iiinova — where your digital self keeps evolving

Matt Cain @mattcainwriter.bsky.social · 01/08/2025

Have I got an offer for you! My best loved book THE SECRET LIFE OF ALBERT ENTWISTLE is in Amazon's August promotion and 99p on Kindle - and just over £6 in paperback. This book has moved and inspired so many readers and now I'm thrilled it’s going to be read by a whole lot more! ❤️ amzn.eu/d/06Lz5Xw

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Matt Cain @mattcainwriter.bsky.social · 02/07/2025

American readers! My novel BECOMING TED has been selected for a Kindle Monthly Deal and is currently just 99 cents - a fraction of the price of a coffee! If you’re looking for a fun, uplifting summer read, grab yourselves a bargain while you can! And please spread the word! 🇺🇸☀️❤️ a.co/d/7TEVNB4

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Matt Cain @mattcainwriter.bsky.social · 25/06/2025

I'm celebrating #PrideMonth with my novels, all of which feature characters breaking free from the shame they’ve been made to feel, embracing their difference, learning to love their true selves and moving towards a place of pride. So there's never been a better time to read them! ❤️🏳️‍🌈❤️

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Matt Cain @mattcainwriter.bsky.social · 17/06/2025

I’m so proud to have gone on TV to share my story about being late diagnosed autistic with the wonderful Lorraine Kelly. And I was thrilled to talk about the positives of my condition. Thanks to Lorraine for being an open and compassionate interviewer. And if anyone missed it, it’s on ITV catch-up!

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Anthony (he/him) @antongyan.bsky.social · 12/06/2025

Book 23 of 2025 #OneLove by @mattcainwriter.bsky.social. I really enjoyed reading this whilst sat back at home waiting for my little sister to give birth. Love hearing about #QueerManchester and #CanalStreet. #QueerLit #GayLit

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Matt Cain @mattcainwriter.bsky.social · 29/04/2025

It’s publication day for ONE LOVE in the USA! Finally, a year after the UK! Please share - I’m so proud of this book! And thanks to La Voix, Russell T Davies, Steven Rowley, Alexandra Potter, Ruth Hogan, Patrick Gale, Clare Pooley, Bryony Gordon and Lorraine Kelly for saying such wonderful things! ❤️

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Matt Cain @mattcainwriter.bsky.social · 28/03/2025

American readers, BECOMING TED is just $2.99 on ebook for today only! Also it’s one month till ONE LOVE is published in the US. You can pre-order it now or win a copy via the Goodreads giveaway. And bloggers and journos, you can request to read it on Netgalley. Get on it! ❤️🏳️‍🌈❤️

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Matt Cain @mattcainwriter.bsky.social · 25/03/2025

Londoners, I’ll be appearing at the Barnet Libraries Literary Festival on Sunday 4 May at 11am. I’ll be in conversation with the fab Claire Gardner and will also answer questions from the audience and sign your books! Come and join us if you can! barnet-libraries.played.co/venues/63aff...

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Matt Cain @mattcainwriter.bsky.social · 22/03/2025

American readers! I’m thrilled to announce that my upcoming novel ONE LOVE features in a Goodreads giveaway from today March 22 until April 5! 100 lucky winners will receive finished copies of the book! GOOD LUCK and if you win please send me pics! ❤️🇺🇸❤️ www.goodreads.com/giveaway/sho...

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Matt Cain @mattcainwriter.bsky.social · 21/03/2025

My latest novel ONE LOVE is out now in the UK and published in the US on April 29! I think it’s great but don’t listen to me, listen to the brilliant Russell T Davies! ❤️🏳️‍🌈❤️

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Matt Cain @mattcainwriter.bsky.social · 04/03/2025

For all those asking about my next novel, here’s a sneak peak from the HOTLIST in this week’s issue of The Bookseller! We’ve sold the rights to my ace US publisher but are looking for a new home in the UK - and taking it to the London Book Fair! Please like this post if you’re excited to read it! ❤️

