Reposted by Matthew Baxter
Starbucks’ big marketing blunder in South Korea shows how cultural blind spots can put global brands in a bind theconversation.com/starbucks-bi... @theconversation.com
theconversation.com
Starbucks’ big marketing blunder in South Korea shows how cultural blind spots can put global brands in a bind
Translation is only part of the challenge for multinational companies. Words, slogans and symbols can take on entirely different meanings across cultures.