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TrustInsights.ai @trustinsights.bsky.social · 22h

With Katie speaking at an event, Chris and John covered the new LinkedIn algorithm on So What? Two language models run your feed, so results swing. You control your profile, posts and comments. #LinkedIn #LinkedInAlgorithm #SocialMedia #Marketing

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TrustInsights.ai @trustinsights.bsky.social · 02/10/2026

Most AI tools have deep research built in, but most people use it like a search engine. Here's Christopher Penn on how to do more with it, from our new 1-hour course. $99, plugins and skills included. www.youtube.com/watch?v=-wAX... #AIDeepResearch #GenerativeAI #AI #TrustInsights

youtube.com

Introduction to Deep Research with Christopher Penn

YouTube video by Trust Insights

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TrustInsights.ai @trustinsights.bsky.social · 01/10/2026

Today's the day! What’s New with the LinkedIn Algorithm? We're going through what changed since June, why you can't game the system anymore, and how to make the changes you need. TODAY 1pm EST on YouTube Live YT link: www.trustinsights.ai/youtube

trustinsights.ai

Trust Insights

Trust Insights shares analytics, AI, and data insights. Watch to see conference keynotes you've missed and more.

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TrustInsights.ai @trustinsights.bsky.social · 29/09/2026

The LinkedIn algorithm as you know it has changed... again. For the 2nd or 3rd time in the last two quarters. Chris Penn and John Wall walk through what changed and what to do next. YouTube Live, Thu 10/1, 1pm ET: trustinsights.ai/youtube #LinkedInAlgorithm #LinkedIn #SocialMedia #Analytics

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TrustInsights.ai @trustinsights.bsky.social · 29/09/2026

Inbox Insights is the Trust Insights weekly newsletter where we give a BUNCH of FREE help such as prompts, downloads, etc. No gimmicks, no BS. Just help. Check it out and decide for yourself: trustinsights.ai/newsletter #TrustInsights #InboxInsights #MarketingNewsletter #AIMarketing

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TrustInsights.ai @trustinsights.bsky.social · 25/09/2026

Until earlier this year, Trust Insights didn't answer RFPs. On So What?, Katie Robbert and John Wall talked about what changed: deep research on the prospect before writing anything. (1/3) #DeepResearch #AIForSales #B2BSales

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TrustInsights.ai @trustinsights.bsky.social · 25/09/2026

Shadow AI. The company picks Copilot, and your team keeps using free ChatGPT anyway. That's a privacy and governance risk. It's also worth asking a question: what isn't the approved tool giving them? #ShadowAI #AIGovernance #AIPolicy #DataPrivacy

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TrustInsights.ai @trustinsights.bsky.social · 23/09/2026

Tomorrow, 9.24.2026, CEO Katie Robbert and Head of Business Development John Wall will be going over just how much the sales process has changed. Not only because of AI, but because of deep research specifically. 1pm ET. YouTube Live. We will see you then! #DeepResearch #AISales #Sales

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TrustInsights.ai @trustinsights.bsky.social · 21/09/2026

AI News You Should Care About is our newsletter that is, well, literally just AI news you should care about. No BS, no sales pitches. Just quick and easy news to catch you up every week....since AI likes to change every week now. #AI #AINews #News #OpenAI #gemini #chatgpt #claude

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TrustInsights.ai @trustinsights.bsky.social · 18/09/2026

AI can already wipe out 71% of a PR agency's billable hours, per Chris's model on this week's So What? livestream. John's take: if you've been digging with a shovel, a bulldozer just arrived. Katie says billable hours were broken before AI. Still billing by the hour? #ICYMI #ValueBasedBilling

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TrustInsights.ai @trustinsights.bsky.social · 18/09/2026

Are we getting too comfortable letting AI run our meetings? Otter, Fireflies, Fathom catch every detail, but it's easy to check out and assume the bot's got it. Katie's take on why staying present in the room still matters, recording or not. Still taking your own notes? #WorkplaceAI #AINotes

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TrustInsights.ai @trustinsights.bsky.social · 17/09/2026

TODAY! So What? Defining the #Agency of the Future You'll learn: - Why the #BillableHour is a death knell for agencies of all kinds - What it looks like - How the TRIPS Framework by Trust Insights can help you navigate the process 1pm EST on YouTube YT link: www.trustinsights.ai/youtube

trustinsights.ai

Trust Insights

Trust Insights shares analytics, AI, and data insights. Watch to see conference keynotes you've missed and more.