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Matt Cain @mattcainwriter.bsky.social · 18/02/2025

To celebrate LGBT+ History Month, I’m posting this article I wrote for the Guardian about the importance of reclaiming our queer history after years of erasure. Because we’ve always been here and we’ve always made a contribution! Please share! www.theguardian.com/commentisfre... #lgbthistorymonth

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Matt Cain @mattcainwriter.bsky.social · 10/02/2025

I wasn’t sure about LOOT when I first started watching as it seemed a bit gentle and slow. But I soon got into it, mainly thanks to the brilliance of the supporting cast. I love Sofia and Arthur but most of all I love HOWARD! I’m about to start season 2 - is it just as good? Is anyone else a fan?

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Matt Cain @mattcainwriter.bsky.social · 04/02/2025

When I wrote #AlbertEntwistle, people commented on its similarities with a book called #AManCalledOve but I’d never read it! This week I watched the film version and loved it. As tears welled in my eyes, I felt proud to have written a book that people think has the same spirit ❤️

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Matt Cain @mattcainwriter.bsky.social · 31/01/2025

This film is a lovely study of the relationship between two very different characters and both lead performances are tremendous. It’s a quiet, gentle film so won’t change your life but it might make you a little bit more compassionate and understanding. I really enjoyed it ❤️ #arealpain

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Matt Cain @mattcainwriter.bsky.social · 29/01/2025

I’m thrilled to be on the jury for this year’s Nibbies! I’ll be judging retailer of the year, independent bookshop of the year and library of the year. It’s a wonderful opportunity to champion all those booksellers and librarians who support great work and get it out to readers! #britishbookawards

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Matt Cain @mattcainwriter.bsky.social · 28/01/2025

Calling all new and aspiring writers! I’m teaching an Arvon course on character-based fiction this June, alongside the fab Freya North and featuring a guest appearance from the amazing Alexandra Potter! Find out more details via the link below! I can’t wait to read your work!

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Matt Cain @mattcainwriter.bsky.social · 24/01/2025

As I've picked up lots of new followers, I thought I'd re-introduce my books. I write heartwarming, uplifting novels about self-discovery, self-acceptance and self-love, about characters breaking free from expectation or oppression to blossom into their best, truest self…

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Matt Cain @mattcainwriter.bsky.social · 23/01/2025

What a surprising, brave, electrifying film! #emiliaperez

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Matt Cain @mattcainwriter.bsky.social · 21/01/2025

Seeing as I’m accepting an MBE it’s only right I educate myself on the British Empire. And what better way than by reading #Empireland by @sathnam.bsky.social I thought I knew the headlines of history but am flabbergasted by the sheer scale of the horrors. Everyone should read this book!

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Unbound @unboundsocials.bsky.social · 17/01/2025

To celebrate Matt Cain @mattcainwriter.bsky.social being awarded an MBE for his services to LGBTQIA+ culture, we're offering #TheMadonnaofBolton for only £1.99 for a limited time! Save 60% until 31 Jan - exclusively at Unbound: buff.ly/40BCrmS #LGBTQIA #books #ebook #queerlit

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Matt Cain @mattcainwriter.bsky.social · 16/01/2025

Following your interest in my posts recommending LGBTQ+ novels, here's a selection of my favourite queer memoirs or autobiographies. If you've read any of them, please let me know your thoughts. And please add your own recommendations!

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Matt Cain @mattcainwriter.bsky.social · 15/01/2025

I finally got round to watching this doc and it’s brilliant! Director Michael Ogden hones in on just the right subjects and explores Madonna’s coming of age as an artist with intelligence and respect. If you need to rev up your drive this uninspiring January, here’s the answer!

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Matt Cain @mattcainwriter.bsky.social · 14/01/2025

How dreary and dull and unexciting is January? I’m sending solidarity to anyone who’s struggling to find their sparkle this month. I wonder how the new year and the chance of a fresh start hits differently when you live in the southern hemisphere and there are blue skies and sunshine?

