iiinova — where your digital self keeps evolving

Marko Saric @markosaric.com · 12/05/2026

April was Plausible's best month ever. Trial signups increased 84% from January to April. No new feature. No paid ads. No viral post. And traffic increased by only 2%. What changed? We spent a few days simplifying our homepage. Full recap: plausible.io/blog/homepag...

plausible.io

How simplifying our homepage helped increase trial signups by 84%

After simplifying our homepage, trial signups rose 84% while non-logged-in traffic increased by only 2%. Here’s what we changed.

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Marko Saric @markosaric.com · 16/03/2026

I joined the SaaS Unbound podcast to chat about Plausible growing to 16k+ customers and a team of 10 with our boring marketing. We also talked open source, AI traffic, growth plateaus and why we've been ignoring their emails over the years 😅 Here: www.youtube.com/watch?v=y8tL...

In episode #11 of season 6, Anna Nadeina talks with Marko from Plausible Analytics. He joins the podcast for a refreshingly honest conversation about what seven years of bootstrapped growth actually looks like.
Plausible started with one visitor from Google in an entire day. Today it has 16,000 paying customers, a team of 10, and a churn rate that's stayed below 4% for four years running. And it was all built on what Marko calls "boring marketing."

In this episode:
→ The single blog post that drove more traffic in 4 hours than the previous year combined
→ Why going open source almost became their biggest threat
→ What ChatGPT traffic actually converts like vs. Google
→ How word of mouth becomes a growth engine you don't have to manage
→ Why Plausible ignores every acquisition and investor email

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Marko Saric @markosaric.com · 03/11/2025

Fun to join the European DIGITAL SME Alliance showcase of trusted marketing tools made in Europe 🇪🇺 We talked about keeping Plausible simple and avoiding the remote control problem of becoming yet another bloated, hard-to-use product. Check it out → youtu.be/xJ9BoZgALN4...

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Marko Saric @markosaric.com · 13/10/2025

Last week we made Plausible even easier to use: ✅ Change optional measurements and other settings without touching your snippet ✅ Automatically track form completions with zero setup ✅ Use our Tag Manager template to track custom events and dimensions based on GTM-triggers

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Marko Saric @markosaric.com · 16/09/2025

I've looked at the Plausible dashboard daily for 6 years now and never noticed this tiny misalignment. Our new designer spotted it on day one and fixed it. Going live today with a few other small design tweaks. Fresh eyes!

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Marko Saric @markosaric.com · 19/08/2025

I did have one call last week. And another lined up this week but this one is a podcast interview. For comparison: in my old job, one day could have as many meetings as I now do in a month.

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Marko Saric @markosaric.com · 14/08/2025

I was invited on the Subscription Heroes podcast to share the Plausible story. It's on now wherever you get podcasts if you're curious.

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Marko Saric @markosaric.com · 21/07/2025

How our “sales” process works: • Nov 2023: Bigco sends some questions • We reply • 19 months of silence • June 2025: Trial begins • July 2025: They ask for a quote No chasing. Just patience and trust in the product. Sometimes I wonder if a sales team would speed it up or scare them off.

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Marko Saric @markosaric.com · 16/07/2025

SSO is almost ready! It’s our first feature that feels complicated to use. Not because we’ve changed direction but because it relies on flows outside our control. Let’s see how it goes and whether we can help troubleshoot when things get weird on the identity provider side 🤷‍♂️😬

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Marko Saric @markosaric.com · 09/07/2025

"They Made $1 Million Going Against Google" I like it when interviews are turned into stories with takeaways and context. More engaging and useful than the raw recording. Nice summary of how Plausible grew: www.youtube.com/watch?v=lqg...

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Marko Saric @markosaric.com · 21/05/2025

Wild day at Plausible yesterday. We welcomed our biggest and second-biggest subscribers. The bigger one does a billion pageviews a month 🤯 Crazy to see how far we've come. All without investors, paid ads or sales calls. Thanks to everyone who's supported us on this journey!

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Marko Saric @markosaric.com · 07/05/2025

I expected that interest in GA alternatives would slow down after the UA to GA4 transition but that hasn't been the case. We hit a record number of trial signups in April (2,237 trials) and Monday was our best day yet (109 trials). One of these trials recorded 200M+ pageviews in the first two days!

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Marko Saric @markosaric.com · 04/04/2025

100 trial signups in a day! We've only hit this milestone once before in over 6 years! 🎉

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Marko Saric @markosaric.com · 24/03/2025

We've made it to Wired! "Companies in the EU are starting to look for ways to ditch Amazon, Google, and Microsoft cloud services"

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Marko Saric @markosaric.com · 12/03/2025

Exciting week for Plausible! We launched Saved Segments and Scroll Depth (top 2 feature requests) and made it to 15k subscribers! Thanks for your trust and support! 🙏🙌🥳 (And a reminder that shipping new features doesn't necessarily result in new customers. Don't forget to spread the word as well!)

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Marko Saric @markosaric.com · 13/01/2025

I suggested an idea to the Gnome Linux team to add a reminder feature that encourages people to take breaks from the screen to help reduce eye strain. Really glad to see that it's about to be included in the next release!

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Marko Saric @markosaric.com · 11/12/2024

My favorite part of product development is taking early versions of new features and simplifying them by removing all unnecessary elements while preserving their core functionality.

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Marko Saric @markosaric.com · 25/11/2024

A great way to stay authentic and motivated long-term: Only sell or promote what you would personally buy or use.

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Marko Saric @markosaric.com · 22/11/2024

Seth Godin said that an author’s job is to sell the first 1,000 copies of their book. It’s the book’s job to sell the rest. I feel the same way about word-of-mouth and SaaS marketing: the founder’s job is to secure the first 1,000 subscribers. If the product delivers, it will take care of the rest

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Marko Saric @markosaric.com · 22/11/2024

We’ve started posting on Bluesky and Threads. It’s exciting to see all the buzz. We received three emails this week asking about Bluesky. Let’s see how it goes!

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