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Mass Observation Archive

@massobsarchive.bsky.social
3.6K followers 923 following 166 posts

An archive of everyday life, thought and feeling in the UK. Based at The Keep in East Sussex. Find out more at massobs.org.uk Find out more: massobs.org.uk Sign up to our mailing list: subscribe.emailblaster.cloud/MjEyMj…

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Mass Observation Archive @massobsarchive.bsky.social · 22/09/2026
Another excellent submission featured in our recent blog post! This time a lovely illustration of the clothes owned by one of our contributors in 1988, ranging from underwear to dressed-up wear! You can read the post here: massobs.org.uk/2026/09/21/e... #dresshistory #fashionhistory
A watercolour illustration of the contents of a wardrobe. There are small sketches of each item of clothing the person owns. This includes underwear, outerwear and jewellery.
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Mass Observation Archive @massobsarchive.bsky.social · 21/09/2026
Remember this iconic cardigan? Well PhD researcher Neve from @manchester.ac.uk has written us an excellent blog post looking at this, and lots of other creative submissions, to our 1988 directive on clothes and personal appearance! massobs.org.uk/2026/09/21/e... #skystorians
Photograph of the back of a cardigan, with the wearer standing with their back to the camera. Across the back of the cardigan are white lines that look like yarn or string, there are then four kittens playing with the yarn. The bottom of the cardigan has a black and white border with white mice running along it.
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Nick Hubble @thehubble101.bsky.social · 17/09/2026
I did a little @massobsarchive.bsky.social historical trip this morning to see the commemorative plaque on the front of 6 Grotes Buildings in Blackheath. Charles Madge and Kathleen Raine lived here in mid 1930s and Mass Observation was headquartered here from 1937-39 although Madge relocated (1/2)
6 Grotes Buildings, Blackheath. A large, brick house with white window frames. Close up of blue historical plaque put up by English Heritage: 'the founding headquarters of Mass-Observation a pioneering social survey. 1937- 1939'View of the house from different Perspective. There is a large tree in garden with sun shining through leaves. View across the heath which would be visible from house. Church in mid-view and another spire in distance sticking up from horizon.
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Mass Observation Archive @massobsarchive.bsky.social · 15/09/2026
Exciting news (well we think so)! We are looking for new people to regularly contribute to our archive! We accept applications from anyone based in the UK who has an interest in sending us their thoughts and opinions about life in the UK. #Skystorians massobs.org.uk/write-for-th...
massobs.org.uk
Write for the archive - Mass Observation Archive
Writing for Mass Observation You can apply to write for the archive here. Current Observers If you are one of our current Observers you may find our handbook for new Observers helpful. This has all th...
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Mass Observation Archive @massobsarchive.bsky.social · 01/09/2026
A moment of appreciation please for this wonderful handknitted cardigan from our 1988 directive on clothing 👏👏 Kittens playing with yarn? A border of tiny mice? What's not to love!
Photograph of the back of a cardigan, with the wearer standing with their back to the camera. Across the back of the cardigan are white lines that look like yarn or string, there are then four kittens playing with the yarn. The bottom of the cardigan has a black adn white border with white mice running along it.
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Mass Observation Archive @massobsarchive.bsky.social · 24/08/2026
'Garner’s extensive use of Mass Observation diaries and File Reports provides glimpses into the excitement, uncertainty, exhaustion and sometimes indifference surrounding the election.' Read the full review on our blog! massobs.org.uk/2026/08/17/r...
massobs.org.uk
Review of 'Landslide' by Robert Garner - Mass Observation Archive
By Ella Beales Robert Garner’s Landslide is a partly fictionalised account of the 1945 General Election. This unconventional approach, known as creative non-fiction*, combines extensive historical res...
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Mass Observation Archive @massobsarchive.bsky.social · 18/08/2026
We are nearing the end of our 12th May cataloguing and we've particularly enjoyed some of the drawings and doodles we've found amongst all the diaries!
