iiinova — where your digital self keeps evolving

Lily Canter @lilycanter.bsky.social · 18/09/2026

I learnt an awful lot about what NOT to do in a multi-stage ultra marathon during my time in Kenya last week. Here's my rundown of what went right and what went wrong at Beyond The Ultimate For Rangers 230km race. runningmatters.substack.com/p/the-good-t...

runningmatters.substack.com

The good, the bad and the ugly of running 230km across Kenya

Five days of running, a heavy pack, incredible wildlife and some very hard lessons about fuelling

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Lily Canter @lilycanter.bsky.social · 16/09/2026

This is the perfect example of the variety that comes with being a freelance journalist. From the outside it might look like I just write about running in beautiful locations but it's much more nuanced than that. adventure.com/rapa-nui-eas...

adventure.com

Hiking across Rapa Nui, I expected to see ancient statues. But I also found an island fighting for its future

During an outdoors event, Lily Canter better understood Rapa Nui as home to an Indigenous community determined to control its own future

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Lily Canter @lilycanter.bsky.social · 04/09/2026

LFG!!! Off to Kenya today to run a 230km ultramarathon. I've packed the shit out of my bag losing 2kg by exchanging heavy items for lighter ones, decanting medical supplies into smaller tubs and getting rid of non-essential items. This is how I did it runningmatters.substack.com/p/how-to-pac...

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Freelancing for Journalists @freelancingfor.bsky.social · 02/09/2026

In the latest series of the podcast we're digging into what life is like for newbie freelance journalists. We kick off with Emma Truscott who works permanently as a house sitter while pursuing her career as a travel journalist. freelancing-for-journalists.captivate.fm/episode/emma...

freelancing-for-journalists.captivate.fm

Emma Truscott - Freelancing for Journalists

In the latest series of the podcast we're digging into what life is like for newbie freelance journalists. We kick off with Emma Truscott who works perm...

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Lily Canter @lilycanter.bsky.social · 28/08/2026

A big shout out to all those female-founded sports brands out there! For too long the world of sport has been dominated by men with a "pink it and shrink" it approach to female products. runningmatters.substack.com/p/five-femal...

runningmatters.substack.com

Five female founded brands I love as a runner

They’ve got clothing, kit and nutrition covered

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Lily Canter @lilycanter.bsky.social · 21/08/2026

On Sunday I tail walked a 50k ultra, staying behind the final runners the whole way round. It gave me a whole new perspective and it was a privilege to move alongside the back of the pack runners especially 81-year-old Bill Mitchell. Here's what I learnt. runningmatters.substack.com/p/what-i-lea...

runningmatters.substack.com

What I learnt about back of the pack runners from tail walking an ultra marathon

And how we can make races more inclusive

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Lily Canter @lilycanter.bsky.social · 14/08/2026

Wondering how much mileage to do to train for a 5 day ultra marathon? It might be less than you think. runningmatters.substack.com/p/how-to-tra...

runningmatters.substack.com

How to train for a multi stage ultra

My preparation for 5 days in the Kenyan bush

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Lily Canter @lilycanter.bsky.social · 07/08/2026

I used to always pop a few ibuprofen before running a race - little did I realise how dangerous this could be. Why I never recommend taking ibuprofen during an ultra marathon runningmatters.substack.com/p/why-i-neve...

runningmatters.substack.com

Why I never recommend taking ibuprofen during an ultra marathon

The potential danger of NSAIDs for endurance athletes

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Lily Canter @lilycanter.bsky.social · 03/08/2026

I have a constant battle with running tech. It can be super useful (when getting lost in the woods) but at times it gives very misleading / inaccurate information. Overall I think it has impacted our ability to use common sense and recognise how we feel. runningmatters.substack.com/p/is-running...

runningmatters.substack.com

Is running tech a help or a hindrance?

Why ditching devices could be the answer to all your running problems

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Lily Canter @lilycanter.bsky.social · 24/07/2026

open.substack.com/pub/runningm... A family holiday doesn't have to halt your training - here are my tips to keeping everyone happy and avoiding mum guilt

open.substack.com

How I managed a peak training week whilst on a family holiday

Clue: it was a sports holiday

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Lily Canter @lilycanter.bsky.social · 17/07/2026

open.substack.com/pub/runningm... Why is it so hard to find running kit that fits? Maybe this is the answer...

open.substack.com

Why midlife women deserve better running kit

An interview with KitFox founder Mary Johnson Smith

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Lily Canter @lilycanter.bsky.social · 10/07/2026

Here's how my recovery is going 4 weeks after running 100 miles... open.substack.com/pub/runningm...

open.substack.com

How to recover from a 100 mile race

What to prioritise and when to run again

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Lily Canter @lilycanter.bsky.social · 07/07/2026

