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MarketectureTV @marketecture.tv · 06/01/2025

Today's newsletter covers the Honey 🍯 controversy and it is stirring folks up. Ari interviews Tercept, a data infrastructure company that spins up pipelines and dashboards from logs. news.marketecture.tv/p/honey-honey

news.marketecture.tv

Honey, honey

Plus: Tercept for data infrastructure

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MarketectureTV @marketecture.tv · 27/12/2024

Tired of your family yet? We got you. Eric and Ari's year-end episode with 2024 in review, awards, and predictions just dropped. Link: www.marketecturepod.com/episode-104-... Or anywhere you prefer to get your pods. While you're at it, how about giving our pod a year-end 5-star rating? 🎁

marketecturepod.com

Episode 104: Year in review, awards, and predictions with Ari and Eric

Ari and Eric review the best and the worst of 2014 and make some predictions about the future. For more in-depth discussion of these topics and links to the news we…

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MarketectureTV @marketecture.tv · 12/12/2024

There are so many types of identity signals it can be hard to keep track (see what I did there, LOL). Our latest in depth explainer: "Identity Signals Explained" www.adtechexplained.com/p/identity-s...

adtechexplained.com

Identity Signals Explained

A field guide for the evolving advertising identity landscape

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MarketectureTV @marketecture.tv · 09/12/2024

So you want to build an SSP? @aripaparo.com tells you how in today's newsletter. Also we continue our IABTechLab series with Achim Schlosser from Bertelsmann news.marketecture.tv/p/so-you-wan...

news.marketecture.tv

So you want to build an SSP?

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MarketectureTV @marketecture.tv · 06/12/2024

Episode 101: Publisher's Clearing House has been going for 70+ years, we talk to CEO Andy Goldberg about the current state of consented first party data. Also M&A discussion, drama in the UK, and OpenAI ads(?) www.marketecturepod.com/episode-101-...

marketecturepod.com

Episode 101: Andy Goldberg of PCH

PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing. For more in-depth discus…

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MarketectureTV @marketecture.tv · 04/12/2024

Who could actually afford Chrome in a spin-out? And @dmarti.bsky.social gives perspective from his time at Mozilla on our latest podcast. monopoly.marketecture.tv/p/the-parado...

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MarketectureTV @marketecture.tv · 26/11/2024

The Marketecture Pod has hit 100 episodes! We're celebrating with industry legend Michael Kassan who drops knowledge while also being pretty hysterical. You can find all our episodes at marketecturepod-dot-com or wherever you listen. www.marketecturepod.com

marketecturepod.com

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertis…

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MarketectureTV @marketecture.tv · 21/11/2024

Marketecture is flooding the zone on Ventura coverage. @adtechgod.com's emergency podcast last night was great Ad Tech Explained wrote a couple thousand word explainer @aripap.bsky.social and Eric Franchi will cover it on the pod tomorrow with guest Rich Greenfield

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Chapell @achapell.bsky.social · 20/11/2024

Pay less attention to what people SAY and more attention to what they DO. What people do is often a much more reliable indicator. My latest for @marketecture.bsky.social monopoly.marketecture.tv/p/the-google...

monopoly.marketecture.tv

The Google vs CMA war of attrition

Did Google wear out the Competition & Markets Authority?

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Ari Paparo @aripaparo.com · 21/11/2024

I just joined this app and there's already content from me on it.

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AdTechGod ®️ 🍪 @adtechgod.com · 21/11/2024

The Sweet Suites Series is just around the corner! We’re thrilled to announce MIQ as one of our amazing episode sponsors! Stay tuned—more incredible partners will be revealed soon. ✨ See you in Las Vegas! ✨ @adtechgod.com - @marketecture.bsky.social - The Advertising Forum

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MarketectureTV @marketecture.tv · 19/11/2024

The QPS is too damn high! Ari Paparos newsletter features interesting stats from BidSwitch on trends in auction traffic. Plus we interview Cadi Jones, the GM EMEA for IndexExchange about CTV, curation, and privacy. news.marketecture.tv/p/auction-tr...

news.marketecture.tv

Auction trends from BidSwitch

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MarketectureTV @marketecture.tv · 18/11/2024

Marketecture was in London at the IAB Tech Lab’s Summit. I got the chance to catch up with my former employee and now GM EMEA for Index Exchange, Cadi Jones! open.spotify.com/episode/1Gqd...

open.spotify.com

IAB Tech Lab Summit: Cadi Jones from Index

Marketecture: Get Smart. Fast. · Episode

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MarketectureTV @marketecture.tv · 18/11/2024

Breaking my silence with a single line of code: Hello, World.

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