iiinova — where your digital self keeps evolving

Richard @mcclurgmarketing.com · 25/11/2025

Most marketing teams aren’t underperforming. They’re just doing everything in the wrong order.

A hand-drawn whiteboard titled “Real MARKETING Starts With the MARKET (Who Knew?).” On the left, a section labeled “The small-m marketing trap” shows a person running on a hamster wheel surrounded by notes like “Starting with execution,” “Random acts of marketing,” “Useless personas,” “37 color-coded tactics,” and “Shapeshifting value props,” with arrows pointing to “Burnout & confusion.”
In the center, a three-layer block diagram labeled “The Solution: Real MARKETING (The Right Order).” The bottom layer is “Clarity” (who cares, why, what makes us different, market context). The middle layer is “Strategy” (where to play, how to win, what not to do, clear messaging). The top layer is “Execution” (content that reflects position, campaigns tied to goals, intentional channels). A large arrow says “Build the engine first.”
To the right, an iceberg diagram contrasts “Big-M Marketing” (market insight, segmentation, positioning, ideal customers) with “small-m” visible outputs (content, events, promos).
On the far right, an illustration titled “Marketing That Works” shows a person driving toward a sunrise with the caption “Steer in the right direction.” Beneath it: “Get clear → Build plan → Press go! Do fewer things better, in the right order.”

Richard @mcclurgmarketing.com · 27/10/2025

A chimney cleaner has 279 five-star reviews and zero brand strategy decks. Meanwhile, most B2B companies spend months trying to explain what they do. There's a lesson here about clarity (and it's not what you think). www.mcclurgmarketing.com/post/279-fiv...

mcclurgmarketing.com

279 Five-Star Reviews | B2B Positioning Clarity Lessons

Mr. Happy Chimney has 279 five-star Google reviews. His secret? He's absurdly clear about what he does. No positioning workshops. No brand decks. Just: happy person, clean chimney, done. Meanwhile, mo...

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Richard @mcclurgmarketing.com · 22/10/2025

Most B2B teams don't have a marketing problem. They have a positioning problem. But they keep throwing money at tactics instead of fixing the foundation. Think that might be you? Take the diagnostic: www.mcclurgmarketing.com/positioning-... 5 questions. 2 minutes. Real answers.

mcclurgmarketing.com

Positioning Diagnostic for B2B Companies | McClurg Marketing

Is unclear positioning costing you deals? Take this 2-minute diagnostic to find out if positioning problems are holding your B2B company back.

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Richard @mcclurgmarketing.com · 12/09/2025

If you want to take your AI skills in marketing to the next level, consider the @trustinsights.bsky.social 𝘎𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘈𝘐 𝘜𝘴𝘦 𝘊𝘢𝘴𝘦𝘴 𝘧𝘰𝘳 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 course taught by @cspenn.com. Christopher covers 21 use cases across 7 categories. You'll think of a whole whack more. www.linkedin.com/posts/richar...

linkedin.com

How to use AI for marketing: 7 categories, 21 examples | Richard McClurg posted on the topic | LinkedIn

That’s me and my dog on a rocky overhang. Many marketers are standing on a similar cliff with AI right now — staring at the view, reluctant to dive in deep. Why? Because they still think “generative...

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Richard @mcclurgmarketing.com · 01/07/2025

#HappyCanadaDay 🇨🇦 Polite. Diverse. Natural. The true North, strong and free.

Bottle of maple syrup with a label that says Polite. Diverse. Natural. A Canadian flag and lake surrounded by trees are in the background.

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Richard @mcclurgmarketing.com · 29/05/2025

Most B2B teams don’t have a marketing problem. They have a “we skipped the hard thinking and hoped no one would notice” problem. Read: Why Real MARKETing starts with the Market. 👉 www.mcclurgmarketing.com/post/real-ma... #B2Bmarketing #Positioning #MarketingStrategy #RealMARKETing

mcclurgmarketing.com

Real MARKETing Starts With the Market (Who Knew?) | McClurg Marketing

Most B2B teams don’t have a marketing problem. They have a sequencing problem. Here’s how to fix it: Clarity → Strategy → Execution.

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Richard @mcclurgmarketing.com · 17/04/2025

Cheeky. Memorable. Saw this outside a local used music shop and instantly smiled. B2B marketing could use more of that. Stand out. Make ‘em smile. #B2BMarketing #StandOut #MessagingMatters

A sidewalk sign outside a used music store reads: “FREE AIR GUITAR WITH EVERY MUSIC PURCHASE.”

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Richard @mcclurgmarketing.com · 04/04/2025

A bounty of great nuggets from Seth Godin (@sethgodin.bsky.social) on this morning’s CMO Coffee Talk with 300+ CMOs. Legend! #marketing #strategy #sethgodin

Quote by Seth Godin: ‘Bad marketing is often the result of bad metrics,’ on a minimalist off-white background.

