iiinova — where your digital self keeps evolving

Ari Paparo @aripaparo.com · 13/08/2025

This should be great. @ariellesgarcia.bsky.social and I bonded during the DOJ trial and we’ll geek out on the remedies etc.

052

Ari Paparo @aripaparo.com · 21/06/2025

Excited to share some hot takes.

150

Ari Paparo @aripaparo.com · 06/02/2025

There's a fake account impersonating me on this app that has almost as many followers as I do. LOL. Anyway, don't buy any crypto from "me" as many times as I ask.

290

Ari Paparo @aripaparo.com · 09/01/2025

Hot take coming out of CES: We need to stop business hugging. Just because we’ve done a couple of zooms does not mean we are hugging in real life. Shake my hand like a boss.

1111

Reposted by Ari Paparo

MarketectureTV @marketecture.tv · 06/01/2025

Today's newsletter covers the Honey 🍯 controversy and it is stirring folks up. Ari interviews Tercept, a data infrastructure company that spins up pipelines and dashboards from logs. news.marketecture.tv/p/honey-honey

news.marketecture.tv

Honey, honey

Plus: Tercept for data infrastructure

062

Ari Paparo @aripaparo.com · 06/01/2025

With cameos from Gator and WhenU!

041

Ari Paparo @aripaparo.com · 27/12/2024

Thank you to all of our listeners and guests. To even more podcasting in 2025!

021

Ari Paparo @aripaparo.com · 25/12/2024

The two stages of latke making: 1) Fuck there’s a lot of water in these potatoes! 2) Fuck these potatoes absorb a lot of oil!

011

Ari Paparo @aripaparo.com · 25/12/2024

Made a weird brussel sprout tart before latkes.

191

Ari Paparo @aripaparo.com · 22/12/2024

Has anyone ever made French toast with pumpernickel bread? It should be possible, someone should try it.

221

Ari Paparo @aripaparo.com · 18/12/2024

The greatest innovation of CTV is the ability to add closed captions to everything

312

Reposted by Ari Paparo

Jason Kint @kint.bsky.social · 16/12/2024

Big week in Google antitrust: - Google’s response to DOJ remedies proposal (divest Chrome, possibly Android) due in DDC Friday. - Court decision on adtech trial possible/likely in EDVA. - Brussels decision?

1389

Ari Paparo @aripaparo.com · 12/12/2024

Wife: You going out to your drunken lunch? Me: I prefer the term boozy brunch.

3111

Reposted by Ari Paparo

MarketectureTV @marketecture.tv · 12/12/2024

There are so many types of identity signals it can be hard to keep track (see what I did there, LOL). Our latest in depth explainer: "Identity Signals Explained" www.adtechexplained.com/p/identity-s...

adtechexplained.com

Identity Signals Explained

A field guide for the evolving advertising identity landscape

074

Ari Paparo @aripaparo.com · 09/12/2024

The correct answer is "DON'T DO IT", but if that doesn't work for you, read on.

141

Ari Paparo @aripaparo.com · 06/12/2024

90% of ad tech companies were founded by GenX dudes with no formal training who learned to code on Commodore 64s

5132

Ari Paparo @aripaparo.com · 04/12/2024

Big #adtech news! @experian-us.bsky.social buys Audigent Curation, baby. www.experianplc.com/newsroom/pre... Here's my interview with Drew Stein from Audigent (no paywall): marketecture.tv/programs/aud...

experianplc.com

Experian accelerates identity and activation capabilities with acquisition of Audigent

271

Reposted by Ari Paparo

MarketectureTV @marketecture.tv · 04/12/2024

Who could actually afford Chrome in a spin-out? And @dmarti.bsky.social gives perspective from his time at Mozilla on our latest podcast. monopoly.marketecture.tv/p/the-parado...

066

Ari Paparo @aripaparo.com · 03/12/2024

I tried to learn about the Korean Martial Law crisis on X and all I found was Americans thinking the second Amendment will solve all their problems

231

Ari Paparo @aripaparo.com · 01/12/2024

On the first of every month I compile stats on all my work and personal social accounts (I have a lot for work!). On X the follower counts on all my accounts are flat or down MoM. Not huge amounts, roughly -1% to -2%. Interesting.

121

Ari Paparo @aripaparo.com · 27/11/2024

Dry brining the turkey in fentanyl

4102

Ari Paparo @aripaparo.com · 26/11/2024

I can't believe you folks still listen to me and Eric every week! Thank you all for your support.

2231

Ari Paparo @aripaparo.com · 25/11/2024

Marketecture Omni Media is now on TT, Reels, Shorts.

161

Ari Paparo @aripaparo.com · 25/11/2024

Ah, hotel clock, my nemesis, we meet again. Will you keep me up all night by being too bright? No, what's that? You're still showing standard time so I accidentally am up at 5AM for no reason? You are undefeated.

3152

Ari Paparo @aripaparo.com · 25/11/2024

Business idea: Put the 7-11 inside the hotel lobby.

5102

Ari Paparo @aripaparo.com · 22/11/2024

Everyone knows that Wenda said "We must not trade our assets like pork bellies" but there's another quote about programmatic buyers "digging for gold on my land with a map" that I'm trying to track down. Anyone on ad tech Bluesky have a source?

312

Ari Paparo @aripaparo.com · 22/11/2024

Episode 99 of the Marketecture podcast is out. Rich Greenfield from LightShed comes on and we talk: * TTD OS * Comcast spin-out * MediaOcean-Innovid * Chrome spin-out Plus a preview of next week's episode 100. marketecturepod.com

marketecturepod.com

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertis…

0192

Ari Paparo @aripaparo.com · 21/11/2024

Huge news, brings together the second and third-largest buy-side ad servers to compete with Google's GCM. Also combines the best video ad serving solution with really good DCO and identity solutions. www.wsj.com/articles/med...

wsj.com

Exclusive | Mediaocean Buying Adtech Company Innovid for $500 Million

Mediaocean said it was buying Innovid at a price of $3.15 per share of common stock in a transaction with an enterprise value of approximately $500 million and an equity value of about $525 million.

1262

Ari Paparo @aripaparo.com · 21/11/2024

I just joined this app and there's already content from me on it.

1103