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Matt Skallerud

@mattskal.bsky.social
626 followers 582 following 107 posts

LGBTQ+ marketing, advertising and social media professional / #ILoveGay Social Media Network / Twitter refugee / #LGBT #LGBTQ #Gay

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Matt Skallerud @mattskal.bsky.social · 15/09/2026
Queer Adulthood: Why Your Life Doesn't Need a Script #ILoveGay Today meets up with @huckysmith.bsky.social, a 52-year-old gay essayist in Dallas. We chat about his second collection, "The Leaving Gene: Essays on Staying, Going, and the Cost of Both", coming out October 27... youtu.be/Sj-HGgLV4Nc
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Matt Skallerud @mattskal.bsky.social · 18/08/2026
Everyone talks about the $1.4 trillion in LGBTQ+ consumer spending. Almost nobody talks about the other side of the ledger: 1.4 million LGBTQ+-owned businesses contributing more than $1.7 trillion to U.S. GDP — and fewer than 1% of them are certified. www.pinkmedia.lgbt/blog/lgbtq-b...
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Matt Skallerud @mattskal.bsky.social · 03/08/2026
Inside Roddy McDowall's Legacy with Biographer Samuel Garza Bernstein Join #ILoveGay Today as we chat with author, screenwriter, playwright, and producer Samuel Garza Bernstein. youtu.be/Wtji5UHbazg
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Matt Skallerud @mattskal.bsky.social · 27/07/2026
#ILoveGay Today - Tracy Gilchrist: "Holding Space with Tracy" Join us as #ILoveGay Today chats with Tracy Gilchrist and her video podcast, "Holding Space with Tracy..." For full video, go to: youtu.be/x-dsmeh7Wsg
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Reposted by Matt Skallerud
Steven Capsuto @stevencapsuto.bsky.social · 10/05/2026
WILL & GRACE debuted in 1998, but the first time I noticed a queer-inclusive commercial during the show was a Miller Lite ad on today's date in 2001. I checked and someone has uploaded it to YouTube: www.youtube.com/watch?v=vZg6...
youtube.com
Miller Lite Beer | Television Commercial | 2001 | Girls Send Gay Man A Beer
YouTube video by Analog Indulgence
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Matt Skallerud @mattskal.bsky.social · 08/05/2026
Influencer marketing is shifting fast. By 2027, brands will spend $14.2B boosting creator posts, equal to what they pay creators. By 2028, platforms will take more than creators... pinkmedia.lgbt/blog/lgbtq-influence…
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Matt Skallerud @mattskal.bsky.social · 29/03/2026
No Kings protest in Allentown, heavy on the 💩 poo!
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Matt Skallerud @mattskal.bsky.social · 21/03/2026
Can anyone find what's wrong with this screenshot of #DarkWinds in their latest season, as they jaunt through LA? Hint - the show is set in the early 70s.
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Matt Skallerud @mattskal.bsky.social · 17/03/2026
Over the past few years, a significant part of our LGBTQ+ advertising portfolio has focused on mobile apps, allowing clients to engage in a highly geo-targeted, full phone screen environment... For more insights, visit our blog. www.pinkmedia.lgbt/blog/Sniffie...
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Matt Skallerud @mattskal.bsky.social · 12/12/2025
Happy chilly holidays & December! ❄️
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Matt Skallerud @mattskal.bsky.social · 02/12/2025
Working with our LGBTQ+ influencer and content creation client, Archer, we had the opportunity to contribute to their marketing efforts this year. In a recent interview, Matt Skallerud and Matthew Conrado discussed some of the latest Archer marketing campaigns. www.pinkmedia.lgbt/blog/ArcherA...
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Matt Skallerud @mattskal.bsky.social · 30/11/2025
Remember this commercial? Quick - name the brand of mayonnaise made famous in this TV commercial.
