iiinova — where your digital self keeps evolving

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 26/09/2026

The story famously about 12 year-olds killing themselves? Surely not...

020

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 11/09/2026

"I got the results of the test back. I definitely have breast cancer"

000

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 10/09/2026

2018 viewers: "Netflix made She-Ra too gay!" '80s She-Ra...

041

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 07/09/2026

If space force is gonna look like the First Order, let's be honest about its leader.

000

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 23/08/2026

MOTU movie stickers include a more classic Battle Cat helmet.

000

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 21/08/2026

This is an official #SNL "Duck in a Box" dog toy. Complete with a JT duck that squeaks. There's also a hole in it so you can do the other thing...

000

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 12/08/2026

Favorite book from childhood? As my Northern-Irish English teacher used to call it, "WHOTership DYE-un" And having known the book well, I was not bothered by the movie at all.

000

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 12/08/2026

My post-Comic-Con blog break is over. This will be publishing at 6 p.m., in less than 20 minutes. I trust most of my followers to catch the reference

000

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 07/08/2026

As ever, Trump reminds me of someone, especially with what seems to be a wig

110

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 01/08/2026

Half price Supergirl movie figures are hitting Ross.

000

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 21/07/2026

This just arrived, so a photo shoot will have to wait till I get back. Thanks #Mattel!

020

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 17/07/2026

"Hi, Tom? Yeah, how can I be in an abusive cult and still have people like me? Yeah, I do my own stunts...what else, though?"

Jared Leto talking to a banana like it's a phone

000

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 09/07/2026

How to call it a pride month figure without calling it a pride month figure.

000

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 25/06/2026

Went to the old Sunset 5 for the first time in years, and had to do the "Roger" pose.

010

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 23/06/2026

"The Slime Pit was a beautiful fountain until She Hussein Ra wasted $100 million on it!"

020

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 23/06/2026

I stand by my statement that there will be little demand for Ruthye toys.

000

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 16/06/2026

Big feature dropping tomorrow, combining all my interests. For paid subscribers, but half of it will be free to all.

000

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 04/06/2026

Something tells me GI joe Classified Action Man is gonna be Xenus' favorite figure.

031

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 12/05/2026

Coming tomorrow - probably my biggest photoshoot ever

000

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 04/05/2026

A ripoff of a repaint! Order of the Crimson Moon Wolfsbane, aka Action Force Red Jackal, aka UK Destro repaint.

010

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 01/05/2026

Like Todd McFarlane back in the day, it looks like Mattel is moving all their collector figure lines into the same scale...that's different from anyone else's.

000

LYT - Subscribe for free to my Substack plz @lytrules.substack.com · 28/04/2026

Masters of the Universe actually brought back Karg!

000