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TrustInsights.ai @trustinsights.bsky.social · 16/09/2026

Here are quick 4 tips that every podcaster and content creator should start doing *today*. #Podcast #Content #Creation #Audience #Growth #Business #Sales #Marketing

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TrustInsights.ai @trustinsights.bsky.social · 14/09/2026

AI and IT aren't always best friends. IT's resistance is usually earned. Devs and IT are already stretched thin making sure AI gets implemented right, not just fast. Quick and easy rarely means done well. #AI #ITLeadership #ChangeManagement

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TrustInsights.ai @trustinsights.bsky.social · 11/09/2026

Yesterday's live stream got into something podcast dashboards hide: raw and IAB-verified download counts tell different stories depending on what you're trying to prove. Chris ran a year of our numbers. #PodcastAnalytics #PodcastContent

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TrustInsights.ai @trustinsights.bsky.social · 11/09/2026

Our CEO Katie Robbert shares that "local AI is greener" doesn't hold up, and sometimes the smartest move is to buy nothing at all. Chris also kicked off a new series on practical responsible AI: use it for what it's actually good at, and stop expecting it to do everything else. #ResponsibleAI

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TrustInsights.ai @trustinsights.bsky.social · 10/09/2026

Come join us at TODAY 1pm eastern on #YouTube live where we'll be breaking down non-traditional #podcast #analytics. - Why traditional podcast analytics aren’t prescriptive - What specific data they can show you - How to get started YT link: www.trustinsights.ai/youtube

trustinsights.ai

Trust Insights

Trust Insights shares analytics, AI, and data insights. Watch to see conference keynotes you've missed and more.

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TrustInsights.ai @trustinsights.bsky.social · 08/09/2026

A lot of people are worried about AI fully replacing the humans in every field, and that's a valid concern. So let's put some to rest. Our new AI for Writers course is to help the human. Not replace them. Link in thread to learn more. #AI #AIforWriters #writing #content #blogs #pr

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TrustInsights.ai @trustinsights.bsky.social · 03/09/2026

The reason "don't write like AI" is useless advice: there's no single #AI style. Each #model was trained on different data, so each one has its own tells. Today on So What? we show you how to spot them in your own tools. 1pm EST, YouTube Live: www.trustinsights.ai/youtube

trustinsights.ai

Trust Insights

Trust Insights shares analytics, AI, and data insights. Watch to see conference keynotes you've missed and more.

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TrustInsights.ai @trustinsights.bsky.social · 03/09/2026

In case you missed our newsletter yesterday, our CEO Katie Robbert is here to fill you in. Using #AI is inevitable, but you must make sure you use it responsibly. Christopher Penn also finishes up his #vibecoding series! #vibecoding #ai #responsibleAI #AIadoptiong #aiintegration

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TrustInsights.ai @trustinsights.bsky.social · 01/09/2026

The fear of #AI replacing the human is a valid one. However, AI is a robot. It cannot capture the same tone and vibrance that a human can. Our AI for #Writers course is here to help you, the human, give your AI model your voice and ASSIST you. AI #jobs aren't leaving, so now we level up.

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TrustInsights.ai @trustinsights.bsky.social · 26/08/2026

We're back to answer some Q's you've all asked about our new AI for Writers course. We know budgets are tight, and you want to make sure you're investing where it matters. Have more questions? DM us! #AI #Writing #Research #AIforWriters #ChrisPenn #TrustInsights

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TrustInsights.ai @trustinsights.bsky.social · 25/08/2026

Our new #AIforWriters course is officially live! And before people get upset, let's make it clear: this is a tool. It's not made to replace humans behind the keyboards, typewriters, etc. This is to help when they're in the middle of writing, research, thinking. Note: you need at least 5k words.