A doodle of a stick person with their arms resting on their face with a squiggle around their head. It's captioned 'me stressing over my exams'A small section of a diary. It has a colourful line running through the page alongside which are the different activities the writer was doing. This includes looking at social media (shown by a drawing of a phone) and eating their breakfast (shown by a doodle of a pit of cereal and chia seeds)A doodle of a nowl of porridge by a seven year old. It's drawn in pencil, there is a pot then some scribbles across the top, next to it it reads 'my porridge'
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Mass Observation Archive @massobsarchive.bsky.social · 30/07/2026
We've just sent our latest directive out! Our three topics this time are 'Wealthy and the Rich', 'Corruption' and 'Books'. You can read the full directive, including info on our comissioners and collaborators, over on our website: massobs.org.uk/pastdirectiv...
massobs.org.uk
List of past directives - Mass Observation Archive
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Mass Observation Archive @massobsarchive.bsky.social · 16/07/2026
We've been a bit quiet recently whilst we've been busy cataloguing all the wonderful 12th May diaries we received! We're pleased to say we've finished cataloguing all 287 diaries that were submitted via our online form 😅 If you're interested in viewing them, drop us an email! 💻
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Mass Observation Archive @massobsarchive.bsky.social · 08/06/2026
Woman's Own 1952 really putting a pep in our step this Monday morning...
A photograph of a page in a 1950s magazine. On the page is a black and white photograph of a woman making direct eye contact with the camera. Under the photo a caption reads, 'For a woman, as youth begins to fade, the shadow of the future looms ahead'
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Mass Observation Archive @massobsarchive.bsky.social · 03/06/2026
In 1947, as Europe was recovering from the Second World War, there was uproar. Was this a reaction to a political scandal? Was this caused by the economic fallout of the war? The answer may surprise you. Our placement student Amy from @qmul.bsky.social investigates! massobs.org.uk/2026/06/03/w...
An open page of a large book displaying illustrations of New Look style dresses
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Mass Observation Archive @massobsarchive.bsky.social · 28/05/2026
We're currently up to just under 500 12th May diaries 😅 So far 156 have come in the post, but only ONE has had a wax seal
a brown envelope with a red wax seal.
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Mass Observation Archive @massobsarchive.bsky.social · 19/05/2026
We had 12 college students with us yesterday for a crash course in archive work! At the end of the day we asked them what their highlights were, and here they are in their own words:
A group of students srtand with their backs to the camera. They are listening to an archivist describe his work.
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Mass Observation Archive @massobsarchive.bsky.social · 12/05/2026
These pictures come from Natalie, a PhD student in social anthropology at @manchester.ac.uk conducting 12-months ethnographic fieldwork in the tourist and entertainment industry in Blackpool. Natalie has been out and about promoting our 12th May diary day as part of her research!
A hand holds a flyer in front of Blackpool central library, an Edwardian building made of red brick. The flyer has a photograph of a garden on it and reads '12th May'A hand holds a flyer in front of Blackpool amusement arcades. The flyer has a photograph of a garden on it and reads '12th May'A hand holds a flyer in front of Blackpool tower. The flyer has a photograph of a garden on it and reads '12th May'
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Mass Observation Archive @massobsarchive.bsky.social · 11/05/2026
8.30, Me in my bed. 11.50, Me in my car. 11.55, Me ate the sea. 4.15, Me on my trampoline. 5.20, Me having a Barecyuw. 8.15.
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Mass Observation Archive @massobsarchive.bsky.social · 07/05/2026
If you weren't able to make it to our online talk yesterday with Stella Moss and Phyllis Macfarlane from @amsruk.bsky.social (and kindly chaired by @historitage.bsky.social), do not fear! You can catch up on all you missed on our YouTube channel! www.youtube.com/playlist?lis... #skystorians
youtube.com
The Way We Lived Then Post ‑War to the 1970s – Gender, Generation and Change - YouTube
A series of talks exploring the ways that women's drinking habits and use of pubs has changed from the Second World War to the 1970s and how different consum...
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Mass Observation Archive @massobsarchive.bsky.social · 22/04/2026
A reminder that we have this event coming up in conjunction with @amsruk.bsky.social which is sure to be fascinating! www.eventbrite.com/e/1982182572...
eventbrite.com
The Way We Lived Then: Post‑War to the 1970s Gender, Generation and Change
Learn more about the ways our lives changed from the end of the war to the 1970s, exploring gender and generation changes.