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Matt Skallerud @mattskal.bsky.social · 25/11/2025
#ILoveGay Today meets up with Matthew Conrado from NYC. Originally from the marketing department of PepsiCo, he's since launched his own LGBTQ+ marketing company, Alphabet Mafia Consultancy. Join us as we chat about the work Matthew does, along with some of his client base... youtu.be/JDvBtq6c8Jg
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Matt Skallerud @mattskal.bsky.social · 24/11/2025
#ILoveGay Today meets up with David Stern, former LGBTQ+ media publisher and recent author with his new book "Elevator Boy - An Otherworldly Memoir". Join us as we explore both this new book, and how it brings to life David's life, beginning with a life-changing tragedy... youtu.be/wNwA2mnBOZo
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Matt Skallerud @mattskal.bsky.social · 13/11/2025
This week on #ILoveGay Today, we sit down with Tom LeNoble, the author of "My Life in Business Suits, Hospital Gowns, and High Heels". Tom shares insights from his diverse career at renowned companies like Walmart, HP, and Facebook. #CareerJourney Full video at: youtu.be/kXbAlsVKviY
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Matt Skallerud @mattskal.bsky.social · 21/10/2025
Looks like Palm Springs is ready for #IGLTA2025 this week! IGLTA
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Matt Skallerud @mattskal.bsky.social · 09/10/2025
Case Study: Tourism Marketing Outreach for LGBTQ+ Tour Operator We felt it was a great time to highlight one of the more recent LGBTQ+ tour operator promotions we've done this year. www.pinkmedia.lgbt/blog/CaseStu...
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Matt Skallerud @mattskal.bsky.social · 04/09/2025
Case Study: Regional Marketing Outreach for LGBTQ+ Health Client Is your organization benefiting from the Ryan White Care Act? If so, our services can assist you! For more insights, you can review the detailed performance reports by visiting: www.pinkmedia.lgbt/blog/CaseStu...
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Matt Skallerud @mattskal.bsky.social · 10/08/2025
North Coast 500 = single lane roads + motorhomes + roaming sheep 🐑🐏 #NC500
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Matt Skallerud @mattskal.bsky.social · 23/07/2025
Join #ILoveGay Today as we meet Mandy Hawk, the Chief Magic Maker at Proud Empowerment Business Solutions! We're diving into the world of LGBTQ marketing and advertising, exploring how her small business creates impactful change. Learn about workplace solutions and the magic... youtu.be/7WdzGg447G4
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Matt Skallerud @mattskal.bsky.social · 26/06/2025
Thanks Emplifi and Ben Cicchetti for the shout out! Matt serves as the president of Pink Media, a digital marketing agency specializing in connecting companies with the LGBTQ+ audience through innovative online strategies and campaigns. emplifi.io/resources/bl...
emplifi.io
15 LGBTQ+ Marketers to Follow in 2025
In honor of Pride Month, we're presenting a list of 15 LGBTQ+ marketers to follow as you celebrate inclusivity for all.
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Matt Skallerud @mattskal.bsky.social · 25/06/2025
Meet the Cousins Behind the Funniest LGBTQ+ Podcast! #ILoveGay Today meets up with Bryan and Jon Ruiz, where we chat about their podcast "Out Loud and Laughing" - Two Gay Cousins, Big Talks, Bigger Laughs! youtu.be/7IO3DfMkMo0
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Matt Skallerud @mattskal.bsky.social · 14/06/2025
Allentown turned out for #NoKings. 1,500 strong! @richiebrower.bsky.social
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Matt Skallerud @mattskal.bsky.social · 28/05/2025
What a great start to our trip to Barcelona and Valencia this week... Axel Hotel Barcelona spoiled us with a Japanese tasting menu dinner in their signature restaurant, where I had a chance to make new friends and reconnect with some of my favorite people. @travelingiq.bsky.social
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Matt Skallerud @mattskal.bsky.social · 22/05/2025
LGBTQ+ Travel Guide by Lonely Planet, authored by Alicia Valenski Giuseppe Giulio and Matt Skallerud meet up with Alicia Valenski, author of the recently published LGBTQ+ Travel Guide by Lonely Planet. youtu.be/60FH_MTkL6Q
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Matt Skallerud @mattskal.bsky.social · 21/05/2025
Nervous Corporate Sponsors Retreat from New York Pride About 25% of corporate donors to New York Pride have canceled or scaled back their support, citing economic uncertainty and fear of retribution from the Trump administration. www.nytimes.com/2025/05/21/n...
