iiinova — where your digital self keeps evolving

lmlynch.bsky.social @lmlynch.bsky.social · 07/09/2026

@johnmu.com @markwilliamscook.com can we officially dub llms.txt a zombie, bc that MF will not die. A reputable industry publication declared it necessary as part of an effective AI visibility strategy and now it's once again all the rage with leadership. Though a cats.txt zombie is more menacing.

static.klipy.com

Pet Sematary: Sometimes Dead Is Better

ALT: Pet Sematary: Sometimes Dead Is Better

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lmlynch.bsky.social @lmlynch.bsky.social · 10/08/2026

I've seen an abnormal number of site:mydomain.com searches in GSC . They don't sound human at all , I'm assuming that they're AI. Interesting queries too. Would be interested to hear if anyone else is seeing them

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lmlynch.bsky.social @lmlynch.bsky.social · 04/08/2026

Putting a link to this in my signature line. Then sending out to the folks who still beat the llms.txt drum. Will do my best not to cackle and poke fun, but I don't have high expectations. I'm a very petty person.

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lmlynch.bsky.social @lmlynch.bsky.social · 24/06/2026

@markwilliamscook.com Per your LinkedIn article about raw network data, where is that found? How would I access that info? Thanks in advance!

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lmlynch.bsky.social @lmlynch.bsky.social · 24/06/2026

Where can we find more info @lilyray.nyc ? Will you be writing something about it for your sub stack or an article?

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lmlynch.bsky.social @lmlynch.bsky.social · 18/06/2026

"Some SEO tactics weaken GEO performance" Per an AI/GEO expert

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lmlynch.bsky.social @lmlynch.bsky.social · 18/06/2026

He's a very macho, macho man. Don't let the hissy fits and tantrums fool you.

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lmlynch.bsky.social @lmlynch.bsky.social · 15/06/2026

What are your thoughts about comparison sans opinion, i.e., Y/N feature tables against competitor products? And for owned products when comparing multiple products, i.e., is product A, B, or C better for the user?

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lmlynch.bsky.social @lmlynch.bsky.social · 10/06/2026

Yeah, and you need 3 cents change!

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lmlynch.bsky.social @lmlynch.bsky.social · 10/06/2026

I so appreciate all the work, time, and effort you put into your content. Thank you for being one of my go-to sources. Can always trust your information and always learn something!

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lmlynch.bsky.social @lmlynch.bsky.social · 10/06/2026

You need grounding content that lists all your 'not' titles. May need to be a living document 🙄 Could be fun to throw in a few HRHs just to see what happens.

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lmlynch.bsky.social @lmlynch.bsky.social · 10/06/2026

Curious if you're looking at Google searches or chatbot searches. W/ no data to support my opinion, I can see Google queries not morphing into true prompts (yet) bc users don't necessarily see it as AI, just a search engine w/ AI features. But users associate chatbots w/ prompts so they use prompts

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lmlynch.bsky.social @lmlynch.bsky.social · 04/06/2026

That's because .gov sites are no longer credible. It would be safer for all of us if most .gov sites were 403.

because.gov

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lmlynch.bsky.social @lmlynch.bsky.social · 02/06/2026

In my case, it was rendering fine on my personal machine with an up to date chrome browser but on my work machine which is not up to date (thanks, IT) it was not rendering. That was my main concern/question and yes, having the work done for you is an added benefit!

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lmlynch.bsky.social @lmlynch.bsky.social · 02/06/2026

Faster and simpler method in Inspect tool, I used it this weekend. Go to the 'AI assistance' tab and type your question. 'Why isn't my favicon showing in some browsers?' Answers come back faster than raclette melts! You can also get super specific by highlighting individual tags.

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lmlynch.bsky.social @lmlynch.bsky.social · 31/05/2026

I met Danny Sullivan at the Poconos 500 when I was a kid. Nice guy but you get the checkered flag for most laps around an algorithm!

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lmlynch.bsky.social @lmlynch.bsky.social · 24/05/2026

You have 9 tries, Lily! Just remember when you're trying to claw your way to the top of the LLM (large litterbox model), cats.txt file isn't an official standard yet; right now it's just a scratchpad idea and the pawsabilities are unknown. 😼

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lmlynch.bsky.social @lmlynch.bsky.social · 20/05/2026

Why LLMs.txt and not WebMCP then? That seems more logical. And .md files don't have the semantic layer found in HTML. It's like using a black & white map vs one in color, or a cookbook with no pictures. Ooooor like "cheese" wrapped in cellophane vs 6 month aged manchego.

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lmlynch.bsky.social @lmlynch.bsky.social · 19/05/2026

AI Overated. The pastabilities are endless.

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lmlynch.bsky.social @lmlynch.bsky.social · 17/05/2026

Their crawlers are built for speed not browser simulation. Rendering at scale is expensive in time, compute, & infrastructure. We use JS injection for schema so technically it should be missed but our data says different. IMO, LLMs can render but don't because of cost. HTML is fast, easy, & cheap

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lmlynch.bsky.social @lmlynch.bsky.social · 15/05/2026

I've asked 5 vendors of these tools how they measure/grade content & determine what optimizations are needed. Not one rep could answer on the spot; had to go back to the 'team' for the answer. They all came back with, 'it's a proprietary system'. I was hoping to at least hear QRG mentioned.