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Mass Observation Archive @massobsarchive.bsky.social · 20/04/2026
Our national diary day is getting closer! This year we are keen to hear thoughts and feelings about nature and wellbeing, in addition to the day to day. We accept handwritten and typed diaries, but also photography and sketches, or other creative approaches! #diary #sketch #photography #journalling
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Mass Observation Archive @massobsarchive.bsky.social · 08/04/2026
What are your favourite songs? What memories do they bring up? This creative writing workshop, designed by students from @sussex.ac.uk, is going to be great! Not only will you get to see our materials but you'll also take part in some guided writing exercises and leave with your own keepsake!
A poster advertising a creative writing workshop. It includes writing prompt questions and information about the event.
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Mass Observation Archive @massobsarchive.bsky.social · 01/04/2026
It’s nearly time for our national diary day! Every 12th May we ask people to write down what they got up to. This year we’re also really interested in experiences of nature and wellbeing, as well as what else you get up to on the day! #diary #journal #nature #skystorians #write #Archive
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Mass Observation Archive @massobsarchive.bsky.social · 30/03/2026
In her new article Tracey Loughran uses MO to see how five women narrate their experiences fertility problems prior to development of IVF. It's a fascinating read! Find it here: academic.oup.com/shm/advance-...
academic.oup.com
Stories Without Pattern, Lives at the Edge: The Mass Observation Project and Emotional Histories of In/Fertility Before IVF
Abstract. Very little is known about the experience of infertility before the successful deployment of in vitro fertilisation (IVF) in the late 1970s. It i
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Mass Observation Archive @massobsarchive.bsky.social · 26/03/2026
Yesterday we sent out our latest directive! For Spring 2026 we have a combination of collaborative topics and in-house questions. Part one is a collaboration with Dr Ellen Pilsworth from @uniofreading.bsky.social, and is on 'Seeking Asylum', part of a 4-year research project, 'Nation of Refuge'.
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Mass Observation Archive @massobsarchive.bsky.social · 24/03/2026
We're excited for this online talk! We'll be hearing from Ben Highmore (Emeritus Professor of Cultural Studies, @sussex.ac.uk), Phyllis MacFarlane (Head of Content, @amsruk.bsky.social) & Stella Moss (Lecturer in Modern British History, @royalholloway.bsky.social ). Book here: tinyurl.com/37sdd74x
tinyurl.com
The Way We Lived Then: Post‑War to the 1970s Gender, Generation and Change
Learn more about the ways our lives changed from the end of the war to the 1970s, exploring gender and generation changes.
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Nick Clarke @nickclarkegeo.bsky.social · 09/03/2026
New paper: Mass Observing British Politics On what Mass Observation might contribute to political studies (and what political studies might contribute to Mass Observation). With @jmoss88.bsky.social and Alex Hill. Also paging @massobsarchive.bsky.social link.springer.com/article/10.1...
link.springer.com
Mass Observing British politics - British Politics
British Politics - The current political moment in Britain is characterised by disaffection, affective polarisation, and populist mobilisation of these (dis)affections. How best to research these...
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Mass Observation Archive @massobsarchive.bsky.social · 03/03/2026
The banana, the foodiest fruit of all! Unzipp one today!
An advert for bananas? A man is photographed peeling, or as the advert states 'unzipping' a banana. The advert extolls the virtues of bananas as a snack accompanied by the tagline 'the foodiest fruit of all'
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Mass Observation Archive @massobsarchive.bsky.social · 02/03/2026
Something new has appeared on our AM Digital resource 🧐Instead of stopping at 2009, documents are now available up to 2019! 98 boxes of material went away to be digitised and are now available through the AM digital resource.
A screenshot of the mass observation project online resource
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Reposted by Mass Observation Archive
Dr Nick McGlynn @nick-mcglynn.bsky.social · 26/02/2026
Thanks to @massobsarchive.bsky.social for hosting our University of Brighton students yesterday for LGBTQ History Month! We heard abt their growing archive of everyday queer life in the UK, and saw loads of incredible historical materials 🏳️‍🌈 Thanks also to @ctsgbrighton.bsky.social for organising!
