Meg's result slide showing violin plot of engagement rates with various taxa. Some sig differences but no diff between mammals, frogs, birds, molluscs

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Meg Shaw @meg-shaw.bsky.social · 18/06/2025

Loved the presentation by one of our valued ConsMark @scbconsmark.bsky.social members @footesea.bsky.social at #ICCB2025 ! Proof that marketing can be used for social and environmental good!

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Meg Shaw @meg-shaw.bsky.social · 16/06/2025

If you’re into how we communicate conservation—through social marketing, behavior change, or social science—you might be a Conservation Marketer already. 👀 Come find us at #ICCB2025! The Conservation Marketing Working Group have great events (plus lunch!) Let’s connect 🌿 @scbconsmark.bsky.social

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Meg Shaw @meg-shaw.bsky.social · 15/06/2025

Kicked off #ICCB2025 with our forum on social media guidelines for conservation. Big thanks to Emily McLeod & Doug Gimesy for sparking thoughtful discussion. Key Qs: Could your post cause harm? If it needs a caption to justify it—should you post it? #ConservationMarketing #ConSocSci

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Meg Shaw @meg-shaw.bsky.social · 13/06/2025

Arts and craft party or supplies for our workshop 'Designing Social Media Guidelines for Conservation' at #ICCB2025 tomorrow?

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Biodiversity Council @biodivcouncil.bsky.social · 18/03/2025

A major report reveals that the environment is among the top 5 issues on the minds of voters, no matter who they vote for 🌍🧪 “This survey reveals not just what Australians think about biodiversity, but also how deeply we care about protecting it,” @meg-shaw.bsky.social #auspol #ausnews

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Biodiversity Council @biodivcouncil.bsky.social · 14/03/2025

This week, a controversial US influencer has been publicly condemned after filming herself carrying a baby wombat away from its mother. Evidence shows that getting close to wildlife for social media content doesn’t boost engagement and can harm conservation efforts 🌍🧪 #wildlife #influencer

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Meg Shaw @meg-shaw.bsky.social · 18/02/2025

Hey all! The Conservation Marketing Working Group @ @society4conbio.bsky.social is still looking for a treasurer! Ops this year include helping to organise our next conference, and being involved in prep and media for #ICCB2025 No experience needed! Nominate here: docs.google.com/forms/d/e/1F...

docs.google.com

2024 Nomination Form: Conservation Marketing & Engagement WG Board

Join the board! We are searching for a treasurer to manage and coordinate all financial aspects of the working group. Self-nominations are welcome.

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Meg Shaw @meg-shaw.bsky.social · 03/02/2025

More important work from @biodivcouncil.bsky.social and Behaviourworks Australia! With the federal election coming up, it's time to prioritise what people want. albomp.bsky.social tanyaplibersekmp.bsky.social

albomp.bsky.social

Anthony Albanese (@albomp.bsky.social)

Prime Minister of Australia. Member for Grayndler. Authorised by Anthony Albanese, ALP, Canberra.

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Biodiversity Council @biodivcouncil.bsky.social · 31/01/2025

Will the Anthony Albanese Government give the community what they want? A new study has revealed that 75% of Australians want strengthened environmental laws to protect nature, and only 4% are opposed. Learn more: biodiversitycouncil.org.au/news/an-incr... @monashuniversity.bsky.social

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Meg Shaw @meg-shaw.bsky.social · 10/01/2025

Going to #ICCB2025? We're gathering anyone with expertise in #SocialMedia, #Imagery, #Photography,#BehaviourChange, #WildlifeTourism and #WildlifeTrade to draft guidelines for responsible practices for taking and sharing wildlife images. Register for email updates here: lnkd.in/g_s_RjMX

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Science News @scinews.bsky.social · 24/11/2024

Three must read papers for PhD students. #scisky #PhD #science #research #academicsky 1. The importance of stupidity in scientific research Open Access journals.biologists.com/jcs/article/...

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Meg Shaw @meg-shaw.bsky.social · 11/12/2024

GOOD NEWS! W-gate (don’t ask) has now been resolved and my PhD is finally approved! #PhDone #ConservationMarketing #BehaviourChange #ConSocSci

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Meg Shaw @meg-shaw.bsky.social · 06/12/2024

Coming to #ESAus2024? If you're working with a species you feel is under-appreciated, or even disliked, we'll be sharing tips and ideas to overcome these challenges. @euanritchie.bsky.social @sciems.bsky.social @scidocmartin.bsky.social @antheabatsakis.bsky.social @bambiraptorf.bsky.social

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