EXCITING NEWS! We finally have an audio book of Ultra Women! Narrated by Maddie Drury it's the story of unstoppable female power in the world of ultra endurance sport. @emmajourno.bsky.social are delighted runners can now listen to our book on the run! www.amazon.co.uk/Ultra-Women-...

amazon.co.uk

Ultra Women: Stories of Unstoppable Female Power (Audio Download): Emma Wilkinson, Maddie Drury, Canbury Press Ltd: Amazon.co.uk: Books

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Lily Canter @lilycanter.bsky.social · 02/07/2026

Heading to Love Trails Festival this afternoon 👟 Can't wait for a weekend of running, yoga and inspirational talks 🧘‍♀️ I've packed my alcohol free beer so I'm ready to rock and run 🤘🏃‍♀️🍻

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Emma Wilkinson @emmajourno.bsky.social · 01/07/2026

Since Ultra Women came out @lilycanter.bsky.social and I get asked a lot about girls participation in sport. We need to invest in opportunities, access and facilities. You can't join a club that doesn't exist (also sports other than football are available) www.theguardian.com/sport/2026/j...

theguardian.com

‘Too many girls miss out’: new research shows extent of gap to boys in sport participation

Teenage girls are facing a postcode lottery regarding access to sport with those in urban areas missing out on 100 minutes of exercise each week compared with boys

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Lily Canter @lilycanter.bsky.social · 30/06/2026

Whose coming to Love Trails this weekend? 🏃🏻‍♀️‍➡️🌊⛰️ @emmajourno.bsky.social and I will be out in force giving three separate talks. Please come and say hello and join us at one of our events! We will have copies of Ultra Women to sign and plenty to say about women and endurance!

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Lily Canter @lilycanter.bsky.social · 26/06/2026

I recently finished my first 100 mile race. While it took me 27 hours to complete, it took the female winner Sarah Webster (who is a similar age to me) less than 15 hours!!! I knew I just had to sit down and chat to her about how she did it. runningmatters.substack.com/p/how-sarah-...

runningmatters.substack.com

How Sarah Webster won South Downs Way 100

And her rapid transition from road runner to British trail running champion

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Lily Canter @lilycanter.bsky.social · 19/06/2026

Some reflections and learnings from my first 100 mile race open.substack.com/pub/runningm...

open.substack.com

What I learnt from running 100 miles

And would I do it again?

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Emma Wilkinson @emmajourno.bsky.social · 18/06/2026

I think I have some Sheffield buddies on here 👋@lilycanter.bsky.social and I are doing book Q&A tonight. We'll be sharing stories of rule-breaking ultra women! Come along! 📅 Thursday 18 June, doors 6pm 📍 HYGGE, Fitzalan Square, Sheffield 🍷 Drinks at the bar · 📖 Books on sale + signing

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Freelancing for Journalists @freelancingfor.bsky.social · 04/06/2026

We're really looking forward to hosting this freelancing session on How to Start Pitching. Between us we have 25 years' experience of pitching (eek!) and awards for health writing, travel writing, podcasting and sports book writing. www.tickettailor.com/events/freel...

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Charles Tyrwhitt Sports Book Awards @sportsbookawards.bsky.social · 03/06/2026

Congratulations to @lilycanter.bsky.social & @emmajourno.bsky.social, the WINNERS of the Vikki Orvice Award for Women’s Sports Writing, sponsored by Evelyn Partners, with their book, Ultra Women. @canburypress.bsky.social #CTSBA26 #ReadingForSport

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Lily Canter @lilycanter.bsky.social · 22/05/2026

Well, that was a huge shock! @emmajourno.bsky.social and I only went and won best women's writing at the Charles Tyrwhitt Sports Book Awards last night!!! We just about managed to hold it together to give an acceptance speech highlighting the desperate need for greater diversity in sports writing.

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Emma Wilkinson @emmajourno.bsky.social · 21/05/2026

Hey look what happened to @lilycanter.bsky.social and I this evening!! 🥳

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Lily Canter @lilycanter.bsky.social · 01/05/2026

The more time I spend talking to female runners, the more I realise we have so much to learn from one another – and the male gaze in sport often means we miss this valuable perspective. Here are my takeaways from speaking to marathon runner Anya Culling runningmatters.substack.com/p/what-i-lea...

runningmatters.substack.com

What I learnt about women from elite marathoner Anya Culling

And who you should be following on Instagram this week

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Adharanand Finn @adharanand.bsky.social · 26/04/2026

I know some will raise their eyebrows and say these mind-blowing marathon times in London must be down to doping, so it's worth pointing out Sawe has been undergoing an unusually rigorous testing process for the last two years in an effort to prove he is clean www.theguardian.com/sport/2025/d...

theguardian.com

Sabastian Sawe: the marathon star on a mission to be drug tested as much as possible | Sean Ingle

