iiinova — where your digital self keeps evolving

Max Tatton-Brown @maxtb.com · 12/01/2026

This year, #AI should disappear into the interface... Look at Claude Code + Obsidian for early examples on how/ why. productmarketorbit.com/posts/260112...

productmarketorbit.com

Interview: 2026 is the year AI disappears into interface

Working on the Agentic era. Product, marketing, communication.

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Max Tatton-Brown @maxtb.com · 24/11/2025

Claude Code from @bcherny.bsky.social & @anthropic.com has become indispensable to running my business -- it feels like a genuine superpower, and I think just about anyone could get this advantage today.

productmarketorbit.com

Claude Code (is really Claude Work)

Working on the Agentic era. Product, marketing, communication.

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Max Tatton-Brown @maxtb.com · 24/08/2025

If you don’t indicate on the motorway, I’m running you off the road. It’s for your own good.

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Max Tatton-Brown @maxtb.com · 21/08/2025

But isn’t the point that it means something different for the majority to flaunt their icons and identity? They give the example of Welsh flags being flown — a country subjugated and absorbed for centuries by its larger neighbour. It’s like punching up vs punching down.

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Reposted by Max Tatton-Brown

Alex Hern @hern.bsky.social · 21/08/2025

Ubiquitous high quality kids TV is probably the single greatest service the BBC provides

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Reposted by Max Tatton-Brown

Rob Manuel @robmanuel.b3ta.com · 20/08/2025

Just wondered what Nigel Farage's page on the Telegraph would look like if you used Javascript to pre-append the phrase "I'm not being racist but" to his every column

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Max Tatton-Brown @maxtb.com · 19/08/2025

Well yeah but I mean, they believe AGI is right around the corner, right? I wouldn’t listen to them…

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Max Tatton-Brown @maxtb.com · 19/08/2025

I mean, as if it wasn’t always quite ridiculous… “invested in UIpath? Welcome to the top ten!”

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Max Tatton-Brown @maxtb.com · 19/08/2025

I’ve written a number of posts as someone with an English degree and marketing background on what I’ve learned building with these tools. They are truly truly insane. productmarketorbit.com (I built that site with AI too - and blogged about it.)

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Max Tatton-Brown @maxtb.com · 19/08/2025

Really you need to work with it to write a short spec document first, so it has everything it needs to understand there to build it consistently. But really really, only use it for small handy utilities. Then move to Lovable for bigger apps. Then Claude Code 🤫

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Max Tatton-Brown @maxtb.com · 19/08/2025

It’s much better on languages that show up more in its training data, and where it can run the code and quickly see any error messages etc. That favours popular single page app web languages, and makes proper native apps hard.

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Max Tatton-Brown @maxtb.com · 19/08/2025

Alternatively ask it to create any web app and it should be able to manage that inside its own environment. That’s really what they are talking about.

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Max Tatton-Brown @maxtb.com · 19/08/2025

Have you tried Claude Code? No point trying to do this stuff inside the desktop apps. productmarketorbit.com/posts/250528...

productmarketorbit.com

Don't be afraid of Claude Code

Working on the Agentic era. Product, marketing, communication.

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Max Tatton-Brown @maxtb.com · 19/08/2025

Are you trying ChatGPT features in new Xcode beta with MacOS 26? No point trying to do an iOS app in the ChatGPT app, that’s insane.

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Max Tatton-Brown @maxtb.com · 19/08/2025

Today: I cannot believe some coders are only just trying Claude Code. Tomorrow: I cannot believe everyone isn’t trying Claude Code for all workflows. Cc @bcherny.bsky.social

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Max Tatton-Brown @maxtb.com · 19/08/2025

Or my technique: screenshot and post from Webmaster tools to Claude Code until everything goes green

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Max Tatton-Brown @maxtb.com · 18/08/2025

Hey, what’s Claude Code Anonymous? Can’t find any details… 👀

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Max Tatton-Brown @maxtb.com · 13/08/2025

Blonde chocolate: easily the innovation of my lifetime.

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Max Tatton-Brown @maxtb.com · 13/08/2025

This is such a great experience

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Max Tatton-Brown @maxtb.com · 13/08/2025

OK so I've gone mad and I'm building my consultancy business out of Claude Code #AI subagents. Ask me anything... productmarketorbit.com/posts/250813...

productmarketorbit.com

Building a business of Agents with Claude Code

Helping founders differentiate in the AI age. Product, marketing, communication. Writing about what's next.

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Max Tatton-Brown @maxtb.com · 13/08/2025

Totally agree with this -- GIVING my daughter her own device is a nightmare I want to avoid as long as possible. Giving her a taster of the experience that I can fully control is very appealing.

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Max Tatton-Brown @maxtb.com · 13/08/2025

Special day -- easy command to set up Option+Enter for new lines in Claude Code now.

