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Mark McEachran

@markmceachran.bsky.social
425 followers 113 following 60 posts

Chicago based Ad-tech product guy. Still looking for whatever I lost in Twitter that LinkedIn didn't pick up. Will it be BlueSky? MarkMcEachran.com www.linkedin.com/in/markmceachran

PostsRepliesMedia
Mark McEachran @markmceachran.bsky.social · 15/10/2025
Apple will forever be on my shit-list if they do not take advantage of the marketing opportunity involving “The Ultimate Computer” episode.
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Mark McEachran @markmceachran.bsky.social · 16/06/2025
Dear @spotify.com, please find a way to NOT reward AI generated music and bands. It has the potential to flood your system and drown out the human creators. Your market is humans who make music and fans who enjoy it. If you let AI take over, your marketplace will be destroyed.
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Jonathan Edward Durham @thisone0verhere.bsky.social · 24/05/2025
Okay targeted ad algorithm I’m listening
Cat shooting bow and arrow on a shirt
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Mark McEachran @markmceachran.bsky.social · 21/05/2025
Reboot Star Wars off of Andor. - Andor - Rogue One - Solo - A New Hope (reboot) - and so on…
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Mark McEachran @markmceachran.bsky.social · 19/05/2025
I hope IT departments start using the Krennic / Dedra / Death Star scene for training on data breaches. 👇
media.tenor.com
a close up of a woman 's face with a man in the background
ALT: a close up of a woman 's face with a man in the background
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Jonathan Edward Durham @thisone0verhere.bsky.social · 18/05/2025
The act of “signing” for anything is purely performative. I have no idea what I just scribbled on that pad. I honestly don’t even know what you’re comparing it to. I cannot even forge my own signature at this point.
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Mark McEachran @markmceachran.bsky.social · 18/05/2025
Today I’m reflecting on Stranger Things and the fact that even though I grew up in the 80s I had never heard that song before.
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Mark McEachran @markmceachran.bsky.social · 09/05/2025
Visit guitar tabs website. Get bombarded by musical instrument and accessory ads for a week. I have only myself to blame. (added to wish list)
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Shannon Downey @badasscrossstitch.bsky.social · 30/04/2025
All day. Every day.
Embroidery of a girl with a bob in a dress carrying a protest sign under her arm walking with purpose. Her sign reads no kings. Underneath it says be the problem.
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Shannon Downey @badasscrossstitch.bsky.social · 25/04/2025
Tomorrow is Indie Book Seller Day. You should head to your local bookstore and oh…I don’t know…get a copy of my book?! bookshop.org/p/books/let-...
A stack of very sexy books. Hot pink binding with a black cover titled “Let’s Move the Needle”
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Mark McEachran @markmceachran.bsky.social · 23/04/2025
OpenAI will just become the next monopoly if they have possession of Chrome. Chrome should NOT go to any random highest bidder. Candidates should be vetted before being allowed to bid. www.reuters.com/sustainabili...
reuters.com
OpenAI would buy Google's Chrome, exec testifies at trial
OpenAI would be interested in buying Google's Chrome if antitrust enforcers are successful in forcing the Alphabet unit to sell the popular web browser as part of a bid to restore competition in search, an OpenAI executive testified on Tuesday at Google's antitrust trial in Washington.
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Mark McEachran @markmceachran.bsky.social · 02/04/2025
1. Real Genius 2. Tombstone 3. Top Secret 4. The Salton Sea 5. Top Gun
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Mark McEachran @markmceachran.bsky.social · 21/02/2025
RE the TTD miss - their stock suffered a lot, but is it indicative of industry headwinds, or just that someone else grabbed their growth while they weren't looking?
media.tenor.com
a cartoon of winnie the pooh with the words think think think
ALT: a cartoon of winnie the pooh with the words think think think
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AdTechGod ®️ 🍪 @adtechgod.com · 03/02/2025
Something about the song careless whisper. Everyone was saying it should have been your intro music on the pod
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Mark McEachran @markmceachran.bsky.social · 28/01/2025
Thank you for the chat, @adtechgod.com. Glad to know ya (without actually knowing you). open.spotify.com/episode/3q0S...
