iiinova — where your digital self keeps evolving

Matthew Hughes @matthewhughes.bsky.social · 01/10/2026

Today in spectacular UI design: I ordered my wife McDonald’s on Uber Eats and her meal didn’t come. Requesting a refund for the missing items requires me to give an explanation as to the whereabouts of each constituent part of the burger.

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Matthew Hughes @matthewhughes.bsky.social · 27/09/2026

Something I've been thinking about lately: How many Windows licenses does the government buy for machines where the user will just be doing shit in a browser? And how much money could we save if we migrated all those users to Linux when the time to replace said computer comes around?

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Matthew Hughes @matthewhughes.bsky.social · 19/09/2026

My lunatic senior citizen neighbour has commandeered our communal garden to throw a massive Palace of Versailles-scale kids birthday party, replete with amplification system and a fucking Ms Rachel impersonator. Everyone nearby is now being waterboarded with nursery rhymes. God has abandoned us.

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Matthew Hughes @matthewhughes.bsky.social · 13/09/2026

Taking off from Shannon Airport at the same time as Trump is a thing.

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Matthew Hughes @matthewhughes.bsky.social · 12/09/2026

“Cut my Hormuz into pieces, this is my last resort.”

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Ed Zitron @edzitron.com · 11/09/2026

This was a lot of fun to write, and @matthewhughes.bsky.social taught me so much about Hock Tan and the history of this weird and nasty company. It's also crazy how much they're gambling on AI - potentially as much as $135bn in off-balance-sheet debt almost entirely for Anthropic's TPUs. Madness.

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Matthew Hughes @matthewhughes.bsky.social · 12/09/2026

Just got off a flight from Manchester to Shannon where we had to return to the gate because someone necked 4/5th of a bottle of whiskey and got belligerent with the staff. Broke was arrested for his troubles.

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Matthew Hughes @matthewhughes.bsky.social · 10/09/2026

On Friday, @edzitron.com publishes the Hater's Guide to Broadcom. Broadcom itself was acquired by a company called Avago Technologies, which took on the Broadcom name after the deal closed. As Ed's editor, I'm providing additional useful insight where required.

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Katherine Hughes @katierhughes.bsky.social · 02/09/2026

No rain, no rainbows ☔️ 🌈 St. John’s Gardens, Liverpool

Above lush green trees, a rainbow in the sky after a thunderstorm at St. John’s Gardens

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Matthew Hughes @matthewhughes.bsky.social · 02/09/2026

. @edzitron.com on me: "A loving, wonderful being with empathy and joy in his heart for the stuff he loves and absolute fucking venom for the people he hates." About right.

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Matthew Hughes @matthewhughes.bsky.social · 02/09/2026

As I said to Ed yesterday, Hyperscale Normalization could be the title to a Jamiroquai song.

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Matthew Hughes @matthewhughes.bsky.social · 01/09/2026

Anyone want to take a punt on which AI model lab that Sir Keir will inevitably end up working for? My money is on Anthropic.

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Matthew Hughes @matthewhughes.bsky.social · 30/08/2026

It’s a little-known fact that Elton John doesn’t like iceberg lettuce. He’s a rocket man.

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Matthew Hughes @matthewhughes.bsky.social · 20/08/2026

Nothing says “we care about your privacy” like sharing your data with 701 partners.

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Matthew Hughes @matthewhughes.bsky.social · 17/08/2026

I saw one of my best mates from uni this weekend. He graduated from the same CompSci program as me, did a Master’s, and then went into the boring, corporate side of tech. Worked at a big bank (well, via Cognizant), then got a job at a legal tech firm.

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Matthew Hughes @matthewhughes.bsky.social · 20/07/2026

Is Mr Convenience Store the riddler of Warrington?

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Matthew Hughes @matthewhughes.bsky.social · 15/07/2026

Google Docs has replaced its spell checker with a Temu version of Grammarly and so far, all it's done is frown at @edzitron.com for being a little too caustic with his language.

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Ed Zitron @edzitron.com · 14/07/2026

I send a text to @matthewhughes.bsky.social like this basically every week

done
15,000 words, two days, now to lift
Hopefully it isn't shit lol
Delivered

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Matthew Hughes @matthewhughes.bsky.social · 01/07/2026

I cannot stress how much I loathe Sony as a company. Incidentally, Sony (or, rather, one of Sony's infosec people cosplaying as a lawyer) once threatened to sue me when I was at TNW. I wish I saved a copy of my response, as I was extremely rude and very funny.