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Max Tatton-Brown @maxtb.com · 13/08/2025

Do people have favourite #markdown tools for #writing ? Using iA Writer at the moment, just because I had it lying around. Mostly organising my writing for productmarketorbit.com

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Max Tatton-Brown @maxtb.com · 13/08/2025

Noticing a current of LLM luddite chat on here. I guess people just feel threatened and don't really know what to do about it?

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Max Tatton-Brown @maxtb.com · 13/08/2025

I think they can all use their search tools to find them if they want but there’s nothing “special” set up for them to connect by default. Codex is a bit different too — sets up its own little environment to make changes, really good for little tweaks and things.

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Max Tatton-Brown @maxtb.com · 12/08/2025

It’s one of the most amazing things about them, and quite brilliant that they are so valuable in spite of it.

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Max Tatton-Brown @maxtb.com · 12/08/2025

Wooooah that’s a pretty epic story(!) Small world, thanks for sharing!

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Max Tatton-Brown @maxtb.com · 12/08/2025

I think he’s one of my Dad’s cousins — that’s the second time I’ve been asked about my TB links in two weeks, we are taking over the world!

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Max Tatton-Brown @maxtb.com · 11/08/2025

I got sucked in by LinkedIn. I have repenting to do.

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Max Tatton-Brown @maxtb.com · 11/08/2025

Following a big new batch of people as I plan to spend more time here. Hello, let’s be the good place eh!

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Max Tatton-Brown @maxtb.com · 11/08/2025

…aaaand just set it up so replies will show up as comments on the blog post! Reply here if you want to live forever in glorious ignomy!!!

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Max Tatton-Brown @maxtb.com · 11/08/2025

An area you might expect to be set up more easily for AIgents like Claude Code to query is github repos. Be nice for it to go and "shop" for what it wants sometimes.

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Max Tatton-Brown @maxtb.com · 11/08/2025

New feature! You can now tell me how little you care about my writing on every article on productmarketorbit.com. What could go wrong!!!

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Max Tatton-Brown @maxtb.com · 11/08/2025

I wrote about making my new website with Lovable/ Claude Code. Might be interesting if you have little practice and thinking about doing the same: productmarketorbit.com/posts/250811...

productmarketorbit.com

How I built this (with AI)

Helping founders differentiate in the AI age. Product, marketing, communication. Writing about what's next.

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Max Tatton-Brown @maxtb.com · 01/08/2025

New idea: habits app that integrates novelty. I’m bad at habits because they are boring. I need novelty. Every time the app reminds me to do something, it generates a new insight or reason or tweaks it slightly so it’s not the same thing. Consistency + novelty is the dream…

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Max Tatton-Brown @maxtb.com · 27/07/2025

It pains me to reveal they have not “perfected crisps”. It seems like they don’t even have a Skips machine.

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Max Tatton-Brown @maxtb.com · 27/07/2025

Full marks to Tesco for believing the buyers of their cheapest cheese puffs are interested in a long history of skilled snack expertise.

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Max Tatton-Brown @maxtb.com · 27/07/2025

The Economist summer essays issue is just the best money you can spend this week. Somehow they contrast and hit harder alongside AI news elsewhere in the newspaper.

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Max Tatton-Brown @maxtb.com · 18/07/2025

Trying Dia browser as my daily driver -- what are the recommended Chrome extensions these days?

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Max Tatton-Brown @maxtb.com · 17/07/2025

Love this time for the web, everything is malleable again

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Max Tatton-Brown @maxtb.com · 17/07/2025

I never maintain my evilness when I try to play games this way — but in BG it’s like a whole new game, and so deeply entertaining.

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Max Tatton-Brown @maxtb.com · 17/07/2025

New film review system: marks out of 4. Superman = 3/4 Better than average but painful flaws Thunderbolts* = 4/4 Solid film, achieves its goals There Will Be Blood = 5/4 Different league — This genuinely feels like a more representative way of ranking films to me than a purely objective system.

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Max Tatton-Brown @maxtb.com · 17/07/2025

(Obligatory “have you tried Granola?”)

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Max Tatton-Brown @maxtb.com · 17/07/2025

If your writing is so generic that an EM-DASH makes it seem like it was written by a robot, you have bigger problems.

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Max Tatton-Brown @maxtb.com · 14/07/2025

www.pronotes.app Strongly recommend ProNotes for anyone who tries to keep it simple with Apple Notes. Better formatting and lots of little refinements.

pronotes.app

ProNotes

Supercharged Apple Notes

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Max Tatton-Brown @maxtb.com · 11/07/2025

The bag that dare not speak its name… (To be fair I had a peak design Sling bag at one point that wasn’t a million miles off. That’s prob the best term…)

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