nytimes.com
Nervous Corporate Sponsors Retreat from New York Pride
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Matt Skallerud @mattskal.bsky.social · 07/05/2025
Rekindling Joy and Connection: ‘Camp’ Camp Celebrates 27 Years of LGBTQ+ Community - Summer Camp for Queer Adults Offers Unique Community-Focused Vacation @campcamp.com www.ilovegay.net/rekindling-j...
ilovegay.net
Rekindling Joy and Connection: ‘Camp’ Camp Celebrates 27 Years of LGBTQ+ Community
Summer Camp for Queer Adults Offers Unique Community-Focused Vacation For 27 years, ‘Camp’ Camp has been more than just America’s premier summer camp for LGBTQ+ adults: it’s been a transformative expe...
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Matt Skallerud @mattskal.bsky.social · 06/05/2025
“I think it’s going to be a ghost town when it comes to Pride promotions at the start of June.” www.aol.com/national-bra...
aol.com
National brands used to celebrate Pride Month. Then came the DEI backlash.
Celebrating Pride with colorful displays of solidarity used to be a must. But amid the Trump crackdown on DEI and trans rights, support is waning.
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Matt Skallerud @mattskal.bsky.social · 01/05/2025
Updated Marketing Strategy for 2025: LGBTQ+ Influencers, Content Creators & Content Marketing Destinations - reach undiscovered niche markets within the LGBTQ+ travel community such as cycling, hiking, board gaming and so much more. www.pinkmedia.lgbt/InfluencerCo...
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Matt Skallerud @mattskal.bsky.social · 29/04/2025
Big Marketers Like Mastercard, PepsiCo and Nissan Are Rethinking Pride Marketing Brands are shaking up their Pride spending, with some citing political pressure and economic uncertainty www.wsj.com/articles/big...
wsj.com
Exclusive | Big Marketers Like Mastercard, PepsiCo and Nissan Are Rethinking Pride Marketing
Brands are shaking up their Pride spending, with some citing political pressure and economic uncertainty.
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Matt Skallerud @mattskal.bsky.social · 24/04/2025
Spring is shaping up to be quite lovely in 2025, especially with my new Bird Buddy capturing video of cardinals, finches and so many other birds in the area
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Matt Skallerud @mattskal.bsky.social · 19/04/2025
Exploring Lancaster while Richard and his cycling group explore the covered bridges and back roads of Pennsylvania @richiebrower.bsky.social
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Matt Skallerud @mattskal.bsky.social · 04/04/2025
LGBTQ+ Courageous Changemakers - Serge Gojkovich of Job-Bolt Join us in our first episode of LGBTQ+ Courageous Changemakers, where we meet up with Serge Gojkovich, founder of ⁨Job-Bolt⁩ , a new, AI-powered company focusing on fixing a broken hiring process... youtu.be/8y10yTmhkCc
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Matt Skallerud @mattskal.bsky.social · 03/04/2025
Over The Rainbow - Why America's biggest businesses are bowing out of Pride Parades. www.businessinsider.com/pride-new-yo...
businessinsider.com
The era of Corporate Pride is over
Corporate America is backing away from Pride amid the DEI backlash and the White House's war on diversity.
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Matt Skallerud @mattskal.bsky.social · 03/04/2025
Under financial and political pressure, the LGBTQ+ community is ‘putting the protest back in Pride’ celebrations - Scrambling to fill the gap in funding, some Pride groups are leaning on grassroots fundraising efforts and returning to that original spirit of resistance. www.cnn.com/2025/03/30/u...
cnn.com
Under financial and political pressure, the LGBTQ+ community is ‘putting the protest back in Pride’ celebrations | CNN
Facing a drop in sponsorships and visible corporate support, Pride organizers are leaning on grassroots fundraising efforts and returning to the spirit of resistance that defined celebrations four dec...
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Matt Skallerud @mattskal.bsky.social · 02/04/2025
Why Is Everyone Talking About Gay Wine Weekend in Sonoma? #ILoveGay Today meets up with Gary Saperstein, founder of Out in the Vineyard and producer of Gay Wine Weekend, coming to Sonoma July 18-20, 2025. youtu.be/jogwBqTLOIQ
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Matt Skallerud @mattskal.bsky.social · 26/03/2025
“After the Bud Light and Target double boycotts from both the right and the left in 2023, a lot of other companies said, ‘Whoa, I think we need to slow down,’” Mr. Skallerud said. Some began to dial back spending on Pride-related marketing and events as a result... www.nytimes.com/2025/03/26/u...
nytimes.com
Companies Pull Back From Pride Events as Trump Targets D.E.I.