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Matt Cain @mattcainwriter.bsky.social · 07/01/2025

I studied the novel One Hundred Years of Solitude at uni and LOVED it but tried to re-read it years later and the magic had gone. Thankfully, the Netflix series has reawakened my enchantment and I’ve fallen back in love. It’s a beautiful, faithful and very fitting adaptation!

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Matt Cain @mattcainwriter.bsky.social · 31/12/2024

I’ve written for @theguardian.com about why I’m proud to be awarded an MBE. Please read and share! #mbe #honours #newyearhonours

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Matt Cain @mattcainwriter.bsky.social · 30/12/2024

BIG NEWS! I've been awarded an MBE! And I'm chuffed to bits! I'm being honoured as a writer and broadcaster for my services to LGBTQ+ culture. So all those years fighting to get published and then battling to make my voice heard have finally been worth it! 1/2

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Kevin Wilson PR @kevinwilsonpr.bsky.social · 30/12/2024

⭐️⭐️⭐️⭐️⭐️ another great page turning read from @mattcainwriter.bsky.social Becoming Ted is a constant delight. I bloody loved it!

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Matt Cain @mattcainwriter.bsky.social · 27/12/2024

Today I hit my HALF CENTURY! I came to Thailand because I was miserable about it and wanted to escape my birthday. But now I’ve come round to being 50 and am proud of having lived a good, full and happy life. And I’m ready for the second half!

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Matt Cain @mattcainwriter.bsky.social · 24/12/2024

This is the closest we’re getting to snow this year! HAPPY CHRISTMAS to everyone who celebrates, wherever you are in the world! ❤️🎄❤️

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Kevin Wilson PR @kevinwilsonpr.bsky.social · 21/12/2024

Wowsers! Another ace ⭐️⭐️⭐️⭐️⭐️ story from the brilliant @mattcainwriter.bsky.social - a thrilling coming out story about the first footballer premiere league footballer to make news as gay. Back of the net! A wonderful heart warming page turner that I tore through. Highly recommended. 🌈

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Matt Cain @mattcainwriter.bsky.social · 20/12/2024

I’m so proud of my latest novel, ONE LOVE! It’s out now in the UK - in paperback, audio and specially priced ebook at just 99p! ❤️🏳️‍🌈❤️ Link to buy and THANK YOU - amzn.eu/d/0DKWGt2 ❤️🏳️‍🌈❤️

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Matt Cain @mattcainwriter.bsky.social · 19/12/2024

Kate Eberlen has done it again - LIFE BEGINS is another belter! Once again it has a gorgeous Italian setting but this time there are more characters and more emotionally-charged relationships tested by more twists and turns. It’s out on January 30! ❤️

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Matt Cain @mattcainwriter.bsky.social · 18/12/2024

HAPPY ANNIVERSARY to me and my gorgeous husband Harry Glasstone! I’ve already shared loads of pics of our wedding day so here’s one of our honeymoon in Thailand. We’re going back in a few days and I can’t wait! Harry, brace yourself for two weeks of gushing and ROMANCE! ❤️❤️❤️

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Matt Cain @mattcainwriter.bsky.social · 17/12/2024

I’m so proud of my latest novel, ONE LOVE! And look at the lovely things people have said about it! ONE LOVE is out now in the UK - in paperback, audio and specially priced ebook at just 99p! ❤️🏳️‍🌈❤️ Link to buy and THANK YOU - amzn.eu/d/0DKWGt2 ❤️🏳️‍🌈❤️ #onelove

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Matt Cain @mattcainwriter.bsky.social · 15/12/2024

What a treat to visit Entwistle, the village just outside Bolton that inspired the name of my character Albert Entwistle! Not even the drizzle could dampen my delight ❤️❤️❤️ #albertentwistle

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Matt Cain @mattcainwriter.bsky.social · 14/12/2024