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lmlynch.bsky.social @lmlynch.bsky.social · 15/05/2026

Equivalent to don't play with matches, you could get burned. Crazy that this needs to be called out.

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lmlynch.bsky.social @lmlynch.bsky.social · 13/05/2026

Do you see any issue if the original publish date, noted in copy & schema on the page, differs from the last mod date in the sitemap? We might change disclaimer language on a page which would change the last mod date but no content change to require a change to publish date.

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lmlynch.bsky.social @lmlynch.bsky.social · 12/05/2026

Fantastic article! At least a dozen sound bites that will be going into a deck for leadership. Thank you!!!

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lmlynch.bsky.social @lmlynch.bsky.social · 11/05/2026

Citation isn't the only goal. We used schema markup to correct a hallucination that had been showing for 5+ weeks. We reported to Google through the AIO listing, spoke to our Google rep, and I even publicly begged John for help. Nothing worked. But schema did! www.schemaapp.com/customer-sto...

schemaapp.com

How Wells Fargo Used Schema Markup to Solve AI Search Hallucinations

Learn how Wells Fargo partnered with Schema App and used schema markup and entity linking to solve AI search hallucinations.

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lmlynch.bsky.social @lmlynch.bsky.social · 11/05/2026

Can you mention what vertical for the case study?

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lmlynch.bsky.social @lmlynch.bsky.social · 08/05/2026

Yes! I often include instructions in prompts not to use training data. There are many prompt how-to's but does the general public seek them out, let alone realize that they need to search differently? Likely not. For brands with checkered pasts but now making amends, this can be problematic.

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lmlynch.bsky.social @lmlynch.bsky.social · 08/05/2026

Very interesting! Can you please share more research? Or link to an article? I want to learn more!

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lmlynch.bsky.social @lmlynch.bsky.social · 07/05/2026

An SEO discussion I can sink my teeth into. Can this be the official request for an SEO cookbook? @johnmu.com you must have a fondue recipe. @lilyray.nyc post workout healthy snacks @dannysullivan.bsky.social bubble & squeak. Me, milk chocolate caramel creme brulee. What should we call it?

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lmlynch.bsky.social @lmlynch.bsky.social · 03/05/2026

And ask him how long it took to create. They had the name for it before it even existed! Such a cool story! Dads are awesome! Have fun!

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lmlynch.bsky.social @lmlynch.bsky.social · 23/04/2026

I wish folks would take care of personal hygiene BEFORE they board. Please don't brush your hair in my direction, do not clip your finger nails whilst I try to read my book, and kindly refrain from giving yourself a full facial right before beverage service.

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lmlynch.bsky.social @lmlynch.bsky.social · 21/04/2026

www.vosgeschocolate.com/pages/boutiq... Thank me later😉

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lmlynch.bsky.social @lmlynch.bsky.social · 17/04/2026

At least you're in an interesting line of work. Imagine the crap you'd see if you were a proctologist

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lmlynch.bsky.social @lmlynch.bsky.social · 24/03/2026

You need to start 'signing' your statements with a code word so we know it's you and not Lily Bot. Something fun like flip, scratch, or limelight (RIP)

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lmlynch.bsky.social @lmlynch.bsky.social · 21/03/2026

After 3 months trying to correct an AIO hallucination we added schema, w/i 2 weeks the hallucination was resolved. It's super important for LLMs, and necessary for entities, also very important for LLM visibility. Thank you, SchemaApp! I've told Martha she needs to get on Bluesky 🙄

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lmlynch.bsky.social @lmlynch.bsky.social · 20/03/2026

How low are these lines? Are the folks in Wales that diminutive? Yikes!

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lmlynch.bsky.social @lmlynch.bsky.social · 18/03/2026

Even when factually true info is available there is potential for LLMs to ignore it. Instead of using info from a current business page, Gemini used a newspaper article that was factually true 25 years ago but not now. Resulting response said the business was permanently closed. That's not grounding

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lmlynch.bsky.social @lmlynch.bsky.social · 25/02/2026

Did he use any other models and did they also find the issue?

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lmlynch.bsky.social @lmlynch.bsky.social · 24/02/2026

Interesting statement, "Once the AI trusts the site as “authoritative,” it may extend that trust to unvetted user content, giving malicious prompts in a comment section extra weight they wouldn’t have otherwise." Off topic, imagine what brand bashing UGC with extra weight can do to grounding.

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lmlynch.bsky.social @lmlynch.bsky.social · 23/02/2026

Agreed and I provided alternative options to solve the issue they're having but it would require more work than slapping on a noindex. However, if there is evidence or potential that the pages are beneficial to AI search, that would provide enough muscle to push back and find a better solution.

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lmlynch.bsky.social @lmlynch.bsky.social · 23/02/2026

@lilyray.nyc @glenngabe.bsky.social @britneymuller.bsky.social What are your thoughts on the importance of terms & conditions pages and agreements pages for YMYL products? There is a plan to use noindex but I think they could be beneficial for grounding. Thanks in advance.

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lmlynch.bsky.social @lmlynch.bsky.social · 18/02/2026

The meta keyword tag, the cravat every HTML clothes horse needs

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