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TrustInsights.ai @trustinsights.bsky.social · 24/08/2026

Owned media is the closest thing to a free lunch: publish your own posts, audio, or video with nobody's approval required. Buy the gear once and then it only costs you time which you can track from first view all the way to closed deal. #OwnedMedia #ContentMarketing #JohnWall

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TrustInsights.ai @trustinsights.bsky.social · 21/08/2026

Setting up a "Claude marketplace" is mostly easy: it's a GitHub repo your Claude syncs on startup. The hard part is the stuff nobody demos. Someone has to own it, and someone has to tell people when things change. #AIGovernance #claude #claudemarketplace #howtoclaude #ai

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TrustInsights.ai @trustinsights.bsky.social · 19/08/2026

As a marketer, I get it. This stuff changes daily. New ways to pull data, build ads, all of it. Keeping up is exhausting. At least for me it can be. That's why we build courses to help you modernize. Not to watch you waste money. Want in? DM us, happy to chat first. #marketing #aeo #aisearch

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TrustInsights.ai @trustinsights.bsky.social · 17/08/2026

Remember when you could make real money just by posting on Twitter? Those days are gone. Nobody talks about this enough: private communities. Invite-only Discords, Slack groups. That's where the real conversations happen. Where are you hanging out these days? #OrganicSocial #CommunityMarketing

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TrustInsights.ai @trustinsights.bsky.social · 14/08/2026

Chris Penn on the livestream today: "MCPs suck. Use a CLI." Reasoning is just cost. An MCP call spends tokens, a CLI call doesn't, all for the same result. #MarTech #AIAgents

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TrustInsights.ai @trustinsights.bsky.social · 12/08/2026

Record once, publish ten times. One podcast episode becomes a blog post, a newsletter, social posts, and a video script when you automate the transformation. This week's So What?, live tomorrow 1pm ET: trustinsights.ai/youtube #ContentMarketing #ContentAutomation

trustinsights.ai

Trust Insights

Trust Insights shares analytics, AI, and data insights. Watch to see conference keynotes you've missed and more.

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TrustInsights.ai @trustinsights.bsky.social · 11/08/2026

Got an analytics or AI problem you can't crack? Katie Robbert and Christopher Penn are taking questions live on Aug 18 at noon ET. No slides and no fixed agenda. You ask, they answer, for a full hour. Free to join. What's stumping you right now? #MarketingAnalytics #AIv

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TrustInsights.ai @trustinsights.bsky.social · 10/08/2026

Public speaking is a solid lead gen channel, right up until the room is full of people who love to learn and will never buy. Interest is not intent. Pick audiences worth your time, build talks you can repeat, and skip events that just want free training. #B2BMarketing

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TrustInsights.ai @trustinsights.bsky.social · 07/08/2026

A study of #AI at work, built entirely on #Claude usage. But Claude isn't even a top 10 model by real use. #DeepSeek's V4 Flash costs 1/40 as much and dwarfs it. So it measures one pricey slice and calls it the whole picture. Our paper scores what AI could actually do instead.

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TrustInsights.ai @trustinsights.bsky.social · 06/08/2026

See you in 10 minutes! You’ll learn: - Where commonly recited theoretical AI usage stats come from - What percentage of work can truly be automated - What the difference between automated and augmented is 1pm EST on YouTube Live YT link: www.trustinsights.ai/youtube #youtube #aiusage #automation

trustinsights.ai

Trust Insights

Trust Insights shares analytics, AI, and data insights. Watch to see conference keynotes you've missed and more.

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TrustInsights.ai @trustinsights.bsky.social · 05/08/2026

Your AI pilot worked. Then it just… stopped spreading. This week's newsletter says the blocker isn't the tool, it's your org chart. It sorts people by who they report to, never by what they do all day. And that's the only thing AI can see. What shape is yours? #AIEnablement #VibeCoding

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TrustInsights.ai @trustinsights.bsky.social · 28/07/2026

Launching today: the AI Enablement Package - job descriptions in, a task-level role-by-role AI roadmap out. $25K one time fee for an enterprise service. And the Deep Research Suite finishes your research prompt, then merges and fact-checks the reports you get back. $19.99.

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TrustInsights.ai @trustinsights.bsky.social · 27/07/2026

AI detectors are almost always wrong. One flagged the US Constitution as AI-written. Written before electricity. Thursday 1pm ET, we build one, just to see how wrong it gets. trustinsights.ai/youtube #AIDetection #ContentAuthenticity

trustinsights.ai

Trust Insights

Trust Insights shares analytics, AI, and data insights. Watch to see conference keynotes you've missed and more.

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TrustInsights.ai @trustinsights.bsky.social · 24/07/2026

Your company said Copilot only. Fine. It ships with a Python interpreter and 390 libraries. More than Gemini, actually. Any Claude skill pastes straight in as an agent. It'll write its own code if you ask. Copilot is better than you were told, and we've run through it for you.

