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Marko Saric

@markosaric.com
149 followers 33 following 23 posts

Co-Founder @plausible.io, easy-to-use and privacy focused web analytics. Escaping the adtech machine and making the web a bit more human friendly → markosaric.com

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Marko Saric @markosaric.com · 16/03/2026
I joined the SaaS Unbound podcast to chat about Plausible growing to 16k+ customers and a team of 10 with our boring marketing. We also talked open source, AI traffic, growth plateaus and why we've been ignoring their emails over the years 😅 Here: www.youtube.com/watch?v=y8tL...
In episode #11 of season 6, Anna Nadeina talks with Marko from Plausible Analytics. He joins the podcast for a refreshingly honest conversation about what seven years of bootstrapped growth actually looks like.
Plausible started with one visitor from Google in an entire day. Today it has 16,000 paying customers, a team of 10, and a churn rate that's stayed below 4% for four years running. And it was all built on what Marko calls "boring marketing."

In this episode: 
→ The single blog post that drove more traffic in 4 hours than the previous year combined 
→ Why going open source almost became their biggest threat 
→ What ChatGPT traffic actually converts like vs. Google 
→ How word of mouth becomes a growth engine you don't have to manage 
→ Why Plausible ignores every acquisition and investor email
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Marko Saric @markosaric.com · 03/11/2025
Fun to join the European DIGITAL SME Alliance showcase of trusted marketing tools made in Europe 🇪🇺 We talked about keeping Plausible simple and avoiding the remote control problem of becoming yet another bloated, hard-to-use product. Check it out → youtu.be/xJ9BoZgALN4...
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Marko Saric @markosaric.com · 16/09/2025
I've looked at the Plausible dashboard daily for 6 years now and never noticed this tiny misalignment. Our new designer spotted it on day one and fixed it. Going live today with a few other small design tweaks. Fresh eyes!
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Marko Saric @markosaric.com · 14/08/2025
I was invited on the Subscription Heroes podcast to share the Plausible story. It's on now wherever you get podcasts if you're curious.
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Marko Saric @markosaric.com · 09/07/2025
"They Made $1 Million Going Against Google" I like it when interviews are turned into stories with takeaways and context. More engaging and useful than the raw recording. Nice summary of how Plausible grew: www.youtube.com/watch?v=lqg...
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Marko Saric @markosaric.com · 04/04/2025
100 trial signups in a day! We've only hit this milestone once before in over 6 years! 🎉
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Marko Saric @markosaric.com · 24/03/2025
We've made it to Wired! "Companies in the EU are starting to look for ways to ditch Amazon, Google, and Microsoft cloud services"
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Marko Saric @markosaric.com · 13/01/2025
I suggested an idea to the Gnome Linux team to add a reminder feature that encourages people to take breaks from the screen to help reduce eye strain. Really glad to see that it's about to be included in the next release!
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