What AI is changing. What it’s not.

Design is getting less weird, and the pull to the centre grows stronger every day. Aporva Baxi looks at why this happens through the “accumulation of reasonable decisions” and how to fight back.

I wrote the 7 signs to keep myself honest. Today, every one of them is a prompt away.

Every detail asks for attention. Limiting how many we add is what gives us room to make the ones that remain better.

AI lets teams build faster than UX can evaluate. UX can adapt by building shared judgment, accelerating evaluation, and guiding AI-generated designs.

A good design system captures decisions so people and agents do not have to keep making them independently.

Join us for a casual get-together for designers who build with AI! Get to know new people Bring your laptop and show what you’re currently working on Chat with…

The most interesting products I’ve fallen in love with this year don’t really have an interface.

Linear’s CEO shares his approach to quality and craft—catch him at Config 2025 alongside a lineup of makers redefining tech’s future.

AI didn’t create the craft crisis in design — it exposed the technical literacy gap that’s been eroding strategic influence for over a decade.

The "optimization" you achieve by automating interfaces between colleagues is always going to be self-defeating.

You've taught agents your design system. You still don't know whether they're following it.

A design language needs to explain how to express your product's core concepts, not just how to style components.

After a few weeks away from AI, I see my usage wasn't always productive or healthy.

A designer’s reflections from Config, and why UX fundamentals matter more than ever

How AI-assisted native prototypes changed what usability testing could show me.   If you've ever simplified an interaction just to make a prototype manageable, you've probably felt the tension…

Many of the tech billionaires who built our world have taken the wrong lessons from their favorite science fiction.

What thousands of workers reveal about the surprisingly simple behaviors that build trust, influence, and career momentum

All the interesting technology and cool functionality in the world is meaningless if what we build doesn’t solve the problems our users need solved.

Strap in. This one gets wonky. For some personal work, I'm unpacking the question, "What are the conditions that enable a humane organization?" Emerging from that effort is the concept of…

PRDs aren't dead, but they assume you already know the hill you're climbing. Here's a six-line alternative for when you're still exploring which is short enough to hand straight to an AI agent.

A design language needs to explain how to express your product's core concepts, not just how to style components.

The rise of creative provenance

Honey, wake up, wireframes are so back.

AI already executes in the design pipeline. Leading it now means building the governance model that keeps the team on course, not the…

When early humans first painted cave walls, they began to find out who they really were: our minds emerged from our images

We untangled a complex web of colours so distinctive brand moments could live alongside accessible, usable interfaces.

A personal perspective on AI, product quality and the growing divide between deciding what should exist and efficiently building it.

Many companies assume everyone craves new AI features. But the reality is that most people don't want more AI — at least not in the way most AI leaders envision it. Brought to you by Design Patterns…