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Mass Observation Archive @massobsarchive.bsky.social · 23/02/2026
Assuming we're all bringing this same energy to our Monday mornings?
A muscular man in y-front trousers and a vest propels himself gleefully into the air as part of a 1950s illustrated advery for y-fronts.
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Mass Observation Archive @massobsarchive.bsky.social · 20/02/2026
A fantastic post from the Museum fo English Rural Life about one of our early writers. We're so pleased to see E.M. Barraud getting this recognition! Do give the article a read!
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Mass Observation Archive @massobsarchive.bsky.social · 16/02/2026
A huge thank you to everyone who has already sent us their diary of what they got up to on the 12th February for #LGBTplusHM #lgbthm26! If you haven't sent us your diary and would like to, remember there's no deadline to send it to us! Just submit it online or pop it in the post whenever you can 😊
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Mass Observation Archive @massobsarchive.bsky.social · 12/02/2026
Today is the day! Record your day and be part of recording queer lives and histories in the UK. Sketch, type, write, or photograph your day. Even if you think your day isn't very interesting we'd still love to have it in our collection! All types of days, boring or brilliant are welcome #LGBTplusHM
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Mass Observation Archive @massobsarchive.bsky.social · 03/02/2026
We're looking to capture experiences of what it means to be queer in the UK today! To do that we're collecting day diaries for 12th February. It doesn't matter what you get up to, or how you record it, we'd love to have it!🧵 (1/4) #LGBTplusHM #lgbthm26
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Mass Observation Archive @massobsarchive.bsky.social · 02/02/2026
Bolton: The Happiest Town on Earth? In the 1930s MO asked he people of Bolton "What is happiness to you and yours?". In this episode researchers knock on the doors of those who live in the same spot as the original correspondents, hearing their reflections on happiness www.bbc.co.uk/programmes/m...
bbc.co.uk
BBC Radio 4 - Illuminated, Bolton: The Happiest Town on Earth?
Does Bolton hold the secret to happiness?
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Mass Observation Archive @massobsarchive.bsky.social · 19/01/2026
We're thinking about a set up like this and a calippo ice lolly on blue monday... (Image from our the garden and gardening directive, 1998)
A film photograph of a very plastic deckchair facing outwards a very neatly mown lawn surrounded by flower beds
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Mass Observation Archive @massobsarchive.bsky.social · 13/01/2026
We received these words of encouragement, on the back of an envelope, from one of our writers today! They might have meant it for the postal service, but we like to think it was for us 😏
a scan of a brown envelope. Drawn in red pen is a little smiley face with a speech bubble saying 'Keep up the good work'
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Mass Observation Archive @massobsarchive.bsky.social · 12/01/2026
In 1982, inspired by the work of MO the National Lesbian and Gay survey began, it sought to capture what everyday life was like for queer people living in the UK. For our latest open call we're continuing the work of NLGS and asking what does it mean to be queer every day? #lgbtqhistory
A scan of a yellow flyer advertising the National Lesbian and Gay Survey. It has a collage of different photographs of people and in the middle it reads 'so who will write the lesbian and gay history of the nineties..?' the bottom of the flyer has further information about how to take part.
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Mass Observation Archive @massobsarchive.bsky.social · 08/01/2026
Did you know we have a newsletter where you can keep up to date with all the latest MO news? We also share summaries and trends we've seen in the latest directive responses, as well as our latest events and opportunities! You can sign up here: subscribe.emailblaster.cloud/MjEyMjQ/122....
subscribe.emailblaster.cloud
Subscribe - MO newsletter
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Mass Observation Archive @massobsarchive.bsky.social · 06/01/2026
Prior to the winter break the MO team tallied up our end of year stats! 🧮 In 2025 we sent out 9 different directive themes, covering everything from feelings about your hands, to reflections on Covid five years on to how you feel the temperature 🌡️
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Mass Observation Archive @massobsarchive.bsky.social · 08/12/2025
We're excited to say that this event is now sold out! But we still have lots of exciting in-person events coming up throughout the year. View them all here: massobs.org.uk/engagement/e...
