iiinova — where your digital self keeps evolving

Matt Reid @matt-reid.co.uk · 23/10/2025

Yes, autocorrect I do want to say "5 Monroes". I always mean Monroe's instead of minutes, why thank you

Matt Reid @matt-reid.co.uk · 16/10/2025

Eating ugly frogs with Codex is insanely fast 🚀. 6 months ago, I had a designer redesign the pricewell.com app shell. I've had a go at implementing the design within my existing framework but never found enough time or motivation to have a proper go at it. Here's my workflow👇🏻

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Matt Reid @matt-reid.co.uk · 16/10/2025

Just codex cli and I implementing a redesign while waiting for the @bubble event in London today

MacBook on a table at a cafe. The MacBook has codex cli open

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Matt Reid @matt-reid.co.uk · 21/08/2025

Q: Are your customers struggling to change their address? A: Give them more "Continue" buttons! Fantastic UX here from B&Q. </sarcasm>

A billing address change form with two buttons underneath each other saying "continue"

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Matt Reid @matt-reid.co.uk · 25/07/2025

I just check directions to a mate's house. Apparently the A47 is a cycle path?!? @norwichcycling.bsky.social

Google street view of the A47 road near Norwich. Spring a busy dual carriageway flanked by a tiny footpath that is supposed to be a cycle path.

Google maps cycling directions showing a route along the A47

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Matt Reid @matt-reid.co.uk · 25/06/2025

I was eating a bento box 🍱 At my favourite Japanese restaurant 🇯🇵 Then I got these notifications. 🔔 Thank you SaaS.

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Matt Reid @matt-reid.co.uk · 22/05/2025

Startup idea 💡 Collab with DHL and other lockers to offer their unused space as storage. Trying to store a bag in a European city is a nightmare even with a startups that offer space in a corner shop (often closed on a Sunday for example).

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Matt Reid @matt-reid.co.uk · 22/05/2025

App idea 💡 Route planner that tells you the weather for each day on your trip. Morecase is sooo close but it presumes I'll continually move from point to point.

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Matt Reid @matt-reid.co.uk · 21/05/2025

Developers as Sales Agents B2B sales relies on strong networks. Developers often have these networks from past roles and meetups. Salespeople have ZERO network as they don't come from tech industry. How can we leverage developers' networks for sales?

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Matt Reid @matt-reid.co.uk · 20/04/2025

Today's #carryshitolympics featuring an entire Ikea patio sofa on our e-bullitt #cargobike

A flat packed Ikea outdoor sofa including cushions packed into a front loading cargo bike

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Matt Reid @matt-reid.co.uk · 26/03/2025

🚉 Train 3: Eurostar Brussels Midi -> London Kings X 🏁 Speed: 23 Mbps 💨 🤞 Reliability: Intermittent, connection cut out for 10 minutes randomly

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Matt Reid @matt-reid.co.uk · 26/03/2025

🚉 Train 2: IC Köln -> Brussels Midi 🏁 Speed: 880 Kbps 🤞 Reliability: Reasonable (can hear the dial up cogs whirring)

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Matt Reid @matt-reid.co.uk · 26/03/2025

Travelling 🚂 Berlin -> Cologne -> Brussels -> London today. It takes roughly the same amount of time as a work day (including change overs) so I'm working from the trains. Wifi varies between the trains 🚉 Train 1: IC Berlin -> Köln 🏁 Speed: 1.4 Mbps 🤞 Reliability: Good

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Matt Reid @matt-reid.co.uk · 26/03/2025

I'm lacking motivation to work on my business ... oh wait, there it is

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Matt Reid @matt-reid.co.uk · 12/02/2025

Even a senior developer can 100x dev time by harnessing AI. From idea to working prototype in 30 minutes 🔥 Using: - v0 - Cursor Agents - 15 years of dev knowledge (a lot of people forget this one)

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Matt Reid @matt-reid.co.uk · 08/02/2025

Downloaded all my tweets so I can keep my data away from Elon. Pleased to find out I've always been hilarious.

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Matt Reid @matt-reid.co.uk · 17/01/2025

The best kind of PR. Tell me I'm wrong...

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Matt Reid @matt-reid.co.uk · 26/12/2024

Inspirited by @simon.bennett.im , here's my Christmas dinner kanban board

A kitchen door covered in post-it notes in the columns: todo, doing and done.

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Matt Reid @matt-reid.co.uk · 13/12/2024

I'd love to see an Indie Hackers Conference in 2025 I'd love to hear the journey/lessons from people like - @philippkeller.com - @dmonn.com - @matthiasneumayer.com Could be short presentations during the day and an evening get together.

indie hackers having a TED style conference with Berlin in the background

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Matt Reid @matt-reid.co.uk · 12/12/2024

I'm still blown away 🤯 by what v0 can build. I'm using it to scaffold MVP ideas. Not only does it come up with a half decent UI, it structures everything nicely in component folders. Here's a basic landing page builder built with React and Tailwind

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Matt Reid @matt-reid.co.uk · 10/12/2024

My podcast listening is a juxtaposition

My favourite podcasts 2024. 1. My first million. 2. Parenting hell . 3. Off menu. 4. How I built this. 5. Bootstrapped web

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Matt Reid @matt-reid.co.uk · 30/11/2024

Even giants like Stripe make mistakes in emails

Email from Stripe addressed to Account_Name

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Matt Reid @matt-reid.co.uk · 28/11/2024

Some SaaS products seem to take off instantly (looking at you AI wrappers) and others need some help. I wrote a bit about this and the redesign we're going through. Subscribe to get it hot off the press. open.pricewell.io

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Matt Reid @matt-reid.co.uk · 28/11/2024

v0 is mad. Instead of spending hours converting Figma designs to tailwind/html (or hiring someone to do it), I just fed it a screenshot and said "make this". The first version is not too far off and just leaves some tweaks to me. 10x designer

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Matt Reid @matt-reid.co.uk · 14/11/2024

First screens back from the designer. Can you tell which is the original (by my own hand) and which is the redesign 😂

design for a pricing table configuration application

pricewell.io pricing table configuration screen

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Matt Reid @matt-reid.co.uk · 09/11/2024

Finally found out which starter packs I'm in thanks to clearsky.app

clearaky.app showing matt reid is a member of 3 starter packs

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Matt Reid @matt-reid.co.uk · 08/11/2024

How do I find out if what starter packs I'm in? Someone must have added me to one because I keep picking up followers.

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Matt Reid @matt-reid.co.uk · 08/11/2024

Free tool marketing works. My free Stripe invoice generator has the highest conversion rate of any page on the PriceWell site.

Table showing 31.4% conversion for the invoice generator compared to 4.1% conversion for the homepage

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Matt Reid @matt-reid.co.uk · 04/11/2024

Think I've found a designer to redesign the pricing table wizard for PriceWell. My homegrown attempt is...chaotic at best.

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