open.spotify.com
Ep. 63 Building Ad Tech with Mark McEachran from Yieldmo
AdTechGod Pod · Episode
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Jonathan Edward Durham @thisone0verhere.bsky.social · 06/01/2025
Hey everybody circling back right now can stay in that holding pattern until like mid-October this runway is FULL
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Mark McEachran @markmceachran.bsky.social · 02/01/2025
After years of trying to convince people that their phones are not listening to them... turns out the phones were indeed listening to them without their consent. $95M doesn't feel like enough to restore my trust or the trust my friends and family had in me. arstechnica.com/tech-policy/...
arstechnica.com
Siri “unintentionally” recorded private convos; Apple agrees to pay $95M
Apple users may get $20 each for up to five Siri-enabled devices.
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Mark McEachran @markmceachran.bsky.social · 30/12/2024
Thought this was a weird pissing contest to begin win. Surprised the champ won. news.sky.com/story/chess-...
news.sky.com
Chess grandmaster Magnus Carlsen rejoins tournament he quit over wearing jeans - after dress code change
Magnus Carlsen left the New York competition after he was told he had to change out of his jeans. Now, the International Chess Federation has relaxed its dress code rules to allow for "elegant deviati...
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Mark McEachran @markmceachran.bsky.social · 29/12/2024
Has anyone tried using different animals as the observer in the double slit experiment? I kinda wanna know which are part of the simulation, vs subjects of it.
media.tenor.com
a diagram of wonyoung 's double slits experiment with a woman
ALT: a diagram of wonyoung 's double slits experiment with a woman
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Mark McEachran @markmceachran.bsky.social · 20/12/2024
I feel seen. www.adexchanger.com/comic-strip/...
adexchanger.com
Comic: Naughty | AdExchanger
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Jonathan Edward Durham @thisone0verhere.bsky.social · 17/12/2024
Okay tbh still feels a liiiiiittle weird calling Bluesky posts “skeets” what else we got?
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Mark McEachran @markmceachran.bsky.social · 16/12/2024
CES anyone? DM me to meet up. See you there!
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Mark McEachran @markmceachran.bsky.social · 16/12/2024
Does everyone have their milestones wrapped this roadmap season?
media.tenor.com
kermit the frog is holding a piece of paper in his hands .
ALT: kermit the frog is holding a piece of paper in his hands .
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Mark McEachran @markmceachran.bsky.social · 13/12/2024
Good night for stargazing if you like meteor showers.
media.tenor.com
a shooting star is flying through a starry sky
ALT: a shooting star is flying through a starry sky
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Mark McEachran @markmceachran.bsky.social · 02/12/2024
Okay seriously. Landed in London and the first song they play while deplaning is Last Christmas. Thank you, airline DJ.
media.tenor.com
a woman is standing in front of a christmas tree with a candle in her hair .
ALT: a woman is standing in front of a christmas tree with a candle in her hair .
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Mark McEachran @markmceachran.bsky.social · 01/12/2024
Is Santa subject to GDPR?
media.tenor.com
a drawing of santa 's naughty list with a few names missing
ALT: a drawing of santa 's naughty list with a few names missing
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Mark McEachran @markmceachran.bsky.social · 29/11/2024
I see Flex Tape online ALL. THE. TIME. How is this not the perfect opportunity?
media.tenor.com
a man is dancing in front of a flex tape advertisement
ALT: a man is dancing in front of a flex tape advertisement
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Mark McEachran @markmceachran.bsky.social · 28/11/2024
Serving up cookies to everyone for Thanksgiving
media.tenor.com
a plate of cookies sits on a table next to a book called magnolia table
ALT: a plate of cookies sits on a table next to a book called magnolia table
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Mark McEachran @markmceachran.bsky.social · 27/11/2024
When you have both a kilt and a sword, you gotta do the thing
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Mark McEachran @markmceachran.bsky.social · 24/11/2024
Heading to Portland for Thanksgiving. They’re playing an old Wham song on the plane during boarding. Am I in heaven?
media.tenor.com
a group of people are standing in front of microphones and singing into them .
ALT: a group of people are standing in front of microphones and singing into them .
