iiinova — where your digital self keeps evolving

Max Tatton-Brown @maxtb.com · 12/01/2026

This year, #AI should disappear into the interface... Look at Claude Code + Obsidian for early examples on how/ why. productmarketorbit.com/posts/260112...

productmarketorbit.com

Interview: 2026 is the year AI disappears into interface

Working on the Agentic era. Product, marketing, communication.

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Max Tatton-Brown @maxtb.com · 24/11/2025

Claude Code from @bcherny.bsky.social & @anthropic.com has become indispensable to running my business -- it feels like a genuine superpower, and I think just about anyone could get this advantage today.

productmarketorbit.com

Claude Code (is really Claude Work)

Working on the Agentic era. Product, marketing, communication.

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Max Tatton-Brown @maxtb.com · 24/08/2025

If you don’t indicate on the motorway, I’m running you off the road. It’s for your own good.

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Max Tatton-Brown @maxtb.com · 21/08/2025

But isn’t the point that it means something different for the majority to flaunt their icons and identity? They give the example of Welsh flags being flown — a country subjugated and absorbed for centuries by its larger neighbour. It’s like punching up vs punching down.

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Alex Hern @hern.bsky.social · 21/08/2025

Ubiquitous high quality kids TV is probably the single greatest service the BBC provides

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Rob Manuel @robmanuel.b3ta.com · 20/08/2025

Just wondered what Nigel Farage's page on the Telegraph would look like if you used Javascript to pre-append the phrase "I'm not being racist but" to his every column

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Max Tatton-Brown @maxtb.com · 19/08/2025

Today: I cannot believe some coders are only just trying Claude Code. Tomorrow: I cannot believe everyone isn’t trying Claude Code for all workflows. Cc @bcherny.bsky.social

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Max Tatton-Brown @maxtb.com · 19/08/2025

Or my technique: screenshot and post from Webmaster tools to Claude Code until everything goes green

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Max Tatton-Brown @maxtb.com · 13/08/2025

Blonde chocolate: easily the innovation of my lifetime.

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Max Tatton-Brown @maxtb.com · 13/08/2025

This is such a great experience

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Max Tatton-Brown @maxtb.com · 13/08/2025

OK so I've gone mad and I'm building my consultancy business out of Claude Code #AI subagents. Ask me anything... productmarketorbit.com/posts/250813...

productmarketorbit.com

Building a business of Agents with Claude Code

Helping founders differentiate in the AI age. Product, marketing, communication. Writing about what's next.

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Max Tatton-Brown @maxtb.com · 13/08/2025

Special day -- easy command to set up Option+Enter for new lines in Claude Code now.

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Max Tatton-Brown @maxtb.com · 13/08/2025

Do people have favourite #markdown tools for #writing ? Using iA Writer at the moment, just because I had it lying around. Mostly organising my writing for productmarketorbit.com

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Max Tatton-Brown @maxtb.com · 13/08/2025

Noticing a current of LLM luddite chat on here. I guess people just feel threatened and don't really know what to do about it?

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Max Tatton-Brown @maxtb.com · 12/08/2025

It’s one of the most amazing things about them, and quite brilliant that they are so valuable in spite of it.

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Max Tatton-Brown @maxtb.com · 11/08/2025

Following a big new batch of people as I plan to spend more time here. Hello, let’s be the good place eh!

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Max Tatton-Brown @maxtb.com · 11/08/2025

An area you might expect to be set up more easily for AIgents like Claude Code to query is github repos. Be nice for it to go and "shop" for what it wants sometimes.

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Max Tatton-Brown @maxtb.com · 11/08/2025

New feature! You can now tell me how little you care about my writing on every article on productmarketorbit.com. What could go wrong!!!

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Max Tatton-Brown @maxtb.com · 11/08/2025

I wrote about making my new website with Lovable/ Claude Code. Might be interesting if you have little practice and thinking about doing the same: productmarketorbit.com/posts/250811...

productmarketorbit.com

How I built this (with AI)

Helping founders differentiate in the AI age. Product, marketing, communication. Writing about what's next.

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Max Tatton-Brown @maxtb.com · 01/08/2025

New idea: habits app that integrates novelty. I’m bad at habits because they are boring. I need novelty. Every time the app reminds me to do something, it generates a new insight or reason or tweaks it slightly so it’s not the same thing. Consistency + novelty is the dream…

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Max Tatton-Brown @maxtb.com · 27/07/2025

Full marks to Tesco for believing the buyers of their cheapest cheese puffs are interested in a long history of skilled snack expertise.