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Reposted by Richard

Robin MacNab @robinmacnab.bsky.social · 19/02/2025

The Canadian Technology Accelerator (CTA) program can open doors to diversification by helping you explore opportunities in countries and regions where your market‑ready technology or product is in demand. www.tradecommissioner.gc.ca/tcs-sdc/cta-...

tradecommissioner.gc.ca

Canadian Technology Accelerators

The Canadian Technology Accelerator initiative helps Canadian companies with an existing technology, product or service explore opportunities in foreign markets.

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Richard @mcclurgmarketing.com · 11/02/2025

Fractional CMO vs. consultant vs. advisor—what’s the difference? 🤔 If you’re unsure which one your business needs, this breakdown clears it up. Discover which role fits your growth goals best.👇 www.mcclurgmarketing.com/post/how-doe... #FractionalCMO #MarketingStrategy

mcclurgmarketing.com

How Does a Fractional CMO Differ from a Consultant or Advisor? | McClurg Marketing

How does a fractional CMO differ from a consultant or advisor? Here’s how each role compares in execution, accountability, and impact.

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Richard @mcclurgmarketing.com · 04/02/2025

Thinking about hiring a fractional CMO? The right one can drive growth, improve marketing performance, and boost efficiency—but only if integrated strategically. Learn how to maximize your ROI: www.mcclurgmarketing.com/post/what-is... #FractionalCMO #MarketingStrategy #B2BMarketing #BusinessGrowth

mcclurgmarketing.com

What is the ROI of Hiring a Fractional CMO? | McClurg Marketing

A fractional CMO drives growth boosts marketing performance, and improves efficiency—but only if you integrate them strategically.

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Richard @mcclurgmarketing.com · 28/01/2025

What is marketing? Ask 10 people, get 10 answers. Some say sales support. Others say communications. Marketing helps the right businesses see how your product solves a real problem. 1️⃣ Know your audience 2️⃣ Build trust 3️⃣ Help them decide Great marketing feels like helping. #B2BMarketing

An infographic titled “What is Marketing?” outlines three key steps: Understand Ideal Customers, Build Trust, and Help Them Decide. With brief descriptions and icons, it reinforces marketing as a structured approach to guiding customer decisions.

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Richard @mcclurgmarketing.com · 22/01/2025

Target your ideal customers, not "anyone who pays." The right fit = higher ROI, smoother sales, & sustainable growth. ✅ Efficient marketing ✅ Targeted sales ✅ Loyal customers Read more: www.mcclurgmarketing.com/post/target-... #B2BMarketing #GrowthTips #CustomerStrategy

mcclurgmarketing.com

Target Your Ideal Customers to Unlock Profitable Growth | McClurg Marketing

Learn how targeting ideal customers drives profitable growth, streamlines marketing and sales, and creates alignment across your company.

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Richard @mcclurgmarketing.com · 17/01/2025

Sales, marketing, and customer success all share responsibility for building a healthy pipeline. Well said by Latané Conant. Without alignment and a shared consciousness, growth will suffer. Is your team aligned?

"Pipeline id destiny" Latané Conant, CRO at 6sense

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Richard @mcclurgmarketing.com · 14/01/2025

Scaling your B2B marketing in 2025? Focus on what works: 1️⃣ High-impact demand-gen tactics 2️⃣ Customer expansion marketing 3️⃣ Smart use of AI 👉 Read more here: www.mcclurgmarketing.com/post/3-marke... #B2BMarketing #ScalingGrowth #MarketingTips

mcclurgmarketing.com

3 Marketing Priorities for Scaling B2B Companies in 2025 | McClurg Marketing

Sharpen your 2025 marketing: Focus on fewer high-impact tactics, prioritize customer expansion, and experiment with AI with human oversight.

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Richard @mcclurgmarketing.com · 09/01/2025

Will AI change everything (again) in 2025? I’ve made 5 #AI #Predictions. Some legit. Some… not so much. Highlights include: ► Agentic AI hype takes over ► Job disruption gets real ► Search as we know it? Changing fast Check it out and let me know your take: www.linkedin.com/posts/richar...

linkedin.com

Richard McClurg on LinkedIn: 5 AI Predictions for 2025

2025: The year AI changes everything… again? I've pulled together 𝟱 𝗯𝗼𝗹𝗱 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗔𝗜 in 2025 (made by a human). Some legit…

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Richard @mcclurgmarketing.com · 07/01/2025

Curious about fractional CMOs? 🤔 They’re part-time marketing leaders who bring full-time expertise—without the full-time cost. 🚀 Learn how they can help your business grow: www.mcclurgmarketing.com/post/what-is... #FractionalCMO #MarketingLeadership #B2BGrowth

mcclurgmarketing.com

What is a fractional CMO, and how can they help my business? | McClurg Marketing

A fractional CMO is a part-time marketing leader who drives strategy, execution, and growth—without the commitment of a full-time hire.

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