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Jonathan Edward Durham @thisone0verhere.bsky.social · 23/11/2024
Any stairway can be a stairway to heaven if you’re clumsy enough
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AdTechGod ®️ 🍪 @adtechgod.com · 20/11/2024
I read this as…
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Mark McEachran @markmceachran.bsky.social · 19/11/2024
👀 www.tipranks.com/news/the-fly...
tipranks.com
PubMatic signed as adtech partner by X, Business Insider says - TipRanks.com
As Elon Musk’s X looks to outside companies to help boost ad revenue it has signed up adtech company PubMatic (PUBM) as an authorized seller of its ads, reported Bu...
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Mark McEachran @markmceachran.bsky.social · 19/11/2024
For search and so many other reasons. An independent Chrome would be better, but selling it to a company without such a large interest in advertising (or better yet, no interest in advertising at all) would do for now. Sell it to the Mozilla foundation. 😁 9to5google.com/2024/11/18/u...
9to5google.com
US Justice Department wants Google to sell Chrome, more
The structural remedy that the US Justice Department will be asking for in Google online search monopoly case is a forced sale of Chrome.
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Mark McEachran @markmceachran.bsky.social · 18/11/2024
What do we call these little posts on BlueSky? It's not a tweet or a thread. Skywriting? Blueys? Do we give up on naming the little posts? Twitter and tweets went well together. Not sure any other social media platform has ever quite perfected a grammatical pairing like that.
media.tenor.com
a white horse is standing next to a pole in the dirt .
ALT: a white horse is standing next to a pole in the dirt .
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Mark McEachran @markmceachran.bsky.social · 18/11/2024
Quite the migration of followers coming from ... 🐦 over there. Went from single-digits to 200 followers in a matter of a few days.
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Mark McEachran @markmceachran.bsky.social · 18/11/2024
Billionaire thinks weekends were a mistake. Also lacks functioning heart. www.theregister.com/2024/11/18/i...
theregister.com
Weekends were a mistake, says Infosys co-founder Murthy
Again defends his belief that 70-hour weeks are essential and work/life balance is bunk
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Keith Decent @keithdecent.bsky.social · 18/11/2024
In Jerrys
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AdTechGod ®️ 🍪 @adtechgod.com · 18/11/2024
Need more AdTech, media or marketing people to follow? Visit my profile Scroll to “Lists” Click “advertising community” Pin it!
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Ian Schafer @ianschafer.com · 14/11/2024
If your Bluesky profile says "invalid handle" THIS is how you fix it. bsky.app/profile/bsky...
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Mark McEachran @markmceachran.bsky.social · 13/11/2024
So are we going to give this a go, @adtechgod.bsky.social?
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Mark McEachran @markmceachran.bsky.social · 13/11/2024
What can playfully be described as a kerfuffle around how DSP IDs are being derived in the bidstream, the recent discord at the IAB Tech Lab has exposed not only shortcomings in the RTB protocol, but also a functional deficit in the programmatic ecosystem. advertisingweek.com/abridged-ide...
advertisingweek.com
Abridged Identity – Advertising Week
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Mark McEachran @markmceachran.bsky.social · 13/11/2024
The Industry Pullback From Cookie-Based Tech Proves Cookies Are Already Dead www.adexchanger.com/data-driven-...
adexchanger.com
The Industry Pullback From Cookie-Based Tech Proves Cookies Are Already Dead | AdExchanger
We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles of the cookie.
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Mark McEachran @markmceachran.bsky.social · 07/02/2024
It's all logged-in platforms after 2025. No more free rides
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Mark McEachran @markmceachran.bsky.social · 24/08/2023
Losing our longest-standing identifier will have repercussions that reach far beyond the open web. I'm certain I didn't cover everything with this post. I'd love to hear your perspective in this thread. www.thedrum.com/profile/yiel...
thedrum.com
The identity crisis
By Mark McEachran, VP, product management, platform The exact date upon which the third-party cookie vanishes is tough to pin down. What we are reasonably certain of is that sometime in the second hal...
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Mark McEachran @markmceachran.bsky.social · 15/08/2023
First!
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