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Max Tatton-Brown @maxtb.com · 27/07/2025

The Economist summer essays issue is just the best money you can spend this week. Somehow they contrast and hit harder alongside AI news elsewhere in the newspaper.

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Max Tatton-Brown @maxtb.com · 18/07/2025

Trying Dia browser as my daily driver -- what are the recommended Chrome extensions these days?

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Max Tatton-Brown @maxtb.com · 17/07/2025

Love this time for the web, everything is malleable again

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Max Tatton-Brown @maxtb.com · 17/07/2025

New film review system: marks out of 4. Superman = 3/4 Better than average but painful flaws Thunderbolts* = 4/4 Solid film, achieves its goals There Will Be Blood = 5/4 Different league — This genuinely feels like a more representative way of ranking films to me than a purely objective system.

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Max Tatton-Brown @maxtb.com · 17/07/2025

If your writing is so generic that an EM-DASH makes it seem like it was written by a robot, you have bigger problems.

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Max Tatton-Brown @maxtb.com · 14/07/2025

www.pronotes.app Strongly recommend ProNotes for anyone who tries to keep it simple with Apple Notes. Better formatting and lots of little refinements.

pronotes.app

ProNotes

Supercharged Apple Notes

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Max Tatton-Brown @maxtb.com · 11/07/2025

How dumb am I for thinking the car will cool quicker if I open the windows a bit before the air con does its work?

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Max Tatton-Brown @maxtb.com · 11/07/2025

New superman film could have riffed on "believe a man can fly" with just: Believe. Must have been on the shortlist @jamesgunn.bsky.social ?? (I try to avoid trailers/ marketing for films I know I'm going to see so maybe I missed it...)

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Max Tatton-Brown @maxtb.com · 11/07/2025

There's something reassuring about AI's poor life choices. By that, I mean it's quite good at giving you information to digest. But it's still really poor at coming to opinionated conclusions on top of it. The best decisions are often slightly irrational. I think that's going to be hard to copy.

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Max Tatton-Brown @maxtb.com · 07/07/2025

"The best AI product ideas haven’t been discovered yet – and they won’t show up on a roadmap. They’ll emerge through curiosity, scrappy prototypes, and fast feedback loops." YES YES YES YES YES fin.ai/ideas/build-...

fin.ai

Build Like It's 1996

Every once in a while, a new technology resets how we build. Roadmaps and best practices stop being useful. Roles blur. Everyone’s learning in real time. That’s what working with AI feels like today. ...

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Max Tatton-Brown @maxtb.com · 07/07/2025

AI-generated writing is like botox/ lip fillers. You're trying an easy way to copy something you've seen, and you might think it looks good, but everyone can tell you've applied something freakish and weird.

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Max Tatton-Brown @maxtb.com · 05/07/2025

The phrase “piss-up in a brewery” comes to mind.

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Max Tatton-Brown @maxtb.com · 02/07/2025

I mean, hell of an opportunity for whoever takes over...

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Max Tatton-Brown @maxtb.com · 01/07/2025

Most importantly: why bother? The scope for this to end disastrously is without question.

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Max Tatton-Brown @maxtb.com · 30/06/2025

Going from scrolls to books must have been the same feeling as going from TV to TikTok.

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Alex Hern @hern.bsky.social · 26/06/2025

Even in the world of hedge funds, building your own compiler is enough to raise eyebrows. www.economist.com/finance-and-...

economist.com

Jane Street’s sneaky retention tactic

It involves the use of an obscure, French programming language

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Max Tatton-Brown @maxtb.com · 06/06/2025

I made the fastest way to get quotes from tradespeople you trust.

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Tom Francis @pentadact.com · 20/03/2025

In a career of being nominated for things we know we can't win, I don't think I've ever been more sure of not winning something than the IGF for Excellence in Design last night. Somehow, it was also the first time I've been wrong. Properly stunned, hugely grateful, deeply confused.

Team photo with award. Left to right it's Steve Lee, Robert Arzola, Tom Francis, and John Winder. Sadly absent: John Roberts.

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Max Tatton-Brown @maxtb.com · 13/03/2025

He’s ready to go, send him to the front lines! Mothers, lock up your daughters, Vlad’s on the town!

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Max Tatton-Brown @maxtb.com · 10/03/2025

Why not the nazi salute though?

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