Pride organizers say major longtime backers are reducing their support as corporate America retreats from diversity initiatives under President Trump.
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Matt Skallerud @mattskal.bsky.social · 16/03/2025
Great start to our week in Girona, where I've been discovering a variety of Game of Thrones film settings
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Matt Skallerud @mattskal.bsky.social · 12/03/2025
Roaming Barcelona, Part 1 @richiebrower.bsky.social
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Matt Skallerud @mattskal.bsky.social · 09/03/2025
Meet The Mastermind Behind LGBTQ+ Digital Nomad Revolution! #ILoveGay Today meets up with Ken Krell of PrideNomad. Join us as we chat about the upcoming World Playground Summit, the world's largest LGBTQ+ Digital Nomad Summit, coming later this year in 2025. youtu.be/iO0o5dNPJ2I
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Matt Skallerud @mattskal.bsky.social · 05/03/2025
Breaking Barriers in LGBTQ+ Business Marketing Introducing our new video series, LGBTQ Courageous Changemakers Last week, I attended the Association of National Advertisers' AIMM GrowthFronts, a leading voice in inclusive marketing, emphasizing LGBTQ marketing... www.pinkmedia.lgbt/blog/Courage...
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Matt Skallerud @mattskal.bsky.social · 28/02/2025
What an honor... thank you to the ANA AIMM team! www.anaaimm.net
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Matt Skallerud @mattskal.bsky.social · 28/02/2025
I wanted to give a huge shout out to the folks of the Association of National Advertisers and their ANA AIMM team for putting together such an amazing GrowthFronts conference focused on "Inclusive Growth Markets" in 2025. #AIMMGrowthFronts #SeeALL #ANAAIMM www.anaaimm.net
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Matt Skallerud @mattskal.bsky.social · 24/02/2025
LGBTQ+ Fandom Awards 2025 Just Dropped Their BIGGEST Announcement Yet! #ILoveGay Today meets up with @thatrobingray.bsky.social of @gaymingmag.bsky.social based in Birmingham in the UK. youtu.be/SGEQPK4VlQE
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Matt Skallerud @mattskal.bsky.social · 14/02/2025
The Simple Truth About Love That Everyone Needs to Hear! #ILoveGay Today meets up with Paul Robert, an independent recording artist in Long Beach, CA. youtu.be/GtC99WFSMP8
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Matt Skallerud @mattskal.bsky.social · 13/02/2025
Inside JN Global Project Making Waves in Spain! #ILoveGay Today meets up with Juan Martin Boll, Giuseppe Giulio & Nano Garcia of JN Global Project, one of the leading communication, marketing & events in Madrid, Spain... youtu.be/akm6tUbjx2A
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Matt Skallerud @mattskal.bsky.social · 10/02/2025
Our team is seeing some amazing results in both AI-generated creative and AI-enhanced ad placement strategy. With AI results showing up to 50% better performance, tell us more about your product or service you'd like to promote to a targeted LGBTQ+ audience. www.pinkmedia.lgbt
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Matt Skallerud @mattskal.bsky.social · 09/02/2025
Enjoyed a nice NYC weekend with Dominique. PS - went to dinner and when we left the restaurant, the city was COVERED in snow! Gorgeous 🥶❄️☃️ @richiebrower.bsky.social
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Matt Skallerud @mattskal.bsky.social · 18/01/2025
In London for the weekend... enjoyed exploring the renovated Battersea Power Station, with all of its new shops and restaurants nearby, as well as walking over to check out the US Embassy. It's also Chinese New Year on the 29th, and Chinatown is fully ready to welcome... @richiebrower.bsky.social
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Matt Skallerud @mattskal.bsky.social · 14/01/2025
Happy New Year from Pink Media and a special shout out to our friend Nicholas Snow of PromoHomoTV @nicholassnow.bsky.social
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