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Mass Observation Archive @massobsarchive.bsky.social · 02/12/2025
We’re just finishing up cataloguing the amazing Ali Jacques collection. Ali was a woman of many talents and the collection features her fashion illustrations, acting audition tapes, sketches and drafts of scripts and novels.
A photo album filled with pictures of Ali. Most have been taken in photobooths and show her at various stages of growing out her hair.Two sketch book illustrations. On the left there are five women drawn in various evening gowns. The drawings are line drawings done in biro. On the left there is an illustration of a woman in an oversized blazer with shoulder pads, a flared skirt and leggings.
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Mass Observation Archive @massobsarchive.bsky.social · 19/11/2025
We've just sent our our most recent directive! Topics include feeling the temperature, sexuality and secrecy and Christmas greeting cards and we’re really pleased to be partnering with academics from @northumbriauni.bsky.social, @liverpooluni.bsky.social and @manchester.ac.uk on these!
A stack of brown envelopes under some very harsh office lighting
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Mass Observation Archive @massobsarchive.bsky.social · 05/11/2025
A big thank you to everyone that came and spoke to us at @ihr.bsky.social yesterday! We loved chatting to everyone about all the different ways MO materials could be used in all manner of research!
Suzanne, Ellie and Kirsty are stood behind a stall covered in leaflets. They look thrilled to be there.
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Mass Observation Archive @massobsarchive.bsky.social · 03/11/2025
Well, have you? 🗃️
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Mass Observation Archive @massobsarchive.bsky.social · 28/10/2025
For those that weren't able to make our webinar with @patcollier.bsky.social and Jim Connolly, you can now catch up on YouTube! Learn more about the Everyday Life in Middletown archive as well as how the writers in archive write about comprehend crisis www.youtube.com/playlist?lis... 🗃
youtube.com
Everyday life in Middletown - YouTube
Find out more about the Everyday Life in Middletown project here: https://bsudsl.org/edlmiddletown/. Cover image: A photo submitted to the Everyday Life in M...
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Mass Observation Archive @massobsarchive.bsky.social · 27/10/2025
Come and spend Christmas with Nella Last, our most famous diarist! We'll be reading diary extracts from Nella, as well as some of our other early MO diarists. Wednesday 17th December, 2-4 at The Keep. Tickets are free, but limited, book yours here: www.eventbrite.co.uk/e/christmas-...
Banner image advertising 'Christmas with Nella'
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Mass Observation Archive @massobsarchive.bsky.social · 22/10/2025
Do we trust politicians less now than in previous years and decades? @nickclarkegeo.bsky.social and @drjennings.bsky.social make use of MO materials to consider the extent to which we trust politicians and the factors which influence our opinions. blogs.lse.ac.uk/politicsandp...
blogs.lse.ac.uk
Do incidents of Westminster “sleaze” damage trust in politicians? | British Politics and Policy at LSE
Trust in politicians has never been high, and even though the global trend is towards people trusting governments less, not every event of corruption will contribute to that trend.
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Mass Observation Archive @massobsarchive.bsky.social · 22/10/2025
Are joining us for our event today? Make sure you've signed up to receive your link to the webinar!
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History Workshop @historyworkshop.org.uk · 09/10/2025
In autumn 2000, fuel protests brought Britain to a standstill - just as record floods swept the country. David Tomory and Timothy Cooper explore what ordinary people made of oil, climate, and crisis at the dawn of the new millennium.
historyworkshop.org.uk
Of Flood Plains and Fuel Protests
How did ordinary people in 2000 make sense of oil, floods, and climate change? David Tomory and Timothy Cooper explore the link between fuel protests and flood waters.
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Patrick Collier @patcollier.bsky.social · 29/09/2025
So pleased to be presenting our work to the excellent scholars at and around Mass Observation & with Ben Highmore, whom we so admire, hosting. bsky.app/profile/mass...
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Mass Observation Archive @massobsarchive.bsky.social · 29/09/2025
Our next event, 'Everyday Life and the Crisis Ordinary in Middletown, U.S.A.' is now open for booking! www.eventbrite.co.uk/e/everyday-l...
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