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TrustInsights.ai @trustinsights.bsky.social · 22/07/2026

Confused on how to properly use #MicrosoftCopilot? Same. We will learn: - How to port skills and plugins to basic Microsoft Copilot - Basic #Microsoft Copilot #data analysis tools - Why Microsoft Copilot is still useful Tomorrow at 1pm EST on YouTube Live YT link: www.trustinsights.ai/youtube

trustinsights.ai

Trust Insights

Trust Insights shares analytics, AI, and data insights. Watch to see conference keynotes you've missed and more.

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TrustInsights.ai @trustinsights.bsky.social · 21/07/2026

#AISlop isn't the model's fault, it's the inputs. The model never saw your data, so it hands back the most average thing it knows. Chris Penn's new ebook gives you prompts you can use today to fix your tomorrow.

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TrustInsights.ai @trustinsights.bsky.social · 20/07/2026

Your buyers are asking #ChatGPT, not #Google. Generative Engine Optimization gets your brand into the answer. And we can help. Short, quick, and valuable. New from Trust Insights #Academy: #GEO 101 - $99 GEO 201 - $149 GEO Bundle - $199. Save $49. 💸 #Bulk pricing for 30+ seats.

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TrustInsights.ai @trustinsights.bsky.social · 15/07/2026

You didn't build a virtual CFO. You built a research assistant and gave it a title. This week's INBOX INSIGHTS: why the judgment call still belongs to a human, and who answers, by name, when AI gets it wrong. #ResponsibleAI #AIAccountability

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TrustInsights.ai @trustinsights.bsky.social · 14/07/2026

Same models. Same training data. The only real differentiator left is your own data, and whether you know how to use it. That's the spine of our new book, 21 Use Cases of Generative AI for Marketers. 21 use cases pulled from real marketer pain, not guesses. #GenerativeAI #AIWorkbook

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TrustInsights.ai @trustinsights.bsky.social · 14/07/2026

Overstimulated with all the AI talk? Same. That's why Katie, our CEO, created the "AI News You Should Care About" substack. No more wasting your time with ads and pop-ups and biased information. Just a substack of sources. Period. #AINews #AI #Substack #AISubstack

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TrustInsights.ai @trustinsights.bsky.social · 13/07/2026

Welcome to the era of AI where nothing can be trusted. Well, it can, but how do we differentiate that? Personally, I have no idea. But my CEO does, so I just listen to her and wow, shocker, it works! #CEO #AITrust #AI #AISlop

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TrustInsights.ai @trustinsights.bsky.social · 10/07/2026

Katie Robbert's 5-page site got 27 bot visits in its first 12 minutes online. We set this up live on Thursday's So What?, turns out Google Analytics blocks bots by default, so tracking them takes real surgery. 🧵 #AIBotTracking #GEO #GA4

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TrustInsights.ai @trustinsights.bsky.social · 09/07/2026

Missed the newsletter email? All good. Our CEO is here to give a quick brief on why it's worth reading. #Newsletter #ResponsibleAI #AI

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TrustInsights.ai @trustinsights.bsky.social · 08/07/2026

This Thursday, 1pm EST: So What? goes live on YouTube. We're covering Cloudflare's AI bot tracking + Google Analytics, why it works, what can go wrong, and how to set it up. www.trustinsights.ai/youtube #GoogleAnalytics #AI #Cloudflare

trustinsights.ai

Trust Insights

Trust Insights shares analytics, AI, and data insights. Watch to see conference keynotes you've missed and more.

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TrustInsights.ai @trustinsights.bsky.social · 07/07/2026

Head of Business, John Wall, is here to say: IGNORE the fear mongering! All these clickbait headlines forget that humans are still the biggest factor for networking and landing deals. Humans also want others to do the work. They pay for that. Go out and find your niche. #ClassOf2026

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TrustInsights.ai @trustinsights.bsky.social · 06/07/2026

With graduation season across the globe coming to an end, we wanted to give you some advice on what you could use to further your career, and other options that maybe you just haven't thought about yet. Congratulations, class of 2026. You did it! (in Elle Woods' voice). #graduation #careers

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TrustInsights.ai @trustinsights.bsky.social · 03/07/2026

This week on our livestream, we covered how to measure AI visibility. Nobody can see what people type into ChatGPT. What you can measure instead: what people say when you ask how they found you, what Search Console's AI tab shows, and what Bing's grounding queries reveal. #AIVisibility #GEO

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