This year’s London Marathon winner deserves credit for offering more than enough proof he is clean while setting a new standard for other athletes to follow

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Lily Canter @lilycanter.bsky.social · 25/04/2026

Miles on feet vs time in the bag? What's you ultramarathon training strategy? open.substack.com/pub/runningm...

open.substack.com

How to train for a 100 mile race

Time on feet vs miles in the bag

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Lily Canter @lilycanter.bsky.social · 23/04/2026

VERY EXCITED to announce that Ultra Women has been shortlisted for the @sportsbookawards.bsky.social in the women's sports writing category. @emmajourno.bsky.social and I battled to get this book published in an industry dominated by male sports books. #CTSBA26 #ReadingForSport

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Lily Canter @lilycanter.bsky.social · 13/04/2026

With the UK trail racing scene in disarray maybe getting FKTed is the answer? I spoke to @lucygossage.bsky.social about her epic South West Coast Path FKT open.substack.com/pub/runningm...

open.substack.com

Why Lucy Gossage loves getting totally FKT

And are they the future of the ultra running scene?

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Freelancing for Journalists @freelancingfor.bsky.social · 08/04/2026

Are you completely bewildered by what Making Tax Digital means for you? Us too! We're hosting an explainer webinar with tax advisor Nicola Hageman on April 22 to demystify the whole process. Everyone with a ticket automatically gets sent a Watch Back recording. www.tickettailor.com/events/freel...

tickettailor.com

Buy tickets – Making Tax Digital - with expert advice from tax advisor Nicola Hageman – Zoom

Making Tax Digital - with expert advice from tax advisor Nicola Hageman – Zoom, Wed 22 Apr 2026 -

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Lily Canter @lilycanter.bsky.social · 03/04/2026

I'm always being asked what my favourite pair of running shoes is. The honest answer is I don't have one - I have several! Context matters! So instead of recommending my favourite shoe I've done a round up of my top 8. runningmatters.substack.com/p/these-are-...

runningmatters.substack.com

These are my 8 favourite running shoes

Footwear for all occasions

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Freelancing for Journalists @freelancingfor.bsky.social · 27/03/2026

Wondering what the Scooby Do you need to do for Making Tax Digital? Us too! That's why we are running a webinar with a tax advisor this April. If you can't make the live session buy a ticket anyway because all ticket holders automatically receive a recording. www.tickettailor.com/events/freel...

tickettailor.com

Buy tickets – Making Tax Digital - with expert advice from tax advisor Nicola Hageman – Zoom

Making Tax Digital - with expert advice from tax advisor Nicola Hageman – Zoom, Wed 22 Apr 2026 -

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Lily Canter @lilycanter.bsky.social · 20/03/2026

People often ask how I earn money as a journalist who only writes about running. And how do I get my random assignments (like being chased by bloodhounds)? I realise freelancing can be a bit of an enigma especially in a niche like running. So here’s how I do it. open.substack.com/pub/runningm...

open.substack.com

6 ways I earn money as a running journalist

And a sneak preview of Run Forever by Damian Hall

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Lily Canter @lilycanter.bsky.social · 13/03/2026

Why every running coach needs a coach (and how to get the most out them) open.substack.com/pub/runningm...

open.substack.com

How to get the most out of a running coach

And SheRaces launches its Impact Programme

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Freelancing for Journalists @freelancingfor.bsky.social · 11/03/2026

We have a great webinar coming up this month with award winning freelancer @rosietaylorjourno.bsky.social. She will be sharing tips and advice on how being active on social media can benefit your journalism. Grab your ticket on the link below. www.tickettailor.com/events/freel...

tickettailor.com

Buy tickets – Social Media for Reluctant Journalists – Zoom

Social Media for Reluctant Journalists – Zoom, Wed 18 Mar 2026 -

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Lily Canter @lilycanter.bsky.social · 06/03/2026

I sat down with author and Runner's World columnist Lisa Jackson to talk about her powerful new memoir Still Running After All These Tears. As always she was incredibly candid - telling me that she only ever reads books on the toilet 😆 Watch the full interview now. open.substack.com/pub/runningm...

open.substack.com

Interview with author Lisa Jackson

An insight into her book Still Running After All These Tears

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Emma Wilkinson @emmajourno.bsky.social · 04/03/2026

@lilycanter.bsky.social and I on the @runnersworld.bsky.social podcast this week talking all things Ultra, girls in sport and sexism in sports publishing open.spotify.com/episode/1kaz...

open.spotify.com

Spotify – Web Player

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Freelancing for Journalists @freelancingfor.bsky.social · 02/03/2026