I’m loving Smoggie Queens on BBC iplayer! It’s so unique, authentic and innovative. The plotting and characterisation can sometimes seem anarchic but the writing is so good it never veers off the rails. And that’s what makes it so exciting and electrifying! #smoggiequeens

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Matt Cain @mattcainwriter.bsky.social · 13/12/2024

When you write novels, you’re not supposed to have favourites. But if I did, mine would probably be ONE LOVE. I started writing ONE LOVE before ALBERT ENTWISTLE and before BECOMING TED but at first publishers were scared by it. It’s less cosy than my other books and has more of an edge. 1/3

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Matt Cain @mattcainwriter.bsky.social · 12/12/2024

Oh wow, Russell T Davies liked my book! Thanks a million, my idol! ❤️🏳️‍🌈❤️ Link to buy on ebook for 99p - amzn.eu/d/0DKWGt2 ❤️🏳️‍🌈❤️ #onelove

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Matt Cain @mattcainwriter.bsky.social · 11/12/2024

I’m checking through the final pages for the American version of ONE LOVE - it’s my last chance to spot any typos or formatting errors! The book is published in the US in May but out now in the UK - in paperback, audio and specially priced ebook at just 99p! ❤️🏳️‍🌈❤️

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Matt Cain @mattcainwriter.bsky.social · 10/12/2024

Oh wow, the wonderful La Voix liked my book! Thanks a million, my queen! ❤️❤️❤️ Link to buy on ebook for 99p - amzn.eu/d/0DKWGt2 ❤️🏳️‍🌈❤️ #onelove

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Kevin Wilson PR @kevinwilsonpr.bsky.social · 10/12/2024

⭐️⭐️⭐️⭐️⭐️ for @mattcainwriter.bsky.social ’s latest book - it took him 4 1/2 years to write and I ripped through it in 4 mornings at the gym reading on the cross trainer. It’s a new gay classic. Full review to follow soon on my new review site My Cultural Life. 💜🌈

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Matt Cain @mattcainwriter.bsky.social · 05/12/2024

COVER REVEAL! This is the American version of ONE LOVE, which will be published in May 2025. What do you think? And do you prefer it to the British cover? I really like them both! ONE LOVE is already out in the UK and currently just 99p on Kindle! #onelove

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Matt Cain @mattcainwriter.bsky.social · 05/12/2024

If you love Rev Kate Bottley, you’re going to love her even more after reading this book. Intelligent, accessible and thought-provoking, it draws on her life story to share lessons she’s learned about what it means to be human. And it’s full of her unique character and spirit! #havealittlefaith

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Matt Cain @mattcainwriter.bsky.social · 04/12/2024

The ebook of ONE LOVE is just 99p all month! And Lorraine Kelly loved it! ❤️🏳️‍🌈❤️ Link to buy and THANK YOU - amzn.eu/d/0DKWGt2 ❤️🏳️‍🌈❤️

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Matt Cain @mattcainwriter.bsky.social · 03/12/2024

How can it be possible that I’m just as gripped by series 2 of Bad Sisters? But it’s just as good as the first, with just as many twists, shocks and lashings of dark humour. And this time there’s a nutjob played by Fiona Shaw! She’s a brilliant addition to a fab cast of characters! #badsisters

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Matt Cain @mattcainwriter.bsky.social · 01/12/2024

Another month, another Kindle deal! This time it’s my latest novel ONE LOVE that’s been reduced to 99p. It’s all set in Manchester and is my gayest yet! That may be why I’ve got such a big smile on my face in this pic! Link to buy and THANK YOU - amzn.eu/d/0DKWGt2 💜💜💜

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Matt Cain @mattcainwriter.bsky.social · 27/11/2024

For Black Friday, my biggest-selling and best-loved book The Secret Life of Albert Entwistle is on sale on both sides of the Atlantic! US readers, the paperback is less than ten dollars on Amazon. And UK readers, the ebook is just 99p! ❤️ US - a.co/d/gw6xnkP UK - amzn.eu/d/eJBSRSP ❤️ #blackfriday

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