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Matthew Hughes @matthewhughes.bsky.social · 01/07/2026

If @edzitron.com's Friday premium newsletter contains highly specific anatomical details about gander, I take full responsibility. I do not, however, apologize. I'm just that committed to my job as a researcher/editor.

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Matthew Hughes @matthewhughes.bsky.social · 27/06/2026

I'm from Liverpool. I fucking hate football.

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Matthew Hughes @matthewhughes.bsky.social · 26/06/2026

It's so hot that my Internet went down. My router just... fell over. No problem. I'll just tether my laptop to my phone. Oh, wait. It's so hot my phone is now refusing to charge itself.

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Jack Stilgoe @jackstilgoe.bsky.social · 26/06/2026

Remember, if you think you have a communications problem you have an actual problem

economist.com

The AI backlash is only getting started

Here is how to deal with it

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Matthew Hughes @matthewhughes.bsky.social · 23/06/2026

UK peeps: How are we handling the heatwave? It's going to be 40 degrees in London later this week, I believe.

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Marie Le Conte @youngvulgarian.marieleconte.com · 22/06/2026

meant to write a piece about the end of Keir's premiership but sort of wrote about grief and the endurance of pointless hope instead: www.thenewworld.co.uk/marie-le-con...

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Paul Haine @paulhaine.bsky.social · 22/06/2026

A lot of people don't realise this but in the UK we have to replace our Prime Minister every two or three years or else the rights revert back to Marvel

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Matthew Hughes @matthewhughes.bsky.social · 22/06/2026

My latest newsletter makes the case that the Online Safety Act was politically poisonous to Starmer and the Labour Party, and had an outsized effect on their respective unpopularity. www.whatwelo.st/p/everyone-h...

whatwelo.st

Everyone Hates Tech But Nobody Knows What To Do About It

It's hard to regulate big tech when you're unpopular

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Julia Is Waving, Not Drowning @booktweeting.bsky.social · 21/06/2026

every two words is an entire Dickens novel

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Matthew Hughes @matthewhughes.bsky.social · 21/06/2026

If I wrote a newsletter with the title of “I’d rather drink a colostomy bag like a Capri-Sun than use generative AI for my work,” would I be going too far?

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Laura Keating @lorekeating.bsky.social · 01/04/2026

I keep seeing "all authors use AI, the real issue is they're being forced to be sneaky about it" headlines. Full stop No. This is a lie peddled for normalization. It's schoolyard-level pressure tactics "C'mon, all the cool kids are already doing it. We won't tell. It's fine. We're on your side."

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laura - yscmab out now on steam!! @freezydorito.lol · 20/06/2026

The new world is dying, and the old world struggles to be reborn

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Sasha Costanza-Chock @schock.cc · 19/06/2026

The most dangerous thing about AI is not that the machines might one day think. It is that we are being trained, by men with enormous financial gains riding on our acquiescence, to stop thinking for ourselves.

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Matthew Hughes @matthewhughes.bsky.social · 19/06/2026

I will say: as someone who has been given shit for being Scouse all the time I’ve lived in the UK, the idea of a Liverpudlian prime minister is very, very fucking exciting.

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Matthew Hughes @matthewhughes.bsky.social · 17/06/2026

New newsletter: Generative AI is becoming the new crypto and multi-level marketing scam, promising non-techies that they can vibe-code their way to prosperity, without being candid about the costs and risks. www.whatwelo.st/p/generative...

whatwelo.st

Generative AI Is Having Its Herbalife Moment

How predatory vibe coding startups are selling false hope to young people

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Ed Zitron @edzitron.com · 02/06/2026

Anthropic and OpenAI are dangerous and unsustainable companies that shouldn’t be taken public. The AI bubble is a con and retail investors are the marks. AI doesn’t have ROI, it’s nothing like AWS or Uber, and it’s got no post-bubble recovery story. www.youtube.com/watch?v=zbKD...

youtube.com

Anthopic, OpenAI Should Not Be Allowed to IPO, Says Ed Zitron

YouTube video by Bloomberg Podcasts

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