This month we have a fantastic webinar with award-winning journalist @rosietaylorjourno.bsky.social on Social Media for Reluctant Journalists. She'll be sharing her top tips and practical tools on how to make content work for you www.tickettailor.com/events/freelancingforjournalists/2058020

tickettailor.com

Buy tickets – Social Media for Reluctant Journalists – Zoom

Social Media for Reluctant Journalists – Zoom, Wed 18 Mar 2026 -

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Lily Canter @lilycanter.bsky.social · 27/02/2026

It's so exciting to see all the great initiatives popping up in running right now! I've highlighted three inclusivity projects in my newsletter this week including schemes to improve access, visibility and belonging. @clorroe.bsky.social runningmatters.substack.com/p/running-ju...

runningmatters.substack.com

Running just got a whole lot more inclusive

Thanks to these three new projects

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Freelancing for Journalists @freelancingfor.bsky.social · 25/02/2026

How to Pitch Comment Pieces - with expert advice from award winning opinion writer @hannahfearn.bsky.social Just a few places left on this lunchtime webinar today! If you can't make it at 1pm - purchase a ticket and you will automatically be sent a recording www.tickettailor.com/events/freel...

tickettailor.com

Buy tickets – How to Pitch Comment Pieces - with Hannah Fearn – Zoom

How to Pitch Comment Pieces - with Hannah Fearn – Zoom, Wed 25 Feb 2026 - TICKETS INCLUDE ACCESS TO THE LIVE WORKSHOP AND A WATCH BACK VID...

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Lily Canter @lilycanter.bsky.social · 23/02/2026

Just two days left to grab your tickets to this special webinar on How to Pitch Comment Pieces. Get expert advice from award winning opinion writer and former opinion editor @hannahfearn.bsky.social session.https://www.tickettailor.com/events/freelancingforjournalists/2010749

tickettailor.com

Buy tickets – How to Pitch Comment Pieces - with Hannah Fearn – Zoom

How to Pitch Comment Pieces - with Hannah Fearn – Zoom, Wed 25 Feb 2026 - TICKETS INCLUDE ACCESS TO THE LIVE WORKSHOP AND A WATCH BACK VID...

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Lily Canter @lilycanter.bsky.social · 20/02/2026

A male teacher once told me to "stop shrieking woman" when I pointed out an injustice. Now 30 years later I'm shrieking louder (and prouder) than ever before runningmatters.substack.com/p/ive-finall...

runningmatters.substack.com

I've finally realised it's not just me

And women have every right to feel enraged

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Lily Canter @lilycanter.bsky.social · 18/02/2026

📢CALLING FITNESS PRS I'm doing a round-up of the best running watches, fitness watches and treadmills for The Independent. I need to have tested everything first hand myself so if you are a PR and can help please get in touch asap! This is an example: www.independent.co.uk/extras/indyb...

independent.co.uk

The best laptops in 2026, tried and tested by our tech critics

Wondering which laptop is right for you? I’ve rounded up top models from Apple, Microsoft, Dell, Asus and more

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Emma Wilkinson @emmajourno.bsky.social · 13/02/2026

Had a whistle stop tour of London yesterday having various meetings but it started with @lilycanter.bsky.social and I having a blooming lovely chat about Ultra Women with Ben and Rick from the @runnersworld.bsky.social pod

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Lily Canter @lilycanter.bsky.social · 06/02/2026

It definitely feels like the tide is starting to turn in women's running. The National Running Show last weekend was a great example of this and demonstrates why the women's running boom can no longer be ignored. runningmatters.substack.com/p/why-im-exc...

runningmatters.substack.com

Why I'm excited about the next big running boom

The women's revolution continues

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Emma Wilkinson @emmajourno.bsky.social · 01/02/2026

Been at the running show with @lilycanter.bsky.social who did a great job on a panel with Sophie Power and Lisa Jackson. Lovely to meet some of the readers of Ultra Women 🥰

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Lily Canter @lilycanter.bsky.social · 30/01/2026

Ahead of her appearance at the National Running Show I had a chat with Sophie Power about her new book The Power Within. runningmatters.substack.com/p/how-we-can...

runningmatters.substack.com

How we can all release our Power Within

An exclusive interview with Sophie Power on her new memoir

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Lily Canter @lilycanter.bsky.social · 28/01/2026

@emmajourno.bsky.social and I will be at the National Running Show on Sunday signing copies of Ultra Women: The Trailblazers Defying Sexism in Sport. I'm speaking on a panel at 14:15 at the Running Skills Theatre and we will be signing books directly after that. nationalrunningshow.com/agenda-sunday

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Lily Canter @lilycanter.bsky.social · 26/01/2026

Whose coming to the Running Show this weekend? I'll be around all weekend and would be happy to meet up with PRs, runners or anyone who wants to get a signed copy of Ultra Women from me and @emmajourno.bsky.social. Plus I'll be speaking alongside Sophie Power and Lisa Jackson on Sunday afternoon!

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